Boss Ma immediately held a meeting of Letao’s core management. At the meeting, he deliberately avoided the Yang William sent by Amazon. Fortunately, Yang William now realized that Letao was dying, and Amazon had given up 99% on Letao. So he himself had nothing to do and just wanted to eat more Chinese delicacies every day to avoid being suddenly transferred back to the United States one day.
Leaving aside William Yang, almost all the others are Boss Ma’s confidants.
We have all been together until now. We have experienced the hardships in the early days of starting a business, and we have also enjoyed the joy of raising tens of millions of dollars. We have also experienced the pain of being beaten and kicked by Li Mu. From an emotional level, Generally speaking, everyone has deep feelings for each other and is united, and they all want to break out from Li Mu's encirclement, so Boss Ma, who saw the light of hope, decided to call everyone together and lead these core members to fight for the last time.
Originally, Boss Ma was so desperate that he even tried to drag a group of Taobao sellers to die for Letao.
However, now Boss Ma is aware of new opportunities.
When masters compete with each other, what they fear most is not that they will be pressed down and beaten, but that they will not be able to find any loopholes in the opponent's attack while being pressed down.
Boss Ma had been in such despair before, but fortunately, Taobao's sudden crackdown on counterfeiting allowed him to discover the only flaw exposed by the other party.
This flaw may not be enough to support oneself in turning defeat into victory, but at least it can allow one to escape his temporary suppression.
At the meeting, everyone was surprised by the excitement that reappeared in Boss Ma's expression. This expression had not been seen on his face for a long time.
When everyone arrived, Boss Ma got straight to the point as soon as he came up and asked everyone: "Taobao is carrying out anti-counterfeiting and rectification activities, have you heard about it?"
Almost everyone nodded, but everyone was a little confused. Why was Boss Ma so excited about Li Mu's crackdown on counterfeiting
Boss Ma was really excited and said with a trembling voice: "Looking at the entire 2C field of e-commerce, Taobao almost covers it. If we want to do 2C business, we can't escape their shadow no matter what we do. After being suppressed by them, now we finally have a business that they clearly don’t do! This is our opportunity!”
"Opportunity?!" Many people looked surprised, but Cai Chongxin, who had had in-depth exchanges with Boss Ma before, was not surprised at all. Boss Ma's image in his mind has lost more and more of its former halo. It added a lot of vulgarity and utilitarianism that he couldn't accept.
Boss Ma said at this time: "Almost all of the stores blocked by Taobao are stores with high transaction volumes, so these stores have to pay tens of thousands or even hundreds of thousands in compensation. Now, these stores All sellers have been blocked by Taobao, and it is impossible for them to spend so much money to lift the ban. In this case, if we poach them and let them open stores on our platform, or even abandon Taobao, we will only Opening a store on the platform will be a big help for us.”
An operations manager blurted out: "Mr. Ma, but they were all banned for selling counterfeit products!"
Boss Ma looked at him with a frown and said, "I don't care why they were banned. As long as he is abandoned by Taobao, then we will embrace him with open arms, because he has the greatest potential to become our loyal seller!"
Someone asked: "But what if they sell fake products on our platform?"
Boss Ma said: "What he wants to sell has nothing to do with us. Everyone needs to be clear. In the end, we are just an information release platform. Currently, there are no laws and regulations that clearly require us to review the information released on the platform. We also There is no obligation to review. In this case, why should we interfere too much with sellers? Give them full freedom, and they will try their best to achieve the best results."
The other people in the conference room looked at each other in confusion. Although Boss Ma's words were never clarified, the meaning was already very clear.
Everyone can hear that Boss Ma saw that Taobao was ruthless in cracking down on counterfeiting, so he wanted to attract these sellers who were kicked off by Taobao to Letao, and then acquiesce to their behavior of selling counterfeit goods, so that they would regard Letao as their last resort. Promised Land.
Once these profit-seeking sellers regard Letao as their last paradise, they will definitely try their best to create maximum profits on Letao. As for how to create maximum profits? Of course, we are trying every means to increase trading volume.
When a store increases its transaction volume, for the platform, it means a comprehensive increase in turnover, traffic, user stickiness and other data. If Letao brings in more than a hundred sellers who have been blocked and beaten by Taobao, this will simply be a hundred With multiple engines running hard, they will definitely bring huge changes to Letao's backwater situation.
Everyone here has to admit that what Boss Ma said is indeed a good direction, because this is the only direction that will not directly conflict with Taobao. What he takes is the dregs abandoned by Taobao. In this way, both parties will not only be unable to There is a direct conflict, and Taobao may even continue to create blood for Letao.
The profit margin of counterfeit goods is huge, so everyone firmly believes that it is an existence that cannot be eradicated at all. The huge profits will encourage bold people to take desperate risks. With Taobao’s traffic so huge, there will definitely be no shortage of opportunistic and counterfeit goods sold on Taobao in the future. Once such a seller appears, Taobao will kill it, and Letao can turn it into its own fresh blood and integrate it to provide nutrients for its own development.
However, most people have been working in the Internet industry for a long time and have accumulated some integrity. One of them broke Boss Ma's tacit understanding and said bluntly: "Mr. Ma, I don't think we should choose this evil way. If If we deliberately allow sellers to sell fake products on our platform, the reputation of our company will be completely ruined!"
The three words "crooked", "deliberately conniving" and "selling fakes" sounded extremely harsh to Boss Ma.
The reason why he never made it clear is because he wanted to maintain this subtlety in the team. You just know what I think. If I don't tell you clearly, don't point it out. Everyone understands it tacitly, and then we do this together. matter.
This feeling is like a few hungry big men, seeing the chickens raised by fellow villagers, just when everyone thinks that they should not have the idea of stealing other people's chickens to eat, all they need is someone to ask: "Do you want to eat it?" Chicken." Others should understand.
At this time, as long as they exchanged glances with each other, everyone would catch, kill, stew, and eat the chicken together in silence. No one would mention stealing the chicken during the whole process.
However, there happened to be such a disgraceful guy who spoke so directly from the beginning, almost destroying all the subtlety that Boss Ma had tried so hard to exaggerate, which made Boss Ma feel particularly unhappy.
Looking at the dishonest guy, Boss Ma asked him with a cold face: "Tell me, what is the most lacking thing on our website now?"
The man looked at Boss Ma's almost cannibalistic look and said tremblingly: "We are short of users."
Boss Ma asked: "With Taobao suppressing us, where do our users come from?"
"this… "
Seeing that the other party was hesitant and unable to explain, Boss Ma snorted coldly and said: "Without sellers, without buyers, without traffic, without water, we will inevitably die sooner or later!"
After that, Boss Ma asked the man sternly: "Let me ask you! If the company fails, will you be satisfied?"
The man said without confidence: "Mr. Ma, that's not what I meant..."
"Isn't that what you mean?" Boss Ma snorted coldly and said: "The way you look at the problem is wrong. What I just said cannot be viewed from the narrow perspective of product quality. It must be put on the website and Looking at our current situation, what do we lack most? If you are so thirsty that your whole body is dehydrated and your electrolytes are imbalanced, at this moment of life and death, will you still care about whether the water is clean or dirty? If you love cleanliness more than your life, Then I have nothing to say!”
Everyone looked at the executive who just took the initiative to say the word "fake", but that person lowered his head in shame and did not dare to say any more.
At this time, Lu Zhaoxi suddenly said: "Mr. Ma, I agree with your idea. We are now on the verge of life and death. Special treatment will be given in special times. The first thing we must consider at this time is how to improve the traffic and revenue of our platform. , As for other things, we really don’t have that much time and energy to take care of it for the time being. As long as it doesn’t break the law, we will do it!”
Many people were deceived by Boss Ma and Lu Zhaoxi and changed their minds, and they all supported Boss Ma's idea.
Boss Ma reiterated his demand again and said: "What I want is that everyone should do everything possible to understand the specific implementation of Taobao's store closures this time, especially which stores Taobao has closed and the status of each store. What is the level, what is the contact information of the shop owner, the more complete the list, the better!
Once the list is made, you will spread out and invite all sellers whose stores have been blocked by Taobao to open stores on Letao. In your own way, tell them in a subtle way that we will not interfere with their business scope and business model. As long as they sign a liability exemption agreement with us, they can do whatever they want in Letao! "
A core member said: "Taobao has not announced the list of closed stores this time. We are afraid that we will not be able to screen out the detailed list of closed stores for a while. We can only understand them one by one."
Boss Ma immediately said sternly: "Don't say you can't do it in front of me without any thinking. If you can't find it, search it, and if you can't find it, ask. Difficulties need to be overcome, not avoided. What we have to do now I just want to do everything possible to bring all these sellers to Letao Lai, and the more the better, the more the better!”
(End of chapter)