The two chatted for a while, and Mr. Ma arrived with his team.
This time, Mr. Ma brought three of his core members and a lawyer with whom he regularly cooperates.
Everyone exchanged pleasantries for a while, and then got straight to the point and sat down to discuss specific cooperation.
Mr. Ma has always been particularly curious about what kind of business model Xu Yiyang can find for Tengxun, which can make Tengxun earn 150 million in two years.
You must know that his team has been struggling with the issue of making money. Until now, no one has thought of a profit model.
Everyone signed the agreement as quickly as possible, supplementing and detailing all the key points previously discussed, and adding clauses including ensuring data transparency and independent financial accounting.
Subsequently, business representatives from both parties, namely Xu Yiyang and Mr. Ma, signed the agreement.
Lawyers on both sides were very professional and each brought a small DV to videotape and record the entire signing ceremony.
The contract is signed and sealed, and contract documents are exchanged with each other.
Mr. Ma and his team officially took out a quarter of their 60% shares, which is 15%.
The 15% shares will be temporarily locked for two years, and the final ownership will be determined based on the performance of the contract.
However, Xu Yiyang knew very well that this 15% was already his, but it would take two years to get it into his hands.
…
After everything was settled, Mr. Ma couldn't wait to ask Xu Yiyang: "Mr. Xu, can you tell us the specific situation of our business now?"
Xu Yiyang nodded and said: "I have secured an entrance as a service provider in China Overseas Telecom, and I plan to combine QQ with mobile text messages to create a value-added service for Mobile QQ."
With that said, Xu Yiyang explained the entire business model in detail.
in short.
First, Tengxun QQ users, if they have a mobile phone, can send text messages to activate this service.
Second, after activation, Tengxun QQ needs to support users to customize the offline messages of whom to receive via text messages. For users who are not selected by the user, offline messages will not be converted to text messages for delivery.
Third, the monthly service fee is 10 yuan for 100 text messages. Users can customize the upper limit of acceptance. If 100 messages are set, then if more than 100 messages are received, the service will be stopped that month. If no upper limit is set, every message can be accepted. If the message is accepted but exceeds the confidence level, an information fee of 0.1 yuan per message will be charged;
Fourth, after receiving the message, the user can directly reply to the other party using the mobile phone, and the message fee is also 0.1 yuan per message;
Fifth, Tencent needs to add a specific logo, such as a golden mobile phone icon, to users who have opened the mobile QQ service to highlight the uniqueness of this group;
Sixth, when users use their mobile phones to reply to QQ contact information, the suffix of the information must include an eye-catching reminder that “the information was sent from the mobile phone”.
Finally, Xu Yiyang emphasized many times that the fifth and sixth points are extremely important, because how to highlight the "noble" and "different" identity of Mobile QQ users depends on these two points.
After listening to this, Mr. Ma was trembling with excitement.
First of all, Xu Yiyang gave him a huge breakthrough, directly connecting Tengxun to the operator, which he had never thought of before and was difficult to do;
Secondly, Xu Yiyang also gave him a new business model. This business model is great because it allows QQ users with mobile phones to break through the limitations of QQ’s original inability to be used on the go and turn QQ into an all-weather communication channel. This is great for It is a huge change for users, and at this price, it is not expensive for users who can afford mobile phones. I believe it will sell well.
Again, Xu Yiyang gave him an inspiration, which is to provide special inspiration so that users who spend money can experience a unique sense of nobility and superiority. This will not only make users who spend money more satisfied, but also make people who have not spent money feel more satisfied. Users who spend money are more eager.
He was so excited that he held Xu Yiyang's hand with both hands and said excitedly: "Mr. Xu, your idea is really great and it has inspired me a lot!"
Xu Yiyang smiled slightly and said: "If you don't have any objections, I can ask the person in charge of the value-added business of the telecommunications company to come over and have a chat in the afternoon. Let's see how to promote this business."
"good!"
The entire Tengxun team is full of expectations for this new business.
In the afternoon, Tong Fangquan came.
Xu Yiyang hoped that Mr. Ma would not say that he was a shareholder of Tengxun, and hoped to keep a low profile as much as possible.
As soon as Tong Fangquan arrived, everyone immediately discussed the specific business model of Mobile QQ.
First, Tong Fangquan welcomes this business with both hands and is ready to sign a contract with Mr. Ma on behalf of China Overseas Telecom at any time;
Second, after the contract is completed, Tong Fangquan will give Tengxun an SMS channel number to allow users to activate mobile QQ services.
Third, Tencent’s technical team needs to immediately communicate interface parameters with Mobile’s technical team and develop an information interaction window;
Fourth, Tencent’s technical team must ensure that text messages are sent accurately and must not send spam text messages to illegally consume user information fees;
Fifth, the settlement cycle between China Overseas Telecom and Tencent is around the 15th of the following month.
Regarding the fifth point, Tong Fangquan also emphasized: "Our normal settlement is 3+1 or even 6+1. That is to say, if it is better, January's income will be settled in April, and if it is worse, January's income will be settled in July. Income, but since you are Xiao Xu’s friends, I will give you the treatment as a strategic partner, and I will pay you the settlement the next month."
Upon hearing this, Mr. Ma thanked him gratefully. At the same time, he also speculated in his mind about the relationship between Xu Yiyang and Tong Fangquan.
Tong Fangquan is actually very smart. He knows when to give face to whom. For example, this cooperation was brokered by Xu Yiyang, although he didn't know whether Xu Yiyang would take commissions from Teng Xun or get benefits. In this matter, I tried my best to give Xu Yiyang as much face as possible in front of Teng Xun.
Mr. Ma also realized the key role Xu Yiyang played in Tong Fangquan's place, so he was very grateful to Xu Yiyang.
In order to bring this project online as soon as possible, Mr. Ma decided to return to Shenzhen City early the next morning, lead the team to quickly open up the technical interface, and then make some targeted small changes to QQ, and open the mobile QQ business to the outside world as soon as possible.
…
Tuesday.
Xu Yiyang went to the hotel in person early in the morning to see off Mr. Ma and Fang Junhui.
Mr. Ma was refreshed and it was obvious that he was in a particularly good mood.
When parting, the two shook hands, and Mr. Ma said: "Mr. Xu, thank you so much for this!"
Xu Yiyang smiled slightly and said: "It should be."
After saying that, he added: "But I think there is no need to raise funds for the time being, right?"
Mr. Ma said with a smile: "If the project goes online and the income is good, there will be no need for financing in the short term."
Xu Yiyang said: "You have to have confidence in this project. I dare not say it in the future. If you do it well, making 300 million in two years will not be a big problem."
Mr. Ma nodded solemnly and asked, "What about the third year?"
Xu Yiyang said calmly: "In the third year, it depends on luck. The income may not be as high as the second year, but it should not be lower than the first year."
In fact, there were some things Xu Yiyang just couldn't say to Mr. Ma.
As for the third year, that is, 2002, it is estimated that the mobile QQ client will gradually become mainstream.
By that time, Monternet was born, the Wap version and the Java version of QQ came out, and the information interaction on the mobile phone began to gradually focus on traffic channels.
Once information interaction begins to use traffic, traditional SMS channels will naturally decline.
Therefore, the income of value-added services based on SMS will inevitably gradually decline.
Until the end, traffic information will completely replace traditional text messages.
In the long run, in the future telecommunications industry, traditional phone calls and text messages will be replaced by data traffic services.
In the early days of WeChat, operators suffered heavy losses from their traditional SMS business, so that SMS eventually became a channel for merchants to publish advertisements and notifications.
I receive 100 text messages a week, 95 of which are various advertisements and notifications, and the remaining 5 are from couriers and food delivery people.
In the later stage, WeChat caused heavy losses to the phone business.
Voice calls and video calls are becoming more and more convenient. Traditional phone calls are basically only used by strangers. The most common ones are couriers and food delivery people.
However, there is no need to worry about the impact of traffic channels on text messages yet.
Because more than 90% of domestic mobile phones currently do not support the Internet, the real germination of mobile Internet will only be two years later.
(End of chapter)