When hearing her husband's question, Chen Xinlin said: "There is definitely a way to do it, but it is difficult to do it. As you said, the book market is already very sluggish, the cost is very high, the pressure to survive is high, and piracy is so serious... "
"Take the current business process as an example. When a company decides to publish a certain topic, it must first submit it to the publishing house for review. Only after the publishing company passes the review can it be published and printed."
"A book has to pay the author's royalties, the cost of editing, proofreading, and review, the designer's cover design fee, and the printing cost. The cost of a book may be several yuan. Don't look at the printed price of 20 yuan. , but the book may be given to dealers at a 50% discount or even lower than that of Ma Yang, and our gross profit per book is only a few dollars."
"Because of the serious piracy phenomenon, we dare not print more than one book at the beginning. If the first printing is 10,000 copies, we will first have to pay tens of thousands of yuan in costs. In the end, if we sell them all, we can make tens of thousands of yuan. ; If there are slow sales or returns, you may have to lose money."
Tong Fangquan sighed: "Piracy will save trouble. You don't have to pay any upfront costs. You can just start printing directly."
"Yes." Chen Xinlin nodded and said: "They use low-quality paper and ink, and the printing cost is extremely low. Just one set of equipment can be used. Whether it is a current bestseller or a classic masterpiece, the layout can be If you print it out, you can still make a profit by selling it for three yuan a book. But when it comes to terminal sales such as pirated bookstores and street stalls, the price is only five or six yuan. Their terminal sales price is not even enough for us to cover costs."
Tong Fangquan sighed and said: "Then this is nonsense! It's so hard to make a book, but the piracy has made away all the money."
Chen Xinlin smiled helplessly and said, "Don't be so pessimistic. Even if piracy is serious, genuine books still have a fixed user group. Many users disdain to buy pirated books, such as consumers who often go to Xinhua Bookstore and other regular bookstores to buy books."
Tong Fangquan said: "If it weren't for such a group of people, the publishing industry would probably starve to death."
Chen Xinlin nodded and said with a smile: "If it weren't for such a group of people, the book industry would probably be able to survive only with textbooks and nothing else."
After saying that, she added: "But we still have to be optimistic. If the book is really well done, many users who buy pirated books will also buy the genuine ones. Because the book is so good, users of pirated books will also have a collection. Impulsively, I will buy genuine books at this time.”
"Some popular best-selling books can sell hundreds of thousands of copies a year. In this case, the profit of one book may be several million. If you have ten such popular books, you can earn tens of millions."
Tong Fangquan said: "I'm afraid this won't be easy, right?"
Chen Xinlin smiled and said: "I think there is still hope if you work hard."
Tong Fangquan hummed and said, "Is there anything I can do to help?"
Chen Xinlin said: "Yes, there are many talented people among your college classmates. Can you persuade those famous ones to publish a book? Write an autobiography or something. If that doesn't work, you can also dictate it and have someone write it for you."
Tong Fangquan laughed and said: "You really look down on my college classmates. They brag at the wine table and people listen to them. Who will read the autobiography? Even a thousand copies of the first printing can't be sold."
As he spoke, Tong Fangquan's eyes lit up and he said, "By the way, isn't Lao Li a senior executive in a securities company? How about I ask him to write a book on stock trading? Last year's 519 market, the stock market was so hot, how many people were trading in stocks! "
Chen Xinlin rolled her eyes at him: "If you do this book, you will sell your house at a loss early. The 519 market will only be in that month. In that month, all the books on the market teaching people to trade stocks are basically sold out, but then they will sell the house." It’s a bear market again. The time for you to write a book on stock trading has passed. Who will buy it?”
Tong Fangquan had an idea and said, "Then let Xu Yiyang write a book! Isn't this guy famous? And let me tell you, this guy is amazing. Whether our branch can surpass Yanjing in performance this year depends entirely on him."
Chen Xinlin asked curiously: "Why did Xiao Xu help you achieve results?"
Tong Fangquan said: "A few days ago, Xiao Xu asked me for help. He said that he had a friend who was engaged in the Internet in Shenzhen City and had millions of users. He wanted to open a value-added service for his friend here. I I felt I owed him a favor, so I agreed.”
As he spoke, he said excitedly: "I originally wanted to help him, but I didn't have much hope. As a result, this value-added service was launched today from 9 am to 9 pm. How much do you think the information fee was?"
Chen Xinlin became interested and asked hurriedly: "How much can you do in twelve hours? Two hundred thousand?"
Tong Fangquan blurted out: "Less!"
Chen Xinlin said in surprise: "Two hundred thousand is less? How much is that? Five hundred thousand?"
Tong Fangquan smiled and said, "You can make a bold guess."
Chen Xinlin held her chin and said, "Is it over one million?"
Tong Fangquan smiled and said: "Two.6 million, it is estimated that it should be 27.8 million or even 3 million now."
"Oh my God!" Chen Xinlin pushed up her glasses, stared at Tong Fangquan and asked, "How can you do it so high? Isn't this too scary?"
Tong Fangquan nodded and said: "This is where Xu Yiyang has a unique vision. He can think of a way to combine two products in different fields, and then they are particularly popular with users."
With that said, Tong Fangquan told Chen Xinlin the whole thing.
After hearing this, Chen Xinlin didn't come back to her senses for a long time.
Tong Fangquan looked at her shocked look and said with a smile: "If I can really get Xiao Xu to write a book, maybe it will become a bestseller. I think this kid is very smart in everything he does."
Chen Xinlin smiled and said, "It depends on whether he is willing to write it."
Tong Fangquan said immediately: "I will invite him to my house for dinner tomorrow night. You can chat with him face to face at the dinner table."
"Okay." Chen Xinlin nodded and said, "I'll talk to him tomorrow night."
As he spoke, he said a little unconfidently: "But I think there is a high probability that he will not be interested. The money he can earn from writing a book is too little for him. If the book is really popular and sells for ten With 10,000 copies, the royalties he received were only a few hundred thousand, which is less than the value of his car.”
Tong Fangquan smacked his lips and said: "A few hundred thousand is indeed a little less. I guess Xu Yiyang really doesn't like it. I think he has helped his friend so much, and the other party must at least give him a seven-digit remuneration." Meaning , if I were his friend, I should give him some shares, after all, who knows what wonderful ideas he will have in the future?"
After saying that, Tong Fangquan added: "But Xu Yiyang has a sharp mind and may be sharper than us in seeing problems. Even if he is not interested in writing a book, you can at least ask him to give you some suggestions. Maybe he can really come up with a good idea that can make a difference. !”
Chen Xinlin hummed, and then sighed softly: "I don't know where he and Yue Wei have developed now."
(End of chapter)