The nature of businessmen is to pursue profits, and Taobao sellers naturally do the same. The reason why Taobao Alliance does not promote branded products in the stores of small and medium-sized sellers is to avoid fakes.
However, there are still a small number of Taobao sellers who, in order to pursue greater profits, include private goods in the sales process.
Li Mu had no ambiguity in his attitude towards counterfeit goods, and he had to get rid of them immediately when he discovered them. So he immediately discussed with Senior Brother Liu and Master Lei to formulate a strategy against counterfeit sellers.
The first step is to focus on launching a surprise attack on counterfeit sellers who have obtained evidence, banning all counterfeit shops, and completely erasing store information from the front desk;
The second step is to require all sellers suspected of selling counterfeit goods to compensate consumers who buy fake goods. If they refuse to comply, Taobao will ban the store indefinitely until all consumers have confirmed their understanding;
The third step is to announce the details of the campaign against counterfeit sales and give the most severe warning to all Taobao sellers;
The fourth and most important step is to leak online the list of all stores blocked in this crackdown, as well as the contact information of the store owners.
Taobao has the absolute right to block all counterfeit shops, but strictly speaking, as a company, Taobao does not have the right to force sellers to compensate sellers for one counterfeit product, but Li Mu doesn’t care. I have the final say on my platform and rules. Even so, There are some legal inaccuracies, which does not prevent him from using this coercive measure to punish counterfeit sellers.
The fight against counterfeiting is a long road. Without legislative support, it would be extremely difficult to completely eliminate counterfeit goods online.
Li Mu had long ago proposed to government leaders the proposal to legislate against counterfeiting in e-commerce, but he also anticipated the long road ahead for legislation. If Letao is really attracted by the dirty meat of fake goods at this time, then given Boss Ma’s character, We will definitely seize the opportunity to become bigger and stronger. Once fake goods gather in Letao and form enough influence, we will unknowingly make ourselves a living target. The government will definitely legislate. Pay more attention, and the first person to be shot will be Letao.
As for whether Boss Ma will choose this path in his life, Li Mu has almost no doubt.
In Li Mu's view, character is an innate, deep-rooted and extremely difficult to change label. As a reborn person, he cannot escape the thinking mode of a programmer even after he is reborn. Boss Ma has never experienced rebirth, and his character is almost There is no chance of drastic change.
Li Mu has now basically blocked all the roads that Le Tao can take, leaving only the "sewer" full of filth of fake goods. Li Mu doesn't want to be contaminated with filth, so naturally he can't do anything on this "road". Go ahead and block Boss Ma.
Li Mu has been planning for so long to put Boss Ma into his own circle, leaving him only one "way to survive". When the time comes, Boss Ma, who is surrounded by him, will definitely choose this "way". Not only can I walk, but I will definitely walk without hesitation and at a fast pace.
…
Because Letao has completely blocked sellers' rights to remove products from the shelves and edit product information, Dong Shaoping has cursed the entire Letao family and even his eight generations of ancestors in his heart.
Completely opposite to his own situation, fellow countryman Han Wei's business became more and more prosperous. He even quit his job in a garment factory without hesitation, and then rented a small courtyard with four rooms in the village. , I plan to hire a few helpers and work hard on Taobao.
Seeing Letao's authority blocked, Dong Shaoping knew that it was impossible to pass the review of Taobao Alliance. The only way was to re-register a store and then start over from scratch, bit by bit. However, this was not something that could be achieved in a short time. , Now that Taobao competition is becoming more and more fierce, it will probably take at least half a year to build a store similar to the size of my current store.
If Han Wei was given half a year, this guy might be able to earn tens or millions.
The only good thing is that although Taobao excludes its own stores from the Taobao Alliance, it still has some basic skills and a stable income of several thousand yuan every month, which is higher than most migrant workers. Much stronger.
While continuing to live with a stable income, while re-operating a new store, although it will be a bit harder, the income will not be affected at all.
It is not easy for people like Dong Shaoping to accept this reality. I am afraid only he knows how much pain, regret and anger he has experienced.
But what even Dong Shaoping himself didn't know was that Taobao was not ready to let him go.
Taobao’s special rectification campaign against counterfeiting has quietly begun!
Just when Dong Shaoping wanted to work hard to run his Taobao store, he suddenly received a cold reminder from Taobao: "Your store has been [closed] by the website because of selling fakes. Please click to view the specific information..."
Dong Shaoping just felt like a bolt from the blue, closing the store? ! If the store is closed, won’t my monthly income of several thousand yuan be wiped out? !
Dong Shaoping's heart was in his throat, and he quickly clicked on the details link. When he went in and took a look, his heart suddenly felt like it was falling into an ice cellar.
First of all, the details list the evidence that he sells counterfeit goods. Many of the brand-name clothes he sells are fake, which can be said to be conclusive evidence;
Secondly, the details stated that Taobao’s measures for his store were to close the store indefinitely. If he wanted the store to reopen, he must pay triple compensation to all consumers who bought fake goods. If not, he must get all the compensation. Consumers who have purchased fake goods apologize;
Consumers can find the "Forgiveness" option in the corresponding fake order. If they click to confirm, they will truly understand the seller. If the seller sells a total of 1,000 fake and shoddy goods to 800 consumers, then he If you don't want to pay three times the price, you have to get all 800 consumers to click to confirm their understanding, not even one less.
Like Dong Shaoping, stores that have been blocked for selling counterfeit products have all had their front desk, back office, and YY numbers corresponding to the store blocked. Sellers have no way to contact their buyers unless they still retain all delivery orders. As long as one person is missing, they will not be able to complete this arduous task of "understanding".
However, the attentive Li Mu gave them a quick window to get money to atone for their sins. Although they could no longer see any Taobao sales records based on his previous fake goods, Taobao would automatically generate a counterfeiting report for them based on their sales records. They only need to transfer the corresponding amount to the designated Alipay account at three times the total amount involved in the counterfeit goods, and Taobao will compensate all consumers on their behalf. As long as the money is paid, the store can reopen.
Dong Shaoping also saw his "counterfeit sales data". Taobao determined that he had a total of 2,364 orders involving counterfeit sales, totaling 18,959 yuan. The compensation was calculated as three times. He needed to pay 56,877 yuan in compensation if he wanted to reopen the store. , the money must be paid in place.
Although the profit from selling counterfeit goods is high, it is impossible to achieve zero cost, so even double the compensation is enough to give them a headache, and triple the compensation is simply killing them!
Dong Shaoping is completely desperate. Until now, his net profit from Taobao is only 20,000 to 30,000 yuan. What he finally saved is only 10,000 yuan, but he has to pay a huge sum of 56,877 yuan to unblock it again. This money He couldn't take it out no matter what.
This is really a case of bad things happening one after another without giving me a chance to react.
After the store was closed, Dong Shaoping's income was completely cut off. And the most disgusting thing is that Taobao closed the backend and YY. He didn't even have time to compile a customer list. If he reopened the store, everything would have to start from scratch.
The pain and resentment in Dong Shaoping's heart are indescribable. With his money gone, his store gone, and his future job gone, he has almost returned to before liberation.
Looking at the entire Taobao website, there are nearly a hundred sellers who have the same experience as Dong Shaoping!
Among them, there are even sellers with high credit ratings and those who have been recommended by Taobao Alliance.
These sellers use their own special methods to sell fake goods on Taobao, and their normal monthly income easily exceeds 10,000 yuan. After being promoted by the Taobao Alliance, some stores have sales of hundreds of thousands in a day, and their income-generating ability is simply golden. The mine was suddenly closed down, and the shop owner almost went crazy.
After the sudden attack, Taobao stood up and announced its anti-counterfeiting action to the entire Internet. Although many counterfeit shop owners who had their stores closed were attacked and abused online, but more relevant comments were made in response to this anti-counterfeiting action. Support and praise, this fight has received strong support from all consumers and most sellers.
Consumers who have never bought counterfeit goods are not victims of counterfeit goods themselves, so they cannot be a user group who actively buy counterfeit goods. Therefore, these people unconditionally support the fight against counterfeiting;
Consumers who have bought counterfeit goods but knew they were fake feel a little inappropriate about cracking down on counterfeit goods, but when they think about the possibility of getting triple the compensation that Taobao strives for for them, they also change their attitude and start Support this tough anti-counterfeiting approach;
As for those consumers who have bought fake goods without knowing they were fakes, they support the fight against counterfeiting with both hands.
As for those sellers who never sell fake goods, they are naturally very happy to see those unruly sellers being punished so severely. The purification of the industry is a great thing for them.
The fighting on Taobao soon had a huge impact on the entire Internet, and Letao’s boss Ma also learned of the news in a very short period of time.
When he first learned the news, Boss Ma showed almost no surprise or hesitation, and his heart immediately lit up.
This feeling was like suddenly seeing a light in a dark environment. He knew that this was the light of hope in his heart...
(End of chapter)