"Enough? What is enough?" Kang Shaojie was confused by Lorraine's words.
"Haha, come to me and I'll tell you."
"Okay! Where are you?" Kang Shaojie was excited when he heard this and said excitedly.
"apartment."
"Uh, is it the apartment next to your school?"
"Yes."
"...Is Mengmeng here?"
"Haha, don't worry, she and Han Xuan went shopping, I'm the only one in the apartment."
"Oh!" Kang Shaojie breathed a sigh of relief, "I'll be there in half an hour! See you soon!"
"Crack."
After hanging up the phone, Lorraine could imagine Kang Shaojie quickly putting on his coat and rushing over.
Two days were a hard time for Kang Shaojie to wait. In a way, Shen Zheyu really knew Lorraine through his own line. If Lorraine didn't reply for a long time, it would be embarrassing for Lorraine alone, and he, Young Master Kang, would also be embarrassed. .
"Hello, Zheyu." After hanging up Kang Shaojie's call, Lorraine called Shen Zheyu again, "Are you free now?"
"Yes." Although Shen Zheyu's voice was not as excited as Kang Shaojie's, there was still a hint of expectation, "Do you want to come out to meet me?"
"Yes, aren't you also a student of Jinghua University? Do you know the garden in front of the house next to it?"
"of course I know."
"I'm in Apartment No. 103, Area F. Shaojie will be here soon. When will you come?"
"An hour at the latest." Shen Zheyu paused, "You kid, aren't you just going to meet me? It's so mysterious. How can it be different?"
"Haha, I think so too." Lorraine smiled helplessly and looked at the box of nearly ten thousand golden and high-quality cards. "It's just that the props are inconvenient to carry, so I'll bother you to come in person."
Shen Zheyu thought about it seriously and suddenly smiled: "So... you have already told us your idea?"
"certainly."
"Okay! I'll leave now, that's it!"
"Crack."
The phone hangs up.
Lorraine put down the phone, lit a cigarette in a leisurely manner, turned on the stereo, played an elegant and soothing light jazz song, squinted her eyes, looked out the window, and waited quietly.
About forty minutes later, two figures appeared in Lorraine's bedroom.
It was Kang Shaojie and Shen Zheyu.
Coincidentally, the two people happened to walk together on the way here, so they visited together.
"The idea you are talking about...is this pile of gold cards?" Kang Shaojie looked at the box of cards that Lorraine moved in front of the two of them, and couldn't help but roll his eyes, "Why do I feel that this was wholesaled from the flea market? "
"No, but the price is very cheap. The cost of each card is two and a half cents. There are a total of 10,000 gold cards here, which should be 2,500 yuan, because I ordered them all at once. It's quite a lot, so the boss gave me a 10% discount." To be honest, in the eyes of the impatient Kang Shaojie, Lorraine's smile was a bit unbeatable.
Shen Zheyu did not speak, but squinted his eyes, looked at the pile of cards, and then looked at Lorraine's confident smile, thoughtfully.
"Here." Lorraine did not continue talking to Kang Shaojie on this topic. Instead, she smiled sarcastically, picked up a pack of Chinese cigarettes from the bedside table, and handed them to the two of them respectively.
Lit, puffed, smoky.
"You don't have to guess, these cards are part of my idea." Lorraine was serious and not making a joke.
"I... Mr. Luo, I don't want to play like this! I have been waiting for two full days!" Kang Shaojie was speechless for a while and said a little discouraged.
"Don't worry, I will tell you all my ideas now." Lorraine smiled and pointed at the cards, "And these cards are what I prepared for you. I will finish speaking later. Do you think I have this plan?" If it works, just take it away.”
The two of them were silent. Seeing that Lorraine didn't seem to be joking at all, they simply sat down and listened carefully to Lorraine's words.
"Do you know why I asked about your inherent consumer groups?" Lorraine suddenly asked.
Shen Zheyu said directly at this time: "Obviously, you are matching your cards."
"That's it. So, the cards in this box now are not just cheap products worth two and a half cents, but the membership-level inherent customers of your industry."
"Oh?" Kang Shaojie and Shen Zheyu's eyes lit up when they heard this, as if they suddenly heard some mystery, "How do you say it?"
"In other words, with the existence of these cards, the inherent customers of your two industries can become common customers. ... Can you understand what I say?" Lorraine asked.
The two of them were silent, both thinking. Of course they could understand what Lorraine said. -Yes, why didn't they think of it before? In fact, they have been able to cooperate a long time ago. They don't need to think about the complexity, and they don't need to worry about the limitations of cross-industry. It's just a simple membership system that can tie them together!
What a simple truth!
It's a pity that they haven't jumped out of that limited habitual thinking!
However, Lorraine thought of it easily.
Lorraine saw the expressions of understanding on the two people's faces and said with a smile: "It seems you understand. Yes, my card is actually equivalent to a pass. All VIPs who hold this pass can While enjoying the services of Kyoto people, you can also enjoy preferential treatment and VIP-level treatment from a series of industry chains including hotels, restaurants, leisure and entertainment venues under Shaojie."
The expressions of both of them changed.
Lorraine pulled out a card from the box, and on it were two big characters in Chinese calligraphy style - "Chinese"!
"I call it the Chinese Card." Lorraine still smiled and said confidently, "Any VIP who holds the Chinese Card can enjoy any restaurant, hotel, club, leisure and entertainment venue, etc. that cooperates under his name. VIP-level treatment for a series of industrial chain service industries.”
"Shaojie, what benefits do your members enjoy?" Lorraine suddenly asked.
Kang Shaojie paused for a moment, then replied: "In terms of hotels, the Supreme Gold Card is a 20% discount on room openings, and has the right to preemptively order high-end suites such as the presidential suite. In terms of catering, it is basically 30% to 85% off. Discounts. Other leisure and entertainment venues are basically like this."
"Zheyu, what about you?"
"If you have 1,000 points, you can enjoy a 9.10% discount on online shopping. For every 1,000 points, you can enjoy an additional 0.1% discount, and so on, the lowest is 7.5% off."
"Then..." Lorraine raised the corner of his mouth, "Once you hold this Chinese card in the future, you can enjoy these benefits."
“…”
After listening to Lorraine's story, Song Shaojie and Shen Zheyu groaned in unison.
This method is very good! It can connect two basically unrelated consumption fields into one, and what is used here is the consumption concept of consumers! Just imagine, if a person has a Supreme Gold Card of a hotel, and one day goes to another area where there are no chain locations of this hotel, then his Supreme Gold Card will be ineffective. But what if... a person has a gold card that can be used for shopping, hotels, restaurants, leisure and entertainment venues, then what will happen? !
This card is not only a membership gold card, but also a status symbol!
Imagine again, if a girl is faced with a difficult choice between two outstanding men, if one of the boys has this gold card that can cover all fields, will he be more attractive than the other man? Attractive? Although this is almost a joke, it cannot be ignored.
If, with this card, you have privileged rights such as priority restaurant reservations, priority selection of hotel suites, and priority purchase of tickets to entertainment venues, what will happen? On the contrary, if you date a boy who does not have a gold card, you may encounter embarrassing situations where the restaurant cannot be booked, the hotel is full, and the entertainment venue tickets will be sold out.
After thinking about these details in detail, Shen Zheyu and Kang Shaojie became more and more frightened - this Luo Lin actually thought about it so deeply. It was obvious that he could be so confident because he had already considered the effects and consumption of this series. We conducted a series of targeted speculations and measurements on consumers’ consumption concepts!
Kang Shaojie took a deep breath and looked at each other with Shen Zheyu. There was a hint of excitement and admiration in their eyes.
"Lorraine, your idea is really great! And it is extremely feasible! If we can succeed in the first step, then there will be many advantages for other peers. First of all It's the span of the customer base, and the advanced consumption concept! Who can refuse such an attractive membership system?" Kang Shaojie kept shaking his head in conclusion.
Shen Zheyu nodded in agreement: "I told you, it makes me want to hold a Chinese Gold Card now!"
Seeing the reactions of the two people, Lorraine was very satisfied. When he first thought of this idea, he was also very excited, much more excited than them. But... this is just the tip of the iceberg of his plan. There are still many ideas that he has not revealed. It's not that he doesn't say it, but that the time has not yet matured. As long as the first step can be successful and the market is opened, then... Lorraine is confident that a new industry field will be developed in a short period of time!
"Lorraine, I have a question." Suddenly, Shen Zheyu snapped his fingers, "How should we distribute this Chinese gold card? I mean, how should it be handed over to consumers? Should we continue the membership system and Points system route?”
"No, definitely not." Lorraine denied firmly.
"How to launch it?"
"Purchase." Lorraine narrowed his eyes, "Spending money to buy a gold card, oh, I should say, spending money to buy an identity and a consumption concept."
"Purchase??" The two people's eyes lit up at the same time. The gold card of the membership system needs to be purchased directly with money, rather than the consumption points system, which is new!
"So, how much is the price of a Chinese Gold Card?"
"Two hundred thousand yuan." Lorraine said shockingly!
"What!?! Two hundred thousand yuan!?!" Kang Shaojie and Shen Zheyu finally lost their composure and both exclaimed in shock.
"Yes." As he said that, Lorraine shook the card in his hand and smiled playfully, "This is the starting value that can be created by two and a half cents. Two hundred thousand dollars to buy an identity, is Isn’t it a good deal?”