Before Xu Yiyang returned to school, Lin Tianyi called and told him that all seven pairs of jeans had been taken away.
Moreover, she was very surprised and asked Xu Yiyang: "Mr. Xu, where did you find so many beauties? Each one is prettier and has a better figure than the last, and they are all very young. I am so envious of me... "
Xu Yiyang smiled and said: "These are the school beauties promoted by several nearby universities, but I have never met them."
"It's really beautiful." Lin Tianyi said, "Compared with them, I feel like an old aunt."
After saying that, Lin Tianyi added: "If they wear our jeans after they go back, I believe SuperX's popularity among college students will be even higher!"
Xu Yiyang said: "I think so too. The power of role models is infinite. In ancient times, there were examples of people who imitated others. Modern college students must be much more motivated to pursue and imitate beautiful girls than the ancients!"
Lin Tianyi said with a smile: "It seems that we need to prepare more goods before opening."
Xu Yiyang said: "Li Xuan said that the foundry can now produce more than 1,000 and nearly 2,000 pieces a day. If we can start business on January 8, we should be able to have a total production of about 20,000 pieces by January 6. At that time, she will arrange a car to deliver it directly, and then we will have to prepare to load the goods. You have to recruit the salesperson a few days in advance."
Lin Tianyi said: "Don't worry, Mr. Xu, I have already started recruiting people. I have met twenty or thirty applicants in the past few days. Some of them look good. I will contact them directly after we complete the decoration." "
After saying that, Lin Tianyi said again: "By the way, Mr. Xu, there is one more thing. Most of the treatment given to salespersons in clothing stores here is to take care of food and housing. They are responsible for two meals a day, morning and evening, so they have to rent a hotel nearby. A private residence, and then hire an aunt to cook."
Xu Yiyang said: "Just take care of this matter. I will take some time to get you some cash. If you need money, you can just handle it directly. There is no need to report to me."
Lin Tianyi said: "I'll just pay in advance. Don't make a special trip. It doesn't cost much to rent a house and buy some simple furniture and kitchenware. I still have some money."
Xu Yiyang said: "You should check the place tomorrow. My opinion is that it is as close to our store as possible, with a better environment and a larger area. In this case, it doesn't matter if the price is a little higher."
Lin Tianyi said: "I know Mr. Xu, I will screen according to your requirements, don't worry."
Xu Yiyang hummed, and then said: "By the way, also, see if there are any regular warehouses around and rent one."
Lin Tianyi said puzzledly: "Mr. Xu, didn't we plan a small warehouse in our store? There are several rows of shelves to the top, and we also made a lot of cabinets hidden in the walls. When the time comes, plus the shelves in the store, I It seems quite easy to store 20,000 pairs of jeans.”
Xu Yiyang said: "At that time, we will not have too many goods in the store. The samples and inventory displayed in the store will be controlled to less than 1,000 pieces, and the rest will be put in the warehouse."
Lin Tianyi was even more confused: "Mr. Xu, what are your plans?"
Xu Yiyang said: "If you engage in hunger marketing, people will not think that things that are available at any time are very precious or special. You have to control the quantity first so that they are scratching their heads and thinking about it day and night. Think about it, our brand awareness can be doubled.”
Xiaomi’s hunger marketing is still fresh in Xu Yiyang’s memory. The harder it is to grab it, the more people want to grab it. The harder it is to grab it, the more people discuss it. Every time it is released, consumers must be lured to grab it. How many times do they grab it? After that, Xiaomi was already known to everyone.
This kind of operation mode is much wiser than taking out a million mobile phones at once and letting consumers buy whatever they want.
I haven't heard of any brands engaging in hunger marketing, especially clothing stores. Everyone is afraid that consumers will buy less, so they all offer 20% off for two items, 25% off for three items, 30% off for five items, or 10% off for purchases over 500. Promotional activities such as getting a pair of gloves or a scarf for free if you spend 300 or more to encourage consumers to buy more and more.
Xu Yiyang felt that if he wanted to succeed, he had to do the opposite.
Consumers, don’t expect me to have such a good thing like 20% off for two items. I only have one purchase per person here, and the quantity is limited, first come first served. If you are late, I only have samples left in the store for you to try on. You Want to buy? Sorry, temporarily sold out.
Isn’t this Xiaomi’s routine
First, I should publicize my mobile phone to the outside world for its extremely high cost-effectiveness, super high benchmark scores, and ultra-cheap price, so that people will remember its cost-effectiveness and never forget it.
But when it came time to go on sale, sorry, the stock was limited and it was first come first served. Then tens of thousands of units were listed on the official website and sold out in a few seconds. Hundreds of thousands of people scolded each other because they couldn't get it, while helping Xiaomi promote Xiaomi for free.
Then consumers come to Xiaomi Home, and Xiaomi Home only has prototypes for you to play with, but no real phones to sell to you.
Therefore, Xu Yiyang now has to learn from Mr. Lei and try out this hunger marketing routine.
Lin Tianyi could probably understand Xu Yiyang's plan, so she said decisively: "Okay, Mr. Xu, I will solve the problems in the dormitory and warehouse over the weekend."
…
Seven school beauties from seven surrounding universities returned to school as soon as they got SuperX jeans. The first thing they did after returning to school was to go back to the dormitory and put on SuperX pants to feel the awesomeness that was going viral outside. What does jeans feel like.
And when they took the jeans to the dormitory, not only the girls in the same dormitory, but also the girls from other dormitories came over to watch.
In 1999, when aesthetics were lacking and backward, SuperX was like a flash of lightning in the dark, making girls fall in love with it at first glance.
Everyone looked at this pair of well-made jeans. It can be seen that every detail of the pants is very carefully made. The rivets, buttons, zippers, and stitching are all exquisite.
Even the hang tags are made with extra care and are as exquisite as high-end greeting cards.
All seven girls put on these pants in unison, which immediately caused a huge sensation in the girls' dormitory.
It sure looks good! Putting on these pants, regardless of the face, it feels much more pleasing to the eyes. The person's figure, temperament, and external visual perception have all been greatly improved.
And this is just what a pair of jeans does.
It's really amazing.
Sometimes, fashion is as simple as making a big difference.
For example, a very popular outfit in later generations, where girls' lower body is missing, is to use an oversized upper body and short shorts that completely cover the lower body, giving people the illusion that the lower body is not wearing anything, and it has a high rate of turning heads on the street.
In fact, this style of dressing just enlarges the upper body T-shirt by a few sizes on a normal basis. But such a simple change brings a qualitative change to the whole person's style, temperament and attractiveness.
SuperX jeans also have such magic.
So, starting from this Friday night, the magic of SuperX began to spread like a virus among the female college students in Zhonghai...
(End of chapter)