The Internet cafe's business is booming and the forum's traffic is soaring, which is just a microcosm of Xu Yiyang's popularity due to the fire incident.
The propaganda campaign that they could not imagine has just begun.
At the same time, the "Xinmin Evening News", which went public in the evening, gave up its entire front page for this news. The title was: "Late-night fire threatens to lead to disaster, and freshmen turn the tide."
In order to describe this thrilling fire in detail, including pictures and text, the deputy director used a total of 1.5 pages.
Newspaper sales at the end of the 20th century were very good. Before the advent of the mobile Internet, the only news products that could be read in the hand were newspapers and magazines, but the timeliness of magazines was incomparable to newspapers.
"Xinmin Evening News" was founded seventy years ago and has great influence in Songhu and surrounding areas, especially for people over thirty years old. It has a strong coverage rate, so it further increases the influence of this matter.
TV news, newspaper news and word-of-mouth spread made more than half of the people in China aware of this matter.
After the citizens learned about the whole process of Xu Yiyang leading people to fight the fire, they did not expect that as a brave hero, he even donated a huge sum of 50,000 yuan to the injured.
What's interesting is that Song Xiaoman, who specializes in recruiting investment for the New Century Forum and the second CS team competition, was actually called off the phone.
The reason why the phone calls were ringing off the hook is that everyone saw footage of the New Century Internet Cafe and CS team games on the news.
Of course, there is no need to say more about New Century Internet Cafe. There are many pictures of New Century Internet Cafe in the news, and the name of New Century Internet Cafe has appeared many times in reporters' broadcasts. Now it can be said that it is a household name.
Although the appearance rate of CS team games is not as high as that of Internet cafes, it has also attracted the attention of many interested people.
When Xu Yiyang was interviewed, he said that he and his classmates stayed up all night on Friday in order to cope with the part of the team competition that was broadcast on TV several times.
In addition, the banner "Warmly celebrating the successful conclusion of the first New Century Internet Cafe Cup - China Overseas College Students CS Team Competition" hanging in the Internet cafe has also appeared on TV news several times.
The press release of "Xinmin Evening News" also clearly mentioned this game, and also gave a general introduction to the situation of this game, objectively stating the fact that this game is watched and sought after by almost all Chinese university students.
This is the first time a CS team game has been exposed by the media.
At this time, this competition has attracted the attention of major brands and merchants.
Before this, Xu Yiyang issued an investment manual to Song Xiaoman, who was in charge of investment promotion.
Before that, she took the initiative to find popular clothing brands such as Metersbonwe, Baleno, Jeanswest, Li Ning, Anta, and Guirenniao, hoping that they could become the joint sponsors of this competition.
In her opinion, although there are many other brands suitable for sponsoring college CS competitions, in terms of conversion rate, they should not be as good as clothing.
The price of current Lenovo brand machines with higher configurations is almost double that of the original machine. The price can easily exceed 10,000 to 20,000 yuan, which is simply not within the reach of college students.
Products such as MP3 players and mobile phones are now relatively niche luxuries for college students.
It is said that an organization has surveyed that the number of college students in Zhonghai who have mobile phones now only accounts for less than 20% of the total number. As for MP3 players, they are almost rare, and there may not be so many in a university;
Although some catering industry owners who have advertised on the New Century Forum really want to become sponsors, they are small in size and can handle a relatively low number of customers. First, they cannot afford such high prices; If you can afford high prices, you may not be able to earn high profits.
Therefore, Song Xiaoman thought about it and felt that clothing brands should be the best choice.
Nowadays, college students' pursuit of brands is far ahead of primary and secondary school students. Most college students in cities have at least one or two pieces of branded clothing, and some even have famous brands all over their bodies.
For these brands, they have enough stores in China Overseas to absorb the consumers converted from these college students.
Moreover, these brands are currently in the stage of vigorous development, and the group is very powerful. Naming a competition like this is just a small amount for them.
In Xu Yiyang's investment manual, the influence of the first CS competition has been fully explained, including the current popularity of the forum, which is also supported by very detailed data.
Moreover, he also promised in the investment brochure that from the semi-finals to the finals, a venue that can accommodate at least 3,000 spectators will be selected, and notices from at least four local media, including TV stations, newspapers, and magazines, will be obtained. Publicity will have even greater influence.
Xu Yiyang originally thought that a naming fee of 20,000 to 300,000 yuan would be good, but he did not expect that when Song Xiaoman was talking to several clothing brands, all the offers were 600,000 yuan.
Although these clothing brands all sneered at the naming fee of 600,000 yuan, they did not want to miss a good opportunity to promote among college students, so they all gave their intended prices.
Metersbonwe thought twice and offered an offer of 200,000 yuan, but Song Xiaoman rejected it;
Baleno and Jeanswest both offered 300,000 yuan, but Song Xiaoman didn't even consider it;
Li Ning had a tougher attitude and proposed to pay 100,000 yuan plus resource replacement.
In other words, if we cooperate with them, they will also hang promotional materials for this game in Zhonghai’s stores.
In Li Ning's view, this treatment is enough to value this CS game, and it is this CS game that has set them higher.
They feel that after all, Li-Ning is now one of the most famous clothing brands in China, and its reputation is infinitely higher than the CS competition held by the New Century Internet Cafe.
However, Song Xiaoman felt that things should not be viewed this way.
Li Ning has a great reputation, but the competition it currently faces is also fierce.
Above it is a bunch of world-class sports brands, and below it is a group of domestic brands desperately trying to catch up.
Although the CS competition is not as famous as Li Ning, it is unique and has no competitors.
Therefore, she felt that if Li Ning wanted to cooperate with him in a high-profile manner, it would be absolutely impossible for him to agree.
Precisely because Song Xiaoman had such a position in her heart, she kept holding on to the price of 600,000 yuan. Although every company she talked to rejected her, she was still unwilling to lower the price.
Originally, she was worried that if this matter was delayed for too long, it would affect the progress of the entire competition. She was about to discuss with Xu Yiyang whether to lower the price slightly.
However, I didn't expect that things would suddenly take a turn today.
In the past, those brands could not accept the 600,000 yuan offer for joint sponsorship, thinking it was a fantasy, but now, they took the initiative to contact Song Xiaoman, rushing to sign the contract as soon as possible.
Even Li Ning, who had made the most aggressive counteroffer and was even a bit arrogant, hoped to immediately sign the joint naming rights for the second CS team competition at a price of 600,000.
The reason why CS competitions are suddenly so popular is because brands have also seen the overwhelming publicity of fire news.
These brands have marketing teams. Judging from the current attitude of the news media towards this matter, it can be seen that this will definitely become a hot news in the future.
By then, the New Century Internet Cafe and the New Century Internet Cafe Cup CS team competition will receive great exposure.
They have a hunch that the influence of this game will skyrocket soon. Moreover, if Xu Yiyang's popularity continues to increase, as the organizer of this event, once he comes forward to support this game in the future, he will naturally be able to support this game. game brings greater attention.
Therefore, the subsequent exposure of this game has changed qualitatively compared to before.
Because of this, these brands regret not getting it earlier, but at the same time they can’t wait to get on board.
Six hundred thousand can be used to co-sponsor this event, and the other sponsor is the organizer New Century Internet Cafe, not another competitor. This is a great deal. It is urgent to sign it quickly to avoid long nights and dreams in the future.
However, Song Xiaoman suddenly changed his attitude at this time.
In the past, she was chasing these brands to talk about cooperation and listing to them the influence of this competition on the Zhonghai college student community. But now, she uses the procrastination trick to all the brands that take the initiative to call and ask for contracts, saying that she is not here now. Zhonghai, please contact me after you come back.
In fact, she had seen the news at noon, so she naturally knew why these people were so proactive in promoting cooperation.
However, she felt that none of you were interested when the quotation was made, and some even cut off two-thirds of the price as soon as the offer was made, looking condescending.
Now that you have seen the cost-effectiveness and want to negotiate the contract quickly, you cannot agree to it.
In the first half of the month, you were the one keeping me dry, and in the second half of the month, it was my turn to keep you dry.
Besides, no one knows how far this matter will go. If we are anxious to sell out all the seats of title sponsors and sponsors, who are we to be fools
So she quickly called Xu Yiyang to report it, and then expressed her thoughts and decided to take a closer look.
Xu Yiyang was naturally supportive of her decision. He was able to quickly adjust according to his actual situation and was relaxed and relaxed. This also gave him a high impression of Song Xiaoman's ability to do things.
The competition won't start until late December, so as long as the sponsor is confirmed by the end of November, there will be no problem. Since the influence is soaring, it is natural to increase the quotation, which is reasonable and in line with the laws of the market.
This is like a third-rate star. When he first debuted, he was extremely confused. Maybe the salary of 50,000 yuan for a movie was too expensive for Party A.
But if one of his dramas suddenly becomes popular and the traffic surges, Party A may not be able to get the next one even if he offers 5 million. This is the law of the market.
When actor Chow Yun-fat was a box-office hit, movie companies kept him at arm's length. After his movie "A Better Tomorrow" became a hit, his net worth skyrocketed, and now they want to sign him for a movie at a price he was paying during his box-office hit. Isn't this a fool's errand
Therefore, in Xu Yiyang's view, the naming rights for the second CS competition must start at least one million.
Moreover, I have to invest more energy and take advantage of this east wind to make the influence of this competition bigger and stronger. After this competition, the third CS team competition will directly become a national competition!
(End of chapter)