German psychologist Ebbinghaus discovered a phenomenon he called the "forgetting curve".
It probably means that when you remember something, your impression must be very deep at first, but in a very short period of time, your impression of this thing will drop sharply to a very low level, and Begin to forget slowly and evenly.
In order to prevent this process from happening, the solution is to choose the time when the forgetting speed is the fastest, and immediately strengthen the memory.
And the time chosen by "Nedland" is now 7 months later.
In the past half a year, the sales volume of "Nedland" smoke perfume in China has changed from an explosive increase at the beginning to a normal sales volume that tends to be flat, and it has gradually become familiar to the public. , but also forgotten together.
Consumers know the "Nedland" smoke perfume, but this perfume has no more freshness in their hearts. Together with other perfumes, it is just a "if you need it, you can consider buying it".
Such a result is naturally what "Nedland" does not want to see. Therefore, in mid-July, they put four advertisements of their own on major TV stations and video websites in China, which suddenly attracted the attention of the audience.
When Lu Lele was watching a variety show, he was suddenly covered in advertisements ╮(╯_╰)╭ The variety show was playing well one second, and the next second, the advertisement was cut! You said that these days, advertising is so arrogant, is it really a man
After complaining for a few seconds, Lu Lele started looking for the remote control, intending to change the channel quickly. But this time, her remote control was hidden by herself, and she couldn't find it after searching for a few minutes.
Lu Lele is rummaging through boxes! When she finally found the remote control in the mezzanine of the quilt, before Lu Lele turned the table, she looked up and saw a familiar face!
"Fuck?! Ming Xiaoyu?!!!"
I saw the boy who suddenly appeared on the TV screen at this moment, not Ming Yu, who else could it be
In the low-pitched and tense music, the handsome young man wearing a white tights slowly walked towards the glass treasure chest in the center of the room. His expression was calm, his eyes were calm, and he was not worried at all, but the background music made people couldn't help worrying about him.
Do you know what it's like to suddenly see this face on a 46-inch TV
For Lu Lele, she was burned all at once!
Mom da da da! ! ! Ming Xiaoyu's face can't even find a pore, how can it be so beautiful! Hurry up, lick, lick, ah, ah, ah, da = 3 = You said, her family's temperament is so good! Cold, cool, and most importantly, like a prince! Where are you shooting an advertisement, this is a couture fashion show! ! !
… No, don’t waste time, let’s lick it o(*≧▽≦)ツ At the same time, similar situations have occurred in various cities in China. Many fans of Ming Xiaoyu, they never expected that they would be slapped with advertisements so unexpectedly!
Watching commercials in the past was the saddest thing in life! Horrible to see there is wood!
What "We don't produce oil, we're just nature's porters", "your xylitol, no, it's your xylitol", "Who am I to you? Ah, I'm just your coffee? "... This kind of advertisement, the first time I see it, it can be a little new, but when I look at it... Mom, do you dare to change the word! ! !
However, this time, the film and television commercial of "Nedland" did not have a single line. It only attracted everyone's attention with the powerful and awe-inspiring aura and fashionable and cool pictures of the teenager, and even saw In the end, there were still people who thought it was a trailer.
This quality, it is said that it is a movie trailer, that is completely appropriate!
Soon, many fans discovered such an advertisement, and on the Internet, many people began to publish screenshots of their own advertisements and share their feelings.
[I swipe! I almost forgot about the "Nedland" commercial, and it's suddenly launched now! So caught off guard, so overwhelming, is it really okay? Hey! No, I'll hurry up and lick the mushrooms...] [Hey, hey, hey, it's been a long time since I saw a dynamic video of mushrooms~] [LS is right, I beg God to edit it! Kneeling and begging God for editing! Kneeling and begging God for editing! ←The important thing to say three times, PS: I am the "unnamed party" _(:з"∠)_] ["Anonymous" has no future! The girl above, joining our "virtuous husband" party is the right way 2333]…
Although the advertisement of "Nedland" appeared to be unpredictable, Ming Yu and several people already knew the meaning of "Nedland". As soon as the advertisement went live, Ming Xiaoyu took a photo of herself with the advertisement, and posted a message: [Suddenly saw this person on the TV in the hotel, this person is so handsome! Look, do I look alike to him~[/picture]] But after a while, the reply came surging.
[I have never seen such a brazen person... LX come] [I have never seen such a brazen person +1]
[Ming Xiaoyu, I didn't expect you to be such a mushroom!]
[Hahaha, don’t you narcissistic little mushrooms, I want it! Where can I sell these mushrooms, give me a dozen!][The cheeky little shiitake mushrooms are really delicious! I also want to hit 23333]…
The advertisement of "Nedland" was launched too quickly, and it was also released on major mainstream platforms at once, which caught everyone by surprise. And while the fans were chanting surprises, the Kuroko was also active.
According to the fans, they don't understand it at all: [This mushroom is tall, beautiful, and active, all of which are three highs! By the way, he is also very polite, very cute, and he can play games quite well. He is really cute. PS: Narcissism is also cute~ What are you dissatisfied with?] However, where there are people, there must be rivers and lakes!
Since there are fans, the sunspots are absolutely indispensable!
And the black spot that the sunspots like the most is: [Hehe, the height is 187cm, which is really tall in the circle.]Fans: Oh peat ah! ! ! (/= ＿=)/～┴┴ And this time, the sunspots also grabbed the black spot as usual, coming to the height of Heiming Xiaoyu. Because in one of the advertisements, the female model who plays with Ming Xiaoyu is 185cm tall, which is almost the height of the sky when placed in the circle, so in front of her, even if Ming Xiaoyu's aura is very strong Fierce, and inevitably looks a little short...
Fans' attitude towards these black sluts who are holding on to irrelevant things as chicken feathers is surprisingly unanimous.
[Speaking as if I already have 187cm~ My Ming Xiaoyu is naked with a height of 187, you can compare it~] [Xiaoya raised her head disdainfully: Although I am only 187, I am ranked second in the world's supermodel! You come and bite me! ] [Shit mushroom's height is over 180, it's already sad enough! Whenever I think about it, I want to kiss Shiitake mushrooms in the future, then I have to step on the stool ahhhhhhhh QAQ... I ask Shiitake mushrooms to be shorter, you can't hurt a girl who is only 151cm...][The battle of LS! Mushrooms are mine!]
[You two are bullshitting, shiitake mushrooms are the god of Xi! - "The virtuous husband's party" has passed ~]...
Such sunspots who come to scratch from time to time are really very ineffective. After a while, they were drowned in the Pacific Ocean by the spittle of fans, and even a splash of water could not come up.
At the same time, the "Nedland" official carried out some public relations measures. Soon, all the positive comments drowned the entire network, but among them, there were also some neutral and ironic remarks, which made this kind of prosperous scene. It doesn't look that fake.
It is relatively easy for a perfume advertisement to be on the Internet hot search of the day. As long as your advertisements are of good quality and the characters you invite are big enough, you can enter the hot search and let netizens discover them.
However, it is very difficult for an advertisement to become the top three most searched on the whole network. The last ad that achieved this target... ah, forget it, it's completely throwing salt on McDonald's!
That advertisement, which tells the love story of a god-level spare tire and a shameless green tea, has been scolded by netizens, and McDonald's was so angry that it almost sued the advertiser. !
Therefore, it is very easy to have a black spot and want to be on the hot search. But as a luxury advertisement with no plot and purely relying on beauty, you want to be in the top three in the hot search? Not to mention how easy it is!
So on the same day, after fans discovered that the advertisement of their own shiitake mushrooms became the headlines of the day, excited fans said, "I'm going to run downstairs for five laps", "I'm going to drink a cup of perfume to suppress the shock"... It is true that these hot A part of the search is the navy that was bought by "Nedland", but most of them are still real fans.
Xu Yizong's level of directing, coupled with Ming Xiaoyu's extraordinary flirting skills, let alone the girls, even men have to bend!
Within three days, the sales of "Nedland" smoke perfume in China suddenly doubled!
Five days later, this upsurge has not been extinguished, and it is rushing towards higher sales with an increasingly fierce momentum! This time, not only netizens, but also many ladies who have little access to the Internet have bought this perfume. After all, in today's society, TV advertising is still an important way to promote products.
On the seventh day, as the heat wave slowly cooled down, perfume sales became more stable. But at this time! CX Entertainment suddenly released a message on its official website, which immediately attracted everyone’s attention—
[The 2018 Lunar New Year blockbuster "An Li", which was invested by CX Entertainment, has been launched a few days ago. Thank you to the following members for joining us. Next year's Spring Festival, let us harvest more abundant fruits together -
Director: Xu Yizong
Actor: Fang Liangxiu
Actress: Xiao Biqing
Male No. 2: Jiang Kaiyang
…
Male No. 4: Ming Yu
…]
… HOW TO GO GO GO GO? !
Who is the fourth male, do you dare to say it again and again in front of us! ! !