Xu Yiyang originally thought that it cost nothing for telecom companies to send text messages to users, so it didn't matter even if they sent unlimited amounts of text messages to users. But now he understands that telecom companies also charge channel fees when sending text messages to users.
Since channel fees need to be charged on a per-item basis, it is naturally impossible to send an unlimited number of text messages to users.
Originally, he was a little disappointed, thinking that such an objective situation had greatly restricted the development of this business.
But Tong Fangquan's words suddenly made him realize.
Allowing users to receive QQ messages through text messages is a very powerful extension for users.
This kind of cross-border extension is already a major breakthrough from 0 to 1. We cannot expect to go from 0 to infinity all at once.
Just like a few decades ago, people's traditional long-distance communication only relied on letters, but the timeliness of letters is very slow. It takes ten and a half days to receive a letter, which is considered fast, and it is not unusual to receive it in a month.
In this case, if there is an emergency and it is necessary to break the timeliness of the letter, there may be no better way than to go there in person.
But after the telegraph came out, this deadlock was suddenly broken.
However, for a long time, the cost of sending telegraphs was very high.
You have to go to the telecommunications building in your own city, and telegrams are charged by the word.
In an era when pork cost only a few cents per pound, sending a word via telegraph cost 0.135 yuan. In just a few words, a pound of pork was gone.
A letter of 1,000 words costs two or three cents in postage, but a telegram of 1,000 words costs more than 100 yuan!
Calculated this way, two months' salary for many people is not enough to send a telegram.
Therefore, when people send telegrams, they can save as much as they can. They cannot write a lot of messages like they usually do when writing letters.
For example, if the father is ill and wants his son to come back from afar, a telegram is sent with only four words: "Father is ill and will come home soon."
At that time, telegraph was expensive and a luxury for most people, and every effort had to be made to control consumption.
However, people at that time never complained about the telegraph, because its existence gave people a channel to quickly convey important information thousands of miles away.
Although the words "father will die soon" are short, they can be passed on to his son who is far away in the shortest possible time, so that he can rush back to see his father for the last time without any delay.
But what if there was no telegraph? By the time a letter is mailed to his son, his father may have already finished his funeral and been buried.
So, what does it mean to pay a few cents for the telegraph fee for these four words
Children in other places, when they have a baby, can send a telegram to their parents far away in their hometown. They only need four words: "Mother and child are safe" or "Mother and daughter are safe", and the parents can share it immediately from thousands of miles away. Seeing that joy allows them to eliminate all worries. In the face of such a major life event, what does a few cents of telegraph fee mean
Therefore, telegraphs carry important messages that ordinary people most urgently want to convey. They are expensive, but also precious.
Now, I want to help QQ users solve similar problems.
What should I do if a user’s QQ friend comes to see him for something and has no other contact information
Even if you know his mobile phone number, what should you do if your QQ friend does not have a mobile phone
The earliest derivative of Internet chatting is online dating. The feeling of wanting to find the other person, but can only leave messages on QQ, but the other person is not online, and you can only always hope that the other person will come online. Only those who have experienced it personally will understand.
If there is a service that can help them solve such problems, as long as it can be solved, they will be very satisfied. Who would have the luxury of being able to communicate unlimitedly through text messages and QQ
Therefore, Xu Yiyang realized at this time that such services must be limited in order to be valuable.
Moreover, if a user has 100 QQ friends, he may not be willing to use his mobile phone to receive offline messages from these 100 people at all times. In that case, I am afraid that text messages will annoy him to death.
People who would choose this business must have a small number of close QQ friends, such as their relatives, friends, and online dating partners...
Users don’t want to miss the offline messages of these few friends, so they are willing to spend money to forward their offline messages to their mobile phones.
At that time, I will ask Mr. Ma to develop a function that allows users to customize which users’ offline messages they choose to receive.
Just like the invisible and visible function, users have to set it up for important people in person.
For friends who are set to receive offline messages on their mobile phones, the offline messages sent by the other party will be forwarded by the telecommunications company, and the rest will be collected through QQ when the user logs in next time.
In this way, users do not have to deal with a large number of text messages forwarded by QQ every day, but only need to focus on receiving some important people.
Thinking of this, Xu Yiyang breathed a sigh of relief and asked again: "Uncle, if our monthly text message volume exceeds five million, or even ten million, can the price be further reduced?"
Tong Fangquan was stunned and said: "Well... We have not met such a powerful partner yet. As far as China Overseas Telecom is concerned, the service provider with the most downstream SMS messages every month only has more than two million messages a month. "
With that said, Tong Fangquan added: "If you can really exceed 5 million or even 10 million per month, I can apply for the price with the company. Special matters will be treated specially."
When he said this, Tong Fangquan said again: "I can give it to you at a price of one million first, which is the lowest price of three cents a piece, but you have to measure how to ration it to users. The price is too much. , in the end you may not make any money, or even lose money.”
"Okay." Xu Yiyang nodded and asked: "According to what you said, if a downlink text message costs three cents, if I send a hundred messages to users a month, and the monthly fee is ten yuan, then I will pay you. The passage fee is three yuan, how do we divide the remaining seven yuan between us?"
Tong Fangquan said: "After deducting the channel fee, we only take 15% of the rest, and 85% goes to the service provider."
Xu Yiyang did the math and said, "Then the supplier will get 5.95 yuan."
"Yes." Tong Fangquan said: "But we have to consider some bad debts. The actual amount should be about 5.7 yuan."
Xu Yiyang nodded and said: "This income is not bad. I can talk to my friend and make some adjustments to the product structure. Users will be limited to 100 items per month, and the excess will be charged at 1 cent. .”
Saying that, Xu Yiyang asked again: "If users charge additional text messages or reply to text messages, will our channel fees be the same?"
"Same." Tong Fangquan said: "We can set the user's excess incoming and outgoing messages to cost 10 cents each. For each text message, we first take away three cents of the channel fee, and the remaining seven cents, we take away 15 cents. %, and the rest is for you, that is, for every reply from a user, you can earn five points and seven cents."
Xu Yiyang settled the score.
If the user chooses the 100-month subscription service, receives exactly 100 messages per month, and replies to 100 messages, Tengxun can get about 11.4 yuan.
There are now 6 million users. If 600,000 people can subscribe to this service, the monthly revenue will be 6.84 million;
After deducting server costs, team costs, and maintenance costs, there can be at least a net profit of four to five million, right
If one million users are activated, the monthly revenue will be 11.4 million;
Tencent continues to develop and its users are growing rapidly. It is likely that by the end of 2000, the number of people subscribing to this service will exceed five million.
By that time, the monthly revenue may exceed 57 million!
In this way, Tengxun's revenue problem can be easily solved and it can develop rapidly!
And I have helped Tengxun solve such a large income channel. Is the Tengxun team trying to be mean? It makes sense to transfer a few points of shares to yourself, right? You can't work in vain.
In his previous life, Boss Ma seemed to have never opened a QQ and SMS interoperability business. Tengxun remained poor until 2001, when it cooperated with Mobile QQ to recover and start to make big profits.
However, at that time, Mobile QQ did not use SMS. Instead, it directly used the mobile Wap version and the Java version of QQ, and used the expensive GPRS traffic at the time to directly allow mobile phone users to log in to QQ on their mobile phones, send and receive messages, and then use the Share traffic fees with China Mobile.
There are almost no mobile phones on the market that can connect to the Internet. Although the first mobile phone that supports WAP was released in the second half of the year, it basically has no user base, so it is impossible to make a QQ mobile phone now.
In other words, through Tong Fangquan, I found a transitional product form and cooperation model for Tengxun from now to mobile QQ.
It is also reasonable to ask Tengxun to give some shares to itself.
Thinking of this, Xu Yiyang said to Tong Fangquan: "Uncle Tong, do you think we can achieve such a cooperation?"
Tong Fangquan said: "I have no problem here, but I need your friend's technical team to connect with our technical team to build an information exchange interface."
"Okay!" Xu Yiyang nodded and said, "Then I will communicate with my friend."
"Okay." Tong Fangquan smiled slightly and asked him: "Would you like to eat something together in our canteen at noon? The food in our internal canteen is quite good."
Xu Yiyang smiled and said: "I won't bother you. Please contact my friend quickly."
"Yes." Tong Fangquan nodded and said, "If the monthly information fee for this cooperation does not reach 100,000 yuan after three months of being launched, then the channel fee may have to be raised to five cents a piece."
Xu Yiyang nodded and smiled: "Uncle Tong, don't worry, this cooperation will definitely break the highest record of your China Overseas Telecom's value-added business!"
Tong Fangquan laughed and said, "Okay, as long as the monthly information fee can exceed 200,000, my uncle will definitely treat you to a feast!"
Xu Yiyang was dumbfounded, two hundred thousand? Are you so unvalued about Mobile QQ’s business
In fact, it's not that Tong Fangquan is not optimistic about this business, but that there is really no big breakthrough in the current value-added business.
At present, the best-selling business of China Shipping Branch is weather forecast. There are nearly 100,000 subscribers in total, and the monthly information fee is nearly 300,000. This is already the best among the best.
The second place immediately dropped to RMB 70,000 to RMB 80,000 per month, so he himself did not dare to expect how big the mobile QQ business would be.
Xu Yiyang smiled and asked: "Uncle Tong, two hundred thousand a month is too little. What if it exceeds two million?"
"Two million..." Tong Fangquan almost choked a sip of tea and blurted out: "If this business can reach two million, I will definitely apply to you to reduce the channel fee to less than two cents. At the same time, all my bonuses will be Here it is! And I’ll treat you to dinner every day! For a year!”
Xu Yiyang knew that Tong Fangquan didn't believe that this business could achieve two million in monthly information fees, so he smiled and said, "Okay, Uncle Tong, it's a deal."
(End of chapter)