Now for the buffet business, the market is basically in its infancy. Unlike ten or twenty years later, buffets are all over the streets. There are barbecue buffets, hot pot buffets, Western fast food buffets for tens of dollars, and Japanese food for hundreds or thousands of dollars. Buffet and seafood buffet.
Therefore, it is indeed not easy for cafeterias to find ways to change consumers' consumption concepts while providing their own catering services.
The unlimited meat feast made several boys enjoy themselves.
However, they were very efficient. They hurriedly filled their stomachs and rushed to the Internet cafe to organize the evening game.
The competition has been organized in the past few days, and everyone is familiar with the process, so Xu Yiyang doesn't have to work so hard.
So, he didn't rush to go there first, but let the five of them go back first, while he and Shen Lele ate leisurely.
After both of them had almost eaten, Xu Yiyang called Manager Liu over and said, "Manager Liu, if there are no changes on your side, we can start actual cooperation."
Manager Liu hurriedly said: "I can pay you the money now, but when will the advertisement be published?"
Xu Yiyang said: "I just took some photos outside and inside, and I will make them into banners when I get back. They should be hung up before ten o'clock in the evening. The display time of the advertisement is 24 hours, and it will be automatically downloaded after 24 hours." If you think the effect is good, we can discuss further cooperation."
"Okay!" Manager Liu nodded and said, "Wait a moment and I will give you the money."
Manager Liu gave Xu Yiyang the 9,000 yuan in cash he had prepared. Xu Yiyang counted it, wrote him a receipt, and said, "Manager Liu, let's go back first. If anything happens, let's call."
"good!"
After leaving the restaurant, Shen Lele asked Xu Yiyang: "Are you still going to the Internet cafe?"
Xu Yiyang nodded and said: "Go, take a look at the competition, and pass the advertisement to them."
Shen Lele asked: "What do you need to do to advertise? Copywriting and design?"
"Yes." Xu Yiyang said, "Didn't I take some photos? Then I will select a few photos, then write a set of copy, and then make a title, and that's basically it."
Shen Lele asked: "What can I help you with?"
Xu Yiyang smiled and said: "Can you use Photoshop?"
Shen Lele shook his head: "I haven't learned it before. If you have great need for this software in the future, I can find a training class to learn it."
Xu Yiyang said: "No, once the website becomes famous, whoever comes to me for advertising will have to prepare their own materials."
Shen Lele said with a smile: "The advertising fee for one day is nine thousand, how many customers do you think we can bring him?"
Xu Yiyang said: "It's really hard to say for sure, but in terms of the number of people we cover now, even if tens of thousands of people can be converted into single digits, there will be at least a few hundred people. These hundreds of people will pay 30 yuan each. It is estimated that the advertising fee is already worth it, and some of them will definitely become regular owners of their families, consuming it twice, three times, or even multiple times.”
After a pause, Xu Yiyang continued: "Actually, what's more important is that if he can bring hundreds of customers to him through advertising in a short period of time, he can immediately revitalize his dying store. Look at his store, Not many people came during meal time. If someone came to the door and wanted to eat in, they would probably give up when they saw how deserted it was. However, if their house is during the peak dining period tomorrow and next two days, the occupancy rate can exceed 60%. , after the restaurant becomes lively, it will also have a certain attraction to passers-by, and there will be certain additional effects."
…
Back at the Internet cafe, the regular season of the CS team competition is still going on.
Xu Yiyang carried his laptop to the unused small room on the second floor, exported the material from the digital camera, selected a few photos, and used Photoshop to make a banner advertisement.
On the banner, in addition to the photo of Old John's door, there are also photos of the internal environment, the sumptuous food display in the food area, and photos of everyone gathered around a pile of delicious food.
After splicing together several well-taken pictures, Xu Yiyang added a slogan about unlimited food for 29.8 yuan, so you can eat whatever you want.
Then write the hotel's address in the lower right corner, and an advertising image is ready.
After clicking on this ad, you will enter a post that details the features, environment and prices of this cafeteria.
Once that was done, he posted the ad on the website.
In addition to the forum banner ads, there is a text scrolling ad above each post, which is also linked to the ad post.
After doing this, Xu Yiyang called Manager Liu and told him that the advertisement was online. If it is convenient, you can check it. The online time is 8:40 pm and the offline time is 8:41 pm tomorrow. .
Manager Liu was very worried. He had already spent tens of thousands of dollars on advertising on TV stations and newspapers, but it had almost no effect. He wondered whether the nine thousand dollars spent today was worth it...
Thirty-six-year-old Liu Changqing's family has been in the catering industry for many years. After graduating from college, he worked in Zhonghai for a while. In the end, he found that there was no future, so he returned home to help his father.
However, my father's business philosophy was relatively conservative. He opened a medium-sized restaurant in a small county town. The restaurant had not changed locations in ten years and always had the same large business area. Although the business was good, there was almost no room for breakthroughs.
Liu Changqing told his father many times that he wanted to change his concept, expand the scale, improve the hardware, and improve the service. However, his father did not listen to him and always felt that it was better to do it his own way.
Although Liu Changqing was helpless, he could not change his father's views.
Three years ago, Liu Changqing's father passed away due to illness. After the funeral, Liu Changqing officially took over his father's restaurant.
Although he was dissatisfied with the restaurant run by his father, out of respect for the deceased, he still managed the small restaurant diligently for nearly three years.
However, as the hotel's shop that had been used for more than ten years was about to be demolished, Liu Changqing also thought of changing the way.
He has studied many new models in the catering industry and found that Western-style buffets are a good way to go. This model is novel and simple to operate. If it is implemented, it will run very fast.
So he made the decision to bring all the savings of 200,000 yuan that his family had accumulated over the years, and borrowed a foreign loan of nearly 200,000 and three cents from relatives and friends. He returned to Zhonghai, where he went to school and worked, and opened this self-service restaurant. Dining room.
All the early investment cost him more than 300,000 yuan. Later, he continued to lose money. He spent tens of thousands more on TV and newspaper ads. In the end, he had no choice but to borrow 30,000 yuan from an acquaintance in his hometown at 5 cents of interest. Dollar emergency.
Although he was quite happy when he gave Xu Yiyang the nine thousand yuan, in fact he was almost at the end of his rope.
If the store cannot turn a profit quickly, he will have no choice but to sell the hardware in the store at a low price and transfer the store out. At most, the money he gets back will be barely enough to repay the debt, and his family's savings may be completely lost. Went in.
The nine thousand yuan website advertisement invested in the New Century Forum was his last chance and hope.
Ten o'clock the next morning.
Liu Changqing came to his restaurant, and the employees had already started preparing lunch.
Old John's Cafeteria only serves lunch and dinner, and its business hours are from 11:30 in the morning to 10 in the evening.
Preparing meals is actually not difficult. They are all quick-frozen ingredients, and some are even pickled in advance. When preparing meals, you only need to speed up the defrosting, and then fry them in an oil pan as required, or bake them in the oven. can.
There are even prescribed times for how long to fry and bake each type. The operator does not need to know how to cook, but only needs to be able to operate the machinery and equipment.
This is also the fundamental reason why Western-style fast food ensures a unified taste. Everything is an industrial process, everything is formulated, and as long as you follow the steps, the taste will be basically the same.
When the person in charge of the kitchen saw Liu Changqing coming, he hurriedly asked him: "Boss, how much should we prepare for lunch?"
When he first opened, Liu Changqing was very ambitious and always felt that his restaurant would definitely become a hit, so for lunch on the first day of opening, he asked the chef to prepare more meals to cope with the large number of guests.
As a result, less than half of the meal prepared for lunch that day was consumed in the evening in the insulated box.
Because these ingredients had been thawed and processed, they had to be wasted in the end, which really gave Liu Changqing a big blow.
The day after he placed an advertisement on the TV station's lifestyle channel, he still asked the kitchen to prepare more meals, but the result was a repeat of the experience on the opening day.
Now, Liu Changqing is also a little worried.
How to prepare meals
If you prepare too much, it will be a waste if there are few guests;
If you don’t prepare enough, if there are too many customers, your subsequent food cannot keep up, and your reputation will be ruined.
The key question is, will this website really have good results
Liu Changqing hesitated for two or three minutes, then gritted his teeth, stamped his feet, and said, "Prepare more meals! The quantity will be the same as on the opening day!"
The person in charge of the kitchen said hurriedly: "Boss, is it too much?"
"It's okay." Liu Changqing said: "So much money has been lost, and apart from this, if the customers we finally attracted are not satisfied, the loss will be even greater."
The person in charge of the kitchen nodded: "Okay, I'll make arrangements right now."
While preparing meals in the kitchen, Liu Changqing supervised the cleaning of the employees in the lobby.
He is a meticulous person and has very high requirements for himself and the restaurant. He pays great attention to the hygiene of the floor, tables, chairs, and tableware, and is much more attentive than the average restaurant owner.
After walking around in a big circle, he discovered a few small problems. After supervising the employees to rectify them, Liu Changqing took a rest in the small and small office at the back.
It opens at half past eleven. According to past experience, during the entire prime lunch period, that is, the two hours from half past eleven to one thirty, there are only twelve or three customers.
Liu Changqing thought to himself that he would be satisfied if he could get about twenty customers at noon today. This proved that the advertisements in the forums and chat rooms of the New Century Internet Cafe were really useful.
The prime time period in the evening is relatively long, from six o'clock to nine o'clock. Usually, there are only more than twenty in total, but less than thirty. If I can do forty today, I will be satisfied.
A few minutes after eleven o'clock, a waiter came over and said to him: "Boss, there are a few guests who want to eat now, can we accept them?"
Liu Changqing looked at the time. It was 11:05, was it time to start serving customers
So he hurriedly said: "Of course we will welcome you, please come in quickly!"
(End of chapter)