In the early days, e-sports seemed to have no profit model, but Xu Yiyang knew that when e-sports was very popular in his previous life, it had grown into a very mature industry chain.
For example, League of Legends is not only very popular in various competitions, but also popular among a lot of game anchors.
Many professional players make real money on live streaming platforms, often earning tens of millions in signing bonuses a year, which proves the influence and market space of the e-sports industry.
In later generations, e-sports competitions have become so popular that the finals can even be placed in the Bird's Nest.
Not only can it accommodate 100,000 viewers to watch it live, but it can also be broadcast live online so that tens of millions of people across the country can watch it at the same time.
Although e-sports had little development in China in 1999, this CS team competition allowed Xu Yiyang to see the attention and enthusiasm of college students for e-sports.
Since there are so many people supporting it, if the semi-finals of the next tournament are really held in a venue like a stadium that can accommodate thousands of people, it might be really popular.
If the second CS competition can be placed in a stadium and the scale is larger, its influence will be even greater.
Moreover, ticket sales will be available on-site at that time.
There are four rounds in the semi-finals. The first two rounds determine the two teams that will participate in the finals and the two teams that will compete for third place.
Then there will be the third place game and the championship game. These four games will take at least more than three hours, plus the hosting session and the rest period, which will take at least more than four hours. The ticket price is about 100 yuan, which should be very expensive. Cost-effective.
A ticket worth one hundred yuan may not be enough in a stadium with 3,000 to 5,000 people, but Xu Yiyang thinks it is still worth it. After all, hosting an event will have greater influence for the organizer, and the benefits will be greater. The bigger it gets, the naming rights may be sold for 100,000 or 200,000.
After everyone heard Xu Yiyang's plan, everyone was looking forward to it, and they were eager to start working on it right away.
After reaching a consensus, Xu Yiyang immediately published a post on the New Century Forum: "The second 'New Century Internet Cafe Cup' CSCS team competition for overseas students will be held in December!"
In the post, Xu Yiyang wrote: The first college student CS team competition has come to a perfect conclusion. I would like to thank not only the 64 teams for their full participation, but also all the viewers and supporters for their silent efforts. Therefore, in order to repay everyone’s enthusiasm, the new Century Internet Cafe has decided to launch the second CS team competition in late December!
The second CS team competition will also be held among Zhonghai college students. The organizer will provide 256 registration places. The 256 teams will compete in the knockout rounds until the top four are determined, and then the championship game will be played.
Xu Yiyang also said that the championship battle will be held on New Year's Day, which marks the turn of the millennium.
Therefore, this time can be said to be a cross-century battle!
At the same time, Xu Yiyang promised that the prize money for the second CS team competition will be increased again based on the first one.
Among them, the champion team will receive a cash reward of 10,000 yuan!
The content of the post is not much, but there are many explosive points that make everyone excited.
First of all, the second term is coming soon. I thought I might have to wait another year, but I didn’t expect it will only take two months!
Secondly, the second edition is actually a cross-millennium competition, which is of great significance!
Once again, this is the second time that the team bonuses have been greatly increased!
As soon as the news of the second CS competition was released, a large number of teams immediately wanted to sign up.
Xu Yiyang did not take the primitive method of QQ registration this time, but asked Liu Mingchao to open a registration channel on the website.
At that time, teams that want to participate in the competition can click to register directly, fill in the registration information, and then wait for review.
However, the registration channel was not opened immediately. Xu Yiyang planned to start registration in November and start the competition in December. From now until the competition in December, the period in between will be used to attract sponsorship and find advertisers.
Xu Yiyang plans to write a set of investment manuals by himself, listing the influence and popularity of the competition, and then go to the merchants to discuss the specific details.
What he thought was that first of all, in addition to the naming rights of New Century Internet Cafe, he could also sell a joint name, and the jointly named merchants could be put in the front.
For example, "XX brand New Century Internet Cafe Cup, the second college student CS team competition."
The exposure of this joint title will be very high, so the price must be the highest;
Secondly, you can also attract some joint sponsorships. The appearance rate of these brands may be lower, but it doesn’t matter, the price will be reduced accordingly;
In addition to naming names and sponsors, you can also invest in some designated products.
For example, the competition requires designated water, designated computers, designated mice, keyboards, and even designated clothing, etc.
However, if you want to sell all these resources and realize them, you must first build up the excitement of the game.
The popularity of the competition is slowly fermenting among college students. I believe it will not take long to reach hundreds of thousands or even more people.
…
This weekend, business at Liu Changqing's Old John Buffet Restaurant continued to boom.
Because it was the weekend, college students went out to eat and go shopping. Therefore, from about ten o'clock in the morning to twelve o'clock in the evening, his cafeteria was never idle in the past two days.
In the next two days, the daily business turnover of his cafeteria was around 20,000 yuan, which was far beyond his best expectations before starting the business.
Although Zhonghai City is very big, the dining circle is actually not that big.
Therefore, the news that Old John's Cafeteria was brought back to life in one day soon spread in Zhonghai's catering circles.
Originally, everyone was paying close attention to these newly opened and innovative restaurants in the catering industry, because many people in the catering industry were holding their money and waiting.
For example, there is a restaurant owner who has tens of millions of funds in his hands and wants to continue to look for breakthroughs in the catering industry, so he pays special attention to those emerging catering industries. Once he finds that an emerging model is popular, he will I will immediately invest money to quickly build a store of the same nature.
Bold and innovative young entrepreneurs like Liu Changqing are generally the weather vanes and mine detectors of currency holders. When a new thing is messed up by others, they will be more wary of this emerging thing. When something is tried out by someone else, they get funding to pick peaches.
Buffets have always been something they pay more attention to, but during this period, most of the buffet restaurants in Zhonghai have been doing very average business, and some have even closed down. So everyone has come to the conclusion that they may not be suitable for the time being. Make a buffet style.
But what they didn't expect was that Old John's, which they had predicted would go bankrupt within a month, actually came back to life overnight, and its business was so good that everyone was envious of it.
Some people have even been eyeing Liu Changqing's appearance for a long time, hoping to buy it at a low price and build a copycat version of KFC after he goes bankrupt. It happens that the kitchen equipment is universal, so they can buy it at a low price.
Unexpectedly, they got up immediately.
However, the speed at which Old John’s Cafeteria grew was too fast, which was inconsistent with the normal development logic of the catering industry.
So everyone wanted to understand how he started the business all of a sudden.
Some thoughtful merchants specially sent people to consult the queues at Old John's buffet restaurant, asking these customers where they heard about this buffet restaurant.
Almost everyone told them five words: New Century Forum.
The Internet has just begun to sprout these days, and it is something that young people play in Internet cafes. For the physical entrepreneurs, who are mainly middle-aged people, most of them have not even started to understand the Internet.
They didn't expect that the publicity and promotion ability on the Internet would be so strong.
This immediately made the New Century Forum famous and allowed more merchants to see the huge promotion potential of the New Century Forum.
So, starting from Monday, Xu Yiyang received calls from different people one after another, and the purpose of the calls was one: hoping to place advertisements on the website.
Xu Yiyang used a small notebook to make statistics. The service industries he wanted to advertise in included restaurants, teahouses, coffee shops, and even express hotels;
In the sales industry, there are computer malls, mobile phone stores, bicycle shops, etc., as well as some operator agents.
Xu Yiyang's quotation for everyone is 8,000 yuan a day for forum banners and 8,000 yuan for page text scrolling. No bargaining.
Most people were scared off by the price and said they wanted to consider it. Only a small number of people agreed. However, Xu Yiyang did not take the order immediately. Instead, he asked them to introduce their respective business conditions first, and then he decided whether to take it. Insertion Order.
The reason why his attitude is so high is because Xu Yiyang himself does not want to accept too many advertisements. If the price is very low, not only will there be many advertisers, but it will also be troublesome to identify them by himself, so he simply sets a higher threshold and first Those small advertisers without strength will be stuck.
Moreover, Xu Yiyang did not want to lower the value of the New Century Forum. There were more and more users of the forum, so it was only reasonable that the advertising fees for using the forum would be higher and higher.
If you are like a second-tier American luxury car brand, new cars are often launched for NT$400,000. Half a year later, the price is reduced to NT$300,000, and half a year later it is reduced to NT$250,000. Such a cruel price reduction will make consumers dare to buy your car.
Banner ads now cost 8,000 a day. The main reason for advertising is that it doesn't matter if it's expensive. If he hesitates for a few days, the price may reach 9,000.
If he hesitates for a week, the price may become 10,000.
Website advertisements sell resources. There is a kind of individual webmaster who will sell website advertisements cheaper and cheaper, but the website will have more and more advertisements. In the end, his website will be like a telephone pole, covered with All kinds of dog-skin plasters. In this case, his advertising resources will only become cheaper and cheaper and lack market value.
However, there is also a kind of personal webmaster who will sell the advertisements on the website more and more expensively, and whether the advertisements on the website are sophisticated or not, they will never let a large number of advertisements affect the user experience.
The former can take a maximum of three to five years to develop a website from a popular one to one that no one cares about.
The latter, however, can gradually develop and grow, and eventually become a giant in a certain field. After becoming a giant, no one can do anything to them no matter how hard they try to advertise.
For example, video websites such as Youku, Tencent, and iQiyi have gradually developed from having no ads on the entire site to 5-second ads, 15-second ads, 30-second ads, 45-second ads, 60-second ads, and even the terrifying 90-second ads. seconds as well as 120 second ads.
Then, they started selling memberships. One of the selling points of memberships is that they can be free of advertising.
Then, they started to play 5-second, 10-second, and 15-second member “exclusive” advertisements for members…
Although this intensified behavior is shameless, it does comply with the laws of the market.
As a reborn person, Xu Yiyang is naturally more willing to choose the latter development model.
(End of chapter)