Xu Yiyang didn't expect that the merchants would find him first before he even started recruiting investors.
So, he immediately said: "We accept advertisements, but the requirements for merchants are relatively high. Can you give us a general introduction to the restaurant?"
The other party said: "Our restaurant is still very formal, with a business area of more than 200 square meters, and all kinds of certificates are complete."
Xu Yiyang asked: "What's your price?"
"Twenty-nine and eight dollars per person."
Buffets are relatively new in this era, and probably only college students can accept them.
The price of 30 yuan seems a bit expensive, but in actual terms, it is quite reasonable as a buffet.
This kind of restaurant cannot be measured according to the standards of school cafeterias. Although the consumption level in 1999 was not high, in a place like Zhonghai, an adult could eat a meal at KFC or McDonald's for 30 yuan, which is enough to satisfy him. Ten yuan is quite reasonable in comparison, after all, the buffet is quite filling.
However, if it is not a chain and well-known buffet restaurant, it may not be as famous as KFC and McDonald's in everyone's mind. Therefore, if the publicity and promotion are not done well, the customer flow will definitely not increase.
Xu Yiyang inquired about the restaurant in detail. They adopted a Western-style fast food model. They mainly provided a variety of fried chicken, as well as some pizza, pasta and other foods. The drinks were also relatively complete, including Coke, Sprite, and juice. , beer is available in unlimited quantities.
After learning about it, Xu Yiyang told the other party: "Our website has a lot of traffic, and you should also know that the users of our website are basically college students, which is very suitable for a trendy cafeteria like yours, but our advertising costs It’s relatively high, I don’t know if you can accept it.”
The other party hurriedly asked: "What is the specific price?"
Xu Yiyang said: "Different locations have different prices. For example, a forum banner is displayed to tens of thousands of college students every day, so it costs at least 5,000 yuan a day. If it is a divided banner, the price will be cheaper, but if it is a comparison The price of popular sub-editions is around 3,000 yuan.”
The other party was stunned when he heard this: "One day's advertising costs five thousand yuan. This... Isn't this too expensive? An advertisement on a local TV station's lifestyle channel only costs this amount a day."
"That's different." Xu Yiyang said: "Think about who are the people watching TV? Uncles, aunts, uncles and aunts. They go to the vegetable market every day. Thirty yuan to buy food is enough for the whole family to eat for a week. Will they go to your place? Do you want to eat? The rest are primary and secondary school students and preschool children. They eat at home every day. Occasionally, their parents take them out to eat. Their first choice is KFC and McDonald's, and they will definitely not go to your place."
The other party said unconvinced: "Then there are still college students!"
Xu Yiyang smiled and said, "It's a good thing you found me, otherwise you would have lost your life trying to vote for a TV commercial."
"How to say?"
Xu Yiyang smiled and said: "Let me ask you a question, who among college students watches TV? Is there a TV in the dormitory?"
There are very few university dormitories nowadays that have TVs to watch.
The current mainstream 21-inch color TV’s normal sales price must be more than a thousand yuan. Which school can afford one for each dormitory
Xu Yiyang heard that some college students kept 15-inch black and white TVs privately, but there was no closed-circuit TV in the dormitory. With the two antennas that came with the TV, you could find three or four channels by just twisting off your fingers, and it was still very unclear. Most of them are used to watch football games.
College students at this stage actually have a very limited spare time life, especially boys. Apart from going to Internet cafes, going to the PS room to play live games, or reading martial arts novels, there are basically no other options.
Although game arcades are quite popular nowadays, I have never heard of college students going to game arcades to play games like Gas Heel and Adu Heel when they have nothing to do.
The other party seemed to be asked by Xu Yiyang all of a sudden.
Then he sighed to himself: "Yes... no wonder the advertisement has been running for several days and has no effect at all... "
Xu Yiyang struck while the iron was hot: "Let me tell you, it's useless even for college students to watch TV commercials. How many TV commercials are shown to you in a day? You might miss your commercial when you go to the toilet and come back, but website commercials are not It’s the same, you buy an ad for a day, and I’ll let your ad image hang there 24 hours a day. As long as users open my website, they will definitely see it.”
"Really?" the other party asked hurriedly.
"Of course." Xu Yiyang said: "I will give you this banner advertisement, and I will only display your banner advertisement at a time, and I will not display other advertisements."
"Five thousand a day?"
"Yes, five thousand."
Saying that, Xu Yiyang introduced: "Five thousand banner ads are on the homepage of the forum, which are colorful banners. If you want to place rolling ads on each page, we can also arrange rolling text ads for you. Rolling ads are also very convenient." It’s amazing, as long as users browse my website, they can see it all the time, it’s very eye-catching.”
"how much is this?"
"It's also five thousand." Xu Yiyang said: "If you buy them in a package, you will get nine thousand for two. If you buy them for three days, I will give you another two thousand discount, only twenty-five thousand."
The other party sincerely sighed: "It's too expensive. Why don't you make it cheaper for me? Can it be 20,000 in three days?"
Xu Yiyang smiled and said, "Brother, you're kidding me. I've already given you a bargain. Otherwise, I won't sell it even if it's less than 30,000 yuan for three days."
The other party hesitated for a moment and said, "Can I buy it for one day first? Is eight thousand okay?"
Xu Yiyang said resolutely: "It really can't be done, brother, it's nine thousand a day, not a penny less."
The other party hesitated for a long time, then gritted his teeth and said: "Okay! Nine thousand then, I'll invest for a day and see the effect!"
"Okay." Xu Yiyang said cheerfully: "Send me an address via text message later, and I'll ask our staff to go over there tomorrow for an on-site inspection and take some photos."
After hanging up the phone, the five bedfellows and Shen Lele who were eating together looked at him curiously. Shen Lele asked, "Who called and wanted to advertise on your website?"
Xu Yiyang nodded and said, "I want to buy two advertising spaces."
"Wow!" Gu Peng said in surprise: "Someone wants to buy advertising space on your website so soon? Can't you spend thousands of dollars a day?"
Xu Yiyang smiled slightly and said calmly: "More than this."
There are tens of thousands of users on the website, and more than 20,000 to 30,000 people are online every day, and these users are not scattered at all.
If it is a hobby website, such as a photography forum, the 20,000 users may be spread across the country.
Such a website is not suitable for offline self-employed people to advertise, because the audience spread evenly to one city is too small.
However, more than 90% of the users of Xu Yiyang's website are college students from Zhonghai. Although Zhonghai is large, the transportation is convenient, and it is not too far away for dozens of kilometers. Therefore, it is actually very cost-effective for offline merchants to advertise here. of.
Especially in the catering industry, the price per customer is more than a few dozen yuan. Even though advertising for 9,000 yuan a day is scary, he can make money back by converting a few hundred people.
Even if one or two hundred customers are converted, twenty or thirty of them can be converted into regular customers, which will be well worth the price of admission.
This is the case in the catering industry. Every customer can develop into a loyal user, so advertising is also very cost-effective.
Gu Peng asked very curiously at this time: "Brother Xu, can you tell me how much the advertisement was sold for?"
Xu Yiyang didn't want to tell the price at first, because in terms of ownership, this website belongs to him and is not shared equally with everyone, so he didn't want everyone to think too much after hearing it.
However, this kind of thing can be hidden for a while, but it certainly cannot be hidden for long. If the website continues to grow and develop, the advertising fee is estimated to be hundreds of thousands a month. By then, if everyone knows, what will Bao Buqi think
At this time, Zhao Xin hurriedly said to Gu Peng: "Forget love, don't ask so much about the New Century Forum."
Zhao Xin actually saw it very clearly.
It is impossible for Xu Yiyang to take everyone with him to do everything.
In fact, it was already very interesting to take everyone to make military training uniforms.
Later, he took everyone to open an Internet cafe. Needless to say, he was definitely the benefactor of everyone.
Therefore, at this time, you and others must find your own position. Don't feel that Xu Yiyang has the obligation to lead everyone to do everything together. It is impossible. People must learn to be content.
At this time, Chen Meng also hurriedly echoed: "Yes, Gu Peng, Brother Xin is right, we can just help with the forum matter, don't ask too much."
Gu Peng nodded angrily and said no more.
Xu Yiyang smiled faintly at this time and said: "Actually, I'm not afraid to tell everyone. On the website, although the revenue from advertising is not small, the cost of the website is also not small. It will cost money to find people to develop and maintain it. Quite a few, and the more people there are, the greater the bandwidth and the more servers are needed. Now there are 20,000 to 30,000 people online on the website every day, and the peak number of people online is more than 10,000. The bandwidth has been upgraded several times, and these are not The conspicuous expenses cost tens of thousands of yuan a month.”
Everyone exclaimed: "So many?!"
Xu Yiyang nodded and said: "All free websites, if they do not advertise, will be a pure loss. Only by relying on advertising revenue can they cover the cost and then achieve profitability. The current forum already has so many users. If If we continue to develop in the future, when there are 100,000 users a day, the operating cost of each appointment is estimated to be hundreds of thousands, and we will even need to maintain a huge development team for maintenance. The cost behind it is actually very high."
Saying that, Xu Yiyang added: "If a website accepts a large number of advertisements in order to make money, just like when we watch TV, some TV series are divided into eight segments, and the advertisement time in each segment is even longer than the TV series. This way Ads will make users resist, and gradually, people will automatically block ads, and the same goes for websites. For the sake of user experience, even if I receive ads in the future, I can’t accept too many ads, and I can’t let the website be blocked by all kinds of ads all the time. It will be flooded with ads, otherwise users will get bored before long.”
Sorry, there was something wrong with the computer. I just fixed it a while ago...
(End of chapter)