Sales also require learning micro-expressions.
Zhao Zitong in later generations particularly likes to watch the American TV series "Lie to Me", the Chinese name of which is "Don't Lie to Me"
The series is inspired by the real research of behavioral expert Dr. Paul Ekman and the best-selling book "Telling Lies".
Carl Lightman (starring) observes people's facial expressions and body movements to detect whether people are lying and restore the truth of the incident.
“A Dutch auction is an auction in which the bids for the item are reduced from high to low until the first bidder says loudly “I want it” and the hammer is struck to complete the transaction.”
Qian Zhaoming read the words one by one.
While pulling a tissue from the desk to wipe the sweat:
"I've heard of this Dutch auction..."
Qian Zhaoming wiped the sweat from his forehead and casually threw the plan onto his desk.
He pretended to be relaxed and said:
"But it doesn't seem to have anything to do with our supermarket. We are not an auction house..."
The purpose of Zhao Zitong's "Dutch auction" is not to show off his knowledge.
Besides, what good will it do to yourself if you embarrass others
So she didn't plan to continue to be mysterious.
But the most basic technique of first suppressing and then praising still needs to be followed.
If you don't come up with some professional terms, people won't take you seriously.
People are often quite mean.
You speak to him in plain words that everyone can understand, but he thinks you have no idea.
You give him a long paragraph of professional terms that he doesn't understand.
He thinks you are an awesome professional.
To put it simply, if you don’t pretend to be cool, you will die!
But if you want to show off, you should also act more cultured.
for example:
When you go out for fun and see the beautiful sunset,
What educated people think is,
"The setting sun and the lone wild goose fly together, and the autumn water and the sky are the same color."
And you are: "Wow, so many birds, wow, so beautiful..."
When expressing one's patriotism,
The cultured people say:
"If it is beneficial to the country, I will not avoid it because of misfortune or fortune."
And you are: "If you don't forward this, you are not Chinese!"
When a cultured person breaks up with his lover, he will say:
"If life could always be like our first encounter, why would the autumn wind bring sorrow to the painted fan?"
"It is easy to change the hearts of old friends, but it is said that the hearts of old friends are easy to change."
You are: "I feel so sad, I need a hug!"
I was fired by my boss.
The cultured people say:
"I laughed out loud at the sky, and went out. How can I be considered as a common person?"
"I was born with talents that will be useful, even if I lose all my money, I will get it back!"
You are: "If I can't stay here, I'll find another place that will stay!"
It's also like Guan Yu and Zhang Fei expressing their loyalty to Liu Bei in Romance of the Three Kingdoms.
Master Guan said with a righteous look:
"Although Guan is just a warrior, he also knows the meaning of loyalty and righteousness."
"As the saying goes, a bird that chooses a tree will find a good tree to inhabit. A minister that chooses a master will find a wise master."
"Guan's lifelong wish is fulfilled!"
"From now on, Guan's life is Brother Liu's life,"
"Guan's body is Brother Liu's body,"
"I just follow the command and have no second thoughts."
This impassioned speech made Liu Bei so excited that he shed tears.
In the face of Guan Erge's eloquent declaration of loyalty,
Zhang Fei was so anxious that he just stared blankly and said, "Me too!"
If you were Liu Bei, which employee would you like more
No wonder Cao Cao liked Guan Erge so much that he was willing to give him a mansion and a BMW in order to poach him.
But no matter whether he is good at speaking or not, Zhang Fei still has his strength.
But in the workplace, if you have both ability and eloquence.
If you are willing to put in a little more thought and cleverness, you basically won't do too badly.
Since Qian Zhaoming was already confused by the professional terms,
The next step is to explain the relationship between the "Dutch auction" and the butcher shop clearly so that customers like Qian Zhaoming can understand it clearly.
This is also a workplace skill.
Switch freely between pretending to be cool and not pretending to be cool.
Some people who have been reading for many years have their brains turned into sand sculptures.
He can only say "zhihuzheya" every day and doesn't know how to speak properly at all.
For classic examples, please refer to "Kong Yiji" written by Mr. Lu Xun.
Kong Yiji, as created by Lu Xun, is a typical nerd.
He is like a bookworm that has gotten stuck in a book and can't get out.
In reality, they are full of concerns when doing things, or they are rigid and don't know how to adapt.
“A scholar’s rebellion will fail in three years” refers to this kind of people.
Zhao Zitong thinks that Yu Wenyin and Li Ninghao are just such stereotypical nerds.
There are too many principles to let go and the attitude is too high, especially for those who pursue architectural art.
"Brother Qian, let me tell you a story..." Zhao Zitong chuckled.
Telling a story is always more attractive than presenting a PPT.
Many truths and ideas can be presented through storytelling.
"There is a young man named Xiao Ming who works in the financial industry in Central."
"One day, Xiao Ming was walking home from get off work when he passed by a pork stall in the vegetable market."
"He saw five eye-catching words written on the pork stall: 'No overnight meat sold.'"
"He must have been curious, so he asked the butcher how he could avoid selling leftover meat."
"The butcher shop owner replied: We start offering discounts at 7pm every night, and the discounts are reduced by 10% every half hour. At 8pm, the discounts are 30% and at 11:30pm, the food is delivered for free, so you can take whatever you want."
“This is the pork stall owner’s meat cleaning campaign!”
"Xiao Ming was tempted and looked at his watch. It was 7:30 p.m., and the discount was 20%.
"So he bought a lot of pork from the pork buyer."
"When checking out, Xiao Ming asked the butcher: When does the remaining meat usually run out?"
"The boss said that they are usually sold out between 8 and 8:30."
"Many neighbors want to wait until 9 o'clock to come back, because there is no meat left."
"Xiao Ming laughed and said: This sales model is good."
"The discount starts at 7pm every day, and it decreases by 10% every half an hour until all the pork in the stall is sold out."
"Xiao Ming said this and asked the butcher: Boss, do you know that this sales model has a professional term? It's called..."
Zhao Zitong deliberately dragged out the last syllable of his words here, and did not continue speaking. He just looked at Qian Zhaoming with encouraging eyes.
"Call it a Dutch auction!" Qian Zhaoming slammed the table excitedly!
He looked as excited as a primary school student who had answered an extremely difficult question correctly.
“Yes, this sales model is called a Dutch auction!”
Dutch auctions can quickly clear inventory of goods, making consumers feel like they are getting a good deal.
It is cleverly combined in a way that does not affect the normal selling price.
So, the discount starts at 7pm every day, and the discount is reduced by 10% every half hour.
Make consumers feel that they are getting a small bargain, so they will speed up the cleaning of vegetables and meat and ensure that overnight meat is not sold.
Dutch auctions are also very common in life.
For example, there is a public account for last-minute travel deals, which collects information about people who cannot travel due to some urgent matters.
In order not to affect the group schedule, travel agencies will use low prices to attract consumers to purchase quickly based on the approaching time.