On the seventh day of the Lunar New Year, Xu Yiyang said goodbye to his parents and sister and took the opportunity to return to Zhonghai.
The brothers who slept together, as well as Shen Lele, had already arrived at Zhonghai. After Xu Yiyang came back, everyone specially arranged a sumptuous meal for him to welcome him.
The day after he came back, Xu Yiyang went to Mr. Hu’s home to find out the six volumes of English teaching aids for the third year of junior high school. Mr. Hu had already reviewed the upper and lower volumes of the third year of junior high school and said to Xu Yiyang: "I don’t think there is anything wrong with these two volumes. You can prepare them." It’s published, do you have any good publishing company resources?”
Xu Yiyang nodded and said, "I know an aunt who works in a publishing company. She said she could help me publish."
Mr. Hu said: "Publishing is only the first step. The most important thing is sales channels. I have been in the education industry for so many years, and I have never seen books with more fierce competition than teaching assistants. Everyone will do anything to sell books." .”
As he spoke, Mr. Hu clapped his fingers and said: "There are people who specialize in bookstore channels to grab the best bookshelf booth resources in bookstores; there are people who cooperate with famous schools and use the name of famous schools to increase their influence; there are also people who go to schools specifically, Cooperate with the teacher and ask the teacher to recommend or even force the students in the class to buy, so the competition in this industry is really fierce. If the sales link is not done well, there will probably be no sales, so what channel are you going to focus on breaking through?"
Xu Yiyang laughed and said, "Mr. Hu, we are different from those who sell teaching materials outside. We don't need to rely on others, we have our own channels."
Saying that, Xu Yiyang added: "My Jiayang Education now has seventeen branches. In the first half of this year, Zhonghai will open at least five more branches, and Qilu will expand to 21 more branches. In Jiangsu and Zhejiang provinces, at least If I can open 20 or 30 branches, I will have to go to Yanjing to open more than a dozen branches. Then there will be dozens or even hundreds of branches across the country. You said I still need to go to bookstores or other channels. Selling books?”
Mr. Hu was stunned, and then exclaimed: "Your brain is really... If you really follow what you say, your set of teaching assistants will be sold like crazy among your student group next year. Maybe other teaching assistants They all ask you to help sell teaching aids other than English."
"That's right." Xu Yiyang said with a smile: "These days, the channel is not important. Customer flow and conversion are the most important. Bookstores have a lot of customers, but not one out of ten people who go in will buy, and the conversion rate is very low. , but this is different for me. I am all students, many of whom are junior high school students. By then, the ability to transform teaching materials will be at least half of that of ten people."
Mr. Hu sighed again: "What's even more amazing is that you don't need to give the bookstore a share or give a discount. When you sell a book, the foreign language is the real foreign currency. This is terrible!"
Ma Yang refers to the price of a book. For example, if a book is priced at 20 yuan and sells 100,000 copies, it means that it has made two million Ma Yang;
But when these books come out of the book company and are given to booksellers, they are priced at about 50% off the list price.
If it is 50% off, then the real cost of a book is ten yuan.
There are 100,000 books, but the book company's actual profit is only one million.
Xu Yiyang uses his own channels to sell books without going through bookstores. In this way, the profit margin more than doubles.
However, Mr. Hu still reminded him: "I heard that more detailed regulations on publication management may be introduced next year, and there will be clear qualification requirements for retail publications. You have to have your people follow up on some policy changes. "
Immediately afterwards, Mr. Hu continued: "If the policy requires the application for relevant licenses for operating publications, you must stop sales first, apply for relevant licenses immediately, and then resume sales after the qualifications are complete. Don't accidentally violate it. National regulations."
Xu Yiyang hurriedly thanked him: "Thank you, Mr. Hu, for reminding me. I will explain it clearly to them."
Mr. Hu then handed over the revised manuscript and the preface he wrote for Jiayang Education Assistant to Xu Yiyang.
Xu Yiyang hurriedly thanked him, left Hu's home, and immediately went to Tong Yuewei's mother's publishing company.
Chen Xinlin is currently busy with the publishing work of "Three Gates". In order to ensure that the book will be released as soon as possible, the entire company is working overtime.
Chen Xinlin was particularly happy to see Xu Yiyang and welcomed him into her office.
Xu Yiyang gave her the two volumes of teaching aid manuscripts that Mr. Hu had compiled and polished.
These two volumes are the corresponding teaching aids for the first and second volumes of the National English for Junior Three students published by the People's Education Press. Xu Yiyang decided to name all the teaching aids of Jiayang Education "Jiayang Famous Teachers' English", with the suffix indicating the corresponding grade.
For example, the full title of these two teaching aids is "Jiayang Famous Teachers' English—Third Grades (Part 1)".
The target price of both volumes of teaching aids is 19.8 yuan. According to Xu Yiyang's idea, the first printing of each volume will be 100,000 copies.
Chen Xinlin was shocked by his handiwork. She had also learned about the teaching aid materials market. Like Mr. Hu, she also believed that teaching aids were the most difficult type to produce and the most competitive.
Because Xu Yiyang had told her before that a friend wanted to publish teaching materials, so she said to Xu Yiyang: "That friend of yours is so bold. It's really a bit too risky. It's better to play it safe."
Xu Yiyang smiled slightly: "It's okay, Aunt Chen, my friend has his own way."
Chen Xinlin didn't know that Xu Yiyang had a training institution covering Qilu and was about to land in Zhonghai.
One hundred thousand volumes was not too much in Xu Yiyang's opinion.
And the teaching materials are rarely out of date, so you can make more preparations.
As the teaching materials gradually become more and more complete, English teaching aids from primary school to high school can be produced, and the brand effect becomes stronger and stronger. It should also be able to achieve good sales through other channels besides Jiayang Education.
He doesn't expect the teaching aids to make much money for himself, but he just hopes that the teaching aids can further enhance the reputation of Jiayang Education and enhance the brand value of Jiayang Education itself.
Chen Xinlin stated that she will immediately organize the manuscript into selected topics and submit it to the publishing house for review and implementation as soon as possible.
After talking about business, Xu Yiyang asked her: "Aunt Chen, how are you doing here recently?"
Chen Xinlin said with a smile: "I have been working on Han Han's new book recently, and you are right. Han Han's influence is incredible. Booksellers from all over the world heard that Han Han's first book will be published, and the number of orders has increased." They’re all big!”
Xu Yiyang asked with a smile: "How's it going? How many of the 300,000 copies have been sold?"
Chen Xinlin said: "The first batch of books has been ordered for 70,000 copies, which is already very impressive. Once the bookseller sells well, we will ship the goods immediately before his inventory has been consumed by more than half."
As she said that, she handed the water to Xu Yiyang and said: "Thankfully, I listened to your suggestion and increased the first printing quantity. Once the first batch of 70,000 copies is launched nationwide and triggers panic buying, our subsequent books will be delivered soon. When it is in the hands of the bookseller, it will be seamless, otherwise, the temporary printing will open up the gap."
Xu Yiyang said: "Han Han's influence is still very great. I think it is not a big problem for his book to sell one million copies this year. In the long run, it will sell at least three million copies."
Chen Xinlin asked in surprise: "Can he sell so much?! Are you so optimistic about him?!"
Xu Yiyang nodded: "I am indeed very optimistic about him. He may become a literary idol for a new generation of young people."
Chen Xinlin said: "The outside world heard that Han Han dropped out of school and was about to publish a book. Many TV stations wanted to interview him, and even CCTV wanted to invite him to do a program. I have persuaded him to accept the invitations from several major media , to add some influence to myself, but I still don’t quite understand why Han Han has such a big influence?”
Xu Yiyang explained: "Han Han represents the rebellion of today's young people, and it is a positive rebellion. He uses his talents to challenge traditional education and traditional social concepts. In the eyes of young people, he is almost the same as those of his peers." He is a hero and spokesperson, so he can easily attract the attention of young people."
Chen Xinlin nodded lightly and said: "I have talked with this young man several times. He does have some ideas. Many of his ideas are indeed shocking in the eyes of our generation. For example, giving up such a good educational resource as Zhonghai and starting early dropout to write.”
Xu Yiyang said: "Studying hard is of course the safest way out for everyone, but there are always people who have the ability to find better ones, and Han Han is one of them."
Chen Xinlin smiled and said: "He said he wanted to treat you to dinner. When will you be free? He said he is looking forward to meeting you. He has been at home during this period. He is free at any time. It's up to you."
Xu Yiyang thought for a while and said, "It's better to choose a different date than to hit the sun. Why don't you give him a call and ask him if he is free tonight?"
"Okay!" Chen Xinlin said, "Then I'll ask him."
With that said, Chen Xinlin picked up her cell phone and called Han Han.
Han Han was studying cars at home at this time.
He had previously received a guaranteed signing bonus of 300,000 yuan from Chen Xinlin for six books. In other words, one book had a guaranteed minimum of 50,000 yuan.
Then, Chen Xinlin set the first printing at 50,000 copies, with a total royalty of 80,000 yuan. After deducting the 50,000 yuan guarantee for a single copy, Chen Xinlin paid him another 30,000 yuan.
This is three hundred and thirty thousand.
Then, before he could figure out how to spend the 330,000, Chen Xinlin called again and said that he wanted to increase the first printing to 300,000 copies.
He also supplemented his manuscript fee of 400,000 yuan, which is 730,000 yuan.
Han Han could not believe it in his dreams. Even before his first book was published, he had already received 730,000 yuan in royalties.
This amount of money is really a huge amount of money nowadays.
Even Han Han's parents were shocked.
After asking Chen Xinlin carefully, I found out that there was a Bole behind Han Han. It was this Bole who saw Han Han's potential from his new concept composition and recommended Chen Xinlin to give him a contract worth 300,000 yuan. .
It was this Bole who suggested that Chen Xinlin increase the initial printing volume from 50,000 copies to 300,000 copies.
And this Bole himself is quite famous.
It was Xu Yiyang, the hero who put out the fire before and one of the city's top ten outstanding young people.
Han Han was rarely convinced by his peers, but he was truly convinced by Xu Yiyang, who was only one year older than him.
Even before he came into contact with Chen Xinlin, he felt that Xu Yiyang was worthy of admiration.
Not to mention anything else, just telling his entrepreneurial story touched me deeply.
This is what outstanding young people should do. To be honest, there are too many people studying in school, but those who can make a lot of money while studying and starting a business are the real talents in my eyes.
Moreover, unlike others, many people felt that it was extremely stupid for Xu Yiyang to start an Internet cafe and divide the share equally among six classmates.
But Han Han felt that this was what a loving, righteous and responsible man should do.
In his heart, there is a pursuit of chivalry, and in his opinion, Xu Yiyang carries the heroic chivalry of the master protagonist in martial arts novels.
If it were him, he would definitely make the same decision as him.
Therefore, since Xu Yiyang frequently appeared on TV, he had been eager to have the opportunity to get to know him. Unexpectedly, some of the people he admired turned out to be his boss!
(End of chapter)