It is more appropriate to describe Boss Ma at this moment as "survival from desperate situation".
Originally, Letao had been surrounded and suppressed by Taobao and was in a deadlock. Unexpectedly, Li Mu's arrogance left him a chance to break the situation.
Boss Ma is quite disdainful of Taobao's crackdown on counterfeit sales. He feels that this is exactly the arrogance of Li Mu. He always feels that everything is under control and plans everything perfectly. He must feel that Letao is now He is completely dead and feels that the domestic e-commerce companies are now completely at his mercy, so he will start to show his influence through unconventional means.
Rulers since ancient times have hoped to achieve fame and reputation by completing things that ordinary people think are impossible, with the intention of spreading through the ages.
Boss Ma feels that Li Mu now thinks he has become the ruler of China's e-commerce, so he can't wait to prepare for an unrealistic purge.
In Boss Ma's view, in China's market environment, if a company wants to crack down on counterfeit goods in a big way, it is basically a dream. Even the national legislation has not touched this field, and even the real economy cannot control fake goods. Come on, he, Li Mu, wants to use himself to eliminate counterfeit goods on Taobao and even the entire Internet. How is this possible? It completely goes against the laws of the market. Isn’t this just trying to gain fame
He thinks that he can understand Li Mu's thoughts to a certain extent. He believes that Li Mu, like himself, is full of desire for fame, status, and exposure, and always wants to do something that everyone can admire. Li Mu's career has not relied on Counterfeit goods help him, so after he becomes successful, he naturally hates those evil ways that may have an impact on him. The reason for coming out to crack down on counterfeiting at this time is out of the inflated feeling that he has no opponents and the world is free for him to run.
Boss Ma quickly formulated his own battle plan. All stores blocked by Taobao are the next targets for Taobao.
Just when Letao employees were all out to search for Taobao sellers who had been punished by store closures, a "Taobao anti-counterfeiting blacklist" suddenly came out in an entrepreneurial forum. A netizen nicknamed "Taobao smashed my job", in He posted on the forum that his original store had an income of more than 10,000 yuan a month, but because he sold some imitation Adidas T-shirts, Taobao closed the store. As soon as his income dropped to zero, the whole family faced a huge crisis. economic pressure.
This netizen’s words were full of resentment towards Taobao, and he even openly shouted: In every city, you can buy fake Adidas Nike clothes in any small clothing store. Even the government has not taken care of it. Why should you, Taobao, do so?
This netizen also said in the post that he had a high school classmate who worked on Taobao. This time he asked the high school classmate to inquire to see if he could be accommodating. Unexpectedly, the classmate who worked within Taobao told him that this Taobao's crackdown on counterfeiting was very severe. If all counterfeit shops did not pay triple compensation, they would all be blacklisted. It was useless to contact anyone. Even the shops of relatives of senior executives were blocked, and there was still no room for trust relationships.
Finally, the netizen attached an attachment to the post, claiming that it was a "blacklist" sent to him by his high school classmates. This list listed a total of 246 Taobao stores, all of which Taobao has already Counterfeit shops that have been closed or will be closed soon.
The information in the attachment is very comprehensive. In addition to the name of the counterfeit shop, registration time, new users of the shop, the amount of the suspected selling price, and the number of items, there is also the online shop's registrant identity information and contact number.
The information on this list was extremely detailed and was quickly confirmed by the banned Taobao seller, because all the data on it was exactly the same as his actual situation.
All of a sudden, this poster attracted the attention of many counterfeit shop owners. Many people posted on the post asking him various questions, including: "Why did Taobao only close about 100 stores in the first batch and not the remaining ones on the list?" There are more than a hundred of them.”
The poster’s reply was: “Do you think Taobao will be merciful? They want to close down more than two hundred stores in one fell swoop, but they are still contacting the consumers who bought the guy. It is said that they need the cooperation of consumers to obtain evidence. Only then can the store be closed!"
"Master, since you have acquaintances on Taobao, have you asked how long this crackdown on counterfeiting will last?"
"Accurate news is that Taobao's crackdown on counterfeiting will continue on a regular basis and is basically impossible to stop."
"Damn it! Taobao is too damn stupid. Although there are some imitations of big-name clothes in my store, my customers all know that they come here deliberately to buy cheap fakes. One is willing to fight and the other is willing to suffer. It's in the way. What happened to him Taobao?"
"No way! It is said that Li Mu is supervising this time, saying that he wants to drive out fake goods completely from Taobao. Damn it, I am not going to work on Taobao anymore, I will open a store on another website!"
"Master, do you have a good website? My store has also been blocked, and I only have a supply of imitation goods. If Taobao doesn't allow me to sell them, I will have no way to survive."
"I don't know any other suitable websites now. My classmate who works on Taobao said that except for Taobao, no other platform in China seems to have much traffic. Even if they don't care what we sell, there will be no sales without traffic. , if you can’t make money, isn’t it still in vain?”
Others also agreed. Some people said that they had opened stores on Letao and other small platforms before, but at the end of the day, let alone the transaction volume, there were very few customers who came to inquire, and there was no opportunity to make money at all.
This post attracted more and more Taobao sellers, especially those who had been punished by store closures, and the blacklist attached to the post quickly spread throughout the entire Taobao seller community.
Lu Zhaoxi happily found Boss Ma holding his laptop. After letting Boss Ma read the content of the main post, he said to Boss Ma: "The information in the attachment has been verified, and the content is basically all true. The contact information of more than 200 stores are here!”
Boss Ma was very excited: "If you want to sleep, someone will hand you a pillow! After those shops were blocked, the sellers' YYs were also blocked. It was quite difficult to find them. With this list, more than two hundred sellers' information was available. Got it all!"
Having said this, Boss Ma immediately ordered: "Hurry up and make arrangements for your colleagues in the operations department to contact these store owners as soon as possible. Be sure to convince them to open a store in Letao."
Lu Zhaoxi nodded and asked him: "Mr. Ma, how should we communicate with these sellers? For example, what kind of policies should we give them, and how can we make them feel safe to operate on our platform? We are a company after all, and we certainly can't make it clear. We should make remarks that guide them to sell fake goods on our platform, so as not to leave any clues."
Boss Ma said calmly: "This is easy to handle. Just tell them that we will not interfere in any way with the items sold by the sellers, as long as they are not expressly prohibited by the state."
Having said that, Boss Ma solemnly said: "We must make two points clear to them: First, we will never overstep our authority and replace law enforcement agencies in controlling and rectifying platform sellers; secondly, we respect every Letao seller and will never Ban any Letao seller’s account and store at will.”
Lu Zhaoxi smiled and said: "If we convey these two points, we will surely capture these sellers who have been blocked by Taobao."
Boss Ma smiled slightly and said: "We must use the topic this time. Li Mu's crackdown on counterfeiting is fundamentally correct. We can't directly attack him for cracking down on counterfeiting, but he has no law enforcement power. If he cracks down on counterfeiting too hard, he will be a dog." The rat is meddling in other people's business, and he can block any Taobao seller's store at will. This must be a very big worry for all Taobao sellers. I believe many sellers who have not been affected will also be worried, so we have to think The method is to alienate the relationship between other sellers and Taobao first, so that other sellers will subconsciously be separated from Taobao."
Lu Zhaoxi said: "This can be regarded as a psychological war between us and Taobao."
Boss Ma nodded and said: "First win over those who were driven out by them, then alienate those who were oppressed by them, and at the same time, use propaganda to slowly demonize them. If these points are done well, we may not have no chance!"
…
Taobao.
Leader Lei knocked on the door of Li Mu's office, came in with a smile and said, "Mr. Li, we have already spread the news you want to spread."
Li Mu nodded, smiled slightly, and asked him: "Is there any action on Letao's side?"
"Yes." Leader Lei said with a smile: "Of the list of more than 200 sellers, four of them were forged by us. In just a few hours, the information of the four store owners we forged were received by Letao. A call from the staff.”
Li Mu asked him: "What did the people in Letao say?"
Leader Lei probably recounted what he heard on the phone to Li Mu. After hearing this, Li Mu laughed and said, "Sure enough, Boss Ma is really an invincible little strongman. As long as you give him a little chance, he will never kill him." Let it go, and rack your brains to take the opportunity to turn around."
Leader Lei said happily: "In this case, I believe it won't be long before Letao becomes the domestic online counterfeit sales base. If the government can introduce truly meaningful management measures by then and completely crack down on e-commerce counterfeit sales, then I will be happy." Taobao will definitely not be able to escape the crime of condoning and selling counterfeit goods."
Li Mu nodded and said: "For Boss Ma, he definitely feels that the government will not come forward to crack down on counterfeiting, so he feels that Taobao's crackdown on counterfeiting is a detour, but it has given him a major opportunity to break out of the encirclement and take shortcuts, and I am afraid that he I am still excited now, and I definitely don’t realize that I am going to dig a hole for him with fake goods. In this case, let’s ignore the remarks and information he asked Letao to release for the time being and wait and see what happens. Just watch him quietly and show off!"
(End of chapter)