Xu Yiyang took Li Xuan into the house. Li Xuan, like Shen Lele, was shocked and speechless by the mansion in front of her.
She looked here and there and couldn't help but sigh: "Mr. Xu, you live alone and buy such a big house. Don't you feel empty?"
Xu Yiyang smiled and said: "I think it's okay, but I usually live in the dormitory, not here."
Li Xuan said: "It's such a luxury to live alone in such a big house..."
Xu Yiyang said: "Then you can experience this kind of luxury in the past few days."
Li Xuan smiled and said: "Thanks to you, I can also experience what it feels like to live in a mansion alone."
Xu Yiyang said: "You can have a good feel of it at night. Let's make the layout first."
"Yeah!" Li Xuan hurriedly opened the drawing board and various tools, stood up next to the sofa in the living room, looked at Xu Yiyang and said, "Mr. Xu, please give me a brief introduction to your design ideas first."
Xu Yiyang nodded and said: "My idea is to treat jeans like electronic products, systematic, model-based and branded."
Li Xuan couldn't help but ask: "Can you give me a detailed introduction?"
Xu Yiyang said: "Systematization means forming a complete product system. For example, it is like a car. Although a series of models have similar general technology and configuration, they will be subdivided into several different models, such as Some are extended models, some are two-door models, and some are even convertible models, and the styling of each model will have certain differences."
“In addition, each model will also provide many colors for consumers to choose from. In this way, although it is the same series, consumers can choose from at least a dozen or even dozens of models and color combinations. "
Immediately afterwards, Xu Yiyang paused slightly and continued: "If we apply this concept to jeans, we don't need to design too many weird styles. We only need to design a few series in a refined way, and then based on each series, we will on, retaining the basic style of the series while developing different styles.”
“For example, in terms of waist design, it can be divided into low-waisted and high-waisted styles; in terms of trousers design, it can be divided into straight, slim, and legging styles; and in terms of overall style, it can also be divided into ordinary, made-up styles. Old models, ripped models, and then add a variety of colors to each style, such as light blue, indigo, dark blue, black, and dark brown. In this way, this series alone can cater to a variety of consumers. group."
In fact, in Xu Yiyang's impression, many cross-industry brands in later generations operate in this way.
For example, Mercedes-Benz, the best-selling E-class sedan, has many styles, such as E-class standard wheelbase, E-class extended wheelbase, E-class coupe Coupe, E-class convertible Coupe, and E-class AMG.
There is also Levi's, the classic 501 series, including 501 Original, 501 Taper, 501 Slim and so on.
In addition, there is another typical example, which is the Apple mobile phone. Before Apple 6, Apple only had one model for each generation, and then provided different capacities for consumers to choose. However, since Apple 6, Apple began to add Plus models. Later, It is Max model and Pro model, which is also the standard operation of product systemization.
However, at this stage, this gameplay is indeed somewhat new. The clothing industry that Li Xuan is exposed to has never had this kind of routine.
Most of the domestic clothing brands she knows are one-size-fits-all, so everyone's layout is very messy.
For example, a brand like Baleno may have dozens of different styles of jeans. According to what Xu Yiyang said, as long as one systematic jeans, the different styles derived from it may be comparable to all the styles of brands like Baleno. .
However, it may seem troublesome, but in fact it is not troublesome from a design and production perspective.
For example, in design, you only need to design a basic model and then make fine adjustments to the basic model.
Volkswagen is the best at this. People joke that Volkswagen only has one type of golf. The longer one is the Polo, the longer one is the Passat, the higher one is the Tiguan, the higher one is the Touareg, and the shorter one is the Shang. cool.
In fact, design is like this. As long as a classic model is produced first, the design elements of this model can be used to improve the entire product system.
After thinking about this, Li Xuan seemed a little excited. She already had the prototype described by Xu Yiyang in her mind, and she could feel the general shape of this kind of systematic clothing.
Xu Yiyang went on to say: "As for modelization, it's very simple. We can't just launch a model and say these are our straight pants, or small-leg pants, or leggings. We have to give it a professional model, such as Levi's. People use digital models, 501, 505, 510, 511. The colors and styles have their own corresponding codes. In this way, for example, the model of a 501 jeans is 501OS010, 501 represents the basic model, O represents ordinary waist height, S It represents slim fit, and 010 represents light blue. Consumers who know us will know the basic information of these pants at just one glance."
This was relatively easy to understand for Li Xuan. She nodded immediately and said, "I understand what you mean, Mr. Xu."
Xu Yiyang nodded and said: "As for branding, it is the strategic policy of our entire brand. I have told you this before. What we want to do is to be the best-looking, most professional, most famous and most popular brand in the country." Jeans brand.”
Li Xuan hurriedly said: "Mr. Xu, let's start with the style design first."
Xu Yiyang said: "Before making specific styles, I think we should first think about some classic elements, such as what our brand is called, how to design the logo, and then what shape our jeans back pockets adopt, and what kind of cars are on them. Flowers and what kind of cloth labels are sewn next to them must be carefully considered and designed. After these classic elements are designed, they will be used on each of our jeans so that consumers can recognize them at a glance and improve brand recognition. .”
In the past life, many brands were highly recognizable, such as LV’s classic patterns. Whether it was clothes, bags, shoes, belts or other products, their classic patterns would be used, making people recognize them at a glance. This is Their classic elements;
There are also the classic plaid elements of Burberry and the classic red label of Supreme, which are the most eye-catching and classic existence of clothing brands.
Levi's logo is also very recognizable. No matter what style of jeans, the bottom of the back pocket is tapered, and there is an M-shaped stitching pattern on the back pocket. Moreover, no matter what color of Levi's jeans, the right There will be a small red Levi's red flag sewn on the side of the back trouser pocket. These are classic elements of Levi's.
Therefore, Xu Yiyang also hopes to design these classic elements in advance. Setting the classic elements is equivalent to giving the brand a unique soul.
When he thought about Supreme's popularity in the future, Xu Yiyang came up with an idea. While you haven't become a trendy brand yet, why don't I borrow your classic red logo and create a new brand that is similar to yours but not the same thing? .
The new brand is simply called SuperX!
Supreme in English means supreme, and Super means super and top.
Although one is Supre and the other is Super, the meanings are quite different, but the X in the back is the soul, which is the English initials of Xu Yiyang's surname.
Therefore, the brand name SuperX is still very exciting!
The design style of the SuperX brand logo is basically the same as that of Supreme, with white characters on a red background.
However, the X after SpuerX is capitalized.
Moreover, the design will be slightly different from the previous Super font, so that the X can be highlighted more.
At the same time, based on this X, Xu Yiyang also had other inspirations for classic elements.
For example, all stud and button designs must have the letter X as the pattern on the front, so that people can tell at a glance that they are SuperX.
For example, the center stitching on the back pocket is also designed to look like an X with double lines.
In addition, a red flag will also be added to the left side of the right rear trouser pocket, but the red flag will be printed with SuperX arranged vertically.
In addition to these, Xu Yiyang also developed three series of SuperX jeans.
The first series is 1 series. The whole series uses numbers such as 101, 102, 103, 104, and 105 as series names. The numbers after 0 are the corresponding styles of this series. This 1 series will be the first of SuperX Stage’s flagship series.
The second series is Series 3. The series name rules are similar to Series 1, but the overall positioning is above Series 1. It is equivalent to a high-end series with better fabrics, better workmanship, and more expensive prices than Series 1. But this series We will not exit for the time being. We will launch the 3 Series at the right time after the 1 Series has conquered the market;
The third series is the 5 series. The positioning of this series will be higher than that of the 3 series, reaching the level of light luxury.
For example, in the future, the overall price of 1 series jeans will not exceed 200 yuan, and the highest will only be 198 or 199, while the 3 series will be higher on this basis, with a price of about 500 yuan;
As for the 5 series, the price may be more than 800, or even thousands.
Xu Yiyang is not optimistic about whether it can build on this foundation. No clothing brand can expand the price range too much, otherwise it will be easy to end up with a high price or a low price.
For example, if LV launches a low-end consumer-friendly series, with a bag only selling for about 1,000 yuan, it will immediately pull down LV’s position in the luxury goods field. The threshold is too low, and it may even lose the attributes of luxury goods;
Similarly, a brand like Zara takes the civilian route. Most of its clothes are less than a thousand yuan. The most expensive summer short-sleeves are only two to three hundred yuan, and pants are also around the five hundred yuan range. If it suddenly launches a If a T-shirt sells for 1,000 yuan, it will most likely be sold on the street, because users have long been accustomed to and accepted its people-friendly setting. In this case, if the price is high, it will make people feel that it is not worth it. .
In other words, if a pair of Jack Jones jeans sells for more than a thousand dollars, boys will never buy it, because this brand is not worth the price at all.
What Xu Yiyang wants is to open up the market with the 1 Series first, and then use the 3 Series as the icing on the cake. As for the 5 Series, it is not used to drive sales, but to demonstrate product strength and let consumers know that SuperX can also do it. It is enough to produce relatively high-end clothing.
As for the style breakdown, Xu Yiyang decided to first design the waist according to the high, middle and low styles, which are displayed with the letters H\M\L. For example, H is the high-waisted style, L is the low-waisted style, and M is the normal style in the center;
In terms of pants type, O means Original, which means classic straight; SL means Slim, which means slim fit; SK means Skinny, which means extremely thin and slim fit; T means Taper, which means tapered style; B means Bootcut fit, It means slightly flared style.
As for the oversized bell-bottom pants that defy modern aesthetic logic and can completely hide girls' shoes in the trousers, Xu Yiyang is not prepared to do so. Although this type of pants is still quite popular now, it will eventually be eliminated by the times.
Moreover, Xu Yiyang hopes to focus on slim-fitting styles and use SuperX to lead the trend of slim-fitting pants.
Ning Ruolin's ability to wear a pair of Levi's can arouse such strong admiration and imitation among female college students. This proves that the type of pants that can highlight the figure is the most suitable type of pants for girls. Girls should not hide their beautiful legs. Underneath the terrifying oversized bell bottoms.
If SuperX can lead this trend, its position in the country will be solid.
If it does well, it will definitely become the most popular jeans brand in the country in the future. When Levi's enters the mainland again in two years, it may not have anything to do with him.
(End of chapter)