Zhao Zitong is not here to supervise today, she is here to make money.
With a population of over 30,000, Taikoo Shing is like a small city, which is a huge business opportunity.
"Girl, what are you doing?"
Li Guoqiang looked at the pile of flyers and small cards in Zhao Zitong's hand and was a little confused:
"The store hasn't even been renovated yet, and you're already handing out flyers?"
"Why not?" Zhao Zitong smiled mysteriously.
She had thought it through yesterday: being able to borrow money from acquaintances is not a skill; being able to borrow money from strangers is a real skill!
But the truth is: she can't borrow money from her acquaintances at all. Sometimes it is even harder to borrow money from acquaintances than from strangers!
Li Guoqiang's mind was full of question marks. He had never heard of handing out flyers before a store opened.
I've never heard of customers being willing to pay even though the store hasn't even opened yet and there's nothing left in the store.
"Brother Guoqiang, let the workers take a day off today and help me distribute flyers at the exit of this community. Just follow what I say."
Zhao Zitong put the flyers and small cards into several bags and distributed them to the workers.
Li Guoqiang took a look at the small card and saw a line of large characters on it:
"Sun Shi Nai Fresh Supermarket, voucher 100 yuan."
The flyer was also very simple, just a piece of 8-page paper, printed in color.
Surrounding it are small patterns of pork, fish, vegetables and fruits.
There is white blank space in the middle.
The top line is a trademark logo with large white fonts on a red background: "Mrs. Sun" does not sell overnight meat!
In the middle is a line of big words: "Fresh meat and vegetables, delivered free every day"!
It is really eye-catching and shocking!
Below this line of large characters is a line of small characters:
"The discount starts at 19:00 every day, and the discount is reduced by 10% every half an hour until free delivery or delivery is completed. There will be no overnight sales."
Below this line of small words, in larger letters, it was written: "Sun Shi Nai Taikoo City Store"
3 Tai Wing Road, Quarry Bay, Hong Kong (next to Watsons store)
At the bottom is another line of big red words:
“Shenghui will open on August 1st!”
There was also a large phone number, and behind it was written:
"Give me a call and I'll deliver a piece of green onion to my door!"
Li Guoqiang understood a little bit, this is called creating momentum.
Zhao Zitong smiled and said, "Yes, but not entirely."
The momentum must be created, but more importantly: she has no money...
As soon as he arrived at the busy square at the entrance of the community, Zhao Zitong stretched out his claws to an old lady who had just finished exercising:
"Jiang Jie, our Sun Shi Nai Fresh Supermarket will open next month. Now the 100 yuan voucher is only 50 yuan. Do you want to learn more?"
"What is Sun's Fresh Supermarket? I've never heard of it. I usually buy vegetables at the vegetable market."
The auntie obviously didn't like people handing out flyers, but seeing that the girl was enthusiastic and generous, and called herself a pretty sister, she didn't refuse so obviously.
"Sister Liang, the vegetable market is far and dirty. Our fresh food supermarket is just downstairs. We don't sell overnight meat. We guarantee that it's the freshest every day."
Zhao Zitong pointed to the phone number on the flyer and continued enthusiastically:
"And we can deliver to your door. Just give us a call and we'll even deliver a bottle of soy sauce."
What is the most troublesome thing about cooking
When I was steaming the fish, I found that there was no green onion and soy sauce.
This point obviously touched the housewife's soft spot, and she stopped to understand.
"Really? We can't leave food overnight?" The housewife was skeptical: "Then what about the food you haven't sold out?"
Zhao Zitong smiled and pointed to the line of words above and showed it to the nanny:
"After 7pm, we start offering discounts, 10% off every half hour, 30% off at 8pm, and free delivery at 11:30pm, so you can take whatever you want."
The aunt didn’t hear anything, she only heard the six words “free gift, take as much as you want”.
His originally listless eyes suddenly brightened up: "Is it really free? Can I take it as I please?"
Aunties are the same everywhere, and Hong Kong is no exception.
As long as they hear that there is a bargain to be had, the aunties will stay up late at night and get up at five o'clock to queue up at the vegetable market.
What’s more, the supermarket downstairs was giving away things for free, so the auntie immediately became interested.
"It must be true. We are open for business. How dare we deceive the neighbors? Our store is right next to Watsons. We will open on August 1st. You are welcome to come and buy groceries."
Zhao Zitong had a sweet smile and a clear voice, which made the aunt's heart beat:
"Where does this voucher come from?"
When Zhao Zitong heard the aunt ask her about the voucher, she knew that the fish had taken the bait. She smiled and explained:
"Our 100-yuan voucher can now be purchased for only 50 yuan, which is equivalent to a 50% discount!"
"Originally, 1 yuan can only buy 2 eggs, but with this voucher, 1 yuan can buy 4 eggs!"
The aunties didn’t understand why a 100 yuan voucher could be bought for only 50 yuan, but she heard that 1 yuan could buy 4 eggs!
It’s such a good deal, so cheap!
Seeing that the aunt was very interested, Zhao Zitong pretended to be mysterious and approached the aunt and said:
"Also, our vouchers are limited to 1,000, and they're on a first-come, first-served basis. You see, I gave out quite a few early this morning, and there aren't many left now."
Everyone knows about hunger marketing.
In fact, Zhao Zitong prepared 3,000 copies, and if all were sold, she could get 150,000 yuan.
The old lady quickly asked for two bills and put 100 Hong Kong dollars into Zhao Zitong's hand.
Li Guoqiang and his companions were stunned. Is this even possible
The store is still under renovation, and Zhao Zitong made 100 yuan
This is a typical case of getting something for nothing!
When Li Guoqiang heard that Gao Feng had withdrawn his shares, he said to himself that he had no idea at all. That was a lie!
But seeing how others performed, he had already forgotten about withdrawing his shares.
After hearing this, several middle-aged women around also became interested and took the initiative to approach Zhao Zitong to ask him questions.
"Sister Zitong, this move of yours is really good! Where did you learn it?"
Li Guoqiang saw that she had sold a few vouchers in just one minute, and he couldn't help but give her a thumbs up.
Zhao Zitong smiled slightly: "I learned it by myself!"
Several workers under Li Guoqiang smiled, but their smiles were somewhat embarrassed.
We both failed to get into university, so why can others teach themselves and come up with such smart ideas while I can’t
Maybe this is the reason why others can be bosses, while we can only be bricklayers.
Li Guoqiang even thought to himself: There are indeed differences in people’s brains!
However, although my brain is not as good as Zhao Zitong's, compared with Gao Feng who withdrew his shares, my brain is still quite sharp.
Soon, Zhao Zitong and his friends had distributed all 1,000 vouchers for the day.
Zhao Zitong was just about to reply to the printing shop to get more cards when an elderly woman who was buying vouchers for the first time rushed over with a few other women: "Quick, quick, quick! Right here, that's her!"