Jiayang Education is named after the last characters of Gu Sijia and Xu Yiyang’s names.
At that time, both of them felt that the word Jiayang was not only composed of their names, but also had a very good literal meaning.
Great men likened young people to the sun at eight or nine o'clock in the morning. Jiayang just represents such a meaning, so it can be said to be impeccable when used in the training industry.
After making up his mind, Xu Yiyang made a to-do list:
1. Recruit two staff members responsible for support, including receiving parents, introducing charging standards, registering registration information, filling in class attendance cards, daily reception and inspection before class, etc.;
2. Purchase some chairs and sofas, and take out a small room on the fourth floor of the Children's Palace to make it a parents' rest area, where tea, drinks and snacks can also be sold;
3. Customize a batch of lecture cards that can be hung around the neck. This is not only convenient for checking statistics, but also better-looking, more durable, and more formal. When children wear it around their necks, it can also have the effect of mobile advertising;
4. Order a batch of customized stationery, such as small medals with Jiayang Education or even logo, ballpoint pens, pencil boxes, notepads, school bags, etc.;
Customized stationery serves two purposes:
First, you can make gifts and prizes. For example, you can get them by spending at least two hundred yuan. The more you spend, the more you will get, which can stimulate repeat purchases; or those who perform well in class can get them, which can stimulate their enthusiasm for learning;
Second, it can be sold directly within Jiayang Education as a derived source of income;
If a training class wants to grow into a training institution, it is not enough to expand the scale of hardware. It must also establish its own brand, and regard the brand as the most important piece of equipment in the game, constantly strengthen and upgrade it, and increase the brand's popularity.
The best way to increase brand awareness is to increase exposure, which means putting your own brand and logo wherever possible.
Melatonin has been selling well for more than ten years, but few consumers know whether it is useful or not.
But it uses brainwashing methods to continuously instill the three words melatonin in the minds of consumers, making hundreds of millions of people remember that this is the first element of success.
Therefore, Xu Yiyang felt that the next step was to find someone who knew design to design a simple and impressive logo for Jiayang Education.
…
Because Xu Yiyang planned to double the number of people in the training class, he brought his mother over to help him the next day.
Mainly because I had to attend classes and couldn't take care of registration and fees, so I asked my mother and sister to partner up and be responsible for registration and payment collection for new students.
Xu's father happened to be on vacation, so he took the initiative to come over and help. So, early on the fifth day of the lunar month, the family of four arrived at No. 1 Middle School together.
What Xu Yiyang didn't expect was that he just posted a notice at the door of the training class yesterday, but that night, the news that he would continue to open classes for enrollment spread among the parents of students in Yingzhou.
This early in the morning, just the number of parents who signed up blocked the corridor in front of the classroom!
Xu Yiyang was busy in class. His parents and sister borrowed a table and some chairs from Master Zhang and started registration for new students in the corridor.
Hundred-dollar bills began to increase and thicken at a speed visible to the naked eye.
During his lunch break, Xu Yiyang went to the business hall of the Post and Telecommunications Building and bought a Nokia 5110 for a little over three thousand.
It will be really inconvenient not to have a mobile phone when I have to work for a long time in the future.
But the trick is that it is not possible to buy mobile phones that support all Chinese in Yingzhou.
Although Nokia 5110 can receive Chinese text messages, it can only receive them but not send them. When sending text messages, it can only send English letters and Arabic numerals.
Fortunately, Xu Yiyang has few friends who use mobile phones, and there is no need to send text messages. As for matters in the training class, parents can call him directly.
Mobile phones are still considered a luxury these days. Not only does the monthly rent cost hundreds of dollars, but the phone bill is charged in both directions. Local calls and calls cost a few cents more per minute. Calls and calls in another city also cost more than a dollar per minute for roaming.
After getting the mobile phone, he found an advertising design shop and asked the shop owner if he could design a logo.
The shop owner was a young man in his early twenties. He immediately agreed and offered a price of 50 yuan.
Xu Yiyang immediately agreed, and the other party opened an old version of PS and made something extremely elegant in front of him: the four characters "Jiayang Education" were in bold on the top, and the pinyin JiaYangJiaoYu was added below.
"Okay, what do you think?"
Xu Yiyang asked the shop owner: "You call this a logo?"
The shopkeeper nodded: "Yes, isn't that good?"
Xu Yiyang said: "I think you know how to use Photoshop. You must have learned it and seen some things in the world. You just made such a shabby thing to fool me. Do you have too low requirements for yourself, or do you think I am too stupid?" "
After saying that, Xu Yiyang said angrily: "Besides, to make such a crappy thing, you still need to open Photoshop? You can just open Word and it will be done!"
Hearing Xu Yiyang say two "professional terms", the shop owner was suddenly surprised: "You also know Photoshop and Word, have you learned them?"
Xu Yiyang said angrily: "Not only have I learned it, I can also use it!"
Which entrepreneurial dog didn't work part-time in personnel, finance, administration, business, marketing, cleaning and art in the early days of starting a business
Who doesn’t know how to use Photoshop
When the other party realized that a knowledgeable person had arrived, he felt a little embarrassed and said with shame: "I'm sorry, buddy. It's not that I want to fool people. The main reason is that there are few people in Yingzhou who know the goods. When I first came back to open a store, I always gave it to them." It’s well designed, but they all find it too flashy. They specify that this is what they want, and over time they become accustomed to it... "
Xu Yiyang asked curiously: "Where did you come back from?"
"Yiwu." He said with a smile: "I went to the south to work when I was 15 years old. I did everything in Yiwu. Later, I learned crafts from designers in the factory for several years, and I also worked in design for two years, and then I came back."
After that, he took out a business card and handed it to Xu Yiyang.
Xu Yiyang took it and looked at it. The shop owner's name was Li Nan.
Xu Yiyang said: "You can do some snacks and design a reliable logo, and I can give you some extra money."
"No need to add money." He immediately became serious and asked, "What do you want? Do you have a rough idea? I'll make one for you."
Xu Yiyang said: "I want half of the newborn sun and sunshine, cartoon style, with orange and orange-red tones, the sun is placed diagonally in the upper left corner, and then in the middle are the four words 'Jiayang Education', but The font should be slightly bolder to look more majestic and steady, and then add a line of small letters below: JiaYang Education.”
The shopkeeper was stunned for a moment and said, "I understood everything before, but I didn't understand at the end. The letters are Jiayang and what?"
"Education, the English word for education."
"Well, I haven't learned much English..."
"It's okay, you design it first, and I'll tell you how to put it together later."
"good!"
Xu Yiyang didn't expect that this kid really had a lot of skills.
The mouse quickly moved around Photoshop with an ancient interface, and the shortcut keys kept pressing. Soon, I designed a sun in the style of an oil painting. The rays of the sun were drawn in yellow, orange, and orange lines, and the tone felt very similar to Sanskrit. Gao's "Sunflower".
The entire logo is very good in terms of composition, color and aesthetics.
Half of the sun is in the upper left corner, so he tilted the sun 45 degrees to make it look more coordinated.
Immediately afterwards, he placed the four words "Jiayang Education" in the middle to form a square.
After rasterization, he continued to adjust the visual effects of the fonts, and soon the four words "Jiayang Education" were composed in a calm and majestic way.
Xu Yiyang told him the spelling of Education, and the logo was basically done.
It only took twenty minutes in total.
Xu Yiyang was very satisfied with the logo and praised: "Your craftsmanship is really good."
Li Nan sneered and said, "I was sorry just now."
Xu Yiyang waved his hand and asked: "Can you order a custom-made name badge? The kind that hangs around the neck."
Li Nan nodded: "We can do it. I can design and make the card in the badge for you here, but the lanyard and plastic case have to be ordered from other places."
As he spoke, he took out a sample from the drawer, handed it to Xu Yiyang and said, "Look, the plastic shell is transparent. The straps can be made 8 mm wide, 12 mm wide and 15 mm wide. The wider, the more expensive it is."
Xu Yiyang asked: "Can I add a logo?"
"It's possible, but if you customize the logo, you'll have to pay extra."
Xu Yiyang nodded and said, "I want the widest lanyard, plus the logo and the name of the training class. What's the price?"
Li Nan asked: "How much do you want?"
Xu Yiyang said: "Let's get 1,500 sets first."
Li Nan asked in surprise: "So many?"
Xu Yiyang nodded.
Li Nan said: "To be honest, the cost of this thing is not high. The plastic shell is 60 cents, and the 15mm hanging strap with logo and words is more than 80 cents. I will make the card inside colorful with logo for you. If it is better made, I will collect it. You get two cents each, and a set will cost you a total of one dollar and a half."
Then he added: "If you just be nice and don't bargain, I won't ask you for the logo design fee. What do you think?"
Xu Yiyang nodded immediately and said, "Just as you said, when will it be done?"
"Not counting today, three days."
In three days, things were made in Yiwu and then sent to Yingzhou in the north. This efficiency was too fast in 1999, right
Xu Yiyang asked in surprise: "How come it's so fast? What express delivery did you use?"
"There is no need for express delivery." Li Nan explained: "It is too slow to send the goods through the postal service. It takes ten days and it takes twenty days."
After saying that, Li Nan added: "I always take the long-distance bus to place my orders. I will send the design materials by email today, and the production over there can be arranged today. If it is quick, it will be done tomorrow, and then it can be delivered to Yiwu on the same day. The bus from the provincial capital will be transferred to our local bus after arriving at the provincial capital."
Xu Yiyang didn't expect that when express logistics was not yet developed, Li Nan could maintain such efficient logistics cooperation with Yiwu in Yingzhou, which is located in the north. It seemed that this guy was indeed quite capable.
So, he asked Li Nan: "Can I find the manufacturer in Yiwu to help me customize a batch of stationery with the logo printed on it?"
Li Nan asked: "There are many manufacturers in Yiwu. You can tell me what kind of product you want, and I will contact them to give you a sample picture. If you think it is suitable after looking at the sample picture, you can pay a deposit. The production and delivery over there also takes the same transportation route, and it’s very fast.”
Xu Yiyang hummed and said, "I'll make a list for you. You can help me communicate. I'll leave you a phone number. When I get the sample drawings and quotation, you can call me."
(End of chapter)