"Then I'll tell you the truth. I hope you don't mind."
Lorraine paused and said seriously: "Your Kyoto people belong to the category of online shopping malls, similar to Taobao, but they are aimed at high-end consumers. Therefore, you first have a lot of customers, targeting high-end consumers. As for the online shopping mall you have launched, you are currently the first one in Beijing. This idea is indeed great, but it lacks some new ideas. Although the Internet has gradually replaced many things, consumers sometimes also want to shop in person. Going shopping, the fun of shopping, can also be regarded as a kind of leisure... Of course, if you continue to operate like this, the income will definitely become higher and higher, but, in my opinion, you can do better. - If you open up If you buy something more novel or business, you can replace the leisure time of shopping.”
Shen Zheyu thought about it carefully and replied: "What you are saying is that many people buy goods, but they are actually enjoying the fun of shopping. Although online shopping can attract some customers, it will lose some customers. . Therefore, if there are more novel things, it will attract more people. I do not deny this. However, here is my opinion, but there is no good implementation plan. Consumer psychology is the most difficult to predict. ."
"Let me ask you a question. First of all, your Kyoto people are targeting the upper-class consumer groups in the entire capital, right?"
Shen Zheyu nodded: "Yes."
"So what kind of psychology do these people have? ... I am not referring to the psychology of consumption alone, but the general psychology, no matter what time it is."
Shen Zheyu frowned slightly. He didn't know what Lorraine wanted to express. He thought about it seriously and then replied: "It should... be a comparison?"
"That's right." Lorraine smiled, "The more distinguished a person is, the more he cares about his status. The mentality of comparison definitely exists. However, this is only the second step."
"How to say?"
"What are they comparing to?"
“…taste, identity and…consumption concepts?”
"Yes! It's the concept of consumption!" Lorraine snapped her fingers, "They are not short of money or all kinds of luxury brands. When they shop online, what they buy is not goods, but taste and status. As long as we catch their mentality , there are many ways to follow.”
Kang Shaojie thought about it carefully on the side, but he really couldn't figure out what Lorraine wanted to say, so he simply interrupted the conversation between the two and said, "I mean Lorraine, bro, can we stop being so pretentious?"
Lorraine shrugged and smiled: "I just want you to follow my original thinking and bring it into my understanding and thoughts little by little, so that you can better understand the importance of this consumption concept."
"I'll continue." After a pause, Lorraine changed his mind and said, "Let's use an analogy, it's easier to understand. If I were asked to manage this Kyoto person, I would run it like this - I won't let it just be An online shopping mall is so simple, but it needs to be opened up into an integrated leisure service industry chain. First of all, in the initial service items, it includes a series of services such as brand fashion, luxury watches, jewelry, luxury cars, etc., delivered to your door , does not charge intermediary fees, but allows customers to enjoy God-like attentive service. You do not need to use your hands or feet. You can discover a brand new BMW x series in the shortest possible time with just a click on the Internet. The latest car shows up downstairs at your house. That sort of thing.”
Hearing Lorraine's words, the two smiled. This is correct. This is a consumption concept. Facing an online mall with attentive service, consumers are more willing to pay for it. Everyone likes the feeling of being taken care of.
There are also many children from wealthy families who are homeboys and homegirls, please don’t doubt it.
Even if you don't stay at home, you are very busy sometimes and don't have time to walk around. Usually, you will ask your housekeeper or personal assistant to buy some of your favorite products for you. After purchasing them, the person involved will feel , not very satisfied. Therefore, if there can be such a considerate merchant who plays a series of roles as a seller, purchaser, and delivery provider at the same time, it can indeed save consumers a lot of time and energy. "
"I have considered this. To be honest, I am preparing to implement this business expansion in the next step. Although it requires a new round of investment and the establishment of a new special department, in the long run, it will be able to attract more consumers. The invisible growth of the customer base cannot be ignored." Shen Zheyu smiled when he heard that Lorraine and himself wanted to go together.
He only came up with this idea in the past two days, and he hasn't had time to formulate the plan yet.
Unexpectedly, Lorraine had such foresight, and as an outsider, he could analyze it so thoroughly. As a businessman, no matter how wealthy and prestigious a large group of companies is, what they want to earn is always consumers' money. It is understandable that they must understand the consumption concepts of the consumer groups they target.
When Lorraine heard Shen Zheyu say that he had thought of this plan, he smiled and suddenly asked: "So... what next?"
"Then?" Shen Zheyu was stunned for a moment, then smiled awkwardly, "I just thought of this for the time being, and then there is nothing good to expand the business."
Kang Shaojie interjected again at this time: "Lorlin, what you are saying to Zhe Yu now, is it related to your idea?"
Shen Zheyu was struck by Kang Shaojie's words, realized the problem, and looked at Lorraine.
Lorraine took a sip of coffee, smiled, and nodded: "Yes. It's very close to my plan. - If you are willing to cooperate with me, I will tell you all about my plan. Seriously , whether it is Zheyu's high-end consumer online mall, or Shaojie's chain of leisure entertainment or catering venues, they are just developing in a rigid manner. I always believe that a newly emerging industry must first of all have It has its own industrial chain. Once the industrial chain is opened up, then this is the existence of a world with its own rules. If any link in the industrial chain is taken out, it will not be able to continue to operate.
"Over time, consumers will become quite dependent on this industrial chain. - It's like a domino. If any link is missing, the whole situation will stop functioning. If my plan can If it is successfully implemented, then the real challenge we will face is not the exclusion and invasion of our peers, but..."
At this point, Lorraine put down the coffee cup in her hand firmly, with a confident and serious smile on her face, and said with vigor: "But, all the unknowns in a new industry!"
For some reason, Kang Shaojie and Shen Zheyu's hearts trembled slightly when they heard Lorraine's words. Although they still didn't know why Lorraine had such high self-confidence, the state of Lorraine's words and the ambition in her words made the two of them, who are also practical young people, feel ashamed. But he didn't feel that Lorraine was arrogant yet, and he was waiting for Lorraine to express his thoughts quickly.
"Don't rush me to tell you. Tell me first, are you willing to cooperate with me?" Lorraine smiled.
Shen Zheyu and Kang Shaojie know deeply how important a very good feasible idea is in the business world. In fact, there are many profitable idea companies in various countries. These people are specialized in making suggestions and ideas. Some people have good ideas and can sell them for millions.
This is not alarmist. There is a kind of investment called venture capital.
Some good feasible ideas, in the hands of powerful businessmen, will become a weapon for making money.
Therefore, the reason why Lorraine is reluctant to express his idea now is because... once he expresses it, the idea may not be his own.
Both of them understood Lorraine's thoughts and didn't say anything, but they were a little helpless. Kang Shaojie had a close relationship with Lorraine, so he spoke first: "Lorraine, it's not that we don't agree to you, it's just... we still don't agree to it now. Not entirely sure if your idea is feasible."
Lorraine shrugged: "Haha, what do you have to be afraid of? I won't let you sign a contract. There is no risk. I just wait until I establish a company in this emerging industry and invite you to become my partner. In fact, Yes, this idea of mine does not require any investment at all. To be precise, it will not invest any substantial money, just some simple funds."
"Only simple funds are needed?" Kang Shaojie and Shen Zheyu were stunned. "In other words, it can achieve results without substantial investment?"
Lorraine smiled: "To correct it, it is not to achieve results, but to obtain huge benefits."
"Hiss..."
Kang Shaojie and Shen Zheyu took a breath together, what an arrogant tone!
Can you get huge profits without substantial investment? ! What idea is so powerful? ! Lorraine must be talking nonsense now, right
At this time, Lorraine didn't want to sell it any more. Although he couldn't tell the whole story about his idea, he could still point out some of their ideas.
"Let's put it this way, my idea can perfectly integrate the catering, hotel, leisure and other entertainment industries under your hands, Shaojie, with the Kyoto Online Mall under Zheyu's hands, forming a stable industrial chain. ."
"..." They both frowned.
At present, the things managed by Kang Shaojie and Shen Zheyu are basically incomparable. How can they be perfectly integrated? Not to mention forming a solid industrial chain! ... But, if, as Lorraine said, according to his idea, if these two aspects can be connected together, then what kind of benefits will come! The potential would be huge!
"How's it going? Is it tempting enough?" Lorraine looked at the two people's obviously excited expressions and smiled, "You don't need to invest, you just become my partner. First of all, I must declare that I am not doing evil things, and I will not offend anyone. Legal, I can guarantee that if you cooperate with me, you will achieve great benefits. I do what I say!”
Kang Shaojie stared at Lorraine quietly. There was no flaw in his eyes. It seemed... he was serious!
"Okay, I promise to cooperate with you!"
"I promise you too." Shen Zheyu pondered for a long time and said, "So, do we need to sign a contract?"
"No need." Lorraine heard the two promised and said with a smile, "You just need to keep the phone on 24 hours a day, and I will give you a satisfactory answer within three days!"