The first time Gu Sijia saw Shen Lele wearing SuperX, she was envious of her.
Like Xu Yiyang, she used to think Shen Lele had a good figure, but she really didn't know it was so good.
To be honest, most girls' legs are not straight. Starting from the thigh, to the knee, and then to the calf, these are three different parts, so it is difficult to keep them completely consistent.
However, there is really nothing wrong with Shen Lele's legs, and it would be difficult to find one.
If these pants weren't so slim, it would be hard to tell that her legs would be so standard.
There were originally many girls in the class, so when everyone saw Shen Lele, they were attracted by these pants and swarmed around her.
Xu Yiyang called Gu Sijia aside, handed her the two pairs of 101 jeans that he had prepared in advance, and said, "Sijia, these are the SuperX brand pants I mentioned. Please help me try them on during this time. See Let’s see if there are any good suggestions for improvement.”
Gu Sijia asked subconsciously: "Is it the one Lele is wearing?"
"Yes." Xu Yiyang nodded hurriedly and said, "There are two in total, two different colors."
Gu Sijia immediately asked happily: "Really? How long can I wear it? When will I return it?"
Xu Yiyang said: "You can wear it all the time, this is a trial product for you."
Gu Sijia hurriedly said: "I'm sorry, how much is it? I'll give it to you!"
Xu Yiyang said: "They gave me these pants and asked me to find someone to help them try them on. They didn't ask me for any money. If you gave me money back, doesn't that mean I made money in the middle? I was just helping."
Gu Sijia nodded slightly: "I understand, thank you monitor!"
Xu Yiyang waved his hand: "You're welcome, just try to wear it every day. If you have any opinions or feelings, you can tell me directly and I will pass them on to the other party."
Saying that, Xu Yiyang added: "By the way, if you can, try to help with publicity. This brand is called SuperX. Look, this is on the packaging. Their store on Jinling Road is being renovated. It is estimated that it will be completed in early January." It will be open, and if anyone asks, you can tell them.”
Gu Sijia immediately agreed and said, "Okay, I'll note it down."
Xu Yiyang nodded. At this time, the last class in the morning started. Xu Yiyang handed her another bag and said, "Bring it to Yue Wei for me at noon."
"good."
After class, Xu Yiyang immediately followed the professor and went out to find Ning Ruolin in class one.
Now in his mind, Ning Ruolin is the queen of sales at China Overseas Shipping.
Because of the communication through text messages, Ning Ruolin, who was packing books in the classroom, was not surprised to see him. She smiled sweetly and said, "Xu Yiyang, wait for me while I pack my things."
Xu Yiyang nodded: "Okay."
In order not to block the way of other students in the class, Xu Yiyang walked outside the classroom and waited against the railing. He could see Ning Ruolin through the window in the center of the classroom.
Seeing Ning Ruolin concentrating on packing up books, notebooks and other stationery, Xu Yiyang couldn't help but sigh in his heart. There is indeed a reason why all the students in the school recognized Ning Ruolin as the school beauty of China Overseas College. She feels too pure and perfect, and... No matter at any time, there is always a kind of temperament that is out of the mud but not stained.
Ning Ruolin quickly walked out of the classroom carrying a shoulder bag. She smiled sheepishly at Xu Yiyang and said, "Sorry to keep you waiting."
"It's okay." Xu Yiyang smiled slightly, reached out and handed the SuperX handbag to her, and said, "These are the jeans I told you about in the text message. Just wear them as much as possible."
"Okay!" Ning Ruolin nodded and asked with a smile: "What should I say if someone asks? For example, where can I buy it?"
Xu Yiyang didn't know if Ning Ruolin had seen through his plan, so he hurriedly concealed it and said: "If I ask you what brand it is, just tell me. As for where to buy it, the store on Jinling Road will open in early January. "
"Okay." Ning Ruolin said with a bright-eyed smile, "If you go to the store to buy pants then, you have to give me a discount."
Xu Yiyang looked careless and said, "Okay, I have an acquaintance in this company. If you think it's good, I will try it on for you as soon as possible if there are new styles."
Ning Ruolin smiled and nodded: "Then it's settled."
…
In the afternoon, among the thousands of female students at China Overseas University, one of the most discussed topics was SuperX jeans.
I don’t know what happened, but during lunch, in the afternoon, the four beauties in the freshman class were all wearing the same style of jeans.
The only difference is the color. Shen Lele and Ning Ruolin wear white light blue, while Tong Yuewei and Gu Sijia wear dark blue.
All the girls felt that the four of them looked really good wearing these pants, which showed off their figures, and the shape of the pants was so good-looking. They had never seen such good-looking jeans.
Levi's, which had been popular in the school and dreamed of countless girls, was instantly compared to SuperX. Everyone began to pay attention to SuperX, because this brand is not only much better than Levi's, but also can be purchased quickly.
When the first class was over, Zhang Junnan ran to Xu Yiyang's class, called Xu Yiyang out anxiously, and asked: "Brother Xu, did you give those SuperX jeans that Ning Ruolin and the others are wearing? ?”
Xu Yiyang nodded: "Yes, what's wrong?"
Zhang Junnan begged: "Brother Xu, can you sell me a pair? My wife wants it too. She was so greedy that she sent me a text message from a class, saying that Tong Yuewei in their class also wore the same jeans and they looked good. no."
Xu Yiyang asked curiously: "Wang Ying and Tong Yuewei are in the same class?"
"Yes!" Zhang Junnan nodded and said, "Brother Xu, if you still have stock, give me one. Can I pay double the price? Please!"
As he spoke, Zhang Junnan clasped his hands together and kept bowing.
Xu Yiyang asked: "How tall is Wang Ying? How much does she weigh?"
Zhang Junnan said hurriedly: "One meter sixty-one meters, ninety pounds."
Xu Yiyang thought for a while and said: "There should be more, so let's give it to you tonight."
When Zhang Junnan heard this, he was overjoyed and blurted out: "Oh, thank you, Brother Xu! You really helped me a lot!"
As he spoke, he was about to take out his wallet: "Brother Xu, how much is it, I'll give it to you first!"
Xu Yiyang waved his hand: "My brother, don't be polite, just ask Wang Ying to help with publicity later."
Zhang Junnan nodded hurriedly and said, "Thank you, Brother Xu! I'll tell her right now!"
After the last get out of class, everyone went out to eat together. As soon as Wang Ying saw Xu Yiyang, she was busy thanking Xu Yiyang. It was obvious that she was looking forward to the jeans promised by Xu Yiyang.
At the same time, Wang Ying also told Xu Yiyang that the girls in the class liked the pants Tong Yuewei wore very much, and they all said they would buy a pair as soon as the brand opened a store in Zhonghai.
Zhang Junnan also said that the girls in his class were also chasing Ning Ruolin to ask about the jeans, and it was obvious that every girl was yearning for them.
When Xu Yiyang heard the feedback from the two people, he thought to himself that in one afternoon, SuperX had been spread throughout the school. In a few days, it would probably become popular throughout Zhonghai University.
While he was looking forward to it, he also fed back the news to Li Xuan and gave her two tasks:
1. Let the foundry speed up production;
2. Hurry up and find some foreign models with fair skin, good looks and long legs, and seize the time to shoot a set of promotional posters!
The reason for looking for foreign models is not that Xu Yiyang worships foreigners, but that he is very aware of the thinking patterns of domestic consumers.
If it is endorsed by a domestic or foreign first-line celebrity, consumers will immediately classify the brand as a famous brand;
If it is endorsed by a beautiful foreign model, even if consumers may not classify it as a famous brand for a while, they can at least treat it as a quasi-famous brand in their hearts;
But if you randomly find a domestic model that no one knows, there is a high probability that consumers will think that it is a brand of stinky hanging silk that will become obsolete one day.
This is also the fundamental reason why female models from Russia and Ukraine are so popular in the field of domestic e-commerce models.
The domestic market is really just like this.
Xu Yiyang naturally hopes to raise the profile of SuperX as high as possible, but at this stage, he plans to invite celebrities to endorse SuperX for the time being.
It would be a big loss to look for endorsements now. Not a single store has been opened yet, production capacity has not been increased, and a brand management and operation team has not been established. It is meaningless no matter how popular it is at this time.
If Xiaomi engages in hunger marketing, it will at least start after it has a certain supply capacity. It is impossible to rush to hold press conferences and promote online when there is no inventory at all.
Therefore, he plans to wait until offline stores have opened to a certain extent, production capacity and sales volume have begun to take shape, and the operations team has reached a certain scale, before spending money on celebrity endorsements to quickly expand brand awareness and offline sales channels.
(End of chapter)