The special New Year gifts from Tang Jiao Xiang Powder Store will be on the market soon.
With the magazine's promotion, a long queue formed at the door on the day it was launched.
After all, no one’s rouge and gouache has a specially limited number of copies. They must be numbered and must be registered with your name. Each person is limited to one copy.
Such specialness has amazed many people.
Some people also saw that what Tang Jiao did was just a gimmick, but Tang Jiao was not afraid that people would see it as a gimmick. She went to find Qi Baye specifically, and would rather increase the cost to make this volume of pictorials printed in color, just to promote it. better.
Sure enough, the quality of the pictorials increased, but the price did not. It was completely sold out in almost half a day.
Almost better than the first time it came on the market.
However, it’s no use that this issue’s pictorial is selling well, because if you use color printing, you will definitely lose money.
But Tang Jiao's main actions were at the rouge and gouache shop. This issue is mainly to promote "Wen Xiang".
Since it is propaganda, it must be maximized in effectiveness.
Because Tang Jiao arranged for the daily limited number of copies to be purchased on a small blackboard and hung it in the front of the store. As the number of copies continued to decrease, everyone became more and more enthusiastic about buying.
In the final analysis, it just captures a kind of human psychology.
Except for the different packaging, the New Year's limited gift pack is actually the same as other items in the store, and the formula has not undergone major changes. Just put together six items: powder, balm, lip balm, eyebrow pencil, lip balm, and blush to form a special little package.
If we talk about specialness, then the most special thing is the outer packaging with unique numbers and gimmicks.
Tang Jiao's New Year's gift package is twice the price of each item, but even so, demand exceeds supply.
For a time, the New Year gift packs produced by "Wen Xiang" formed a new trend on the beach in the morning.
Likewise, sales of perfume powder on billboards are hitting new highs every day.
The end of the year is a time when rouge and gouache sell particularly well, but nothing like "Smell the Fragrance" sells as well. It's simply astonishing.
Even...even if you want to fake it, it is very difficult.
After all, since each person is limited to one copy and must leave their address, such obvious things can be easily revealed. If it is said to be a fake, it will be exposed very easily.
But Tang Jiao insisted on making only 888 servings and refused to add any more.
And in three stores, it is put out every day. Except for the main store, which is 30 servings a day, the other two branches are all 20 minutes a day. It will be sold out in a matter of minutes.
During these days, even Shen Lianyi felt that she had become popular. Old friends whom she hadn't seen for a long time came to her door just to buy such a rouge and gouache. She is not a fool and never agrees with Tang Jiao and her eldest brother's business affairs.
But every time she was begged by someone, she would sigh with emotion. She didn't know it, and thought it was free.
Not to mention Shen Lianyi, other people also felt the same. In fact, many people were staring at the "Smell the Fragrance" event. They never expected that this event would be so enthusiastic.
There is also a good person who roughly estimated the turnover of "Wen Xiang". In the end, I found that based on the volume they currently ship, it is really difficult to estimate.
I want to get rid of the managers of several stores and Tang Jiao. No one else should have counted.
But it's strange that although many people want to communicate with Shen Lianyi, no one has ever dared to take advantage of Tang Jiao, and no one has ever come to Tang Jiao to gain some face.
So in the end, the "Wen Xiang" New Year's gift package actually fetched a price four to five times higher than the original price.
In this way, everyone was amazed.
The popularity of "smell the fragrance" has set off a craze among the women's families in Shanghai, and similarly, many businessmen have taken a fancy to this.
Everyone does things based on the smell. It seems that this propaganda is so effective. Although it is not because of the pictorial, the billboard is also very effective. But in general. This is very important.
For example, Mr. Qi Ba, seeing that it was getting close to the end of the year, this guy didn't go home. Instead, he stayed at Gu's house and kept thinking about things.
Gu Tingyun was reading, hearing him talking like a fly, and shook his head helplessly. Said: "I don't know how many times your profit this year is that of Wen Xiang. As for being worried about it like this?"
Qi Baye shook his head: "No."
But he added: "But this is not a problem! I am really selling things, Tang Jiao is not!"
Gu Tingyun finally put down the book and asked her with a smile: "Why aren't you really selling things? Are the rouge and gouache you see fake? Will they melt away when you get them?"
Qi Baye said: "Of course it's not. It's just ordinary rouge and gouache, and she made it look more upscale than the foreign goods in the department store. Isn't it a bit magical? I think Tang Jiao is very good at marketing."
Gu Tingyun also saw this. What Tang Jiao did these few times was actually similar things.
In this way, he somewhat understood why Tang Jiao wanted to start a newspaper.
This is particularly suitable for her and allows her to perform with ease.
He said: "Of course she is good, but I'm afraid this has nothing to do with you, right?"
Qi Baye was stunned for a moment, then said: "Oh no..."
He narrowed his eyes slightly and said, "Brother Qi, are you afraid that I will poach you?"
Gu Tingyun nodded, smiled and said, "Isn't it possible?"
Qi Baye: "..."
I feel like there is something in my throat that won't go up or come down.
He said: "But... I am not as good as you in everything! She is not blind."
It is important for people to be self-aware, and he happens to be a person with this advantage.
Having said this enough, he muttered again: "You know what? This registration by number is really amazing. Those ladies feel that they are unique all day long. After Tang Jiao does this, they will probably feel that they are noble. Yes, why don’t you just think of ways to find people to line up to buy more!”
After a pause, he added, "But why doesn't Tang Jiao increase the quantity? I can see that her goods can actually be sold for more."
Gu Tingyun smiled, looked at Master Qi Ba, and said slowly: "You said it yourself, you are unique. If you have more, is it still interesting? There is no need to lose a big thing for a small thing, right?"
Qi Baye thought about it and slapped his thigh fiercely. This was really the truth.
And the number of copies she gives averages out every day. If you can't buy this gift bag, you will naturally have to buy other things, which will drive the sales of other things to get better and better.
He sighed: "Brother Qi, I think the 40% you invested should be able to get your money back soon."
He said meaningfully: "Your wife is also very good at business."
Gu Tingyun was speechless, just smiled, lowered his head and said: "You can't compare with this. After all, compared to people like you who work hard on their own, people like me who have a wife rushing to the front to make money are different. . Of course, you can’t appreciate the joy of being supported by your wife’s money.”
Qi Baye: "..."
what to do
What should I do if I feel like hitting someone for no reason
Wouldn't it be a bit treasonous
But... Brother Qi looks very annoying!
Such a showy and proud face!
Probably seeing Qi Baye's anger, Gu Tingyun laughed and said kindly: "If I told you that the people queuing up early in the morning on the first day were fake and it was all arranged by Tang Jiao herself, would you? Will you feel better?"
Qi Baye's mouth was so wide that he could stuff an egg into it. He was silent for a long time and said: "This..."
After calming down for a long time, he tried his best to calm down and muttered: "This is too treacherous."
Gu Tingyun said: "This is nothing, right? That's what business is all about."
He smiled: "It's not like you haven't done anything more extreme before. Tang Jiao's is just false propaganda."
Speaking of this, Qi Baye was even more impressed and fell to the ground.
He said: "That's true! Oh no, I found out that if you get involved with your Tang Jiao, you are really lucky! You don't know, who... is the little Gao from our film company. Gao Shaobai who shot the billboard for your Tang Jiao , even he has gotten better. This is not just some cocktail parties organized by various companies during the New Year. He received dozens of invitations there, just a lot more. Tsk tsk!"
Gu Tingyun smiled and said, "You won't let him attend, will you?"
He glanced at Mr. Qi Ba and understood clearly: "When the tide rises, all boats will rise and the price will rise. Aren't you the best at doing this kind of thing?"
Qi Baye: "..."
Why do you say it? It's so clear, although... this is true!
He smiled awkwardly and said: "Brother Qi always laughs at me, what kind of person am I? I have thought about it, rather than letting him go to those cocktail parties and hook up with the ladies, their hearts are trembling, and eventually cause trouble. It is better to start Just refuse coldly. The advantages of doing this far outweigh the disadvantages, and it is easier to establish your character. Moreover, those men who make money outside don’t have to worry about being cuckolded. So, in this way, from my side It can increase the favorability again. I think what Tang Jiao said before is right. A good reputation is also very important. When it is important, it can be exchanged for money. No wonder she insisted on not using Yuan Feifei at the beginning. It seems reasonable now. But I plan to give it a try. We will make a new movie immediately after the new year, and let him be the male lead. I don’t believe that those big girls and young wives won’t pay to watch it.”
Qi Baye is also very smart, especially when it comes to business, he has a very long-term vision.
Gu Tingyun nodded and praised: "This is good!"
After a pause, he smiled: "Maybe... you can cooperate with Ayo!"
Qi Baye looked at Gu Tingyun and asked, "How to cooperate?"
Gu Tingyun said slowly: "I have read all the existing newspapers you have, but there are no good serials. This is not your main direction. Have you considered adapting existing stories? In this case, Now that we have a mass base, it’s equivalent to another piece of propaganda, right?”
Qi Baye nodded. The newspapers in his newspaper office all have their own specialties, but they do not follow the story flow. In fact, the evening newspaper in Shanghai that has the best serialization is undoubtedly Tang Jiao and his newspaper. No one does this very much. Even if they do, it is very short and usually divided into upper, middle and lower sections. However, Tang Jiao and his Evergreen Evening News will A story was serialized in the evening paper.
There are roughly a dozen chapters now.
Gu Tingyun nodded at the newspaper on the table and said: "I have read their serialized story, it is dramatic enough. The protagonist's temperament is similar to Gao Shaobai, you will not lose money. If you buy their story, I told Tang Jiao, it is free Promote it to you. None of you will suffer. In addition, I will personally invest 30% more for you."
Master Qi Ba immediately beamed: "Okay, then I'll go find Tang Jiao and talk to her."
As soon as he finished speaking, he saw Gu Qiye looking at him.
He immediately shut up: "Sister-in-law Seven, please come over and let's talk together. Hehe, hehehe, I promise not to contact her again."
Seventh Brother is a jealous person... This is really fantasy.
Never imagined!
Gu Tingyun said: "Tang Jiao is very busy recently. I think she will call you later when she has time."
Qi Baye nodded immediately and said yes.
Gu Tingyun said: "In addition... I have something to tell you."
Master Qi Ba sighed and asked, "What's the matter?"
He leaned on the table and smiled: "Seeing that you are so serious, it seems like it is a big deal."
Gu Tingyun looked at him, smiled seriously and said, "You are the first to know about the people around me. I haven't told my adoptive father and sixth brother yet."
After saying this, Qi Baye immediately became happy and said, "Oh my god, I feel like I am so much more important all of a sudden. Say it quickly, say it quickly."
Gu Tingyun said slowly and calmly: "I proposed marriage to the Shen family after the New Year's party, and we got engaged on Tang Jiao's birthday in early June."
The cigarette in Qi Baye's mouth fell to the ground instantly... He was stunned!