The next day, SuperX became even more popular.
Because the market demand is high and the price premium is large, there are dozens of scalpers queuing up early in the morning.
According to Lin Tianyi, before the door opened at ten o'clock, there were already more than 600 people lined up at the door.
This is almost like trying to grab the iPhone 5.
Fifteen hundred pairs of pants were sold out in just four or five hours.
There are even many scalpers who sell SuperX jeans directly at the door, charging 80 or 100 yuan in cash. If a person buys them here and resells them to scalpers, he can make money by selling them.
The reason why scalpers are so confident is because there are many consumers with strong spending power behind them.
Many female college students simply increase the price to buy SuperX jeans because they are too far away or do not want to queue for a long time. Zhonghai has at least tens of thousands of female college students who want to buy SuperX, and 1,500 pairs a day is simply not enough.
Among these tens of thousands of people, at least a few thousand are owners with relatively good financial conditions and don’t care about spending more money. The pants that scalpers receive at high prices are basically sold to these people at a markup.
With 3,000 pieces of SuperX being put on the market in two days, there were suddenly more girls wearing SuperX on the street.
Because SuperX's pants styles are unique on the market, these girls have gained a very high return rate and also given SuperX a lot of exposure.
After all, having many people wearing it is also an excellent publicity.
SuperX began to gain fame among groups outside of Zhonghai University students.
In the afternoon, because there were only non-sale samples left in the store, Lin Tianyi left the store to the employees and took the car to Xu Jiahui to start looking for a store.
Xu Yiyang's development goal is to open three more stores in Zhonghai immediately, and then spread to surrounding areas.
The two provinces next to China Overseas, one is Jiangsu Province and the other is Zhejiang Province, are among the provinces with the best economic development in the country and have strong purchasing power. Therefore, Xu Yiyang hopes that after the opening of these three stores, he will immediately open stores in these two provinces. Provincial spread.
At the same time, we need to find one or two suitable celebrities to endorse SuperX and promote the brand nationwide.
Once these two provinces are covered, SuperX will have at least a dozen or twenty stores.
If the current profit rate can be guaranteed, the monthly profit should be hundreds or tens of millions of yuan. If this money is used together with bank loans or direct financing, it can quickly snowball and get bigger and bigger.
…
On Sunday afternoon, Zhang Aixue took Li Nan, who worked as a designer and project manager for Jiayang Education, to Zhonghai from Yingzhou to start selecting a location for Jiayang Education's Zhonghai branch.
Because Zhang Aixue was the class teacher of Xu Yiyang and Shen Lele before, Xu Yiyang took Shen Lele with him and drove to the airport to greet them.
Today's Zhang Aixue is mature and confident. His whole mental outlook, temperament and demeanor have changed dramatically from the cowardly and henpecked image he once had.
Li Nan followed Zhang Aixue, and it seemed that Xu Yiyang was much more mature and steady than when he first met him.
After the meeting, Xu Yiyang greeted the two at the hotel they had booked in advance, and at the same time listened to Zhang Aixue's report on the current development of Jiayang Education.
In addition to the last financial statement, Zhang Aixue also brought Xu Yiyang the first version of Jiayang Education's three-year English tutoring textbook.
The English tutoring materials for the three years of junior high school are divided into six volumes, corresponding to the upper and lower semesters of each of the three years of junior high school.
This set of teaching materials is partly taken from Xu Yiyang's original courseware, and partly based on the content compiled by the entire foreign teaching team of Jiayang Education.
Different from those English training institutions of later generations, although Xu Yiyang's team of foreign teachers are young, they are all very capable. Almost all of them have graduate degrees, and they were all born and raised in English-speaking countries such as the United Kingdom, the United States, and Canada. Students who have completed undergraduate studies in China and then went to China to study for postgraduate studies.
Therefore, the educational level of these foreign teachers is high enough.
Unlike many so-called English training institutions in later generations, most of the foreign teachers they recruited have not actually received any real higher education. Some even graduated from high school in countries like the United States and teach English in training institutions in China.
In this way, the practicality of this batch of textbooks will be greatly improved, and they will also be different from other textbooks on the market.
Xu Yiyang decided to revise and polish these textbooks appropriately, and then gave them to Tong Yuewei's mother, Chen Xinlin, to help publish them.
Shen Lele reminded him: "You have such a good relationship with Mr. Hu, why not go back and ask Mr. Hu to review it. It is best to have him revise it and sign his name, so that it will be more valuable."
Xu Yiyang suddenly realized.
I actually forgot about this incident.
China Overseas College is still very authoritative in English education, and Mr. Hu is an authority among authorities. Moreover, since he has retired and returned to work, there are not so many restrictions, so it should not be a problem to sign his own textbooks.
If Mr. Hu's signature is included, this set of teaching materials might really become a hit among teaching aids.
It doesn't matter even if it doesn't become a hit, Jiayang educates more than 80,000 students, which is enough to digest.
After collecting the manuscripts of the teaching materials, Xu Yiyang chatted with Zhang Aixue and Li Nan about the site selection issue.
Xu Yiyang's idea is to build the largest English training institution in Zhonghai. Within the scope of its capabilities, the larger the business area, the better.
Moreover, the China Overseas Branch must be registered as a private school, with higher standards than training institutions.
More importantly, the scope of training needs to change significantly.
Zhonghai's Jiayang Education is no longer limited to extracurricular English tutoring and oral English tutoring in primary and secondary schools, but also adds overseas English training, focusing on IELTS, TOEFL test training, and overseas oral English training.
The reason why we want to add the business of overseas English training is mainly because Xu Yiyang made a special call to the customer service of New Oriental's headquarters before. On the phone, he said that he was a college student who was preparing to go abroad. He was in Zhonghai and wanted to ask whether New Oriental had a branch in Zhonghai. .
New Oriental's response is that they have plans to open a branch in Zhonghai this year, and it will start this summer at the latest.
From this point of view, New Oriental will expand from Yanjing to Zhonghai in at most half a year.
Xu Yiyang wanted to capture the China Overseas English training market before New Oriental came.
What New Oriental does is overseas training, and what he previously did was training for primary and secondary school students. Logically speaking, the two are unrelated, each serving their own vertical market. However, Xu Yiyang feels that the profit margin is too weak just relying on after-school training for primary and secondary school students. .
English training for studying abroad is a project with a high unit price per client. The tuition fee may cost two to three thousand yuan or more for one period of two to three months. This is mainly because going abroad itself is a hugely expensive project, so in this big expenditure Supported by its attributes, the prices of supporting services are rising.
In order to go abroad, spending thousands of dollars on English training is nothing to those who have the financial ability to go abroad.
This is also the main reason for New Oriental's high profits.
On the other hand, the training I do for primary and secondary school students is very competitive and the price is low. The price of 100 yuan for eight classes is already very low.
It’s not that Xu Yiyang has never thought about raising prices, but he is afraid that once prices rise, he will give up the bottom space. Once the bottom space is given up, small training classes and extracurricular training classes for English teachers will be like a duck in water. In this way, it will be easy to be People are drawing money from the bottom of the cauldron.
Therefore, starting from China Overseas, he wants to capture the high, middle and low-end markets.
Zhang Aixue asked Xu Yiyang: "Mr. Xu, how much money do we plan to invest in Zhonghai Branch?"
Xu Yiyang said: "The land price in Zhonghai is too high. I'm afraid I can't afford to buy the land. I think we should rent it in the early stage. Including rent, decoration, and the establishment of a teaching team, we will probably prepare about three to four million."
Zhang Aixue asked in surprise: "The investment is so big?"
Xu Yiyang nodded and said: "First-tier cities are strategic hubs for the education industry, not only because first-tier cities have high spending power and large populations, but more importantly, parents in first-tier cities pay more attention to training and education."
After a pause, Xu Yiyang continued: "In a small city like Yingzhou, the proportion of primary and secondary school students participating in extracurricular training classes may be 20% to 30%. In a medium-sized city like Quancheng, it may account for 40%-50%. In In first-tier cities like Zhonghai, it may exceed 90%. This gap is huge, so the market potential is also huge."
Zhang Aixue nodded and said: "China Overseas Shipping has stronger spending power and more students, so tuition fees will naturally increase. The same eight-session course in Qilu only costs 100 yuan, but in China Overseas Shipping, it should be sold for 300 yuan." Right and left, the investment is big and the income is high.”
With that said, Zhang Aixue asked again: "What are the requirements for the rigid targets for site selection?"
Xu Yiyang said: "I think the usable area should be at least three to four thousand square meters, and at least twenty or thirty classrooms can be planned. It is best to look for ordinary office buildings that are not in prosperous areas. If there is a whole floor of several thousand square meters, , just take down the whole floor!”
Zhang Aixue couldn't help but ask: "What is the approximate price of one square meter per day for an ordinary office building?"
Xu Yiyang said: "A 5A-level office building in a prosperous business district only costs four or five yuan now. A mid-range office building should cost more than one yuan. Two yuan is enough."
Zhang Aixue sighed: "For four thousand square meters, the rent per day is 8,000, and the rent per year is more than 2 million..."
Xu Yiyang nodded and said: "It's normal for the rent to be high. As you just said, tuition fees will also rise in first-tier cities. It costs at least forty or fifty yuan per class hour. According to our past experience, we can make a steady profit." "
Saying that, Xu Yiyang added: "And we are not just opening one branch in Zhonghai, but we are going to open many branches non-stop."
Zhang Aixue asked in surprise: "Open many stores?"
"Yes." Xu Yiyang said: "Zhonghai is a strategic hub. We don't just occupy a pit, but we have to saturate it."
(End of chapter)