As the public welfare projects of self-service fire stations became popular across the country, Xu Yiyang became famous.
The CS team competition in the New Century Internet Cafe is also very popular in Zhonghai.
Even CCTV reporters mentioned this game, and the attention paid to the game was beyond imagination.
A large number of brands began to chase Song Xiaoman every day, hoping to win the title sponsor or sponsor seat as soon as possible, but Song Xiaoman refused to speak, and was still pretending to get the best price.
At the same time, traffic to the forum surged.
College students across the country are aware of the New Century Forum, and many of them come here to try it out.
When they discovered that this place turned out to be a gathering place for college students, even those who were not college students from Zhonghai began to spend time there every day.
Website traffic has more than doubled than before.
Seeing the surge in traffic, Xu Yiyang also began to consider advertising for the second CS team competition.
Now is the time when the enthusiasm for oneself and the competition is the hottest. In a few days, the enthusiasm of the self-service fire station may subside, and the enthusiasm of the competition will also subside.
Therefore, he called Song Xiaoman to discuss the pricing of advertisements.
Song Xiaoman felt that at this stage, it would not be a big problem to sell the title sponsor's seat for 1.2 million.
As for the jointly sponsored seats, if counted as ten, each one cannot be less than 80,000.
Xu Yiyang asked him: "What brands are currently interested in being the main title sponsor?"
Song Xiaoman said: "Most of them are clothing brands, mostly fashionable clothing and sportswear for young people. Li Ning, Anta, Guirenniao, Baleno, Metersbonwe are basically all interested in them. In addition, there are also Wenquxing E-dictionary."
Xu Yiyang thought for a while and said: "Forget about electronic dictionaries. We don't accept this kind of advertising. Let's just choose clothing brands."
Others didn't have any objections to this, mainly because they didn't understand advertising and sponsorship, so they just followed Xu Yiyang and listened to the fun.
However, Song Xiaoman said that the price of 1.2 million really scared them.
What the hell, a title worth 1.2 million? Who would be willing to take advantage of this
Before he thought about it, Xu Yiyang said: "Our main sponsor's quotation, in my opinion, is two hundred and fifty thousand, oh no, two million six hundred thousand!"
"Huh?" Everyone was dumbfounded. Two million and six hundred thousand? Who will agree
Song Xiaoman was stunned, and after a while he said, "Um, Mr. Xu, I think they won't be able to accept this price."
Xu Yiyang said to Song Xiaoman: "Whether it is acceptable or not depends on how we describe this propaganda potential to them."
Speaking of this, Xu Yiyang paused slightly and said seriously: "I suggest you not to go to Li Ning. It must think that it is the leader of domestic sportswear and is born with a sense of arrogance, so I suggest you go to Anta. This brand has always been Being suppressed and beaten by Li Ning must be very depressing. If you go to them, just talk to them about a more in-depth way of cooperation."
Song Xiaoman hurriedly asked: "What kind of in-depth cooperation method?"
Xu Yiyang replied: "As long as they don't counter-offer and pay a sponsorship fee of 2.6 million, we will let them become the co-sponsor of the second college CS team competition. The full name of the competition will be officially changed to: ANTA Sports, New Century Internet Cafe Cup - the 2nd China Overseas College Student CS Team Competition puts their brand name at the front.”
"In addition, all promotional content related to the competition on our website and forums will display the Anta brand logo until the end of the competition, which is included in the 2.6 million;"
"Also, before the competition starts, we will conduct ground promotions in all colleges and universities across China. At that time, all promotion staff will wear ANTA brand clothing, shoes and hats, and the advertising materials will also include the eye-catching logo of the ANTA brand;"
"After the competition starts, the ANTA brand logo will also be hung in a prominent position at the regular competition site, and the ANTA brand logo will also be included in on-site instructions, guidance, publicity and other advertising materials;"
"The real highlight is the final four games and the finals. At that time, all our promotional materials in the venue with thousands of people will include the ANTA brand logo. In addition, the contestants of the top four teams will all wear uniform sportswear provided by ANTA. The clothes are all ANTA from head to toe. You have to tell them that when the semi-finals and finals start, we will invite a large number of media to the scene. This exposure is huge."
Song Xiaoman suddenly realized!
Xu Yiyang is now a celebrity, and many media are actively reporting on his deeds. If the CS team competition he organizes reaches a critical stage and the media is invited to the scene, the media will definitely come and report on it. This is another powerful propaganda .
After calculating this, the total is only 2.6 million, which is really not much.
Because no one knows whether CCTV reporters will come to the finals.
If a CCTV reporter comes and CCTV reports it, charging them 5 million will be an advantage to them.
Song Xiaoman was very excited and asked: "What about our ten joint sponsorship seats?"
Xu Yiyang said: "Expand it to twenty, and then display it in four rows. The first row will be 200,000 each; the second row will be 150,000; the third row will be 120,000, and the last row will still be 120,000. .”
Saying that, Xu Yiyang also asked: "We must have a certain protection policy for the main title sponsor, so our twenty joint sponsorship seats will not accept any sportswear brands."
"I understand." Song Xiaoman said excitedly: "Then I will go talk to someone from Anta tomorrow."
Xu Yiyang nodded and said: "If we can negotiate, our advertising revenue should be around 6 million. By then, the overall specifications of our game will be upgraded. The venue for the finals will cost at least 500,000." To prepare, we should also invest more in the promotion in the middle to completely build up the momentum!"
Saying that, Xu Yiyang thought of the designated supplies again, so he said: "By the way, you go look for beverage brands and see who is interested in the officially designated water, and computers. See who is interested in the officially designated computers and computers used in competitions. , if you are interested in this, you will also provide us with enough game machines free of charge."
"no problem!"
…
Song Xiaoman is definitely the kind of person who is better than his master.
The next day, when she discussed cooperation with Anta, she raised the offer to three million.
Then he explained the promotional resources Xu Yiyang mentioned to the person in charge of Anta in detail, and even reminded him that this event is likely to attract the attention of CCTV.
Of course, she did not say that CCTV would definitely pay attention, but based on the current situation and the fact that Xu Yiyang has been reported by CCTV, she believed that the possibility was relatively high, so this can be regarded as telling the truth without any deception.
The person in charge of Anta China Shipping thought about it carefully. He felt that this matter is no longer a local event. Therefore, he himself thinks that this cooperation can be considered because it is likely to create huge events nationwide. Influence.
So he immediately asked the headquarters for instructions.
Having been overpowered by Li Ning has indeed greatly affected Anta's overall brand positioning strategy. After carefully weighing the pros and cons, the headquarters decided to sign an agreement with New Century Internet Cafe without counter-offering.
Immediately afterwards, Song Xiaoman sold another 20 sponsor seats, for a total of 2.95 million;
Wahaha bought the designated water and paid 500,000;
Great Wall Computer bought the designated computer and paid 500,000. It also provided 30 competition computers for the event and returned them after the competition.
As a result, the total advertising revenue of the second CS team competition reached an astonishing 6.95 million!
After signing the contract, Xu Yiyang immediately made an appointment with the Hongkou Gymnasium near the school for use on January 1st.
Hongkou Stadium can accommodate more than 30,000 people, but Xu Yiyang dare not play it so big. After all, Zhonghai cannot have more than 30,000 spectators willing to watch the game now.
Moreover, the stadium is open-air, and it is cold on New Year's Day, so no one can bear the four- to five-hour event.
Therefore, we simply held it in the Hongkou Stadium, which can accommodate about 4,000 people. The venue is not too small, and the indoor environment is also gentler.
The total cost of signing the contract for the venue, signing the stage construction, on-site audio, screen projection equipment, on-site security and event declaration will cost 800,000 yuan.
This is because Xu Yiyang has relatively high requirements for the live stage, sound, and screen projection equipment. He also specially hired multiple cameras to record the entire process in order to make it as grand as possible.
In addition, he has allocated another 500,000 yuan for ground promotion. The ground promotion will continue to be carried out in all universities, business-intensive areas, and crowded areas throughout China in the next month. Continuous ground publicity is needed to build momentum for this game.
At the same time, Xu Yiyang also increased the competition bonus.
First, he raised the prize money for the tournament significantly.
Championship team, 100,000 yuan in cash;
The runner-up team, 70,000 yuan in cash;
The third team, 50,000 yuan in cash.
The prize money for these three teams alone is 220,000 yuan;
The fourth place has 20,000 in cash, and the remaining four teams in the top eight have 10,000 each, for a total of 60,000;
The team bonus alone is worth 280,000 yuan.
In addition to team prizes, the competition also offers multiple individual prizes.
The player with the most total kills will win the overall MVP and receive a personal bonus of 50,000 yuan;
The player who kills the most enemies with a sniper will be awarded the best sniper and will receive a personal bonus of 30,000 yuan;
The player who kills the most enemies with submachine guns and automatic rifles will be awarded the best assaulter and receive a personal bonus of 30,000 yuan;
The player who kills the most enemies with a pistol will be the best shooter and receive a personal bonus of NT$30,000.
The total amount of this bonus is 140,000;
Xu Yiyang even made a decision to sign a contract with the championship team to become the own team of the New Century Internet Cafe at a price of 200,000 yuan a year for the entire team's base salary;
At the same time, the MVP and the three best players will be signed with a basic annual salary of 30,000 yuan per person to become players of the New Century Internet Cafe's own team.
In other words, he wants to form a professional team exclusively for Internet cafes through this competition.
At that time, they will not only get a basic salary, but also get all the bonuses if they go out to participate in competitions. If they win a national competition, the Internet cafe will give them additional bonuses.
The reason why we want to form a team is that we want to build an e-sports club in the future, or even conduct larger-scale national events.
As for the remaining money, Xu Yiyang plans to keep part of it for subsequent operating funds, and then use two million to open a flagship Internet cafe!
(End of chapter)