January 3rd.
The first Monday of the new millennium.
The entire Tengxun was tense.
At 9 o'clock this morning, they will officially launch the mobile QQ service, and at the same time, they will push pop-up advertisements to all users.
The basic fee for Mobile QQ business is 10 yuan per month. After activation, you can customize the recipients on QQ. One hundred messages can be charged in the monthly package, 0.1 yuan for each excess message, and 0.1 yuan for each reply message.
After the user activates this service, the service defaults to a monthly subscription, and the phone bill will be deducted on the first day of each month in the future. If the user cancels the subscription, he or she can do so by replying to a text message.
Mr. Ma made a prediction that he considered very bold. Currently, Tencent has nearly 6 million users, and at least 10-15% of its mobile phone users will choose to activate this service.
In this way, the number of users who have opened this service can reach 3-5% of the total users.
Taking six million users as the total number of users, at least more than 200,000 users will activate this service. In this way, the basic information fee for a month will be more than 2 million.
If each user can still consume five yuan per month in extra information fees, then the information fee can reach more than three million yuan.
Tengxun got at least 50% of the information fee of more than 3 million yuan, which is an income of more than 1 million yuan a month.
This is only the first month.
Nowadays, the number of users is growing rapidly. By the middle of the year, it is estimated that the number will exceed 10 million and can easily be doubled. In this way, the monthly income will also double.
If the number of users exceeds 15 million or more by the second half of the year, the monthly revenue will be astonishingly in the millions.
In this way, it should not be a big problem to achieve Xu Yiyang's promised revenue target of 50 million in the first year.
On Zhonghai's side, Tong Fangquan is also following up on the data backend.
Telecom companies' data records are basically second only to banks in terms of immediacy, accuracy and security. After all, every penny of a user's phone bill is equivalent to RMB, so data monitoring is very accurate. In front of the computer, you can see the real-time market revenue and the revenue of each partner.
Now, Tengxun has a special SMS channel in China Overseas Telecom. Users can choose to activate or unsubscribe from the mobile QQ service by sending text messages to this SMS channel, and the billing of information fees is also calculated independently through this SMS channel.
Tong Fangquan has been staring at Tengxun's revenue data since he arrived at the office at eight o'clock, trying to see whether this business would be as popular as Xu Yiyang said.
At nine o'clock, the SMS channel officially came into effect, and Tengxun also released the push message on time.
At this time, the number of online users on the entire network is 800,000.
Because it was morning, there were not many people online.
Generally speaking, the time period from 7 to 8 o'clock in the afternoon is the peak online period of the day, with a peak of nearly 3 million people online at the same time.
With an order from Mr. Ma, the technical department released the first push for mobile QQ business.
Make sure that the 800,000 people online can receive this message.
Afterwards, everyone began to stare at the backstage, wanting to see how many people would be interested in this business.
One minute later, the statistics background prompted that a user successfully subscribed to the mobile QQ monthly service, and the background information fee was recorded as: 10 yuan.
Everyone staring at the background was excited by the number of 10 yuan, because it was a breakthrough from scratch.
However, there was no time to react to this excitement, and the 10 yuan jumped to 130 yuan in the blink of an eye!
In an instant, 12 more people were ordering business.
Tong Fangquan thought he was dazzled because he expected that the business would definitely increase by 10 yuan by 10 yuan, but he didn't expect that it would jump directly from 10 yuan to 130 yuan!
Mr. Ma was also stunned. He really didn’t expect that after the first fast user finished ordering, 12 more users would follow up in the blink of an eye.
In the blink of an eye, 130 jumped directly to 690!
After a refresh, there are 56 more subscribers!
Tong Fangquan was stunned, what's going on? It reached 690 all of a sudden
Before he could sigh, the data exceeded 1,000 and was instantly updated to 1,150!
Tong Fangquan glanced at the time, 09:01:47, not even two minutes had passed...
Then, in the blink of an eye, the time jumped to 09:02:00, and the income data became 1460!
crazy…
Tong Fangquan could hardly believe what he saw.
Mr. Ma couldn’t believe it either.
Are users so enthusiastic about Mobile QQ? It will take at least tens of seconds or even a minute for them to read the introduction, and then they will consider whether it is necessary, consider whether it is necessary, and then send a text message to order...
Why is everyone so fast? Did you order it without thinking after reading it
Another minute passed, and the income data had exceeded 2,000 yuan!
At this moment, in front of the computer, countless users are excitedly editing text messages on their mobile phones.
For them, this service is really a timely help, and it instantly solves the biggest pain point they encounter in daily QQ chat!
The person you are dating online, the person you are most interested in, and the one you are chatting with most closely does not have a mobile phone and can only be contacted through QQ. You don’t know when he or she will come online, so every time you go online, you try your luck and leave a message waiting for the other person to come online.
But now, things are different!
If you have a mobile phone, as long as you activate this service, you can receive messages from the other party 24 hours a day.
As long as the other party is online, he can send a message to tell him, and he will know immediately, and he can immediately chat with the other party through text messages.
If an important person comes to see you in an emergency, with this function, there is no need to worry at all.
Moreover, it only costs ten yuan a month to send a hundred text messages, which is really a great deal!
Although the current per capita income and consumption level are not high, mobile phone bills are now very expensive. The average monthly expenditure of mobile phone users across the country is 70 or 80 yuan, so the 10 yuan monthly mobile QQ package is considered cheap.
Think about it, if the other party doesn't have a mobile phone, even if he calls himself, it will cost several cents per minute to answer the phone!
After all, mobile phones are now charged in both directions, and it costs money to make and receive calls.
Therefore, precisely because mobile phone consumption is already very high, the ten yuan seems a bit insignificant. For the services that can be exchanged for ten yuan, the ten yuan is really worth it!
Since it is a great value, users with mobile phones naturally have nothing to hesitate. Whatever you want, just activate it quickly.
By 09:05, the income data exceeded 4,000 yuan!
Moreover, the subsequent growth rate is getting faster and faster.
This is because the first batch of orders were made up of a small group of users who did not think twice, and there were a large number of users who needed to think about it a little bit later. These people are the real big army!
So, at 09:10, the income skyrocketed and exceeded 20,000 yuan;
At 09:20, it exceeded 40,000 yuan!
At 09:30, it exceeded 100,000 yuan!
Tong Fangquan, who was in his forties, was excited and even a little panicked. He kept rubbing his nose with his fingertips until it turned red without even noticing.
Mr. Ma, who was far away in Shenzhen City, was trembling with excitement. His feeling at this time could be described in five words, like a long drought and a sudden rain.
Just looking forward to having water to drink is enough, but I didn’t expect that God would just rain!
No one can imagine that this is just a prelude.
Of these 800,000 users, the real army arrived on the battlefield at 09:30.
(End of chapter)