In terms of business development, especially in real industries such as education and training, we must first establish a stable base and then steadily expand to surrounding areas.
Whether it is Jiayang Education or Tuzki Clothing, Xu Yiyang’s idea is to first lay a solid foundation in the province so that the people in the province have a high degree of recognition for these two brands, even if the development of Jiayang Education and Tuzki Clothing outside the province is setback , at least there is a market of tens of millions of people in the province to support it.
Therefore, Qilu Province is the base area for Jiayang Education and Tuzki Clothing. As long as the base area is managed well, even if you go out and get beaten, you can still stabilize your basic market when you come back.
Because of this, Xu Yiyang hopes that Jiayang Education will expand outward after covering all prefecture-level cities in the province. In this way, it can attack the national market when entering and defend a huge province when retreating, and it will be more able to expand externally. Let go.
So, he said to Zhang Aixue: "The branch is developing rapidly, and our teachers and management team must keep up, especially the foreign teacher team, which must be large in scale and of high quality."
Zhang Aixue said: "Don't worry, Mr. Zhao Hansheng helped us contact a foreign teachers association in Quancheng. It was established voluntarily by some foreign teachers in Qilu. Most of them are now willing to cooperate with us."
Xu Yiyang said in surprise: "When I went to Quancheng to find foreign teachers, those foreign teachers were all very irritating."
Zhang Aixue said with a smile: "Today is different from the past. There are many students here and the salary is high. The foreign students working here earn more than their foreign professors in the school. Over time, they will become mentally unstable." It’s balanced.”
Xu Yiyang nodded: "I had nothing at the beginning and just opened my mouth. I guess they didn't believe me."
Zhang Aixue added: "In addition, all our branches are now applying for private teaching qualification certificates, which should be issued soon."
Xu Yiyang asked curiously: "What? Are there relevant policy requirements?"
"Not yet." Zhang Aixue said: "We are still in the era of barbaric growth you mentioned, but I think it is better to be fully prepared in advance. Otherwise, if there is a policy, it will be more difficult to follow the policy requirements temporarily. It’s a rush, our qualifications are enough anyway.”
Xu Yiyang praised: "You are right. I have not considered this issue in depth before because I feel that there may still be a period of barbaric growth. However, in the long run, the sooner it is formalized, the better."
With that said, he said to Zhang Aixue: "By the way, I think the first half of next year is a good opportunity for Jiayang Education to enter China Shipping. China Shipping does not have a training giant yet, and New Oriental has not yet passed, so I am preparing to do it in the fourth quarter. We have started to look for a venue, started decoration, and at the same time gathered more English education resources in the school. Yanjing already has New Oriental in charge, so we will make Zhonghai our flagship."
Zhang Aixue's eyes lit up and he blurted out: "Okay! If we can take root in first-tier cities, it will be much easier to cover other cities in the future!"
Xu Yiyang said: "During this period, you should invest more experience in the expansion of the management team. It is best to have a certain reserve of personnel. If you want to work on China Overseas, go big. The business area should be at least 5,000 square meters. We will become the largest and best English training institution in China Overseas in one step."
"Okay!" Zhang Aixue agreed immediately.
Xu Yiyang then said to Li Xuan: "In the fourth quarter, we need to strengthen Tuzki's influence in Jiayang Education. When we open Jiayang Education's flagship store in Zhonghai, we will also open Tuzki's flagship store in Zhonghai, so , before that, we need to enrich Tuzki’s product line. We can’t just make some basic styles of clothes. Therefore, you must not only improve the clothing category, but also find ways to use Tuzki’s image to other products. Let’s go to non-clothing categories, such as Tuzki’s dolls, pillows, teacups, stationery, etc.”
Li Xuan said hurriedly: "Our current production technology cannot produce many clothing categories, such as knitted clothing, down jackets, and other clothing with more complicated processes."
Xu Yiyang said: "It's too difficult to do this on your own, so let's find an OEM."
Saying that, Xu Yiyang asked: "There should be many clothing OEMs in the south, right?"
"Yes." Li Xuan nodded and said, "In fact, more than half of the clothing factories in the south are OEMs. After all, it is much more difficult to build a brand than to build a factory. Very few companies can take care of both. Not only are there many OEM clothing factories in the South, but there are also several very large OEM factories. Some foreign brands have turned to them for OEM production, and their output and craftsmanship are very strong.”
Xu Yiyang nodded and said: "I think you can go and inspect it in the fourth quarter. We now need to quickly enrich Tuzki's product line. Jiayang Education will cover the entire province by the end of the year. By then, our Guancheng Garment production capacity will be , The craftsmanship will definitely not be able to meet such a huge demand.”
Li Xuan said: "In fact, we are very stretched now. Technician training courses can only train entry-level workers at the basic level. However, slightly more complex garments have high requirements for workers. We do still have a long way to go. Way to go.”
Xu Yiyang said: "Then we walk on two legs. What we can produce ourselves, we produce ourselves. What we can't produce, we give everything to the OEM."
Then, Xu Yiyang added: "It is also best to form a design team to design newer and better-looking clothing styles on the one hand, and on the other hand to further innovate and optimize based on Tuzki's image."
If you just draw by yourself, there will definitely be no in-depth innovation, and you can only draw Tuzki with simple lines.
But if you want to design a more delicate, three-dimensional and complete image of Tuzki, you still need professional designers to achieve it.
Xu Yiyang said: "If we can have better designs and better styles, Tuzki's market appeal will be greater. In addition, since we choose an OEM, the output can theoretically be several times that of the current one. Dozens or even hundreds of times. At that time, we can spend a lot of money to promote this brand, find a teenage star as a spokesperson, make it a famous brand in the minds of teenagers, and then open more direct-operated chain stores, or open up Join.”
After Li Xuan listened, her first thought was that what Xu Yiyang said was too far away from now, so far away that she instinctively felt that it would be difficult to achieve it with her own ability.
However, she soon felt that when these words came out of Xu Yiyang's mouth, it seemed that half of it was already done, and the remaining half was not too far away, so she said seriously: "It seems that I really have to change my mind. Try to work towards this goal!”
Xu Yiyang nodded: "Look at brands such as Baleno, Semir, and Jeanswest. Apart from having a name that looks like a foreign brand, and the brand is currently operating well, what other advantages do they have? The clothing styles are all the same, and they don't have their own unique We have some intellectual property rights, and at least we have Tuzki. If we do it well, it may not be difficult to surpass these brands."
"The other issue is non-clothing categories. We are engaged in youth training, so our main customers are teenagers. Teenagers' toys, stationery and other small handicrafts are all the targets that our Tuzki brand needs to work hard to cover."
After saying that, he asked Li Nan, who is now a project manager at Jiayang Education: "Li Nan, when you were in Yiwu, you must have come into contact with a lot of resources related to small commodities. Later, you can take Sister Xuan to Yiwu to integrate them. With relevant manufacturer resources, we will directly customize Tuzki brand small commodities from Yiwu in the future.”
Li Nan immediately nodded and said: "No problem, I can go at any time."
Li Xuan also said: "There is no problem on my side."
Xu Yiyang asked: "After you go, you should look further and wider. As long as it is a product that can be sold to teenagers, as long as it can add Tuzki elements, make it, including but not limited to what I just said. We are talking about stationery, toys, and even electronic watches and electronic pets. It should be quite popular for children to play with electronic pets these days, right? It is a small game console held in the hand, with a virtual pet image inside. , the kind that needs to be fed regularly.”
Zhang Aixue said with a smile: "Many children have one. My daughter also asked me to buy one for her. It's not very interesting. It's just a small black and white screen with a very simple animation design. The mode is also relatively simple. A pet who is responsible for eating, drinking, peeing and playing with him."
Liu Mingchao said with a smile: "This thing is technically very simple. The technical level is not much different from that of a digital watch. The development difficulty is actually not as high as the Tetris handheld machine. If you want to customize and develop Tuzki's electronic pet, you only need to program it. Just redesign the pet’s image.”
Xu Yiyang said: "In this case, we will also design a Tuzki electronic pet. The more we do something like this, the higher the exposure of Tuzki's brand will be, and the greater its influence on consumers. Various Products that complement each other can create a strong and well-known brand.”
Li Xuan nodded and said: "I will do a survey tomorrow to see what kind of things children of different ages are using and what kind of things are popular, and I will try to combine them with Tuzki."
Xu Yiyang said: "In addition, you can also consider making a joint brand. See if there are any children's food and beverage brands in our province, and cooperate with them. Let them use Tuzki's logo for free and launch joint products. In this way , our fields are insulated from each other and there is no competition. If we are bound together to make joint products, we can also promote each other, which can benefit everyone."
In fact, Xu Yiyang's most optimistic co-branding is the co-branding between Tuzki and QQ. Once Tuzki becomes QQ's built-in emoticon, it will quickly become popular all over the country.
However, now is not the best time to join forces with QQ.
The current coverage of QQ is not large enough, and the coverage of Tuzki physical stores is even less large.
If you go to QQ at this time, a large number of pirated and infringing products with Tuzki's image will appear overnight, which is equivalent to letting others reap the value of Tuzki.
You might as well wait until the physical stores, products, and production capacity are up, and then use Tuzki and QQ to jointly promote it. In this way, Tuzki physical stores can directly transform strong sales capabilities.
(End of chapter)