At around two o'clock in the afternoon, SuperX's 1,500 stock items were all sold out, creating sales of 297,000 yuan and a gross profit of about 200,000 yuan.
If the store clerk hadn't stopped him, even the pants on the model would have been taken away.
If the store hadn't been limiting sales, these 1,500 items would have been sold out in just over an hour.
Moreover, due to hunger marketing, scalpers started reselling SuperX jeans starting in the afternoon.
At first, there were customers who did not buy the goods and were willing to pay an additional price of 50 yuan to buy them. So the scalpers saw the profit, so they bought the products at an increased price of 50 yuan, and then sold them at an increased price of 100 yuan.
The scalpers asked for 298 for a pair of pants, but they were almost never available. The buyer was so motivated that the scalpers asked for prices all the way up to 358, and even for 398 they were still able to be shipped smoothly, which shocked many people.
It can be seen that SuperX’s brand, pants style and marketing strategy have been a great success.
Li Xuan, who was far away in Ningcheng, heard the news and was beyond excited.
Xu Yiyang asked Li Xuan to communicate with the foundry to increase production capacity, and at the same time decided to invest and open a branch immediately.
A large part of the reason why the founder of Zara has been able to remain the richest man in the world for a long time is because of its extremely rapid development.
First of all, Zara's styles are updated too quickly, completely following the international trend. It does whatever is popular. There are so many styles, and new styles are almost constantly being released.
Secondly, Zara opened stores too fast. In the more than ten years since the group entered the country, it has opened more than 700 stores in the country, and all of them are directly operated stores. There are nearly 10,000 stores in the world, and most of them are directly operated stores. This efficiency is simply abnormal.
Xu Yiyang does not expect SuperX to develop globally like Zara, but at least it must first cover the mainland market. Therefore, opening stores quickly is the core strategy he formulated for SuperX.
If SuperX wants to become bigger and stronger, it will open at least 15 directly-operated stores in China in the first three years of development.
As for whether to open franchises, this can be decided based on the actual situation after the brand develops.
There are pros and cons to opening up franchising.
Lishi recruits a large number of franchisees and can open a large number of stores in a short period of time to achieve the goal of quickly covering the whole country;
The disadvantage is that since you recruit franchisees, you must give profits to the franchisees. If you give away this part of the profits, it is not that easy to get them back.
In the evening, Xu Yiyang invited Lin Tianyi out and told her his development plan.
According to Xu Yiyang's idea, he will open three more stores in Zhonghai non-stop.
Zhonghai is too big, and one store simply cannot cover many people.
Lin Tianyi also agreed with Xu Yiyang's plan. She said: "I have also studied it in the past two days. Most business districts can cover an area with a radius of ten kilometers. Pedestrian streets like Jinling Road are more famous, although the area covered is larger. , but our store area and carrying capacity are here, no matter how many people there are, our store can’t handle it.”
"Yes." Xu Yiyang said: "This is like the table turnover rate of a restaurant. You only have ten tables. Even if everyone in China Overseas likes to eat, it will be difficult to increase the turnover without expanding the scale."
Lin Tianyi asked: "Mr. Xu, have you considered the location of the three new stores?"
"We have considered it." Xu Yiyang said: "We still have to choose the more prosperous business district of Zhonghai. Now that we have occupied Jinling Road, we will also cover Xujiahui, Huaihai Road, and Lujiazui."
Lin Tianyi said: "Shop rents in these three business districts should be lower than those on Jinling Road."
"Yes." Xu Yiyang said: "Since SuperX's market recognition is so high, we can open more new stores, and the store area must be more than 400 square meters."
Lin Tianyi exclaimed: "Mr. Xu, with four hundred square meters and three stores, the rent and decoration costs are too high. One store costs at least more than one million!"
Xu Yiyang smiled and said: "The budget is four to five million."
Lin Tianyi was stunned when she heard this.
She didn't know how much money Xu Yiyang had, but after not seeing him for more than half a year, he could just spend millions to open a store. This kind of financial resources really made her unbelievable.
Xu Yiyang really doesn't have much money in his hands, but fortunately, Jiayang Education now has 17 branches in the province operating normally, and it collected more than 8 million in tuition fees on New Year's Day, which greatly eased his financial pressure.
He wants to rapidly expand SuperX, which is also based on the successful experience of Jiayang Education.
If after a business model has been verified, it continues to make additions steadily, one plus one plus one, it is destined to be difficult to become a giant.
If you want to become a giant, you have to do multiplication, multiply one by two and then multiply by two. After a few rounds, it will be astonishingly big.
New Oriental has nearly 100 branch schools, nearly 100 bookstores, and nearly 1,000 learning centers across the country, so it can become an education giant with a market value of nearly 20 billion US dollars.
Speaking of rapid development, there is another case worth learning from, and that is Luckin Coffee, an emerging coffee brand in the future.
It only took a year and a half for Luckin Coffee to go public on Nasdaq and have a market value of nearly US$5 billion.
In the past year and a half, they have opened 3,000 stores across the country.
Although clothing stores cannot be as fast as coffee shops, if they want to become bigger and stronger, they must be as free as possible.
Xu Yiyang said to Lin Tianyi: "SuperX will definitely take the brand route in the future, so the positioning you give yourself cannot be satisfied just by being a store manager."
Lin Tianyi asked: "Then how should I position myself?"
Xu Yiyang said: "Positioning also requires a development plan. I think your first stage positioning is to be the operations director of SuperX Zhonghai District. In the second stage, you may be the director of East China. In the third stage, you may even be the national director. .”
Lin Tianyi said hurriedly: "Mr. Xu, I don't have this level. I'm different from you and Xiaoxuan. You are both college students. I didn't even go to college. I failed the college entrance examination and went out to work directly."
Xu Yiyang said: "This has nothing to do with whether you went to college or not. Sister Xuan studied fashion design in college, which is not relevant to operations and management. I studied English, which is not relevant to operations and management. But you are I have worked in the south for many years and have practical work experience, which is better than the two of us."
Saying that, Xu Yiyang added: "In fact, people are constantly growing. You see, many bosses of large companies started as workers, and gradually became small self-employed individuals and small entrepreneurs, and then continued to grow bigger. Now It is definitely unrealistic for you to be the national director. Not only have you not grown to that level, but our own business has not developed to that level either. But if your growth rate can keep pace with the business growth rate, then we will wait for our business in the future. Covering the whole country, you are capable enough to control the whole country.”
Lin Tianyi said awkwardly: "That's what I say, but I still feel that I am not that material..."
Xu Yiyang asked her: "Do you know that we have a domestic A-share listed company called Fuyao Glass?"
Lin Tianyi shook his head: "I don't trade in stocks, so I don't know very well."
Xu Yiyang introduced: "The boss of Fuyao Glass is called Cao Dewang. He went to school when he was 9 years old, but dropped out of school when he was 14 years old. In terms of education, he is definitely lower than most people. After dropping out of school, he worked in countless He worked and did small business, and later worked as a buyer in a glass factory. A few years later, he contracted the glass factory where he worked, and then transitioned to making automotive glass, mainly car front windshields. In 1993, Fu Yao Glass has been listed on the A-share market, and its market value should be in the billions now."
"So powerful?" Lin Tianyi was stunned after hearing this.
She couldn't believe that a person with only five years of schooling could single-handedly create a listed group with a market value of several billion yuan.
But it is what it is.
Twenty years later, Fuyao Glass's market value has reached tens of billions, its business has spread all over the world, and it has become a giant in the field of automotive glass.
Xu Yiyang said to Lin Tianyi: "If the boss of Fuyao Glass stopped making personal progress when he was a buyer, he might always be a buyer, but it is because he can continuously improve himself and improve his business at the same time. Only then can the company become as big as it is today step by step.”
After a pause, Xu Yiyang continued: "So, back to our SuperX, I am confident that it will grow into one of the most famous jeans brands in the country within two years. Do you have the confidence to start from now on? Start with one store and grow with it? If you can do it, when SuperX has one store, you are the store manager; when there are ten stores, you are the regional director; when there are one hundred stores, you are That’s the national director.”
Xu Yiyang firmly believes that great people are not born great.
Just like Boss Ma’s Eighteen Arhats.
When starting a business, most of them are ordinary people who have just entered the society.
Why were they so famous in later generations? To put it bluntly, they can grow with Alibaba and not fall behind.
Some people are even able to overtake in corners.
For example, Tong Wenhong of Alibaba was Alibaba’s front desk in 2000. In 2017, she was Alibaba’s chief human resources officer and concurrently served as the chairman of Cainiao Network.
In 2019, her personal worth was 4.1 billion yuan. This is the best example of career promotion.
If a person positions herself as the front desk, then she will be the front desk for ten or twenty years. She may even be unable to hold down the front desk job because of her aging and deteriorating image.
But if she positions herself to keep growing and rising, then in ten or twenty years, she may go from the front desk to the chairman of the board and be worth billions.
Therefore, Xu Yiyang believes that if Lin Tianyi is willing to work hard, dare to think and dare to do, with her ability, she will be able to take charge of the entire SuperX operation in the future.
Now is the initial stage of starting a business. For a seedling like Lin Tianyi, this kind of thinking must be instilled in her from the beginning, so that she can fully unleash her full potential.
Lin Tianyi did not expect that the blood in her body would be incited by a nineteen-year-old boy.
She was suddenly full of expectations for the future described by Xu Yiyang, and at the same time she was full of expectations for herself.
She thinks what Xu Yiyang said makes sense. Now SuperX only has one store and she is the head of operations. As long as she can ensure rapid growth, why can't she be the national head of operations of SuperX in the future
She is confident in the future of SuperX, and she is also confident in her own future.
(End of chapter)