After thinking about this, Li Xuan immediately agreed without any hesitation.
However, there was another problem that worried her.
She asked Xu Yiyang: "Mr. Xu, we can do a good job in design and find OEMs to do production, but what about the sales process? How will we do this then? If jeans worn by young people like this still rely on the training institution of Jiayang Education It might be a little difficult to sell it.”
Xu Yiyang said with a smile: "This system has nothing to do with Jiayang Education, or even Guancheng Garment. After we design and produce the clothing, we directly open a direct store to sell it."
"Direct-operated store? Where is it?"
"Open in Zhonghai first!"
Xu Yiyang had already thought about it.
If you design and produce your own jeans, you will immediately open your first direct store in Zhonghai, and then quickly seize the market among college students.
Take Ning Ruolin, for example. She can make Levi's popular in China and Overseas by wearing a pair of Levi's. He will find more girls like Ning Ruolin in major universities, give them a few pairs for free, and even give them some money. Let her put on her own jeans, and then give her appropriate publicity and guidance. Are you still worried that the pants will not be popular
Nowadays, girls are chasing after Ning Ruolin, which means that Ning Ruolin has become an opinion leader in the eyes of girls. As long as she attracts a few more girls of the same type, she will not worry about selling this brand of jeans. .
Moreover, I now have an excellent publicity channel, which is the New Century Forum, which is full of college students!
There are hundreds of thousands of college students in Zhonghai. If 20% of them can buy a pair of jeans, that would be tens of thousands of pairs.
If it is combined with publicity outside the campus to make it popular in society, the sales will be even higher.
Once the brand has laid a foundation in Zhonghai, the follow-up will be very easy.
You can spend money to find endorsements, do publicity, open direct stores in other cities, and combine it with online promotion. With a multi-pronged approach, you can easily build a well-known brand.
A brand like Levi's was not very popular and recognized from the beginning.
In fact, when it comes to brands, the competition is to see who can brag and who can make up stories.
Levi's advertises itself everywhere as the originator of jeans, so then it can claim to have redefined jeans.
At that time, it will be easier to sort out the reputation of the brand in the minds of the students by wearing the name of Hong Kong brand.
Li Xuan heard Xu Yiyang's sales plan and felt it was very feasible.
Moreover, focusing on the college student population of Zhonghai at the beginning will not only be low-cost, but also have a large potential market space.
By doing a good job as a group of college students, you can accumulate enough energy for the brand and then move forward to the whole country.
So, Li Xuan said excitedly: "Mr. Xu, I will stay in Zhonghai for the next few days. Later I will go to a stationery market and buy a batch of design brushes and manuscript paper, and then we will take time to have a good meeting. Let’s look at the style design.”
Xu Yiyang said: "In this case, I will buy a house near the school with all the furniture and appliances. You can live there first."
Li Xuan said hurriedly: "I won't cause any trouble to you, right? I'll just find a hotel to stay in."
Xu Yiyang said: "It's better to stay at my place. It will be easier for us to communicate. Anyway, I will stay in the dormitory at night and you will live alone. It is very convenient."
Li Xuan nodded slightly: "Okay then, I'll follow your arrangement."
Xu Yiyang first took Li Xuan to a stationery market and bought Li Xuan's design tools. Then he drove to Zhonghai Yujing, planning to spend today and the weekend to finalize some styles.
The two bought the drawing tools, and Xu Yiyang drove Li Xuan back to Zhonghai Yujing.
When the car drove to the gate of the community, Xu Yiyang slowed down.
Just as he was about to enter the gate of the community, a Santana 2000 suddenly stepped on the accelerator, cut in front of his car, and squeezed into the entrance driveway.
The Santana that suddenly entered came out from the right side. Fortunately, Xu Yiyang stepped on the brakes, otherwise he would definitely have been hit by the Santana. However, it was this sudden braking and the Santana that suddenly rushed out that knocked Li Li in the passenger seat. Xuan was startled.
Xu Yiyang couldn't help but feel a little annoyed when he saw the other party looking so unruly.
Some guys drive like crazy dogs, never forgetting to squeeze into a parking space, and feel uncomfortable when they see a parking space that they don't squeeze into.
It's okay for this kind of person to cut off people on the road, but to cut him off when he's almost entering a community, and to make such a dangerous move is simply the most idiotic of all.
After the opponent succeeded in blocking, he directly kicked the accelerator and hit the lever. The security guard's movement of raising the lever was a little slower. The driver honked the horn three times in a row, which made Xu Yiyang even more disgusted.
When I think that the people who can drive cars into the community should be the owners of the community, it is really a bit high to live in a community with such unqualified people.
However, Xu Yiyang naturally didn't know much about this kind of person, so he drove into the entrance unhurriedly and then went directly into the basement.
The entrance to the basement of the community is a 90-degree arc, so when Xu Yiyang went downhill, he only saw the taillights of Santana in front of him.
Immediately afterwards, there was a bang from the front. When Xu Yiyang turned the corner, he found that Santana had collided with a champagne-colored car in front.
A middle-aged woman with beautiful appearance and good temperament stepped out of the champagne-colored Volvo sedan.
At this time, a man and a woman also came out of Santana 2000. As soon as the man got out of the car, he started to curse: "Mom, are you crazy? Do you know how to drive?"
The female Volvo car owner frowned and said, "Sir, please clarify the situation. It was your car that rear-ended my car. Why are you still swearing?"
The driver said angrily: "You were asked to drive so slowly? I turned a corner and saw you acting like a turtle here. I had no time to react!"
"What's wrong with scolding you?" The woman with heavy makeup next to her said coldly: "Our newly bought car was hit by you, why can't we scold you?"
The driver walked forward at this time, glanced at the front of his car, and said angrily: "You know, I just bought a fucking car, and it hasn't even had a sign on it yet. Now it's crashed like this, how are you going to solve it?"
The female Volvo driver said with a somewhat sullen expression: "I'll say it again, please pay attention to your words. In addition, regarding the accident, if you don't have common sense of traffic laws, then we can call the police to deal with it."
"Call the police? Report it to your mother!" The heavily made-up woman who got off Santana's co-pilot said angrily: "Hurry up and tell us how we are going to compensate! Also, if our newly bought car is damaged, we can't just repair it. You’ll also have to pay for depreciation!”
The man next to him said coldly: "Damn it, if you crashed my car like this, I will have to pay at least another 100,000 yuan in depreciation to repair the car!"
The woman next to me blurted out: "There is also my mental damage compensation! Mom is so stupid, I was shocked just now, and my heart is still pounding now, why should I pay 10,000 to 20,000? ? And my neck, which was hit just now, costs at least 10,000 more!"
The female Volvo driver was so angry that she took her mobile phone and said, "I won't tell you anymore. Call the police and let the police come!"
A woman with heavy makeup stepped forward to snatch the cell phone from the owner of the Volvo car. She was very fast and with great force. She snatched the cell phone away and threw it to the wall with a click, smashing it to pieces. She cursed and said: " Give me a solution quickly. If you have money, pay for it. If you don’t have money, make an IOU first!"
The female Volvo driver did not expect that the other party snatched her mobile phone and smashed it to pieces. She was so angry that her breathing was a little messed up. She blurted out: "It's illegal for you to do this, do you know?!"
The male driver scolded: "Breaking the law? It's your mother's fault! Solve the problem quickly, before I get angry, I'll tell you!"
Xu Yiyang was getting more and more angry as he watched from behind. The Santana driver just drove as if he was being bullied. With his desperate driving style, he rear-ended others and still had the nerve to scold them. It was simply shameless to a certain extent. !
And the female Volvo driver was alone, so who was the match for this couple
In fact, Xu Yiyang doesn't like to meddle in other people's business most of the time. He doesn't even care about anyone arguing or fighting on the street, and he doesn't even have the mood to take a look.
However, this matter right now, combined with what happened just now, is really irritating.
What's more, the road going down here is a single lane. These two people are blocked here and they can't get in.
So he said to Li Xuan: "Call 110 to call the police. The location is the basement entrance of the south gate of Zhonghai Yujing."
Li Xuan nodded hurriedly and took out her cell phone to make a call.
At this time, Xu Yiyang opened the car door and shouted: "What are you doing?"
Santana's driver turned around and saw Xu Yiyang coming over. He stared and asked, "Damn it, are you bothering me? Get out of here!"
(End of chapter)