After separating from Shen Zheyu and Kang Shaojie, Lorraine returned to the company.
After saying hello to his parents, he left Kaiyuan District, then withdrew three thousand yuan in cash from his private bank account, and then went to act on his "appalling" plan.
On the other hand, Shen Zheyu and Kang Shaojie returned to Kang Shaojie's company together.
"Shaojie, do you think Lorraine's plan to open up a new business field is reliable?"
Kang Shaojie smiled bitterly: "If you ask me, I don't know. He is so mysterious now. Since he said he will give us a reply within three days, then just wait. As he said, wait for him to call us at any time. Telephone."
Shen Zheyu sat aside, lit a cigarette, and then lit one for Kang Shaojie.
While puffing away the mist, the two of them squinted their eyes and were silent and thoughtful. They were trying to recall the thoughts captured in his eyes when they talked to Lorraine before, as well as the secret behind Lorraine's words.
But no matter how they thought, they had no idea what Lorraine meant by that idea.
The only thing that is basically certain is that Lorraine wants to create a new industrial chain and can perfectly integrate Kang Shaojie's industry with Shen Zheyu's industry. In other words, it is still the leisure and entertainment industry. This makes them even more confused. Since it is the leisure and entertainment industry, how can it be said to be a brand new field
China is rich in talents, especially Yanjing City. Over the past few decades, countless business talents, wizards and even ghosts have been produced. But no one dares to say that we will create a new industrial chain based on the leisure and entertainment industry.
"This boy Lorraine... his tone is really unusual..." After thinking about it, the smile on Kang Shaojie's face became more playful, "I hope he won't disappoint us. I am full of expectations for him."
"Haha, right." Shen Zheyu said slightly absentmindedly.
The eldest young master of the Shen family and the eldest son of the Kang family were actually attracted by a young upstart from outside like Lorraine. In a way, he had already taken the first step. You know, not anyone can win the trust of either of them, but Lorraine hooked these two young men on his "thief ship".
… …
"Brother, the leisure and entertainment market in Kaiyuan District is almost saturated. I have been thinking hard and using a series of methods, but I still haven't been able to invade there." Ma Chaoxian called Ma Lei at his home. Mobile phone, "Look... Do you want to give me some more power?... So that I can acquire or merge some industries in Kaiyuan District or Jialing District? In this case, I can also occupy a stronghold to compete with the Rock Group." Luoshui International Chess Game.”
"Trash." Ma Lei on the other side of the phone didn't know what he was busy with. Apart from his slightly impatient voice, some slight gasps could also be heard, "You still want power? - You can show off even a mere Lowe Group. No, are you a loser? During this period, I have given you a lot of say in the three leisure and entertainment venues near Kaiyuan District, letting you be the acting manager, but what are the results you have achieved?... Do you know , now that the New Year is approaching, all colleagues are brewing a wave of tricks. If you can't make any progress, then I will withdraw your endorsement right immediately! It's a waste of time."
Being reprimanded mercilessly by Ma Lei, Ma Chaoxian felt very angry, but he had no choice but to dare to go against Ma Lei. What's more, Ma Lei is not wrong. It has been so long, but Ma Chaoxian has not achieved any results at all. On the contrary, the three leisure and entertainment venues he currently operates for Ma Lei have not achieved the same turnover in recent days. Too stable. New Year's Day is approaching, and the Spring Festival will soon come. Everyone in the industry is doing tricks, but Ma Chaoxian is the only one who wants to do some unexpected tricks, but it backfires and delays the main business.
He couldn't hold it any longer, so he had to make the call to Mare.
He knew that Marley didn't care about the three entertainment venues, so he reprimanded and gave advice.
Ma Chaoxian was waiting for Ma Lei to give him some guidance. Despite the fact that Marley is a playboy and doesn't seem to be doing his job properly on the surface, in fact he has a very good business vision and skills. In the Majia leisure and entertainment industry, there are many successful classic cases, created by Ma Lei. He indeed has enough pride.
"Useless guy, how come you are such a loser in our Ma family?" Ma Lei snorted coldly and then said, "Okay, I will give you one last pointer. Don't give me such boring phone calls again in the future. !—The three leisure and entertainment venues you now own are located near Kaiyuan District, right? In other words, Kaiyuan District will occasionally have many customers who will come back to visit. In a certain aspect, what you are facing now The consumer groups have some intersection with Naluoshui International. If there is intersection, there will be an entry point. The most powerful publicity strategy is not to rely solely on advertising and media promotion, but word of mouth among consumers."
"During this period, Luoshui International will definitely prepare many tricks to welcome the golden period of New Year's Day and Spring Festival. You don't have to do anything during this period, just keep an eye on their movements."
Although Ma Chaoxian is not as smart as Ma Lei, he is not a fool. To a certain extent, he is quite smart. Hearing this, he suddenly realized: "Brother... you mean, whatever tricks they do, we will do it." What kind of trick? Oh, I mean, to come up with a better stunt than them?"
"Yeah. As long as it's a little bit higher than their strategy, it's enough. Because the consumer groups you face overlap, and once competition occurs, it will cause a certain degree of damage to their business. Impact! Because with competition, there will be a consumer choice effect. If you win over some customers, they will lose some customers. That's it."
"But... what kind of marketing strategy can I think of to be better than them?" Although Ma Chaoxian hated Lorraine, he did not dare to despise him. Lorraine's sharp-tongued and fearless look that night made him Understand, Lorraine is not a good person, but a hard nut to crack!
"Why are you so stupid? I've already said this, and you still don't understand?" Ma Lei scolded, "To put it simply, I just want you to plagiarize! Plagiarism, do you understand? ... You can do whatever they do, but it's better than them. It's like they give a 30% discount, and you get a 40% discount. They give you a gift package of 1,000 yuan, and you give me a gift package of 2,000 yuan. That's it. Simple!"
"Oh! I understand, I understand!" Ma Chaoxian said hurriedly.
"In this way, they are the ones who use their brains, but you are the one who enjoys the benefits. Why not? - Remember, malicious business competition is also competition. As long as you can become the final winner, that is your achievement. Consumption People don’t care about which hotel opened first, they only care about which hotel is the most famous, do you understand?”
"However, if we compete like this, we are likely to lose money..."
"Loss money? Then pay it!... You always have to figure out what your advantage is. You have the support of Ma Group behind you, what do they have? This Luoshui International is their only bargaining chip in the last battle, even if it is a loss, You can afford it, but can they?"
"Yes, yes! Brother, I understand if you wake up the dreamer!"
"Idiot, you're wasting my brain cells." Mare cursed again and hung up the phone.
In Marley's view, such a small role as Lorraine is not qualified for him to take it seriously. Therefore, in his eyes, Ma Chaoxian, who couldn't handle even a small role like Lorraine, was undoubtedly a big loser.
After hanging up the phone from Ma Lei, Ma Chaoxian couldn't calm down for a long time.
He felt very angry at Mare's scolding and scolding, but he did not dare to be serious with Mare, so he put all his resentment on Lorraine.
He calmed down and thought about it carefully. Ma Lei was right. If he wanted to eat Luoshui International to death, he had to keep an eye on their movements. Whatever tricks they do, they do themselves, as long as they are slightly better than others. Just like when you go shopping for clothes, the same piece of clothing, the same texture, the same manufacturer, the same brand, but different prices, which one would you choose? - Even the children of rich families are no exception. They are rich, but they are not the wronged people. No one is willing to pay even one more penny of the wronged money.
Luoshui International is currently the only industry of the Rock Group in Yanjing. If Luoshui International collapses, the Rock Group will collapse and will go home.
Ma Chaoxian has a distinguished background and has plenty of time and money to waste, but the Rock Group cannot!
"Hmm, Lorraine, Rock Group, hurry up and use your brains! I want to see what marketing strategies you can come up with. When the time comes, I will squeeze you to death! You will be out of breath! !" Ma Chaoxian clarified his thoughts and was filled with arrogant confidence!
the next day.
Lorraine put aside what she was doing for the time being and finally dialed Kang Shaojie's phone number.
"Hey, Mr. Luo, have you finally answered?" Kang Shaojie said with a smile, his words full of expectation.
Lorraine smiled: "I want to ask you, how many customers are there in all the leisure and entertainment venues you operate?"
"Uh... this is too difficult to count."
"The customer sources I'm talking about refer to those relatively fixed customers, or in other words, your members from all aspects of the leisure and entertainment industry."
"Oh, you said membership."
“Don’t tell me you didn’t adopt membership.”
"Haha, of course not. This data is still available, but I want my assistant to sort it out and get back to you later."
"Yeah, okay." After saying that, he hung up the phone.
Then, Lorraine dialed Shen Zheyu's phone number.
"Zheyu, how many registered users do you have in Kyoto?" Lorraine got straight to the point.
Shen Zheyu thought for a while and said neatly, "About two thousand people."
"Well, okay, I'll get back to you later." Lorraine smiled and hung up.
At this time, Kang Shaojie called: "Lorraine, the statistics are clear, there are 5,326 members in total."
"Well..." Lorraine pondered for a moment, looked at the box of nearly ten thousand glittering high-quality cards that he had just ordered, squinted his eyes and smiled, "These are enough."