At midnight on October 15th.
Taobao affiliate advertising is officially launched.
Individual webmasters who have been waiting for a long time have launched the Taobao Alliance's rich media advertising code on time at this moment.
The new advertising model means that their income method has also entered a new era. For every individual webmaster, the advertising revenue of the website is almost their only source of income, so everyone is very concerned about Taobao. After the alliance is launched, how much actual income can the website achieve.
Fortunately, the Taobao Alliance's income model is: guaranteed + share, so there are only two situations waiting for them: either they can earn the same as before, or they can earn more than before. There is no possibility of any risk.
After midnight, at this moment, a considerable number of personal websites have undergone obvious changes in the visual appearance of the pages. In the past, the rich media ads on the pages were too messy. However, after adopting the rich media of Taobao Alliance, the pages became much more organized.
Users who have seen too many cluttered advertisements in the past are a little curious when they see that the advertisements on the page have been replaced by Taobao product advertisements.
Taobao's method of displaying multiple product advertisements at once is more attractive to users than other advertisements.
Until the next morning, within less than ten hours of being online, Taobao Alliance Advertising allowed all participating individual webmasters to realize the power of Taobao Alliance.
As of 9 a.m., 40% of websites had advertising revenue exceeding the guaranteed amount, and the vast majority of the remaining 60% had advertising revenue that had reached more than half of the guaranteed amount.
If calculated based on time, the advertising revenue of most websites today will exceed the guaranteed amount.
In the past nine hours, the most surprising thing was undoubtedly the small and medium-sized sellers on Taobao.
The Taobao Alliance won so many cooperative websites in one fell swoop, adding a large amount of external traffic to Taobao overnight, and all of this new traffic, without exception, was directed to the products of small and medium-sized Taobao sellers' stores for free. .
Many Taobao sellers did not sleep a wink from midnight last night to nine in the morning because they were overwhelmed by the endless flow of inquiries from users.
Taobao's backend data shows that in the past nine hours alone, the Taobao Alliance has brought millions of traffic to Taobao, directly facilitated more than 100,000 orders, and the transaction volume reached 12 million.
Among them, there are dozens of online stores that have sold more than 10,000 yuan worth of goods in one night, and there are also several online stores with high comprehensive weights that have sold more than 100,000 yuan in one night. The sudden and fierce traffic bonus is unknown. Every Taobao seller was ecstatic, because it was almost the same as the feeling of dollars suddenly falling from the sky!
Twenty-four-year-old Han Wei is a young man who came from the mountains of southwest China. When he was 18 years old, he came to Yangcheng from the mountains to work in a garment factory near Yangcheng. He worked in this job for six full years.
After the establishment of Taobao, Han Wei used some of his resources in the clothing industry in Yangcheng to find acquaintances in several clothing factories to get low-cost channels for purchasing goods, and then opened an online store on Taobao.
Han Wei's online store was one of the earliest personal online stores on Taobao. Han Wei thought very clearly at the time. He felt that there were too many clothing factories in Yangcheng, and there were also multiple clothing wholesale markets in Yangcheng. It can be said that The national clothing distribution center has a wide variety of goods and is very abundant.
Moreover, not only is the supply of goods here abundant, but most importantly, as long as there is a way, the cost and price of clothing are extremely cheap, and there is sufficient profit margin.
In other provinces in the mainland, no matter how small the city, a short-sleeved T-shirt costs more than ten yuan, no matter how cheap it is, but the kind of T-shirt that sells for more than ten yuan in stores, in the garment factory in Yangcheng, the ex-factory price is still Less than five yuan, the more expensive the clothes, the higher the profit margin.
Han Wei started this online store with basically no investment. He bought a second-hand digital camera and opened it in a hurry. He took samples from various related clothing factories, took pictures, uploaded them to Taobao stores, and then he didn't spend a day. Buying goods at a fraction of the cost, every time one is sold, he takes one from the factory. With this little part-time job, he can basically earn two to three thousand yuan a month through the Taobao store. In 2002, this was The considerable income has greatly exceeded his salary.
Han Wei also has a close fellow villager named Dong Shaoping. When he saw Han Wei doing Taobao, Dong Shaoping followed suit. Dong Shaoping's mind is even more vivid than Han Wei's. In addition to normal sales, he also From time to time, I would buy some fake famous brands and sell them quietly on Taobao.
Dong Shaoping is relatively savvy. He usually only sells fake goods to customers who know the fakes and buy fakes. These customers are willing to pay more for buying fake famous brands and will not complain to the platform about selling fakes. Dong Shaoping is very happy. Do this kind of business.
Over time, Dong Shaoping's seller level on Taobao gradually surpassed Han Wei's, and his income level was an order of magnitude higher than Han Wei's. He could make a net profit of five to six thousand yuan a month.
Because of his high income, Dong Shaoping even quit his job in a clothing factory and devoted himself to running an online store.
Some time ago, when Letao was poaching people, they also found Han Wei and Dong Shaoping. After hearing Letao's various preferential policies, Dong Shaoping was immediately moved and became the first batch of Taobao sellers to open a store in Letao, and he spared no effort. They trick Taobao users into placing orders on Letao to earn greater profits.
Han Wei is not interested in Letao's recruitment, not because he doesn't like money, but because he feels that the most important thing in opening an online store is to choose a cooperative platform, and then make good accumulation on the chosen platform. Now that I finally have a certain foundation in Taobao, if I shift my focus to Letao at this time, all the accumulation I have made on Taobao will be in vain.
Under this circumstance, Han Wei did not immediately agree to open a store in Letao, but took a wait-and-see attitude and continued to operate his own online store.
He didn't expect that it was his persistence that would bring him a huge turn of events.
Before the Taobao Alliance was launched, Li Mu had considered an issue. Not only did he want to use the Taobao Alliance to stimulate Taobao sellers and make them actively choose to operate on Taobao, he also hoped to use the Taobao Alliance to help those Taobao sellers who were bewitched by Le Taobao. Some lessons learned.
Therefore, Taobao Alliance quietly crawled Letao's page, and used the text in Letao's product details as the key, and conducted batch comparisons with Taobao's product details in its own database.
The basis for this comparison is that for most Taobao sellers, the product descriptions listed on Letao are highly overlapped with the product descriptions they list on Taobao. Therefore, as long as Letao’s product introduction matches a similar seller on Taobao, then even if the two If the store names and seller nicknames on each platform are different, it can also be concluded that they are the same person.
The batch of sellers selected through comparison are all on the Taobao Alliance's blacklist. In other words, in the Taobao Alliance's promotion algorithm, no matter how you calculate it, it is impossible to promote the products in their stores.
On the first day that Taobao Alliance went online, this gap was immediately highlighted.
Last night, Han Wei suddenly received messages from Taobao buyers non-stop. In the past, he had almost no business after twelve o'clock, and even fewer people consulted, but he never expected that, After twelve o'clock last night, a large number of buyers poured into his store, and they were all very interested in the best-selling men's jacket in his store.
This men's jacket, which sells for 128 yuan, has a very good style, with exquisite workmanship and materials. It is the most cost-effective product that Han Wei currently has on hand. Last week, he sold a total of 20 yuan. This jacket earned him more than 1,000 yuan in income in one week, which is quite a harvest.
But what he never expected in his dreams was that a gust of wind came from nowhere last night and brought in a lot of buyers. They kept making deals in a daze, so much so that Han Wei couldn't even bear to sleep last night, fighting hard to the end. At nine o'clock in the morning, to his disbelief, he actually sold 350 pieces of this 128 yuan jacket in one night!
The unshaven Han Wei sat alone in front of the computer and used the calculator to calculate several times. Every time he looked at the number 52,500 in a daze, and sold more than 50,000 yuan worth of goods overnight!
what's the situation? what's the situation? Are dollars falling from the sky
Han Wei was very excited, but also puzzled.
The sudden influx of traffic is simply incredible! And from his sales of more than 50,000 yuan overnight, he made a net profit of more than 20,000 yuan! What you gain in one night is worth a year’s salary!
Han Wei didn't know where these buyers who appeared out of thin air came from, but he knew very well that he had to seize this once-in-a-lifetime opportunity to make money, so he immediately called the clothing factory that produced the jacket and placed an order for three hundred dollars. Fifty pieces of goods, I plan to skip work today and continue to watch Taobao while delivering goods to more than 300 buyers.
Coincidentally, Dong Shaoping is also selling goods from this clothing factory. This company produces a pullover imitating Puma. The workmanship and materials are very good. The purchase price is only a little over 20 yuan, but in the online store it is It can sell for sixty or seventy. Dong Shaoping has been focusing on promoting this style of clothing these days, and the sales are booming. He called an acquaintance in this clothing factory in the morning and said happily: "Old Zhou, that style Puma pullovers, prepare thirty pieces for me, I’ll pick them up at noon.”
Thirty items represented a profit of fifteen hundred yuan. Dong Shaoping was quite pleased with himself. Usually when he asked for goods from Lao Zhou, he would compliment himself in amazement when he asked for more than twenty items. This time, it didn’t take long for him to ask for three items. Ten pieces, he will definitely be surprised and open his mouth from ear to ear.
However, Dong Shaoping never expected that Lao Zhou did not compliment him for his good job this time, but said something that he could not believe even in his dreams.
"Shaoping, your fellow countryman Han Wei just called me and asked for 350 pieces of our jackets priced at 70 yuan!"
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(End of chapter)