At the end of last month, "Yizhi" had announced that it would replace its own global spokesperson.
"Yizhi" has cooperated with Ming Yu for two whole years, and both parties have gained a lot of benefits. Although the replacement of the spokesperson seems a little sudden, other people also think that this is a matter of course.
Many fashion and luxury brands change their spokespersons once a year or even half a year, because in different time periods, the reputation and achievements of the spokespersons will fluctuate. For example, a spokesperson you worked with six months ago has not had good results in the last six months, resulting in a decline in popularity, so it is natural to change the spokesperson.
This is Ming Yu. In the past two years, the momentum has been rapid and unstoppable, which made "Yizhi" eat a lot of sweetness, and at the same time decided to sign a two-year contract with Ming Yu.
But this time, Ming Yu has already topped the world's supermodel list. If he wants to sign with Ming Yu again, the price that "Yizhi" has to pay is really high. At the same time, the two-year cooperation has also made Yizhi decide to have a new face, which may bring itself a new user group.
Facts have proved that "Yizhi" made a foolish move this time, but this is also an aftermath, so I won't talk about it for the time being.
And now, Ming Yu broke the contract with "Yizhi" at the end of last month, and was suddenly announced as the global spokesperson of "Ji Heya" in mid-December. When many senior officials of "Yizhi" saw this news, they vomited out a mouthful of old blood, and they almost fainted.
No wonder you were so happy when you talked about the termination of the contract!
It turned out to have been left behind for a long time! !
The most basic trust between people! (┙>∧