Tian Hongqing: "With the basic popularity, the planning team immediately announced that Miss Li Nianwei will hold a concert, and it will be free, with no ticket fees. What does this mean? This means that everyone who heard Miss Li Nianwei at Ye Laixiang Nightclub will The singer will definitely help her promote it spontaneously. You think, it’s free and the song is good, which is very attractive in itself. Then there is the concert. If no one goes to the concert, it will be boring, right? So at that time, These people in Tuberose are all young men and women, so they will almost certainly spontaneously recruit relatives and friends to come. There were two thousand people in Tuberose at the time, and each of the two thousand people in Tuberose would attract three or four people. Is this not a problem? How many people would that be? ?”
At this point, the host took out a small piece of paper from his pocket: "For this live broadcast, our TV station finally got the phone number of the commander-in-chief of the planning team after many inquiries. So now, let us first talk to this person. Get on the phone with the commander-in-chief and see what they were thinking before they came up with such a great idea.”
Host: "Well, this matter has been spread on the Internet. But Dr. Tian, you said this is superficial. Is there actually any other inside story that the audience friends don't know?"
The female voice replied: "Yes, what can I do?"
Host: "Understood. As long as there are free things given out, there will definitely be no shortage of people to go. So what happens next?"
As he spoke, the host took out a landline phone, pressed the speakerphone button, and then dialed the phone number on the note.
Host: "Can half a million achieve this level of popularity promotion?"
Tian Hongqing: "Yes. Then, the basic popularity has been laid. Don't underestimate this basic popularity. We all know that Miss Li Nianwei's singing level is quite high. If she sings a song in such an occasion, she will immediately become popular among the crowd. A considerable number of fans have gathered. Then, the key point comes, the most critical step in the entire planning."
Tian Hongqing: "How about a god-level planning team? Five hundred thousand, let's lay the foundation of popularity first, and at this time, the curtain has just opened. According to my investigation, when Miss Li Nianwei appeared, There were a lot of luxury cars that day, about forty or so, which were basically the lighting team for the concert. What does having a luxury car mean? It means that it is eye-catching. Normal people can't bear to see a luxury car. You should take a second look, especially if there are forty cars showing up at once."
Host: "That's right, the concert is free. This is a big deal. Most people can't believe it."
Host: "Is there such a thing?"
Host: "Yes, yes, this is absolutely true. Even if I see so many luxury cars, I will definitely be curious about what is going on and go and see the excitement."
Host: "When I heard what you said, I was suddenly enlightened. This is close to 10,000 people!"
Host: "That's it, that's it! Although everyone likes it to be free, but the publicity is far away, and everyone doesn't know Miss Li Nianwei's reputation, so they may not be willing to travel far to listen to it. But the locals are different. They don't charge money anyway, so I definitely have to go.”
Host: "Hello, this is Tianjing Entertainment Channel, and I am the host Wang Yong. Is Mr. Hong here?"
Tian Hongqing: "Yes. This god-level planning team has a very accurate grasp of people. As a result, tens of thousands of people are already ready to come to the concert before it even starts. This scale of concert is so popular. It is inevitable. Moreover, these are not the most magical things about this team. Among them, the most amazing thing about the entire concert was the lights."
Host: "Well, that's it. People in heaven like to watch the excitement, and this planning team has deeply grasped this point."
Tian Hongqing: "First of all, according to the initial rumors, Miss Li Nianwei appeared for the first time in the Tuberose Nightclub on the West Fourth Ring Road in Tianjing City, and sang two songs in total."
Tian Hongqing: "Yes. After my multi-faceted analysis and inquiry, I was deeply shocked by the conclusion I got - the planning team behind Li Nianwei actually started much earlier than Li Nianwei singing at Tuberose. .”
The host, Wada Hongqing, waited with bated breath for the answer.
A rather impatient voice came from the other side of the phone: "Don't make trouble, I'm teasing the dog." Then the phone clicked and hung up!
Tian Hongqing: "So, with these people, there will be no problem. And this planning team has done another great job, that is, all their publicity is concentrated within the West Fourth Ring Road in Tianjing City. Li Nianwei The stadium where Miss holds her concert is on the West 4th Ring Road, and the promotion scope is also on the West 4th Ring Road. Tickets are not charged, and with guaranteed popularity, the result is obvious."
Tian Hongqing: "Enemies! Think about it, this is the popularity of the team with at least 10,000 viewers. It has always been said that three people become tigers, one by one, and these 10,000 people go out to promote, plus this planning team publishes flyers, the popularity Then you don’t have to worry. Another advantage of doing this is that it can ensure the authenticity of this concert. Without them, who would dare to believe that the concert would be free?"
The female voice said: "Oh, okay, please wait a moment." Then the host's phone rang and the female voice asked for instructions: "Young master, it's someone from the TV station, asking you about the concert lighting."
Host: "That's right. We would like to interview Mr. Hong. How did he come up with the idea of using the lights of such a luxurious fleet to light Miss Li Nianwei's concert?"
Tian Hongqing: "Yes, you think, with so many luxury cars at the door and free entrance to the nightclub, any normal person would want to go in and see what's going on, right? Even if you can't go in because there were too many people at that time - at least you can You’ll go and find out, right?”
The person who answered the phone was a soft female voice: "Hello, may I ask who you are..."
Moderator: "Well, I would like Dr. Tian to analyze it in detail."
Host: "Yes, yes, the creativity of the lighting is simply amazing! Super sports cars costing more than 30 million yuan, using the lights of these cars to illuminate the stage, this creativity is probably unprecedented and will never be seen again." "
Tian Hongqing: "As for the planning of this concert, I have inquired and collected information from many parties, and finally got the following useful information. Dear viewers, please don't worry, let me explain it bit by bit. "
Tian Hongqing: "After two days of free carnival, everyone can imagine that this nightclub is extremely popular. It can almost be said that it is difficult to find a place to stand in the entire nightclub. What does this mean? This shows that the popularity has accumulated in the beginning. , has been completed. And after the analysis, I came to the conclusion that such free popularity promotion actually costs about half a million."
Host: "Well, I believe the audience will be very interested."
Tian Hongqing: "Yes. At first, this god-level planning team held a week-long free carnival in Tuberose. Everything was free, and the whole venue was free. This attracted the curiosity of countless people. As we all know, people There is often a strong curiosity about free things, which is caused by the psychology of taking advantage. And this god-level planning team has captured this psychology of people from the beginning. I believe you, the host, must be aware of this. Got it."