Early on Saturday morning, Xu Yiyang got up before his roommate got up.
At ten o'clock this morning, SuperX officially opened for business.
He really wanted to see how popular SuperX would be on the first day of business.
So, when he slipped out of the dormitory, he didn't forget to take his cassette camera with him.
Only Shen Lele knew that SuperX was made by Xu Yiyang, so she had made an appointment with Xu Yiyang a long time ago to go to the store together in the morning to see the excitement.
It was 8:30 in the morning when the two of them had breakfast together in the cafeteria and took a taxi to Jinling Road.
Although there is still an hour and a half until SuperX opens, at this moment, there is already a long queue in front of the SuperX store.
Although SuperX now sells men's jeans, more girls line up at the door.
After all, nothing can stop girls from pursuing beauty and beautiful things.
These female college students have already come to the store several times to keep an eye on it. They knew it would officially open at ten o'clock this morning, so they rushed over early to queue up.
Xu Yiyang roughly counted, and there were about a hundred people queuing up. Unbelievably, SuperX only sells women's jeans now, but there are still many men queuing up, and they estimate that they account for at least a quarter.
Shen Lele speculated that these men might have come to line up for their girlfriends or wives.
Xu Yiyang thought so.
At this time, more and more people were queuing outside the store.
When the door opened, three security guards came out and handed out numbers one by one with markers and sticky notes. At the same time, they explained: "Please pay attention, because there are many people queuing up, our store has limited reception capacity at the same time. We will officially wait until ten o'clock." It’s open for business, and only thirty people can enter in each batch.”
Someone immediately complained: "Only thirty people come in at a time, so when do we have to wait in line?"
The security guard said helplessly: "This is our store manager's rule. I can't help it. Please cooperate."
The people at the back suddenly started complaining.
The number of people is still increasing, and now there are at least more than 200 people queuing up. These people thought they could go in and buy as soon as the door opened, but now they suddenly said they would go in in batches, and the people behind were a little dissatisfied.
At this time, Lin Tianyi came out and said patiently: "Please understand, after all, everyone is here to buy the clothes you like, not cheap rice and eggs in the wet market. If everyone rushes in, the mess will affect everyone." Shopping experience, and our fitting rooms are also limited. Even if you don’t line up outside, you have to line up at the door of the fitting room to enter, so for the sake of everyone’s shopping experience, we have to wait in line for everyone to enter later.”
When Lin Tianyi said this, everyone's emotions immediately eased greatly.
In fact, everyone can understand the principle of naming.
Everyone wants to shop in a leisurely way, picking, looking, touching, and trying things out. No one wants to be crowded and chaotic, and even if they want to touch the material of their pants, they have to queue up.
So instead of going in like a fight, it's better to wait patiently outside for a while, so that you can have a good shopping experience when you go in.
Seeing that everyone was in a much more relaxed mood, Lin Tianyi added: "Today, all jeans in our store are restricted, and each person is limited to one pair. So when you go in, please carefully consider which one you like. If you go back after buying it, you want to change it to something else." The style may be out of stock in the store when you come back to exchange it.”
"We queue up early in the morning and can only buy one item. Isn't this too much?"
"Yes! There are so many clothing stores on Jinling Road, so there is no such thing as a purchase limit."
Lin Tianyi smiled slightly and said: "We also want to protect everyone's interests. To be honest, in the past few days before the opening, many people came to pre-order. Some people even directly wanted to pay for ten or eight orders. We did not agree to any of them because we had to do our best. It may guarantee the interests of everyone, but if we agree, then all the pants in the store today may have been snapped up by others before the store opens, and then everyone’s trip will really be in vain.”
What Lin Tianyi said was true. Many girls came over and wanted to pay in advance to order pants. If this opening was really opened, not to mention 1,500 pairs a day, 5,100 pairs would also be booked. In that case, today When it opens, everyone must come to pick up the goods. No one in these queues can hope to buy pants.
After listening to what Lin Tianyi said, the mood of these people relaxed again.
Xu Yiyang watched from a short distance away, sighing secretly in his heart. Lin Tianyi was indeed a good candidate for business. If she had stopped focusing on her English training and concentrated on doing something else, she would have achieved great results.
At this time, a girl at the end of the team suddenly waved to Xu Yiyang and Shen Lele, and said excitedly and a little shyly: "Monitor, Lele!"
Xu Yiyang turned around and saw that it was Tian Tian who had shown affection for him in the class.
But it seems that since Shen Lele came, she has never mentioned this matter to herself again, so Xu Yiyang doesn't feel embarrassed.
Shen Lele asked her with a smile: "Hey, Tian Tian, are you here to buy pants?"
Tian Tian nodded repeatedly and asked curiously: "Why are you here too? Don't you have several models to try on?"
Shen Lele glanced at Xu Yiyang, then smiled and said: "I want to see the new 103 model, I don't have that one yet."
Tian Tian nodded slightly and said with a smile: "I want to buy a pair of 101. You look so good in 101!"
Shen Lele said: "102 is pretty good too. Your legs are so thin, they will definitely look good in them."
Tian Tian said helplessly: "I originally wanted to buy one pair of each, but there are purchase restrictions, so I will buy one 101 first, and then buy 102 tomorrow."
Shen Lele glanced at Xu Yiyang and said deliberately: "You can ask the squad leader to buy 102 for you. He is idle anyway. If we line up together, we can give you the spot."
When Tian Tian heard this, she immediately asked Xu Yiyang excitedly: "Squad leader, is this okay?"
Xu Yiyang shrugged and smiled: "Okay, Lele is right, I have nothing to do anyway."
"Great!" Tian Tian was so happy that she took out a pink wallet, took out two hundred yuan from it and handed it to Xu Yiyang, saying: "Squad leader, I'll go in later. I'll try it first. After you finish trying, help me." Check out."
Xu Yiyang nodded, took the money and said, "Okay."
After saying that, he quickly sent a text message to Lin Tianyi, telling her that he had met his classmate and was queuing up outside. When he saw him later, he would treat her as if he didn't know him.
At this time, the security guard came over and handed out the numbers. Tian Tian got 311, Shen Lele got 312, and Xu Yiyang got 313.
When it was almost ten o'clock, there were already more than 400 people queuing up at the door. The queue had formed into several S shapes, blocking the sidewalk so much that Lin Tianyi had to send a security guard to break up the queue. Allow pedestrians to pass smoothly.
The long queue in front of the SuperX store made the whole Jinling Road look at it. Such long queues had never happened here before, so this time SuperX became famous.
Many passers-by were also attracted by this scene. They came to take a look at the SuperX store and the models in the window. They were immediately attracted by the fashionable jeans and joined the queue.
At ten o'clock, the store officially opened, and the security guard shouted: "Customers from No. 1 to No. 30 are invited to enter the store!"
So, thirty people rushed into the store excitedly.
The decoration style, in-store display and visual effects of SuperX are all in line with those of twenty years later, so customers will feel a sense of class and class as soon as they enter.
The boys who helped queue up earlier and their female companions had basically arrived. At this time, the girls started lining up to enter the fitting room. The boys were looking around in the store. They had also visited Jinling Road many times with their girlfriends. But this is the first time I have encountered such a fashionable store.
The girls who entered the fitting room were even more amazed.
In each fitting room, there are three concave mirrors, and the connecting positions in the middle of the three mirrors are seamlessly connected, so girls can clearly see the front, back, left, and right of their figures.
Moreover, the lighting in the fitting room is also very sufficient. Multiple spotlights project warm light from multiple angles, making people's skin color look more natural and comfortable, and every detail in the mirror can be seen clearly.
Each fitting room provides customers with shoes to take off when trying on clothes, which is very considerate.
SuperX's jeans are impeccable in terms of fabric, cut and workmanship, and the upper body effect is so good that they can instantly beat all competing products at this stage, so they are very attractive to girls.
And one more thing, SuperX’s Series 1 jeans are all priced at 198 yuan. This price does not seem expensive to the girls who come to SuperX stores to buy clothes. For many people, it is even very cost-effective.
Of course, SuperX's user group itself is the kind of men and women who have a certain ability to dress themselves up. Groups that are too frugal or unable to accept this level of consumption are basically not the target of SuperX.
In Xu Yiyang's eyes, except for special commodities at the people's livelihood level such as water, electricity, oil, and natural gas that are priced uniformly by the state, there are almost no products or brands that can cover all consumer classes.
People have different consumption concepts. Some people have low wages, but are willing to buy clothes, shoes, and hats for themselves. However, some people have high wages, but feel that they don’t need to invest too much in clothes.
Around 2010, these two extremes existed simultaneously in the company where Xu Yiyang worked.
At that time, many programmers in the company already had a monthly salary of over 10,000 yuan, but they were almost all wearing Vancl T-shirts worth 30 yuan, ordinary jeans worth about 100 yuan, and carrying Swiss Army Knife backpacks worth about 200 yuan.
However, the girl at the front desk of the company, whose monthly salary is only more than 2,000 yuan, is willing to buy herself clothes worth hundreds or even thousands of yuan and bags worth 2,000 to 3,000 yuan.
Most people dress within their means. When their wages are low, they wear Semir, Xtep, or Metersbonwe. When their wages are a little higher, they wear Jack Jones or Only. If their wages are higher, Now, wear Zara and Levis.
What SuperX wants to cover, in addition to those who are willing to spend money for themselves, is also the group of customers who happen to be able to afford SuperX within their means.
Moreover, although SuperX is 60%-70% more expensive than most popular brands, because the style is so good, it is even better than Levi's, which many people are obsessed with, so in the eyes of consumers, it appears to be very cost-effective.
High cost performance will naturally convert a large number of purchases.
Starting at ten o'clock, all customers entering the store, regardless of gender, will buy a pair of pants.
Thirty people came in, and thirty pairs of pants were sold.
Three hundred people came in, and three hundred were sold...
(End of chapter)