Making money and competing for performance are both addictive.
If you invest tens of thousands of yuan to open a store and earn 100 yuan a day, many people may not open the store until 10 a.m. and close the store early before 6 p.m. and go home.
However, when I can earn 500 yuan a day, I can't wait to go there before dawn in the morning and go home late at night.
When I can make 1,000 or even more money every day, I can't wait to live in a store.
go home? What home are you going back to? What is home? Home is where you can make money, any other place is bullshit.
The same goes for performance.
If your superiors ask you to achieve one million in a satisfactory manner, then you should do it slowly and complete the task by the end of the month.
However, once there is an opportunity to make one million in a week, people will expect to make four million, or even eight million or ten million in this month.
Tong Fangquan has tasted the real benefits from the mobile QQ business, so he is really eager to find new performance growth points.
So he lit a cigarette and started chatting with Xu Yiyang.
First, he thanked him profusely for his situation, and then asked: "Xiao Xu, do you think there is any new operating model that we can work on with Tencent? I also talked to them this morning Mr. Ma got on the phone, and he was also eager to find some new breakthroughs, but for a while he couldn't figure it out."
Mr. Ma now looks at the backend data every day and can't sleep. His income is getting higher and higher than expected, which makes him feel a little unreal.
However, like Tong Fangquan, he can't wait to see greater growth in this business.
However, after all, he is just starting out now. Many of the things that Tencent will come up with in later generations cannot be thought of by him now, so he can't find any new ways.
Xu Yiyang thought to himself, if you want to cooperate with Tencent, there are so many things you can do.
For example, let Mr. Ma build a membership function for Tencent, which can make it invisible online, visible to it when invisible, transfer files online, group chat, QQ space, and QQ cartoon show, all of which can be used for value-added services, and every income can be It's amazingly good. When the time comes, we will sign an agreement with him, and all payment channels will be telecom phone bills and recharge cards. Telecom will get a share of the channel, and we can also make a lot of money.
After all, electronic payment has not yet sprouted. In the next few years, the primary payment channel for Mr. Ma and domestic Internet companies will be communication business, followed by offline point card sales channels.
All in all, you have to pay for whoever uses the channel, which is the same as paying tolls for transportation.
These days, payment channel fees are not cheap, ranging from 10% to 30%.
When Ubisoft helped Shanda sell legendary point cards, the channel fee was 30%.
However, judging from the current situation, Tencent should not yet have the strength to develop so many new features.
Product upgrades must be done step by step in a down-to-earth manner.
Instead of building an Alto today, we can fully upgrade and build an Audi tomorrow.
Moreover, Xu Yiyang didn't really want to undermine the situation.
If Tencent is busy developing new features and neglects its current strategic goal of rapid expansion, wouldn't it be a small gain but a big gain
So, he said to Tong Fangquan: "Uncle Tong, to be honest, I can't think of anything about the new business for a while."
Tong Fangquan sighed and said: "It seems that it is not that easy to usher in a new wave of growth!"
Xu Yiyang nodded and suddenly said: "But I have some new ideas that can help Mobile QQ expand its business scope and increase information fee income."
Tong Fangquan immediately became interested and asked: "Tell me, tell me, tell me, I'm waiting for your advice."
Xu Yiyang said: "You can tell Mr. Ma that on the basis of mobile QQ transmitting chat messages, we can add an online and offline reminder function."
"Online and offline reminder?"
Tong Fangquan asked in surprise: "How to do it specifically?"
Xu Yiyang said: "It's very simple. Users who have opened mobile QQ can choose one or more users to pay special attention to. For example, if I set special attention to Yuewei on QQ, then if her QQ is online, I can I will receive a message reminder telling me that she is online; if her QQ is offline, I will also receive a message reminder telling me that she is offline."
"Such a function is very attractive to users who are highly interested in one or more members of the opposite sex."
"As for the charges, we will charge them all according to the package, and each tip is 10 cents;"
"In this way, if I follow Yuewei and she goes online and offline once a day, I will spend 20 cents in information fees;"
"If she logs in several times a day, it may cost me 60 cents in information fees. Even if she logs in once a day on average, it will cost me 6 cents to pay attention to her online and offline affairs for a month;"
"If I follow a few more people, it may cost more than ten or twenty yuan a month, which is very helpful for generating income."
Tong Fangquan asked hurriedly: "Do you think this function can attract users?"
Tong Yuewei on the side blurted out: "Dad, if this function is launched, it will definitely attract users. At least I will pay attention to Xu Yiyang first."
Tong Fangquan nodded slightly and said excitedly: "If half of the mobile QQ users choose to add this function, that would be 200,000 people, which would cost an additional three to four million yuan in information fees a month. As the months continue to increase, we can generate at least 50 to 60 million more information fees throughout the year!"
Xu Yiyang smiled slightly and said: "It shouldn't be a big problem, after all, the base number is there."
Tong Fangquan said hurriedly: "Then I'll call Mr. Ma now."
After saying that, he suddenly came back to his senses and said: "Xiao Xu, you should tell Mr. Ma, I'm afraid I can't convey it well."
Xu Yiyang nodded and called Mr. Ma.
Mr. Ma was still working overtime in the company at this time.
I was very happy when I received Xu Yiyang's call. As soon as I got up, I said, "Hello, Mr. Xu!"
Xu Yiyang smiled and said: "How about you, Mr. Ma."
After speaking, Xu Yiyang said: "I was chatting with Uncle Tong just now, and I thought of a way to increase revenue for Mobile QQ, so I wanted to give it to you for reference."
Mr. Ma immediately asked excitedly: "What's the way to increase income? I'm all ears!"
Xu Yiyang thought about the function of online and offline reminders through text messages and told Mr. Ma about it.
After hearing this, Mr. Ma immediately became excited: "This can be done! This can definitely be done! Mr. Xu, you are really a genius, you can think of any function!"
Xu Yiyang smiled slightly and said, "Mr. Ma, you deserve the award, and I will do my best."
Saying that, Xu Yiyang hurriedly reminded: "By the way, when you use this function, you must not infringe on the user's privacy. Only if the user chooses to log in online, can she send text messages to the users who follow her. If she is invisible, Status login, you must not destroy privacy and tell the other party this news."
Mr. Ma immediately said: "Don't worry, Mr. Xu, I will respect the user's privacy and only remind the online status. After all, the user's choice of online status proves that she wants others to see that she is online."
"Yes." Xu Yiyang added: "In addition, users may have problems with network instability. For example, if you follow me, I will frequently disconnect, going up and down, up and down, which may trigger multiple messages. , you should also find ways to avoid this, and don’t keep sending reminders to users and wasting users’ information fees, as this will hurt users.”
Mr. Ma hurriedly asked: "Mr. Xu, what good suggestions do you have?"
Xu Yiyang said: "It is best for you to allow users to set a filtering rule for themselves. If the user logs in frequently within a certain period of time, there will be no repeated reminders. If the user sets ten minutes, then within ten minutes there will be no repeated reminders for multiple online logins and no repeated offline reminders. , a prompt will be sent to the user only if the user does not log in again within ten minutes after the user goes offline. If the followed user comes back online within ten minutes, the default is that the other party is always online."
Saying that, Xu Yiyang added: "Of course, this needs to be defined by the user. If the user just wants to pay close attention to the latest news and decisively chooses not to need filtering, then there will be no need to set any filtering."
"Understood!" Mr. Ma said excitedly: "Then we will start working overtime today to develop this new function. I believe that once this function is launched, a large number of users will choose to activate it. By then, the monthly information fee will be huge. Supplement!”
After speaking, Mr. Ma added: "Mr. Xu, thank you so much for helping Tencent find monetization channels and increase revenue."
Xu Yiyang smiled slightly and said: "This is what I should do. If everything goes well, maybe we can reach our expected two-year goal this year."
Mr. Ma smiled and said, “That’s really great!”
…
Mr. Ma’s team developed this new online and offline reminder function in just two days.
As soon as this feature came out, it immediately received enthusiastic support from mobile QQ users!
The reason why everyone activates the mobile QQ function is because they have someone to focus on and do not want to miss every communication with that person, so this function is almost the icing on the cake for them.
On the first day the new function was launched, 100,000 people activated it, and the average number of special users reached 2.2.
In other words, 100,000 people followed the online and offline updates of 220,000 people in total.
On that day, a total of more than 600,000 messages were issued for online and offline reminder text messages, and the information fee exceeded 60,000 yuan;
On the second day, the number of people who opened the account reached 150,000, 920,000 pieces of information were released that day, and the information fee was 92,000 yuan;
On the third day, the number of users exceeded 200,000, 1.3 million pieces of information were released that day, and the information fee was 130,000 yuan.
The sudden surge in information fees once again attracted the attention of the head office. When they learned that Tong Fangquan had added a new revenue function to the original mobile QQ, resulting in an increase in information fees of hundreds of thousands per day, they were shocked. .
Moreover, this new function continues to create miracles, because its greater value has only just been highlighted...
(End of chapter)