Fan Aisheng smiled awkwardly and put down the dishes. "Actually, if you want to do this, Dapeng will arrange the most appropriate thing, but you can't manage all the company's operations. In this regard, I will prepare a few plans and discuss with the president. a bit."
The discussion is naturally the issue of sales in the integrated online shopping mall on the pedestrian street. Fan Aisheng seems to be very concerned about this matter and will act soon.
The contact between Shen Dapeng and Fan Aisheng has not been three or two days. After long-term contact, this former operations director does have some advantages. In some places, Shen Dapeng has done better than Shen Dapeng.
The ability to promote Fan Aisheng to the position of general manager is worthy of Fan Aisheng's personal ability.
"In fact, there is no need to do online help sales. If you can, find a way to create a pedestrian street feature online. It is best to publicize the so-called century-old shops online. Don't care about the exposure. Prepare the pedestrian street to create content. If you can promote the pedestrian street into a century-old street, or if you come to the deep city, not shopping in the pedestrian street will cause consumers to lose the psychology, then this step of the marketing plan means success." Shen Dapeng thought. One more time, added.
Promotion and fame effect, the created Internet celebrity program is not popular anywhere, and no one even wants to do such a thing.
As the commercial street matures, the promotion cost will gradually decrease, and even many commercial companies only put out a small amount of funds and hang a few weekly magazines on the portal, and they feel that they have done enough to promote.
In fact, successful marketing cases that continue to appear will always occur in places that most people can't see.
Internet celebrity shopping street, in today’s business trend dominated by traditional ideas, many companies have begun to develop this. There are 100 million Internet users in China, and the average daily online time is only half an hour, which will be billions. Tens of billions of information promotion channels are also the primary reason for the smooth listing of search engines.
Fan Aisheng also thought about it. Nowadays, characteristics are being used everywhere. Although it is not so popular yet, no one deliberately sums it up and deliberately uses it for marketing. The feasibility of this method is indeed not small.
In small second-tier and third-tier counties, once a commercial street becomes popular, any mall opened by any other company, no matter whether it spends a lot of money on the marketing team or lowers the price to attract traffic, the final result will not be able to attract customers.
This is a reversal of thinking. Once shoppers get used to a certain way of shopping, they also feel that the consumption environment in some places is good, and it is even more difficult to let them spend in another place.
Speaking of success, only after the start of the Internet era will this situation be truly changed, the traditional industry will be subverted, and a new type of business system will be created.
"It seems that some concepts just exist in the concept. It's no wonder that online sales are gradually beginning to rise, and there are still a large number of people who don't find online shopping to be convenient for life." Fan Aisheng laughed at himself and touched the critical point of industry development.
In the area of Wanhai Plaza and pedestrian street sales, they have a far beyond ordinary vision for the marketing models of all walks of life. They can fit the characteristics of the times, accumulate and summarize the incredible experience of others, so as to achieve what others can't do. thing.
Although Shen Dapeng didn't give too much explanation, he actually pointed out certain points.
Based on the current social environment, only by doing what should be done will it be possible to complete a career as a matter of course.
It’s not a good thing to have a forward thinking, but it can’t be said that there is no advantage. You can measure the weight and find a suitable opportunity to break out the law of leverage and make success in the eyes of others a matter of course, or it’s a good luck. It is a problem that managers should be good at discovering.
"The general development route is planned before proceeding. It is best to formulate a plan for the first few steps. The first step is to what extent the pedestrian street should be achieved and what influence will be achieved. Then, we will submit later and find a way to complete the formulated summary plan. , Your workload can also be distributed to the people below. You can also save more time to examine the overall situation and constantly change and mobilize strategies to achieve your goals. This is beneficial to everyone." Shen Dapeng took a deep breath and felt that Fan Aisheng still did not expect to have an idea. .
If Fan Aisheng is only in charge of one operation department, then this person is definitely a good soldier. However, Fan Aisheng is already the general manager of the pedestrian street, and he is in charge of many people. He can't handle everything personally.
Marketing pays attention to strategy, but management lies in the ability to find talents. When Fan Aisheng mentioned business, he just wanted to jump in alone. This approach is not good.
As a company executive, you always have to give others some room for development, including growth time. If you don't pay attention to this, when Fan Aisheng really needs to hire people, he will turn around and find that there is no talent around him.
Therefore, what Shen Dapeng recommends to Fan Aisheng is only a little management experience, and he is also sharing management experience with Fan Aisheng. If Shen Dapeng cannot discover his own shortcomings and continue to absorb accumulated experience, now he will still only talk about it, which will affect the development of the company. That would be a bad thing.
"The few people under your care are not too relieved..." Fan Aisheng whispered, agreeing with Shen Dapeng's point of view.
Within the company, he and Zhu Yuanfeng are also competing in various aspects, including internal personnel. There are various competitions. It is difficult for him to trust certain people, and he is semi-skeptical about his own plans.
It can't be said that Fan Aisheng is small and can't hold too many things, but he got up step by step and saw too many incidents of stabbing a knife behind his back, so he was extra cautious.
It's just that when Fan Aisheng himself said this, his eyes on Shen Dapeng suddenly changed, with a little admiration and appreciation, and even all kinds of complicated emotions.
"Dapeng, why don't you eat anymore? The food is cold." At this moment, Mrs. Fan opened the door and entered the house with Du Tingting and some bulging shopping bags. "I'll go to warm up again and see you two big men. , Just eat such a little food, and say that you are not afraid of others' jokes."
"Du Tingting, do you want to eat more? I can't hold food in my stomach. If I don't eat it, I won't be able to walk. Du Tingting won't bother Sister Fan if I don't eat it." Shen Dapeng and Yan Yuese said, every time I come to Fan Aisheng's house, this The enthusiasm of the sister-in-law will not decrease.
Once Shen Dapeng came to have a meal. He drank soup before the meal, had soup during the meal, and drank soup after the meal. He drank three nourishing soups for a meal. This southerner is hospitable and hospitable. Even Shen Dapeng only drank half a small bowl of each kind of soup. , After adding three bowls of food in a row, it took a long time to relax on the sofa before disappearing the swelling.