In the entire Taobao announcement, the most domineering one is the third one.
The original tone of this third article was not that simple and crude. Li Mu wrote it himself because he felt that the original version given by the staff was not strong enough.
Li Mu feels that Taobao, as the leading e-commerce company in China, not only needs the example and role model of the first brother, but also the domineering and intimidating power of the first brother. Since this group of small and medium-sized sellers have shown the characteristics of being a loser, then he will Use a tough performance to completely put an end to their thoughts of being just a fool.
"Taobao Alliance" is Taobao's own promotion system. Taobao has the right to promote any seller, and it also has the right to completely exclude any seller from the system. The most critical criterion is whether the seller sells across platforms.
As long as small and medium-sized sellers dare to sell across platforms, or even as long as Taobao's own algorithm rules find that small and medium-sized sellers are suspected of cross-platform sales, they can be directly excluded without collecting a complete chain of evidence, and no complaints will be given at all. Channels, whoever says they can’t do it, just can’t do it!
This is its own platform, its own resources, its own system, and it also has absolute power and voice. The message Li Mu wants to release to these small and medium-sized sellers is: I have many opportunities to make money here, and some resources that can make you money. But if you want to make money with me, you must abide by my rules.
It is precisely because of Li Mu's tough attitude that Boss Ma feels apocalyptic despair. Li Mu wants to use huge profits to force small and medium-sized sellers to compete between Taobao and other e-commerce platforms including Letao. It's a single-choice question, and the answer is no doubt.
Taobao's system messages have clarified the doubts of all Taobao sellers. Sellers like Han Wei who have benefited from the Taobao Alliance finally know where their huge traffic comes from; people like Dong Shaoping have racked their brains to watch others make money. The seller who couldn't figure out why finally knew why he failed to get huge traffic dividends.
At this moment, Dong Shaoping was so angry that his veins popped out. He ignored Han Wei who was right next to him and cursed loudly: "I'm fucking Le Tao! But I'm fucking cheating!!!"
At this moment, Dong Shaoping not only deeply regretted his behavior of opening a store in Letao, but also felt overwhelming hatred for Letao.
Dong Shaoping couldn't resist the preferential conditions offered by Letao, so he chose to open a store in Letao. He felt that opening a store in Letao had platform subsidies and freight subsidies, and the profit margin was much larger, and he could earn more every month. One or two thousand yuan, but if you really want to talk about it, he has not yet made a single cigarette money in Letao, but he has missed the opportunity to be selected and recommended by Taobao Alliance. This is completely "picking up sesame seeds and losing watermelon" A true portrayal of!
Han Wei saw Dong Shaoping's eyes were red, his chest was being bullied violently, and he was extremely excited. He couldn't help but comfort him and said, "Shaoping, don't be so excited yet."
Dong Shaoping twisted his eyebrows and said angrily: "Can I not be excited? How much money have I made due to Le Tao's fucking! I have the heart to kill them!"
Han Wei had no choice but to advise him: "There are plenty of opportunities to make money. Don't be affected by what has already happened."
Dong Shaoping said angrily: "You have made money. You can stand and talk without back pain! It's tens of thousands a day! My store is better than your store in every aspect. If it hadn't been cheated by Letao, the Taobao Alliance I will definitely promote my products, not yours!”
Dong Shaoping was very rude, but Han Wei was not angry with him. He felt that whoever it was that saw him miss the opportunity to make tens of thousands of yuan a day would be like him, so he could only comfort him. : "Don't worry yet, maybe things will turn around."
"What a turning point!" Dong Shaoping said desperately: "Didn't you see what Taobao said? 'All sellers suspected of multi-platform sales will be permanently excluded from the Taobao Alliance's algorithm', as long as who is the first If you sell on multiple platforms, you will be excluded forever! Forever!”
Han Wei said: "It doesn't matter even if it lasts forever. The worst thing is to open a Taobao store again. You are so smart, I believe you will be able to increase sales soon. By then, as long as you stop selling across platforms, the Taobao Alliance will definitely give you You pushed it.”
Dong Shaoping regained some control over his emotions and said with full determination: "Reopen! Damn it, I will register a new seller account when I go back! The promotion of Taobao Alliance is really too strong. If I catch up with the wave of money earned, in one year It doesn’t matter if it doesn’t open, I, Dong Shaoping, must seize such a good opportunity!”
Not only Dong Shaoping, but now all Taobao sellers who were deceived by Letao and opened stores in Letao are angrily cursing in front of their computers.
In their eyes, Letao was originally a place where they could have the opportunity to make more money. Unexpectedly, overnight, it became the main culprit that prevented them from making a fortune.
Letao's employees who are responsible for developing the market were immediately scolded by countless Taobao sellers they contacted. These people had tried their best to deceive Taobao sellers and give them a bad impression. Now that Li Mu's "Taobao Alliance" has been officially announced, they have become This group of sellers who have been excluded from the Taobao Alliance are the most hated existence.
At first, the Taobao sellers who were deceived just scolded each other through YY. Soon, they found that the other party on YY did not respond, so they started calling and scolding them.
This is also the fault of these Letao employees. They were too dedicated at the beginning. In order to enhance the efficiency of deceiving Taobao sellers, they showed great sincerity in front of Taobao sellers, took the initiative to leave their phone numbers to Taobao sellers, and even asked them to call them 24 hours a day. I called whenever I had any needs during the hour. Unexpectedly, this became an effective way for Taobao sellers to scold themselves.
Within half an hour, several female Letao employees were scolded by angry Taobao sellers and cried in frustration at the company. In order to avoid such harassment, more Letao employees could only temporarily turn off their mobile phones.
Letao's external employees' mobile phones were all turned off, and the angry Taobao sellers simply called Letao's customer service number to curse.
Letao's customer service department, composed of five girls, immediately became the target of many Taobao sellers' venting. Before long, the team leader of the customer service department could not bear the heavy pressure and reported it to the leadership. With Cai Chongxin's approval, Letao's customer service phone number was temporarily suspended. .
Many of the employees who were scolded were extremely emotionally unstable, and everyone in the customer service department looked suspicious. At this time, the situation inside Letao was in a terrible mess.
This is definitely the saddest day since Le Tao became an army. Boss Ma locked himself in the office. He knew that the employees outside were in extremely bad mood, but he didn't bother to take care of it or think of any solutions because he was going through the pain he entered the industry. The most serious setback since.
Li Mu's "Taobao Alliance" is undoubtedly a sure-fire move for Letao, which was already struggling to survive. It not only caught him off guard, but also made him unable to parry.
Seeing that there was no way to directly contact Letao's staff, those angry Taobao sellers simply began to post angry comments online. For a time, the Internet was flooded with "bloody accusations" from many Taobao sellers, which were nothing more than saying what happened to Letao. It deceived them and caused them to miss the opportunity to be selected by the Taobao Alliance.
Letao seemed to have fallen into the deepest trench in the world, filled with dark and high-pressure despair.
…
The angry and remorseful Dong Shaoping, as well as more "Dong Shaopings", were in a difficult mood. During the two hours from 12 o'clock to 2 o'clock in the afternoon, almost everyone felt uncomfortable.
When everyone tried their best to scold Letao, Taobao suddenly sent out another system message at two o'clock.
All sellers who pay close attention to Taobao's trends opened and read the content of this system message immediately.
This system message made many "Dong Shaoping people" see the light in despair.
The original article stated: For the sake of fairness, Taobao has decided to re-compare information across the entire network after consultation in a week. At that time: all sellers who have terminated cross-platform sales will regain the opportunity to be recommended by the Taobao Alliance; all sellers who are still cross-platform will Sellers who sell will be permanently excluded from the Taobao Alliance.
This is a typical case of beating a stick first and giving a date later. Li Mu first used strong words to make all cross-platform sellers despair and resentful of Letao. He gave them two hours to brew and escalate their emotions, and then Open another window for them and give them their last hope.
As the latest news says, as long as these cross-platform sellers close their stores on other platforms and remove all their products from the shelves, a week later when Taobao will crawl the entire network again for comparison, as long as they do not continue If you sell on other platforms, you can regain the recommendation opportunity of Taobao Alliance.
This actually forces them to remove all their information on Letao as quickly as possible.
In other words, Li Mu is going to add insult to injury to Le Tao again.
If we just block this group of sellers, they may break the rules after their emotions stabilize in the future. At that time, they will continue to open stores on Letao based on the attitude that every extra point they make is a point. .
However, if they are given a chance to abandon the dark side and turn to the light, they will zero in on all the work that Letao has done recently. Letao has worked hard for so long, and all the Taobao sellers who have poached it may withdraw within a week and join Letao. Clear up the relationship.
This was Li Mu's real purpose. He didn't really want to give these wallflowers a chance, but he wanted to put another shot in Letao's chest.
A few minutes after the news was sent out, Lu Zhaoxi rushed into Boss Ma's office in panic and said, "Mr. Ma, Li Mu is attacking us again!"
Boss Ma looked pale and asked him with dull eyes: "What's going on?"
Lu Zhaoxi hurriedly reported the new Taobao news to Boss Ma truthfully, and finally added: "As soon as the news was sent out, a large number of sellers have already started to remove products from our shelves!"
"That's unreasonable!" Boss Ma immediately jumped up and cursed angrily: "This guy Li Mu is too pushy! These sellers are too unscrupulous! Go and say hello to the technical department and block the operation permissions of these sellers immediately! Let me They cannot take down or modify any product information, and at the same time let the technical department restore all the content they deleted!
If you have money to make, come here. If you don't have money, just run away. Do they think this is a public toilet? ! I want them to watch all the information they deleted restored! Let them also feel the taste of despair! "
…
PS: Veterans who have monthly tickets in their hands, come and lead a rhythm! ! ! I'm ready to double click 666...
(End of chapter)