Rebirth Of The Entrepreneurship Era

Chapter 65: Have a small activity

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At four o'clock in the morning, a new day of Yingzhou Daily is bundled out of the printing factory and sent to all districts, counties, and towns in the city.

At around five o'clock in the morning, these brand-new newspapers have been delivered to various enterprises, institutions, and newsstands.

Newspaper delivery workers also began to put newly arrived newspapers into newspaper tubes at the doorsteps of households that subscribed to newspapers in the areas they were responsible for.

Lin Tianyi woke up very early. Her brain had been a little too excited since last night and she couldn't sleep well all night.

I’m excited because we had a good start yesterday, and today is the weekend, so the number of people signing up must be at least several times that of yesterday.

In other words, it is possible for me to earn tens of thousands of yuan in tuition fees in one day.

It was just past six-thirty, and Lin Tianyi had already climbed out of bed, yawned and walked out of her room.

My mother, who was busy at the dining table, heard the commotion and turned around and asked: "Tianyi, why did you get up so early today?"

Lin Tianyi stretched and said, "I have to go to the training center early. There must be many parents signing up today."

At this time, Lin Tianyi's father opened the door and walked in, holding the fried dough sticks he had just bought in one hand and a stack of newspapers in the other.

"Girl, wake up." He said with a smile, walked to the dining table, put the fried dough sticks and newspapers on it, and said, "You two eat first, I'll wash my hands."

Lin Tianyi responded and glanced at the newly delivered newspaper unintentionally. Thinking that she still had her own advertisement today, she opened the folded newspaper and prepared to check it.

It doesn't matter if it is spread out. The entire front page of "Yingzhou Daily" is printed with a few lines of eye-catching red letters about the size of an egg. From top to bottom they are:

"Xu Yiyang's English speaking intensive class"

"Start enrollment expansion!"

“Plenty of places!!”

“Register as soon as possible!!!”

"Registration location: Fourth floor of the Municipal Children's Palace."

"Registration starts at 8 a.m. on February 27th."

Seeing Xu Yiyang's enrollment advertisement, Lin Tianyi felt cold for the first time.

She didn't expect that as soon as she opened the stall, Xu Yiyang started to expand its enrollment!

She has done market research for so long, and she is very aware of Xu Yiyang's authority in the eyes of students' parents. Her training class is positioned to eat what Xu Yiyang can't eat, but if Xu Yiyang can eat it, how can she have anything to do with herself

What made her even more depressed was Xu Yiyang's simple and crude propaganda method.

He actually covered the entire front page and advertised in such a large font.

This is simply trying to squeeze yourself to death!

So far, I have invested 30,000 yuan in transfer fees, 20,000 to several thousand yuan in rent, and 20,000 yuan in deposits. I have also ordered tens of thousands of yuan in teaching aids, tables and chairs, and I have spent almost all my cash flow on it.

The reason why she took such a risk was that she wanted to recover hundreds of thousands of tuition fees in the first month.

Once the tuition fee of more than 100,000 yuan is obtained, I will revitalize this business.

However, if your enrollment is greatly affected in the first month, it may directly drag down your cash flow.

Lin Tianyi's father came over at this time and saw Lin Tianyi staring at the newspaper in a daze. He took a look and exclaimed: "That Xu Yiyang is also going to expand enrollment?"

Her mother also looked over hastily and asked nervously: "Tianyi, does this have a big impact on you?"

"It's not clear yet..." Lin Tianyi's voice was already a bit panicked, and she said calmly: "Whether there will be any specific impact will be known by looking at today's registration status."

Then he said, "Mom, I'm going to change clothes."

Her mother quickly asked: "Why are you going?"

"I have to go to the training center!"

Her mother hurriedly woke up Lin Tianjie, who was still sleeping, and urged: "Get up quickly, get dressed, and go to the training center with your sister!"

Lin Tianjie didn't bother to wash up, got up and left home with his sister.

On the way out of the community, Lin Tianyi said nothing and looked very ugly.

Lin Tianjie heard about the newspaper and didn't dare to say anything more, but he was nervous in his heart, wondering if Xu Yiyang would cause trouble for him next.

When the siblings arrived at the training center, there were already seven or eight parents waiting there early.

Lin Tianyi saw her parents waiting at the door, and her nervous mood suddenly relaxed a little.

She said to Lin Tianjie: "It's a good sign that someone came to sign up early in the morning."

Lin Tianjie nodded and agreed repeatedly.

At this time, several waiting parents saw the two of them and hurriedly came over to greet them.

Lin Tianyi realized something was wrong. These parents looked familiar.

Sure enough, as soon as these people opened their mouths, they completely destroyed the last hope in Lin Tianyi's heart.

"Manager Lin, we signed up our children for your English class here yesterday, but after we went back and thought about it, we still want to cancel the class."

Lin Tianyi was desperate in her heart and insisted: "I'm sorry, I already stated our service purpose when signing up. Those who have paid the fee will never lose the class. It is valid for the child to come at any time, but the fee cannot be refunded. "

A parent said: "Manager Lin, we just paid the money, but the class hasn't started yet. You can't refund it even if you say you can't. Is this an overlord clause?"

Lin Tianyi explained patiently: "Everyone, this is not some overlord clause. It is clearly stated in black and white in our registration instructions."

Some parents immediately reprimanded: "I think your registration instructions are overlord clauses!"

"That is, if you say you won't withdraw, you won't withdraw? Then we will go to the Industrial and Commercial Bureau to ask and let the Industrial and Commercial Bureau make an evaluation!"

Lin Tianyi suddenly had a headache. She must not be willing to refund the money. Otherwise, once the refund is started, if everyone else comes to refund, wouldn't it be all over

However, if you insist on not giving a refund, if these parents really sue the Industrial and Commercial Bureau, you will be in some trouble.

At this time, a parent of a student said: "Manager Lin, as parents, it is not easy for us to make some money. We had always said that we would enroll our children in Teacher Xu Yiyang's English class, but Teacher Xu's training class was full. You're here, Teacher Xu's training class has begun to expand enrollment today, and we will definitely give priority to Teacher Xu."

Sure enough, it's because of Xu Yiyang!

Lin Tianyi felt very uncomfortable, but her previous persistence was gone.

She knew that if she didn't find a way out, these parents might really sue the industry and commerce, or they would continue to make trouble with her, and in that case the business would be impossible.

So, she said, "Okay, I'll refund it to you."

In the blink of an eye, eight hundred yuan was withdrawn, which made Lin Tianyi feel very depressed.

However, this is just the beginning.

As soon as these parents left, several more parents came together.

They come to themselves with the purpose of getting a refund.

When Lin Tianyi went out today, she took all the money she collected yesterday with her.

I originally planned to collect more tuition fees today and deposit them in the bank together.

Unexpectedly, before I could cover up the heat, I started pouring out one after another.

Before eight o'clock in the morning, she had already vomited out more than 3,000 yuan of the more than 8,000 yuan she collected yesterday.

Looking at this 400-square-meter venue, Lin Tianyi felt so aggrieved that she wanted to cry.

At the same time, the Children's Palace was full.

There were hundreds of parents who came after hearing the news early in the morning.

These parents have long wanted to enroll their children in Xu Yiyang's training class, but they have not been able to get in because there are no places.

I saw the front-page advertisement in the newspaper in the morning. Many people didn't even bother to eat breakfast, so they came directly to sign up, for fear of missing this opportunity again.

When Xu Yiyang and his mother arrived at the Children's Palace at 7:40, parents waiting to sign up had already lined up from the fourth floor to the lobby on the first floor.

What he didn't expect was that Du Wenjuan and Zhang Ning arrived earlier than him.

Now that everyone was here, Xu Yiyang agreed with the parents waiting to register that registration would officially start at eight o'clock, and then use the remaining twenty minutes to divide the work among everyone.

His arrangement is for four people to cooperate on the assembly line.

Mom is responsible for collecting money and checking banknotes;

I am responsible for the registration of the junior class with the largest number of students, and use my laptop to open an Excel spreadsheet to make registration information;

Du Wenjuan and Zhang Ning did not have computers and did not know how to use them, so they registered by hand.

Du Wenjuan is responsible for the registration of the intermediate class, and Zhang Ning is responsible for the registration of the advanced class.

Each class is based on 160 people. Once a class has 160 people registered, they will automatically be assigned to the next class, thus completing the class assignment.

Since the newly registered classes will not start until next Wednesday, in order to save registration time, Xu Yiyang did not issue lecture cards on the spot. Instead, he would have someone write them by hand after all registrations were completed, and then distribute the lecture cards to students after they started attending class. give them.

In this way, a lot of time can be saved at the registration site. One person collects the money and three people register, so the speed will be much faster.

Just when Xu Yiyang was arranging the registration process and preparing to start registration at eight o'clock, a primary school student who was at the front of the line with his parents pointed at a pencil case with the Jiayang Education logo printed on it in the glass counter and said to his mother: " Mom, I want that pencil case."

The boy's mother asked Xu Yiyang: "Mr. Xu, how much does this pencil case cost?"

Xu Yiyang said apologetically: "Pencil boxes are three yuan, but today's registration may be busy, so I won't sell anything for now. If you want it, please wait until the next time you send your children to class. I'm sorry." "

The parent also expressed understanding and nodded in agreement.

Xu Yiyang suddenly had an idea flash in his mind.

For primary and secondary school students, whether it is food, drink, or things for study, they should have frequent purchasing needs.

However, there are too many stores selling snacks, drinks, and stationery, and children may not buy them here.

So, he sorted out his thoughts and said to the parent: "Hello, we have an event here. If you deposit 100 yuan for your child, you can get a balance of 110 yuan. This time You can buy any product here with one hundred and ten yuan. In the future, you can use the remaining balance to buy snacks and drinks for your children during class, even school bags, pencil cases, ballpoint pens, and exercise books. I wonder if you are interested?"

(End of chapter)