Early the next morning, Xu Yiyang went to Yingzhou Daily.
In the entire Yingzhou, there has always been only one newspaper, "Yingzhou Daily".
"Yingzhou Daily" is a newspaper directly under the municipal party committee. Although Yingzhou has a population of just over two million, the circulation of this newspaper is not small, with nearly 100,000 copies.
This is mainly due to the municipal party committee’s subsidies, which are shared by each person from the municipal party committee to government agencies in districts, counties, towns and villages;
In addition, enterprises and institutions across the city also order in bulk, and they can basically make one copy per person;
Moreover, this newspaper sells very cheaply, only 50 cents per copy. Not only is it large in quantity but cheap, but it also contains local news and information, so many citizens like to order a copy and read it every day.
Xu Yiyang came to the newspaper office with the intention of placing a recruitment advertisement in tomorrow's Yingzhou Daily.
Didn't Lin Tianyi just open an English speaking training class? He also spent money to place an advertisement on the third page of Yingzhou Daily, hoping to recruit students with great fanfare.
At such a critical time, if he didn't come out to steal her business, he would be sorry for the special care she gave him before.
Xu Yiyang was going to use full suppression this time and aimed at Lin Tianyi.
If she wanted to eat the students she couldn't eat, she would immediately expand the enrollment in a big way and cut off her source of students.
When setting up a training institution, student resources are the foundation of everything.
The boss of every training institution will calculate a student profit and loss point, which is roughly how many students can be recruited to equalize the cost of his training class. In this way, if the number of students exceeds this profit and loss point, he will make money, and if the number of students exceeds this profit and loss point, he will lose money.
The kind of tutoring provided by teachers at home, because there is no direct cost, the profit and loss point of students is one person;
The kind that rents a bungalow in a shantytown to open a small training class is low-cost, and the profit and loss point of the students is only seven or eight;
Xu Yiyang discovered from Lin Tianyi's previous advertisement that the space Lin Tianyi was renting was a second-floor shop in the commercial street.
Even for a second-floor shop, the price must be much higher than that of the Children's Palace, which means that its operating costs will be very high. Taking into account venue fees, decoration, hardware costs, and labor costs, it is estimated that her student profit and loss point must be at least at least More than a hundred people.
If she can't recruit enough students, she probably won't be able to survive for long.
Moreover, the information about the so-called English teacher at Quancheng Key High School mentioned in her advertisement was unclear.
First, it didn’t say who the teacher’s name was, and second, it didn’t say which middle school the teacher taught in, which school she graduated from, or what her academic qualifications were. Therefore, she probably didn’t have a strong appeal. It should be easy to suppress her completely.
…
When Xu Yiyang came to Yingzhou Daily, he mentioned that he was here to advertise, and he was immediately invited into the office of the person in charge. The other person's attitude was extremely good.
Now the advertising department of Yingzhou Daily is scratching its head every day to generate revenue.
Because the amount of bonuses and performance wages paid by the entire newspaper every month basically depends on whether the advertising revenue generated last month was good or bad.
Because of this, they take their advertising business very seriously. They clearly mark the prices of advertising spaces in different sections and sizes, making the prices transparent and fair.
Moreover, he is proactive and has a friendly attitude. He is really the most unassuming government unit that Xu Yiyang has ever seen.
However, the tertiary industry in Yingzhou itself is underdeveloped, so few people spend money on advertising, so most of the time, advertising resources cannot be sold.
As soon as Xu Yiyang came up, he directly inquired about the price of the entire front page.
Front page advertising means that in addition to the title information and date information, all other areas of the entire front page are used for advertising. It can be said to be the most important advertising space in a newspaper.
The reason why Xu Yiyang wanted to buy a front page when he first came up was to push Lin Tianyi's training class to the ground and rub it hard!
The price the other party offered him was: front-page advertisement, Monday to Friday, 6,000 yuan a day; Saturday and Sunday, 8,000 yuan a day.
The front page of a newspaper is very much like a presidential suite in a hotel. The prices are very expensive, but the sales are very poor.
The hotel's presidential suite is vacant all year round, 365 days a year, and sometimes at least 300 days.
But even so, the unit price of presidential suites is still very expensive, and hotels rarely reduce prices.
The same goes for the front page of a newspaper. Not many people buy it, but the price must not be low.
Xu Yiyang didn't think much and asked the other party directly: "If I want tomorrow's front page, is it still too late?"
"It's in time." The other party said with a smile: "We are very efficient. We can usually make it in time before six o'clock in the afternoon."
Xu Yiyang said: "Okay, then I want it."
Afterwards, Xu Yiyang decided on the advertising content and layout with the newspaper staff, and paid the advertising fee of 8,000 yuan in full.
Tomorrow, that is, early Saturday morning, Xu Yiyang's entire front-page advertisement will be published in Yingzhou Daily.
When the time comes, Lin Tianyi will definitely be caught off guard.
After coming out of the newspaper office, Xu Yiyang made an appointment with the owner of the teaching aids to deliver the goods to his door in the afternoon.
Then I went to the furniture store and bought several sets of containers, shelves, and four-seater benches used in public places and bus stations.
Fortunately, these are all in stock. If you pay in the morning, they will be delivered to your door in the afternoon.
After ordering these, Xu Yiyang called Li Nan at the advertising store and asked when the batch of customized stationery would arrive.
Li Nan's answer to him was that the car would arrive at Yingzhou Bus Station at five o'clock in the afternoon, and he would pick up the goods then and deliver them to the Children's Palace.
Xu Yiyang was very satisfied with this efficiency and asked him to order another 3,000 sets of straps and plastic cases for the lecture cards.
After lunch, Xu’s mother heard that the Children’s Palace had to go to the desks and counters in the afternoon, so she followed Xu Yiyang to the Children’s Palace to help.
Xu's mother is currently unemployed at home. She has nothing to do at home since she was in her early forties, and she is a little uncomfortable with it.
Xu Yiyang thought about it, his mother couldn't stay idle at home, and he happened to need help from someone he could trust, so he might as well ask his mother to come to the Children's Palace to help him in the future.
When he told his mother, she naturally agreed happily. She was busy at home, so it would be nice to have something to do.
The mother and son came to the Children's Palace together, and the truck transporting teaching aids also arrived downstairs at the same time.
Brand-new desks and chairs were moved upstairs one after another by workers and arranged neatly. Then they installed the blackboard and podium, and the atmosphere and feeling of the classroom suddenly came out.
Soon, more than ten sets of counters, shelves and benches for rest arrived, and Xu Yiyang asked the workers to place them all into a classroom closest to the stairs.
From now on, this classroom will be used for reception, sales and rest. It can also sell some stationery, snacks and drinks to students, and parents can also rest here.
Xu’s mother immediately said: “From now on, mother will come over every day to help you sell things.”
Xu Yiyang smiled and said: "You don't have to sell things yourself, just recruit two little girls to take care of reception, registration and sales. You can just take care of the process and finance."
Xu's mother said: "My mother doesn't know much about finance, so I'm afraid she won't be able to manage it well."
Xu Yiyang smiled and said: "In a simple and direct business like ours, it is very easy to manage money. Students have registration forms. Whoever signs up and renews will be recorded as charged. It is very simple, and the tuition fee is one hundred yuan." There is no change in money, which is especially convenient for settling accounts.”
"As for the retail business, as long as we set the price and remember how much we put in, how much we put out, and how much we have in stock, we can calculate this information and be able to match each other, and there will be no problem."
Xu's mother thought for a moment and nodded slightly: "It doesn't sound difficult. As long as you are careful, you can do it well. Mom, try your best."
Xu Yiyang smiled and said: "That's great. I can't trust other people to manage money. From now on, I will let my mother be in charge. My son will give you a salary of 10,000 yuan a month."
"Ten thousand?" Xu's mother exclaimed and blurted out: "How can I ask for your salary and pay back 10,000 yuan? Mom can't earn 5,000 yuan even if she works part-time for a year."
Xu Yiyang smiled and said: "Mom, the ten thousand yuan is not for you, it is to subsidize the family. As for the remaining income, I want to save it for myself first, so that I can do something at any time later. Don't be angry."
Xu's mother said hurriedly: "Look at what you said, mom is not angry. Of course you make the decision on the money you earn. If you give it to mom, she won't even know what to do with it."
Xu Yiyang smiled and said, "That's it, let's make it a decision. We'll officially go to work today."
"Okay!" Xu's mother said with a smile: "I will work for my son!"
Xu Yiyang said: "By the way, Mom, look and see if there are any familiar girls around 20 years old who are down-to-earth and hard-working and want to find a job. Let's recruit two of them."
Xu’s mother said, “Okay, I’ll look for someone for you.”
Xu Yiyang asked again: "How much is an appropriate salary for this kind of salary?"
Xu's mother thought for a while and said, "It's easy for young girls to find jobs. You can work as a shopping guide, waiter, etc., and you can earn three to four hundred yuan a month."
Xu Yiyang nodded and said, "Let's do this. We'll give you five hundred a month. We don't ask for anything else. We just want people who are down-to-earth and willing to work."
"Okay." Xu Ma nodded and said with a smile: "Five hundred a month, I'm afraid everyone will rush to get it."
(End of chapter)