The advertising supervisor was right.
Two days later, this commercial had already been negotiated with many TV stations and online media companies, and was promoted to prime time.
However, this cost the Lowe's Group a lot of money. The cost of advertising during prime time was much more expensive than at other times. But Lorraine also cares about the money. Since she wants to advertise, she must be the best.
Not only TV media, but also online media, Lorraine also rents many real-life advertising spaces. For example, subway stations, bus stops, movie theaters... and a series of public places, so that Chinese Supreme can be popularized to the greatest extent.
During this time, the topic of Chinese supremacy was being discussed all over the streets.
"Hey, do you know this Chinese Supreme?"
"Of course I know. Two hundred thousand dollars is enough to buy a 'Chinese' identity, right?"
"It's not just 200,000 yuan... I heard that their Chinese Supreme has launched a Chinese membership card, which only costs 10,000 yuan to apply for."
"Ten thousand yuan, isn't that expensive?! - Then do you know where to go to apply for it?"
"I know, every region has this Chinese Supreme service station, but... I heard that this Chinese membership card is sold in limited quantities, only 7,000 per month, only in the first week, and only 1,000 per day. Each service station can only sell a limited number of 100 pieces per day. I heard from my brother that in order to apply for this Chinese membership card, he got up early in the morning and queued at the door of the service station. The official sale started at eight o'clock. They were sold out in minutes! My brother was lucky and got the last one, so he almost waited in vain. That’s all, it’s better to go there and queue up early at six in the morning!”
"Oh my God... Is this Chinese Supreme really so popular? Ten thousand yuan... can buy a 'Chinese' identity. Whether it's Supreme or a member, at least we all have this name!"
In addition to the discussion about Chinese Supreme itself, a new wave of heated discussions arose after the commercial aired for a period of time.
As for this hot discussion, Lorraine had expected it, but it was never as accurate as he expected.
"Wow, the male protagonist of this commercial is so handsome!!" A certain nymphomaniac pointed at the billboard at the subway station and said.
"That woman is so beautiful... Oh my god, you can actually wear a cheongsam with this look. It's so tempting, so perfect..." a certain man said.
So, the couple turned around, looked at each other, and then started bickering...
For a time, the phrase "Be Chinese, be a Chinese woman" became a familiar advertising slogan, almost as popular as "Good teeth, good appetite". But the only difference is that the former is more classy, tasteful and tasteful than the latter...
The design of this advertising slogan is also profound.
Being Chinese, being a Chinese woman, seems to be telling women, look, if you are looking for a man, it is best to find one with a Chinese identity card. For men, a sense of comparison quietly arises in their hearts, as if they are no longer "Chinese" if they don't apply for a Chinese Supreme or Chinese membership card.
Chinese people have a strong national complex, and this "Chinese" is also a good gimmick.
The combination of this series of factors creates a trend where Chinese supreme will become popular...
Although the sale of Chinese membership cards has been stopped in the next three weeks of this month, it stands to reason that there will be nothing left. But... some economists who are good at analysis have ignored the product "Chinese Supreme Gold Card" that Chinese Supreme is really promoting.
Yes, Chinese membership cards are no longer for sale.
Those whose families were relatively wealthy and could afford two hundred thousand, but who were a little hesitant, no longer hesitated. Maybe because of the relationship with the mistress, maybe because of the relationship with the girlfriend, or maybe because I wanted to be proud and high-profile in my circle of friends, I gritted my teeth and spent 200,000 to apply for the Chinese Supreme Gold Card.
At the beginning, many people in the Lowe's Group were opposed to the limited sale of Chinese membership cards, saying that if only 7,000 were sold every month, they would only earn 70 million. According to estimates of the potential consumer groups of Chinese membership cards, it should be able to generate more than 100 million in revenue a month.
But Lorraine knew that even if it reached 100 million in the first month, it would definitely drop in the second month, and it would become even more sluggish in the future. That way, it won't last. Only 7,000 copies are sold every month, which is able to create the highest value while further hyping the concept of Chinese supremacy.
Because... Lorraine knew that this would bring a second spring to the sales of Chinese Supreme Gold Cards.
Detailed statistics will be available over the next three weeks.
In the first week, a total of 328 Chinese Supreme Gold Cards were sold, and each service station sold an average of 33 cards per week. Looking at this data, it seems that it is quite small... but when it is linked to the value of the Chinese Supreme Gold Card, it is incredible! ! —In the first week, the total income was 65.6 million yuan.
In the second week, the Chinese Supreme Gold Card broke the sales record for the month, reaching 430 copies! ! On average, each service station sells forty-three tickets per week! On average, about six are sold every day! —The second week, the total income was 86 million yuan!
In the last and third week of the month, as Lorraine expected, sales dropped significantly. But even so, a full 190 copies were still sold! On average, each service station sells two to three tickets per day. —In the third week, the total income was 38 million!
Recall that those self-righteous "talents" in the company who opposed Lorraine's implementation of limited issuance and sales of membership cards, how much profit did Chinese Supreme expect to make in a month? Oh... It's a profit of 100 million.
At the beginning, these people also put forward a series of dialectics, trying to make Lorraine understand how Chinese membership cards could earn 100 million in revenue if they were sold in unlimited quantities.
At that time, Lorraine laughed it off and didn't pay much attention to it. For this reason, there are still many arrogant people with left-leaning opinions in the company. They secretly ridicule Lorraine as a mediocre decision-maker. So what if he is creative? I don't know how to use marketing strategies at all.
But now, Lorraine's achievements have made all those people shut up their bad mouths!
One hundred million? It’s considered “hairy”!
In the first week of September, 7,000 Chinese membership cards earned 70 million yuan in revenue!
In the second week, the Chinese Supreme Gold Card made an income of 65 million!
In the third week, 86 million yuan!
In the fourth week, 38 million yuan!
Taken together, this month, with the operation of Lorraine's perfect marketing strategy, he earned... a huge fortune of 259 million yuan! ! ! !
Compared with that bullshit 100 million marketing strategy, it generated an extra 159 million in huge profits!
Another very important point is that the marketing strategy planned by those guys who claim to be financial talents did not take into account the sustainable development of Chinese Supreme. It is almost a one-shot deal. After the money grab is over, they will face Chinese Supreme again. An embarrassing scene that reduces visibility and buzz.
Lorraine's plan is completely different. After the fourth week of sales, there will be a new month of sales, and the first week will be the limited sale of Chinese membership cards. —Look, after this stimulation, the new month’s income will definitely create a lot of value, although it will be somewhat lower than the first month. But this method can last at least half a year!
And in the next six months, it is still very possible to earn nearly one billion in revenue!
No interruption, perfect connection.
This is the real core meaning of Lorraine's somewhat cyclical and stimulating sales method!
This time... Lorraine has undoubtedly become the center of attention again.
A month ago, Lorraine had just cooled down from people's heated discussions, and now, he has become a highly public figure again helplessly!
Business newspapers, magazines, and weekly magazines once again carried out various reports on Lorraine, the eldest son of the Lowe Group and the young CEO behind Chinese Supreme.
"New miracle, one month, 250 million!"
"The creator of the legend, the young challenger!"
"Lorraine: I'm not a genius, I'm just trying to surpass myself."
Of course, the gossip news from Gossip Weekly is also indispensable, but this time it is even more exciting...
For example, this: "Shocking! - Business wizard or business genius? What the young masters of the Luo family and the young masters of the Kang family have to say."
But this gossip weekly is risky enough. In short, the day after he published this gossip news, Kang Shaojie angrily found a lawyer to sue the newspaper, and will spend a month in the future to sue this gossip weekly for bankruptcy. .
In any case, the Chinese Supreme is really red this time.
Coupled with the promotion of the commercial, the name "Lorraine" is known to almost everyone who pays attention to the news. Everyone knows that this is a very inspirational genius and a very handsome and elegant man.
When they found out that the male protagonist in the commercial was actually Lorraine himself, most young women almost went crazy... young, super handsome, super rich! ! This is simply the Prince Charming that most women long for day and night in their dreams!
What's even more funny is that as the commercial aired, Lorraine's slicked-back hair has become a look that many young white-collar men and even young gold-collar workers are trying to imitate. It's a pity... almost no one can have half of Lorraine's charm.
Amid the busyness and heated discussions, Lorraine spent September non-stop.
After the National Day on October 1, Lorraine was finally ready to... report to school!
I wonder, how have Xiaochuan and Jiadong been doing during these more than a month