Seeing that the foreman hurriedly went to wait for the guests, Liu Changqing quickly tidied up his white shirt and black bow tie and walked out happily.
At this time, the four guests who came together had already paid at the bar and entered the restaurant to dine.
Liu Changqing was filled with joy when he saw these four college student-looking guests.
After a while, two more guests arrived. They seemed to be a couple. They looked to be about twenty years old, and they should also be students.
At half past eleven, another couple of about the same age came in.
Already eight guests!
Liu Changqing felt a little dizzy with happiness!
A few minutes later, two more young and beautiful girls came.
After a while, three laughing young men came.
In a blink of an eye, another couple came in.
At twelve o'clock, there were already twenty-five customers in the store. Among them, the first four customers who came in had already eaten and drank, and left chatting and laughing.
New customers are still coming into the store one after another.
Couples, couples, a couple and a light bulb, two couples come together, four little girls come together.
Oh my god, here are five more young guys who just finished playing basketball!
By one o'clock, sixty-seven customers had come to the store!
When business was at its best before, the number of customers never exceeded fifty in a day. Today, before the prime dining time at noon, there were already sixty-seven customers!
Liu Changqing was trembling with excitement, and his voice was trembling when he said welcome to the five young men who had just finished playing basketball.
Just when I was sighing that the 9,000 yuan invested in forum advertising was very effective, three more young men came.
Seventy people!
Liu Changqing had calculated his own costs before opening the business. When all daily expenses were taken into account, with 70 customers, he could almost balance his expenses, covering the biggest expenses of rent, personnel, and depreciation. .
If there are more than 70 people, basically apart from the cost of ingredients, it is pure profit.
In most cafeterias, under normal circumstances, the cost of ingredients is about 30%. If you are a good boss, you can control the cost of ingredients to less than 20% or even lower.
Of course, there will be a loss cost of ingredients. For example, after a day's operation, there will be leftover ingredients, but this will be very low for experienced restaurants.
Liu Changqing attaches great importance to word-of-mouth. His ingredient cost control is about 35%-40% per person, but even so, once the hard costs are covered by the daily turnover, the profit will be considerable.
Therefore, when the number of guests reached 70, Liu Changqing wanted to find a place where no one was and cry.
It has been more than a month since his store opened, and it has never been able to break even on any day. Today is definitely a record day.
Moreover, most of these seventy people look like college students!
Liu Changqing deliberately asked several young customers and found that they all came to dine after seeing advertisements on the New Century Forum.
Liu Changqing was extremely excited. It seemed that his last bet was indeed right! College students are the main consumers for this restaurant’s positioning!
As of 1:30, there were more than 90 customers in the store.
Liu Changqing was overjoyed and hurriedly notified the chef to prepare more when preparing meals in the afternoon.
The flow of customers continued until after two o'clock. Although only a dozen customers came in the next hour or so, the number of customers at noon had reached 120!
Liu Changqing, who was ecstatic, couldn't help but look forward to having 120 customers from night to noon, so there should be no shortage of customers at night, right
At five o'clock in the afternoon, the hotel began to take customers.
Today is Friday, and the peak time for college students to eat out is concentrated in the afternoon.
Just before six o'clock, Liu Changqing's restaurant was already full!
This is the first time it’s been full since it opened!
Most of the people who come are college students, and most of them are young couples.
Starting at six o'clock, the restaurant starts queuing for meals.
There are more and more students waiting in line outside. At the most, there were more than fifty people in line alone.
This full house situation lasted until after eight o'clock.
In the past two and a half hours, every table in the restaurant had not been idle. The guests here had just finished eating, and the waiters quickly cleaned up and then invited the next table to eat in the restaurant.
Fortunately, buffets do not have high requirements for chefs, so even when the restaurant is full, the store can still provide plenty of food and will not keep customers waiting or disappointed.
By eight o'clock, although the number of customers gradually decreased, new customers still kept coming into the store.
to ten o'clock in the evening, which is the time to close, usually at nine o'clock
The entire restaurant, from the kitchen to the waiters and cashiers, were all dancing with joy.
In their minds, Liu Changqing is a good boss, so they don't want the store's business to continue to be so bad, otherwise not only will the boss go bankrupt, but they themselves will also be unemployed.
Now, the store's business has suddenly turned around, and everyone is really happy!
While Liu Changqing was excited, he was also very grateful to the New Century Internet Cafe Forum.
When he came to his senses, he immediately called Xu Yiyang and said as soon as he opened his mouth: "Mr. Xu, I would like to add three more days of advertising, is that okay?"
Xu Yiyang smiled and asked: "Manager Liu, how is business today?"
"It's much better, the effect is great!" Liu Changqing said excitedly: "Mr. Xu, I want to add another three days of advertising on your website!"
Xu Yiyang said: "As long as it works, it's okay to add three more days. Just as we said before, it's twenty-five thousand for three days."
"Okay!" Liu Changqing ran through the accounts in his mind. He still had 20,000 yuan left in the money he borrowed. Today, the restaurant received more than 8,000 yuan. At 25,000 yuan, there would be basically no money left in his hand.
However, there is still enough food in the warehouse, and it will take a few days for wages to be paid. There is nothing in the restaurant to pay these days. Besides, according to this trend, tomorrow will bring in thousands more, and the money will definitely be transferred. come over.
So he immediately said: "I will send you the money tomorrow!"
Xu Yiyang said: "No problem, but the ad was already down at nine o'clock. You send the money tomorrow and I will put it online again for you."
When Liu Changqing heard this, he hurriedly said: "Well, just give me your address and I will send you money in a minute! Let's go online again tonight!"
Xu Yiyang said: "Okay, I'm at China Overseas International Studies University. You can call me at the school gate."
Liu Changqing took the cash in the restaurant and rode back to his rented home nearby, planning to take the 20,000 yuan in cash from home.
This time he came to Zhonghai to start a business, leaving his wife, children and mother back in his hometown. Although he opened a restaurant with an investment of hundreds of thousands, he could only rent a small self-built house in an alley.
The most expensive thing in the house he rented was a safe hidden under the bed.
Liu Changqing took the money from the safe and stuffed it into his pocket. Then he covered the pocket with his coat and hurried out the door.
Just as I was getting into the car and about to leave, the phone rang. It was my wife.
After the call was connected, my wife asked on the other end: "Chang Qing, how is the business in the store today? Is it improving?"
During these days of starting a business, Liu Changqing did not hide it from his wife. The first thing he did after closing the store every night was to call his wife to report the situation.
During this time, my wife was also worried, and sometimes she thought about giving up, but the thought of spending so much money on it, and losing at least half of it if she gave up, was unacceptable to the couple.
So, the two of them decided that if the money they borrowed this time didn't improve after using it up, they would stop running the store and quickly sell and transfer what they needed to get back as much as they could.
Yesterday, Liu Changqing wanted to advertise on the forum, and he asked his wife for advice. She felt that the price was too exaggerated, and she didn't agree with it.
However, Liu Changqing still made the right decision, mainly due to Xu Yiyang's words, which let him know the failure of his TV advertising, and also let him know the advantages of website advertising.
When I saw it today, the effect was indeed immediate!
Liu Changqing was riding a bicycle with one hand and said to his wife excitedly: "Today is really great! The sales volume in the store today was more than 10,000!"
"Really?" The wife on the other end of the phone suddenly became excited.
Liu Changqing said: "Really! More than 13,000! If we follow this trend, we can get back the money in half a year, or even three or four months!"
Upon hearing this, my wife burst into tears of joy.
Many times, she felt that she, her husband, and her husband's family's years of savings might be lost in this cafeteria that she had never even been to.
Unexpectedly, now there is a real chance of coming back to life.
Liu Changqing said: "Honey, I won't tell you anymore. Now I have to send another 25,000 yuan to the person in charge of the forum and continue to advertise for three days. I believe the turnover can be even higher!"
My wife said: "If the restaurant's income steadily increases, we should pay off all the foreign debts with high interest rates. You don't know that every time I calculate the interest before going to bed, I will be so worried that I can't sleep all night long."
"Okay!" Liu Changqing said: "Every time I earn 10,000 yuan from now on, I will remit the money to you, and you will pay back the account bit by bit."
The couple sighed again and then hung up the phone.
It was already one o'clock in the morning when Liu Changqing rushed to the door of China Overseas College with the money, but today was Friday, so the dormitory of China Overseas College was not closed.
When Liu Changqing saw Xu Yiyang, he hurriedly greeted him and thanked him.
Xu Yiyang smiled and said: "Manager Liu, we are a cooperative relationship. You contribute the money and I contribute the effort. There is no need to thank me so much."
Liu Changqing sighed and said: "You don't know how difficult my situation was before today. I didn't expect that tonight, the business will be full."
Xu Yiyang said: "Actually, I am quite optimistic about your model. The problem now may be that everyone still needs time to get familiar with and accept it. Once you accept it, it will be much better. I believe your business will become smoother and smoother in the future."
Liu Changqing nodded repeatedly: "I think so too."
With that said, Liu Changqing took out the money, handed it to Xu Yiyang, and said: "Please order a little more money. I don't have much money on hand now, otherwise I will directly book a week's advertising with you, but I will take a look after these three days." When the situation calms down, I will come to you for cooperation."
"Okay." Xu Yiyang took the money, put it directly into his pocket without looking at it, and said, "By the way, since you have already filled up your customers tonight, don't place the advertisements too intensively. Although your restaurant is not It’s small, but its carrying capacity is limited after all. If it’s full for several days in a row, the restaurant won’t be able to digest the new users you’ve converted after putting out your ads, and it will be wasted.”
Liu Changqing hurriedly asked: "What do you mean?"
Xu Yiyang said: "Tomorrow, Saturday, I will hang it for you for another day, and then wait for the remaining two days of next Tuesday and next Thursday. This way, the exposure next week and next weekend can be guaranteed to a certain extent."
(End of chapter)