Boss Ma has been doing Letao for so long, and it’s only now that he feels like he’s really hit the mark.
In the past, both Letao's own development decisions and its offensive strategies against Taobao basically ended in failure, just like a fighter who fought hard but ended up hitting the air.
This time, Letao seized the good opportunity of Taobao's crackdown on counterfeiting, and unexpectedly obtained a list of more than 200 sellers leaked from Taobao. For Letao, it is simply a treasure.
Before that, Letao contacted many Taobao sellers, and also formulated many policies to enhance Letao's attractiveness. Although it was somewhat effective at the time, with the strong launch of Taobao Alliance, almost all the people who came to Letao to open a store All Taobao sellers gave up Letao immediately, leaving Letao happy.
But this time is different.
Taobao took the initiative to crack down on counterfeiting this time and immediately closed more than a hundred stores. These shopkeepers were directly kicked out by Taobao, so Letao's staff approached them one by one according to the leaked contact information, and gave them a sincere and provocative talk. After the sexual remarks, almost all shop owners immediately decided to open a store in Letao.
For these sellers whose stores were blocked by Taobao, they suddenly lost their online store income. This was when the gap was greatest and they urgently needed to find a way to fill the income gap, so they hit it off with Letao.
Letao promised that it would not interfere with the sellers' operations and would not meddle in the law enforcement agencies' own affairs. This gave them great psychological security. Therefore, almost overnight, more than 200 sellers flocked to Letao to open stores.
Letao naturally welcomes these sellers with open arms. Not only that, Letao even provides huge manpower support. A considerable number of employees have been temporarily transferred to help these sellers open stores. Moreover, Letao has previously promised platform subsidies, logistics Subsidies continued to be honored to these sellers, and they soon received heartfelt support from these sellers.
These sellers all have a certain user base, so as soon as they arrived at Letao, they began to try every means to contact their old customers, and then quickly transferred the more loyal customers to Letao. Average orders and turnover doubled.
This situation not only made Boss Ma overjoyed, but also allowed the entire Letao to finally see some real hope. However, what Boss Ma did not expect was that Li Mu was even happier than him about the current situation.
Li Mu felt that he had mentioned the need for e-commerce legislation to combat counterfeiting to the government before, but the government had received no feedback and it was hard for him to continue urging him. Now that Boss Ma himself has fallen into the trap of counterfeit goods, he should be given the opportunity to do so. Big, with Boss Ma's character, if he seizes this opportunity, he will definitely try his best to become bigger and stronger. By then, if there is no feedback from the government on legislation, he will take the initiative to come to the door.
If there were no large-scale counterfeit sales on the market, Li Mu might not be very convincing if he went to tell the government about the dangers of counterfeit goods online. But if there was a platform where counterfeit goods were rampant, it would be equivalent to A real target. When the time comes, the legislative matter will definitely pass Boss Ma and achieve a breakthrough.
Originally, Boss Ma also had a moment of hesitation and worry. He felt that he had achieved substantial growth and breakthrough this time, but Li Mu did not immediately come up with countermeasures. This made him feel a little uncomfortable, so he also had doubts. Are there any traps in this
But after thinking about it, Boss Ma couldn't think of any traps or conspiracies in this matter. After all, what he was playing was a side ball, and it was a side ball played by people all over the country. There could be no thunder in it.
Only when the national media and people paid attention to Makino Technology's farewell ceremony on October 18 did Boss Ma want to understand the reason.
Boss Ma believes that what Li Mu is paying more attention to right now must be the matter of Makino Technology employees going to the United States, because this is an epoch-making event for the Chinese Internet industry, and it has suddenly elevated Makino Technology to the international level. Makino Technology is of great significance.
When he thought of this, Boss Ma seemed to suddenly understand the key to the problem.
He suddenly understood why Li Mu wanted to fight counterfeiting on Taobao.
It is probably because Makino Technology is about to take the initiative to enter overseas, and Li Mu himself will soon be on the international stage. In this case, Li Mu naturally does not want to leave a negative impact on himself, so he will take advantage of the big event. Before we start, quickly remove the fakes from Taobao.
After smoothing out the cause and effect, Boss Ma felt a lot more relaxed instantly. Li Mu's attention turned overseas, which meant Li Mu's own huge growth and advancement. However, it also meant that overseas markets would gradually shift Li Mu's energy and let him Be less sensitive to the situation in the domestic market.
This feeling is particularly sad, but Boss Ma also knows in his heart that only in this way can Letao survive in this crack.
For Letao now, staying alive is the biggest challenge.
…
Li Mu has indeed concentrated more energy on Makino Technology and overseas markets. Correspondingly, he has also delegated more Taobao-related matters to Senior Brother Liu and Leader Lei. However, there is only one thing that Li Mu has not relaxed about, and that is Watch out for and chase Boss Ma.
In the past many secret contests, Li Mu could not find a way to really kill Letao and block Boss Ma's e-commerce road. However, this time, seeing Letao desperately absorbing sellers who were eliminated by Taobao, Li Mu felt already With absolute certainty, after Boss Ma takes the bait this time, he will never be able to stand up again.
This time, Li Mu's strategy for Letao and Boss Ma is different from every time before. The biggest difference is that this time Li Mu will not take the initiative to launch any attack on Letao, but will only provide him with an inspiration and a cocoon to tie himself up. The inspiration caused him to lead himself to a dead end little by little.
Therefore, seeing that Boss Ma had taken steps forward, Li Mu felt particularly relaxed and devoted himself to the upcoming farewell ceremony.
At 8:30 a.m. on the 18th, Li Mu and many Makino Technology employees passed through the security check at the Capital Airport and arrived at Air China's largest apron at the Capital Airport.
The Air China Boeing 747 passenger plane that is about to take off nearly a hundred Makino Technology employees to the United States is already parked quietly on the tarmac. There is a huge red ribbon hanging on the fuselage, which looks extremely festive. There is also a huge A banner that reads: "Makino Technology—making the world more attractive"
In addition, the ladder truck prepared on the side has been laid with a red carpet in advance, and the ground has also been laid with a neat red carpet. By then, the first batch of Makino Technology employees going to the United States will walk through the red carpet and step onto the ladder truck Boarding the plane has a very strong sense of ritual.
On the side of the apron, the stage has already been set up, and the staff of the execution company are already in place and fully prepared.
Reporters from more than a hundred media at home and abroad were already on the scene and ready before Li Mu arrived. Now, reporters from major media outlets across the country and even the world in Yanjing like to participate in Makino Technology’s activities the most, not only because Makino Technology always holds events When breaking big news, one thing that cannot be explained clearly is the travel expenses and various gifts that Makino Technology generously prepared for reporters.
These employees who are about to cross the ocean and go to the other side of the world to fight for Makino Technology. Seeing such a grand ceremony, everyone is quite excited, and it is not an exaggeration to describe it as surging.
Although Makino Technology has made them feel that the company values them with its complete and generous employee benefits, today's scene once again refreshed their understanding of the company and how much the company values them.
Lin Qingya left for the United States in advance. This time, Li Mu asked his personal assistant Li Ziwei to shoulder the heavy responsibility. She was responsible for almost all executive supervision, on-site coordination, and media relations.
Li Ziwei was personally brought out by Lin Qingya and recommended to Li Mu by Lin Qingya. Her ability to do things is undoubted, and she is especially good at sorting out complicated tasks. Before Li Mu arrived, she had already sorted out the entire farewell ceremony process. Clear as day.
Li Mu came to the scene with other core members of Makino Technology. Li Ziwei found him immediately and told him about the farewell ceremony today.
"Mr. Li, the farewell ceremony will start on time at 9:30. The host will open the ceremony first, and then Mr. Kong will take the stage to talk about the development history of Makino Technology. Then, several leaders of the team going to the United States will come on stage to do some motivational work for the team. A speech expressing determination, and finally you will appear on stage to make a concluding speech and boost morale, and our entire farewell ceremony will be over."
Li Mu nodded and asked her, "When is the specific end time?"
Li Ziwei said: "Unless anything goes wrong, it should be around 10:40. Our employees will have half an hour to board the plane by then. The interface person at Air China said that the plane will close at 11:10." The door started to taxi, and we taxied for ten minutes to enter the take-off queue area, and then queued for about ten minutes to take off. The take-off time was set at 11:30 according to the original plan."
Li Mu asked her: "Are these time points controllable?"
Li Ziwei nodded: "It's basically controllable. As long as you and other leaders don't talk too much on stage and can't hold it back, it'll be fine. At the airport, Air China has confirmed with the tower that there is no air traffic control today, and the weather The conditions are also very good, so as long as the conditions at the airport are suitable for planes to take off at 11:30, priority will be given to ensuring that our planes take off."
Li Mulue asked with a slightly surprised smile: "Why is Air China so awesome?"
Li Ziwei pursed her lips and smiled and said: "Mr. Li, our Makino Technology has become a national enterprise with extraordinary social influence. The airport itself also attaches great importance to our farewell ceremony. Therefore, like Air China, they are all here We will try to ensure that our special plane is not affected by other things."
"That's good." Li Mu nodded lightly and asked her: "How many media reporters are here today?"
Li Ziwei blurted out without thinking: "As of three minutes ago, a total of 386 media reporters had confirmed their sign-in, and more are still being added."
Li Mu was particularly satisfied with Li Ziwei's performance. He praised her a few words and then asked her to go about her business first. He and several members of the core team went to the lounge provided by Air China first.
Makino Technology's farewell ceremony has attracted a lot of attention in the society, and even the city government has heard about it. Just two days ago, the Municipal Party Committee Office specifically contacted Makino Technology and asked Li Mu in a vague way about this farewell ceremony. Li Mu thought carefully about whether the leaders of the municipal party committee were needed to be present, but declined.
For Li Mu, this farewell ceremony is a signal for Makino Technology to officially enter the overseas market. For the more open Western market, Makino Technology’s approach will not be rejected by the Western market. However, if the government participates If the role is too obvious, it will inevitably send a signal to overseas markets that Makino Technology has a close relationship with the Chinese government. Under the market economy, capital in various countries is somewhat repulsive to government participation. Li Mu does not want Makino Technology to be followed by the market economy as soon as it starts. The capital market of the system is wary.
Therefore, Makino Technology did not invite any government officials this time, nor did it even invite any celebrities or VIPs. Li Mu just wanted to send a simple and direct signal to the global Internet market: "I'm here!"
At 9:30 in the morning, with the background music of Simple Plan "Fly Higher", the farewell ceremony started on time.
There were more than 300 folding chairs placed under the stage. Not only were all the Makino Technology employees who were about to fly to the United States on the Boeing 747 behind them, there were also many representatives of Makino Technology employees who stayed behind in China.
Behind these employees is a group of more than 400 media reporters, which is quite large.
After a brief opening, the host asked Kong Lingyu, the general manager of Makino Technology, to wait for his speech. Kong Lingyu was born as a technical man. Although his eloquence was average, after being influenced by Li Muer for so long, his ability to control big scenes became more and more important. powerful.
Standing on the stage, Kong Lingyu briefly talked about his special feelings for the entire Makino Technology as a veteran of Li Mu's entrepreneurship, as a veteran of Muye Technology and as the general manager of Makino Technology, from the time when he started a business with Li Mu. Through his memories, , also led the audience to re-experience the development process of Makino Technology from scratch.
The entrepreneurial journey of Makino Technology is not difficult, but it is full of exciting and inspiring points. In just over a year, one god-level product after another has been born, allowing Makino Technology to continuously make leaps and bounds in a short period of time. With rapid development, Makino Technology has not only created a large number of new products, but also relied on its extraordinary product strength to develop by leaps and bounds in overseas markets, creating a history that the Chinese Internet industry could not imagine before.
Kong Lingyu's speech made all Makino Technology employees in the audience extremely excited. They could not wait to break through the restrictions of national borders and go overseas to develop and expand Makino Technology.
The next few team leaders who went to the United States took the stage, and their emotions were obviously extremely excited when they took the stage. Each one of them was like the captain of the death squad, expressing their determination to promote the development of the enterprise!
Taking turns to receive a few injections of chicken blood, all Makino Technology employees in the audience were gearing up, wishing they could go to the United States immediately, starting from the United States, to promote YY to the world.
At this moment, Li Mu walked out under the excited voice of the host, and the last shot of chicken blood also appeared!
(End of chapter)