Now, any publishing company across the country hopes to book Han Han's next book.
They tried every means to contact Han Han, expressed their intentions with full sincerity, and then made a generous offer.
But they didn't expect that Han Han's reply to them was that he had signed a six-book contract with Hanhai Culture, and the next five books would all be cooperating with Hanhai Culture.
I heard that Chen Xinlin signed a six-book contract with Han Han in one fell swoop, and other publishing companies collapsed!
Countless colleagues were wailing angrily in their hearts. Didn’t she just take over the book business at the beginning of this year? Moreover, Hanhai Culture’s book business is doing very poorly!
Why did she immediately dig up such a big treasure as Han Han as soon as she took over
Is this woman Sun Wukong? Do you have fiery eyes or something? Why are you so discerning
She just asked her to seize Han Han, a potential stock, and directly spent 300,000 signing bonuses to lock in six of his books in advance...
If Han Han can ensure that this strength continues, these six books will be enough for Hanhai Culture to last for six years!
Chen Xinlin became an envied and hated celebrity in the national book industry overnight.
Even Chen Xinlin's father was overjoyed with her outstanding achievements. He really didn't expect that his eldest daughter was so capable. It took several years for the hotel industry to start, but the book industry only took one. Within two months, there was a big outbreak!
This gave him a new understanding of Chen Xinlin's abilities.
Chen Xinlin herself was extremely excited. She knew very well that her unexpected achievement was almost entirely due to Xu Yiyang.
Without Xu Yiyang's reminder, it would have been impossible for him to think of going to Han Han to make an appointment.
If Xu Yiyang hadn't reminded him, knowing about Han Han, he might have had to wait until someone else got the copyright of "Triple Gate" and made it a hit.
Therefore, she immediately called Xu Yiyang to announce the good news and thank her. Her gratitude to Xu Yiyang could no longer be expressed in words.
Neither Tong Fangquan nor Chen Xinlin expected that the rapid progress of their careers would be due to Xu Yiyang.
In their eyes, Xu Yiyang is simply their lucky star.
After announcing the good news to Xu Yiyang, Chen Xinlin immediately applied to the publishing house for a second printing. She planned to print another 300,000 copies for the second printing! "Triple Door" is on its third day of release.
The booksellers in Yanjing were like waiting for the rain after a long drought, and they were looking forward to the 30,000 books from Hanhai Culture to put out the fire.
As a result, 30,000 copies were not enough to satisfy their appetite.
In one day, 30,000 copies were sold in Yanjing.
Young people in Yanjing even lined up in long queues in front of Wangfujing and Xidan library buildings just to buy a copy of Han Han's "Three Gates".
That night, the total sales of Han Han's "Three Gates" exceeded 230,000 copies. This was only the third day of the new book's launch!
On the fourth day of listing, Chen Xinlin left all the inventory in East China.
She has seen the extreme demand for this book in the market, so there is no need to sell the book to North China or further away.
The remaining tens of thousands of volumes can be digested by the East China region.
As expected, all the last 70,000 copies were sold out on the fourth day.
Now, Han Han has caused a whirlwind among China's young people.
From junior high school to university, most students are very interested in "The Triple Gate".
The printing factory of Hanhai Culture is running like crazy, 24 hours a day.
But production capacity is limited after all.
So Chen Xinlin outsourced part of it to other printers to help with printing.
The books printed by the printing factory, one hundred copies per box, are sent directly to all parts of the country without even going to the warehouse.
Chen Xinlin knew very well that now was the time to compete with piracy.
The first 300,000 copies were sold out in four days for three reasons:
The first reason is that Han Han’s influence is indeed large enough;
The second reason is that the stock supply is indeed unprecedentedly sufficient. From this, it can be seen that Xu Yiyang's suggestion of printing 300,000 copies for the first time is simply too prescient;
The third reason is that piracy has not yet responded.
Now, pirated booksellers all over the country are working hard on typesetting and printing, just to seize the opportunity as soon as possible and push the pirated version of "Triple Gate" into the market.
The profits from pirated books are very high because, first of all, they use very low-quality paper and the cost is extremely low.
Secondly, there is no need to pay any royalties;
Again, you don’t have to pay a penny of corporate tax.
Therefore, for those who make pirated books, when they find a popular book, the process of rushing to print it is no different from fighting a war.
Fortunately, the current typesetting efficiency of pirates is not very high, which gives Chen Xinlin a longer time window.
Han Han did not expect that his book would achieve such amazing success. He called Xu Yiyang several times to thank him, feeling as if he was living in a dream.
But Xu Yiyang kept telling him five words: hold still, don't panic and don't drift.
Because, in Xu Yiyang's view, this is just the beginning for Han Han, and he will become stronger and more successful in the future.
Immediately afterwards, Xu Yiyang gave Han Han and Chen Xinlin a suggestion. It would be best to pursue the victory and organize a nationwide signing event for Han Han.
National autograph sales can further enhance his influence, and at the same time, he can use autograph sales as an attraction to reduce the survival space of piracy.
Users buy pirated books for three reasons: the pictures are cheap, they can’t buy genuine books, and they can’t tell the difference between genuine and pirated books.
If you do offline signings, the latter two groups of people will be attracted.
And if the first group of people likes Han Han more than the price difference between pirated and genuine copies, then they will definitely give up buying pirated copies and wait for Han Han to sign for the genuine edition.
Chen Xinlin was immediately attracted by this proposal.
In fact, major book companies have already started doing nationwide book signings, but Chen Xinlin is new to the book industry and is not very familiar with many of its operating routines.
Han Han himself is also interested. He now remembers a sentence in his mind. What Xu Yiyang said to him is that he must succeed.
Only if you succeed can you effectively counter the doubters and give other students like yourself more courage.
Therefore, he feels that his responsibility is very important.
If nationwide signings can enhance your influence, then you will naturally be willing to participate!
So, everyone hit it off immediately, and Chen Xinlin decided to start preparations immediately.
…
While Chen Xinlin is racing against pirates to deliver more genuine "Triple Gate" books across the country, and preparing for Han Han's nationwide signings, the other three SuperX branches that Lin Tianyi has been following have entered the countdown to opening.
The opening times of the three branches are set at 10 a.m., 12 noon and 2 p.m. on Saturday respectively.
However, Xu Yiyang happened to have a flight at noon, so he couldn't be there.
Three branches were opened, and Li Xuan just contacted two container trucks to transport tens of thousands of SuperX jeans and packaging materials stored in Ningcheng.
And she herself followed the transport truck here, preparing to attend the opening ceremonies of the three branches and then rush back.
After Li Xuan arrived, Xu Yiyang invited her and Lin Tianyi to have a meal together, and then went to three branches to see the decoration effects.
The decoration style of the three newly opened stores is consistent with that of the first store. Because they are made by the same company, there are no problems with the details and they perfectly meet expectations.
Xu Yiyang also decided on future sales strategies with Lin Tianyi. Four stores will be open at the same time, and each store will still be limited to 1,500 items per day.
If the four stores can still sell out every day, then Li Xuan will have to fight for a certain share with the OEM to produce 10,000 pieces a day.
Lin Tianyi's next focus will be on exploring markets in Jiangsu and Zhejiang provinces.
The first batch of cities to be launched are Jinling and Sioux City in Jiangsu Province; Hangcheng and Ningcheng in Zhejiang Province. Among them, two provincial capital cities will directly open two stores.
When the six branches in these four cities are also opened, SuperX's daily output is estimated to reach more than 15,000 a day to be able to meet the needs.
The clothing business relies on sales volume. If ten stores can sell 15,000 pairs of jeans a day, all calculated at a price of 198, the sales volume that day will be three million, and one billion a year;
If the number of stores expands tenfold, sales will reach 10 billion a year.
If the sales volume is 10 billion, net profit will be at least one-tenth of the total after excluding hard costs, team costs and marketing costs.
It is not difficult to see why the founder of ZARA, relying on hundreds of stores around the world, has been at the top of the world's richest list for a long time.
And what are his assets? Sixty to seventy billion US dollars, equivalent to RMB, almost 500 billion RMB.
However, Xu Yiyang also knows very well that the calculation cannot be so idealistic. SuperX has only gained a little fame in Zhonghai. It is still unknown whether it can replicate this influence when going abroad.
Li Xuan and Lin Tianyi were both aware of this problem, so they both suggested to Xu Yiyang that it would be best to find an image spokesperson for SuperX in the near future and then start advertising.
In the future, SuperX cannot rely solely on word-of-mouth communication. It must first gain a certain degree of popularity nationwide or in East China before subsequent expansion can begin.
Therefore, publicity is essential.
As for clothing promotion, the fastest and best solution is to find a reliable and suitable celebrity spokesperson.
Xu Yiyang actually has this idea, but there is a serious problem: once a celebrity endorses it, it must expand the scale and start advertising promotion at the same time, otherwise it will be in vain.
Therefore, this suddenly increased a lot of costs.
At this stage, the endorsement fees of rising stars have exceeded one million, and the endorsement fees of first-line stars are at least several million.
And advertising promotion requires more money. If you want to build a brand nationwide, you must prepare at least tens of millions of advertising fees, otherwise it is simply a fantasy.
However, Xu Yiyang's money is not rich now.
He only has tens of millions of funds in total, and he is still far from being able to build a national brand.
Apart from anything else, we must at least open dozens of stores in the mainland first. Otherwise, once the brand is established, people will have no place to buy clothes, which will be a complete waste of resources.
Therefore, if more funds are prepared, Xu Yiyang becomes more anxious.
(End of chapter)