"Publish a book?"
Hearing Tong Fangquan's words, Xu Yiyang couldn't help laughing and said: "What kind of book can I publish? An instruction manual?"
Tong Yuewei, who had been silent all this time, burst out laughing and asked, "What instruction manual did you issue? Is it your own instruction manual?"
Xu Yiyang laughed and said: "I was just kidding. I am not good at writing, so I am not the material to write a book."
Tong Fangquan said seriously: "To tell you the truth, your Aunt Chen took over their family's book publishing business this year. This business has been tepid. She is now worried about how to create a best-selling book."
After saying that, Tong Fangquan added: "I think you became famous all over the country when you put out the fire. If you write a book and include these details and polish it, you will probably not have to worry about selling it. "
Xu Yiyang smiled and said: "The key is what should I write? I can't just write about putting out fires, right? I've only finished writing three thousand words, and I can print a brochure."
Chen Xinlin said with a smile: "Xiao Xu, you can actually write a short autobiography. Your experience of starting an Internet cafe is also legendary, and the self-service fire station you built is also very creative. You can tell how you make money by opening an Internet cafe, and how you make money." After starting the Internet cafe, write down the experience of starting the competition, and then include the things that happened when putting out the fire, a book can be published with hundreds of thousands or two hundred thousand words."
Xu Yiyang said: "Aunt Chen, I have already said these things during the interview on the TV station, and the audience has also read it. It is estimated that it will be 20,000 to 30,000 words in a book. If it is spelled out into 200,000 words, isn't it just watering down? I’m afraid not many people will buy it.”
Chen Xinlin waved her hands hurriedly and said, "It's okay, it's okay. Auntie just wants to ask what you mean. If the time is not right now, then wait until the time is right."
Xu Yiyang nodded slightly, suddenly thinking of his Jiayang education.
I have been making courseware when I was giving lectures. Later, the foreign teaching team continued to compile courseware, and even continued to improve and modify it. In fact, it was almost a complete set of English teaching aids.
Xu Yiyang asked Zhang Aixue to help organize the deepening and refinement, and directly changed the courseware into teaching aids. Now several sets of teaching aids for different grades are basically close to deadline.
So, he asked Chen Xinlin: "Aunt Chen, do you provide teaching aids here? I have a friend who runs a training institution, and he has found a group of old professors from Qilu to compile English teaching aids for primary and secondary schools."
Chen Xinlin said: "Theoretically, as long as the content complies with our country's laws and regulations, it can be published. The only question is whether it can be sold well after publication."
Chen Xinlin paused briefly and explained in depth: "Because the book publishing industry is an embarrassing industry with high initial costs and very thin profits in the later period. Many costs must be paid before publication, such as manuscript fees, editing, proofreading, revision, design, etc. Waiting for these expenses, the publishing house also has to pay channel fees and labor fees. Once they are settled and approved, the printing factory will also have to pay a lot of costs to start printing."
Saying that, Chen Xinlin added: "Publishing teaching aids is actually not difficult. We only need to find a publishing house with qualifications to publish teaching aids. The publisher only needs to think that our topic selection is okay and the content has been approved. But if it is published, If you can’t increase sales, all the upfront costs will be wasted.”
Xu Yiyang nodded and said with a smile: "The cost doesn't matter, the main thing is that it can be published as a book. I will ask my friend to contact you later."
"Okay!" Chen Xinlin said, "But I have to remind you that the competitive pressure in the teaching aid market is too great now. There are so many competing products, and there are many famous series, such as Haidian, Huanggang, and Kekesotong, etc., which are well-known It’s very high and very competitive.”
"There are also many companies that publish teaching aids that directly cooperate with schools and teachers to semi-forcefully promote teaching aids among students. Therefore, it is difficult to open up sales for other types. It is possible to print 10,000 copies for the first time, and finally return the goods and add 67 to the inventory. Thousand volumes are too common, so you should be more cautious."
The competition in the teaching aid market is indeed extremely fierce.
Just talking about middle school mathematics, physics and chemistry, any bookstore would have dozens or hundreds of textbooks published by different publishers. It is indeed not easy for a new textbook brand to stand out from so many competing products.
However, this is not difficult for Xu Yiyang.
Because Jiayang Education currently has 80,000 students in its 17 branches, and half of the venues of these last branches are in use and half are still being renovated, so the number of students will be even greater in the future.
In addition, Jiayang Education will continue to expand in the future. Zhonghai is the first step, Su Province is the second step, and Zhejiang Province is the third step. In the future, it may be the same size as New Oriental, or even larger.
Therefore, the customized teaching materials and teaching aids do not worry about the user group at all.
Even if you only sell it within your own students, you will already have a lot of sales.
When Jiayang Education becomes famous in the future, other students will also take the initiative to buy Jiayang Education's teaching materials. In that case, the market will be completely opened.
This is a path that New Oriental has long explored, and it can be easily solved.
Moreover, Xu Yiyang is confident in the quality of Jiayang Education's teaching assistants. Not only is the team strong, but he also provides more advanced teaching concepts behind the scenes.
Before finalizing this batch of teaching aids, I will definitely go through them again and fine-tune them. After all, I have been training in English for many years, and my mastery of the teaching materials is quite sophisticated.
When the time comes, I will incorporate my own experience into it and strive to maximize the value of this set of teaching aids.
Although the book industry is in a downturn, good books will definitely shine.
Just like Ms. JK Rowling, a single mother who lives in poverty and earns billions of dollars from a set of "Harry Potter", this is the value of good content.
As far as Xu Yiyang knows about New Oriental, a large amount of New Oriental's business income comes from the sales of textbooks. Its reputation is so great that any textbook may sell dozens or even millions of genuine copies. The profits are staggering.
New Oriental's teaching materials are teachers teaching, summarizing, and publishing books at the same time. Then the school is teaching and training while selling books. At the same time, New Oriental's brand is getting bigger and bigger, there are more and more students, and the books are selling more and more. The better.
Generally speaking, publishing your own teaching materials and teaching aids is an excellent business for training institutions, where 1+1 is far greater than 2.
If we really want to use a formula to express it, it would be business A + business B, realizing the complementarity of business A and B, and then it becomes (A+B) + (B+A), which finally equals 2A+2B, doubling the effect.
Naturally, Xu Yiyang was not willing to give up such a good opportunity. Chen Xinlin happened to have this resource, so publishing it directly from her would save him a lot of trouble.
Thinking of this, Xu Yiyang said to Chen Xinlin: "Aunt Chen, you don't have to worry about sales. My friend is mainly engaged in training institutions. He has enough students to digest and can afford to lose money. I guess he can be the first to do it no matter what. Print 20,000 to 30,000 copies.”
Chen Xinlin nodded and said: "If this is the case, it will be safer. The first printing can be about 10,000 copies. If the sales are good, we can print more. Many good books have only a few thousand copies in the first printing, but Eventually, more and more copies were printed, and the sales even reached hundreds of thousands of copies, making it a bestseller."
After saying that, Chen Xinlin added: "If your friend does it, Auntie can help him bear part of the cost."
Xu Yiyang smiled and said: "That's not necessary. I will sign an agreement with your publishing company when the time comes. You will be the agent for the publishing business, but all the costs will be borne by him. You will get as much commission as you deserve."
Chen Xinlin smiled and said: "Since I am your friend, then Auntie will help for free. We only charge the actual labor and financial costs, and we do not take any profit."
Xu Yiyang said hurriedly: "Aunt Chen, you don't have to be so polite. Although I am asking for your help in this matter, it is still a normal cooperation, so we will do what you normally do."
Chen Xinlin said with a smile: "Auntie mainly produces novels, literature and art, and youth books. She has basically never done any teaching assistant work, so there are no good teaching assistant publishing resources. I can only help your friend solve the pre-publication problems. Solve it. After the teaching aid is published in the future, you may have to rely on your friend to promote it. Auntie can't help much, so auntie won't take a cut from the middle. You have helped your Uncle Tong so much, come to me. I’m still taking a commission from the profits for this small favor, and to be honest, Auntie is embarrassed.”
Saying that, Chen Xinlin added: "This matter is settled. As long as you have this demand, no matter how many teaching aids are produced in the future, Auntie's publishing company can help you publish it, but Auntie only charges the actual cost and does not take any sales commission." , you have helped your Uncle Tong so much, and you have also given Auntie a chance to repay you. If you insist on giving me a commission, then I will not let you do this. "
For Chen Xinlin, Xu Yiyang has helped her husband a lot. Mobile QQ's business has greatly helped her husband's future and can be said to benefit her for life.
After all, it is very difficult for a business leader within a system to go further.
Suddenly a huge achievement came from the sky, which was like a rocket in vain. The value of this cannot be measured in terms of money.
Therefore, at this time, Xu Yiyang asked him for a little help. Why did he have the nerve to take the share? I thought it was a favor to him.
Xu Yiyang also understood what she meant, so he thought about it and decided that he should also accept her love.
After all, today's society is actually a society of favors. The relationship between people is actually maintained and deepened by giving favors, receiving favors, owing favors, returning favors... This cycle is repeated.
Since Chen Xinlin wanted to return a favor to herself, she would just keep it.
Of course, favors come and go. Since Chen Xinlin returned a favor to herself, he might as well give her another favor, just as reciprocation.
Thinking of this, he began to search in his memory for best-selling authors that he could remember.
Many well-known writers suddenly emerged in Xu Yiyang's mind, including Shuo Ye, Yu Hua, Jia Pingwa, etc. whom he liked very much.
But thinking about it, these people are already masters now, so they won't have much effect on Chen Xinlin.
What Chen Xinlin needs is not blue chip stocks, but potential stocks.
Potential stocks…
Xu Yiyang's mind was spinning, and he suddenly remembered someone, so he immediately asked Chen Xinlin: "Aunt Chen, do you know there is a boy named Han Han?"
(End of chapter)