In one morning, nearly a thousand T-shirts were sold out, which Li Xuan could not even imagine.
Even if it is a large-scale clothing store, it is impossible to have such sales during a promotion, right
However, Xu Yiyang's Jiayang education just did it.
However, this number did not exceed Xu Yiyang's expectations.
Students from Jiayang Education have always had good spending power.
I dare not say that they are all well-off families, but their family income is at least guaranteed to a certain extent.
The stationery that Xu Yiyang customized before has always sold well in the Children's Palace, and the newly opened Weizhou and Penang branches also have good sales.
Nowadays, it is natural for clothes to sell well.
In fact, in Jiayang Education, as long as it is a product related to learning or youth, there must be a strong market. If the price/performance ratio can be higher, the market potential will be even greater.
Tuzki can accurately hit the youth market, which proves that teenagers buy it very much.
If you look at it this way, in the future, the sales target of customized T-shirts will not only be the primary and secondary students of Jiayang Education, but the primary and secondary students in the entire city.
Moreover, children in this era do not have such strong independent personalities.
Not only are they accustomed to dressing uniformly, but they also like to dress the same as others.
Therefore, when these children started wearing Tuzki T-shirts in Yingzhou, they were also giving Tuzki a very good advertisement.
Xu Yiyang made a rough estimate of the market space. Selling tens of thousands of T-shirts in three cities should not be a big problem. If new models are released, it is estimated that many more can be sold.
Moreover, after entering August, when Quancheng Qingdao starts recruiting students, Tuzki's market space will be even greater.
If 100,000 T-shirts can be sold, the profit retained by Guangjiayang Education will exceed 500,000, and Guancheng will also earn 300,000.
Moreover, Tuzki is a mature IP. If one picture becomes popular, there will be a second picture, and if the second picture becomes popular, there will be a third picture. Not only can these pictures be used on short-sleeved T-shirts, but they can also be used when the weather gets cooler. Can be used on long-sleeved T-shirts and sweatshirts.
It can be used on knitted sweaters, coats, and cotton-padded jackets when it's cold in winter.
In short, as long as the elements of Tuzki are used in depth, a strong brand effect will definitely be formed.
Therefore, he also planned to ask Li Xuan to register the trademark and copyright of the "Tuzki" clothing brand, cartoon image, and register them all under the name of Guancheng Garments when she had some free time.
If Jiayang Education becomes stronger in the future, it will be able to bring Tuzki’s image to the whole province and even more places at the same time.
Once the branding operation begins, Xu Yiyang thinks that he can also cooperate with Mr. Ma and authorize Tuzki's image to make QQ emoticons for him for free. In this way, Tuzki will soon become popular all over the country.
Because he had the idea to operate Tuzki in depth, Xu Yiyang said to Li Xuan on the phone: "Guancheng Garment will increase its scale as soon as possible in the near future. Contact all the employees who were laid off before and recruit them back. In a city like Yingzhou, there are not many suitable garment workers. If some of them flow out to the south, it will be troublesome to recruit people locally in the future."
In Xu Yiyang's view, the value of skilled technicians is very high.
In a city like Yingzhou, there were only a few clothing factories, and now they seem to have almost closed down. Only Guancheng Garments is left. In such a market environment, the number of skilled technicians must be very small.
Once these skilled technicians start to lose, it will be equivalent to putting a tight curse on Guancheng Garment.
Even if you have money to expand the scale, buy equipment, and build factories, it will be useless without skilled technicians.
And if ordinary people want to grow into skilled technicians, it will take a long time to settle down. Once Guancheng Garment cannot recruit skilled technicians, it will not be able to expand and improve its scale.
What's more, in a small city like Yingzhou, it is really not easy to recruit people from outside.
Li Xuan also realized this problem and immediately said: "Then I will contact them right now and find as many as I can find."
Xu Yiyang said: "The future potential of the clothing industry must be very great. Selling a thousand T-shirts a day is not even a drop in the bucket in the entire clothing market. If we want to delve deeper into this industry, we have just taken the first step." step."
When he said this, Xu Yiyang was thinking of Amancio Ortega, the founder of the Spanish clothing brand Zara.
In Xu Yiyang's eyes, the Zara brand is a magical existence.
Founder Amancio Ortega opened his first small clothing store in 1975. More than 30 years later, he became the world's richest man with a wealth of more than 40 billion U.S. dollars, and Zara's annual revenue With more than 15 billion euros, it is simply a super clothing empire.
The existence of Zara proves that the market potential of the clothing industry is extremely huge. Not to mention selling more than a thousand T-shirts a day, it is entirely possible to sell millions or even tens of millions of pieces of clothing a day.
Thinking of Zara, Xu Yiyang felt that even if he couldn't become it, he could at least learn from it, and the first step in learning was not to be satisfied with the status quo.
So Xu Yiyang asked Li Xuan: "Sister Xuan, how much would it cost to do a comprehensive equipment upgrade for Guancheng Garment?"
"Upgrade?" Li Xuan asked in surprise: "What standard do you want to upgrade to?"
Xu Yiyang said: "At least in terms of production technology, production efficiency and production costs, we should be in line with the garment industry in the eastern coastal areas."
Li Xuan thought for a while and said seriously: "It is estimated that it will cost at least two to three million. Our factory area is sufficient, so there is no need to upgrade. Most of the two to three million will be used for equipment, and a small part will be used for technicians." Cultivate.”
Xu Yiyang said: "Two to three million is not too much. If it is upgraded, how long does it take to complete it?"
Li Xuan explained: "The upgrade must be done step by step. For example, first introduce some equipment, and then train our workers to become familiar with the new equipment while continuing to purchase new equipment. If it is done in one step, the workers still need to be trained slowly."
Xu Yiyang said: "Then let's gradually upgrade from this month. As for the money issue, I will invest one million first, and at the same time invest all the net profits during this period. First, let's see how efficient the workers are. If it happens quickly, I will invest more.”
Li Xuan didn't expect that Xu Yiyang would invest another million as soon as he opened his mouth.
Before today, she would have advised Xu Yiyang to be cautious, because the money was probably wasted.
But now, she feels that Xu Yiyang's judgment and overall view are far superior to hers. Since it is what he has decided to do, she should do her best to implement it.
"Okay! I'll make a plan as soon as possible."
Li Xuan was excited. She thought it would be difficult for Guancheng Garment to survive, but she didn't expect that Xu Yiyang had a way to make it start making money directly.
If Tuzki's clothing can continue to be popular, Guancheng Garment's efficiency will get better and better.
…
In one day, the Tuzki T-shirt became completely popular among teenagers.
Many children can't wait to put on Tuzki's T-shirts and parade through the market happily.
The novel and interesting shapes and positive words on the T-shirts attracted the attention of countless people on the street.
Many people even take the initiative to ask where they bought the clothes, and the final answer they get is, without exception, Jiayang Education.
With such a communication foundation, even during the lunch break, many teenagers came over with money to buy clothes.
There are many children among them, even if they are not students of Jiayang Education, they are also interested in Tuzki T-shirts.
When class time came in the afternoon, another group of students came to class. They saw that the teachers had all changed into Tuzki T-shirts, and they liked them even more. The only problem was that they couldn't buy them yet.
Because there were so many people asking, Xu Yiyang asked his employees to put up a slogan: Tuzki T-shirts are on sale at 8 a.m. every day while supplies last.
The next day.
Early in the morning, many children and parents came to Jiayang Education to buy Tuzki T-shirts.
Fortunately, at around seven o'clock, the factory sent over 2,000 T-shirts that they had worked overtime to make. Within a day, all of them were sold.
At three or four o'clock in the afternoon, many students and parents came to inquire, but they couldn't buy it because it was sold out.
But there is nothing I can do if I can't buy it. I can only wait until tomorrow, because the factory has now recruited more than 20 skilled technicians and is currently working in two shifts to produce Tuzki T-shirts.
Each person works twelve hours a day, but is given an additional fifteen yuan as overtime subsidy.
These days, an ordinary technician's daily salary is only in the early twenties, and a helper like Xu's mother before can only earn more than ten yuan a day, so the extra fifteen yuan of overtime subsidy is almost doubled.
Moreover, overtime compensation is directly settled in cash on a daily basis, so workers are very motivated.
Soon, the output of Tuzki T-shirts exceeded 3,000 pieces per day.
Xu Yiyang is very efficient in doing things.
On the day he asked Li Xuan to increase production capacity, he paid 1 million into Guancheng Garment's account. This money will be used to improve Guancheng Garment's production capacity and production technology.
Moreover, if new equipment is used, the production process and efficiency will be improved to a certain extent, and the cost of a single piece will be reduced to a certain extent.
At the same time, Xu Yiyang also communicated with Li Xuan about the supply strategy. Of the three thousand T-shirts per day, one thousand will be sent to the Children's Palace. The rest will be saved and sent to Penang and Weizhou.
When Guancheng Garment's inventory reached 4,000 pieces, Li Xuan followed Xu Yiyang's instructions and divided the 4,000 T-shirts into two batches and sent them to Penang and Weizhou via inter-provincial buses.
Jiayang Education's branches in these two cities also began selling Tuzki T-shirts online.
Like Yingzhou, students and parents immediately rushed to buy Tuzki's T-shirts as soon as they came on the market.
In one day, all 4,000 pieces were sold out at both branches.
Xu Yiyang knows very well that many things actually have something in common, just like cartoons. If the children in Yanjing like "Shuke and Beta", then children in Zhonghai, Quancheng, Yingzhou and other cities will also like it.
The same goes for Tuzki.
If Tuzki clothing can bloom all over the country, it will be equivalent to creating a well-known youth and children's clothing brand.
If done well, the profits behind this can reach nine figures every year.
(End of chapter)