Shen Dapeng paused when he said that, and his expression became obvious and solemn.
"But what?" Fan Aisheng was taken aback, leaning forward, staring at Shen Dapeng's face.
Shen Dapeng didn't speak for a while, stood up with a thoughtful look, turned and looked out the window.
Not far from the window is the commercial street. At this time in the morning, the wide streets are crowded with people, which looks very lively. Many shops are crowded with people at the door, and they look like they are thriving and busy.
Fan Aisheng knew that Shen Dapeng was thinking, so he didn't bother for a while, quietly looking at Shen Dapeng's back.
The office seemed very quiet for a while.
After a while, Shen Dapeng slowly turned around, sat down again, took a sip of tea from the teacup on the coffee table, and cast his eyes on Fan Aisheng's face.
"President Fan, the overall idea of this promotion is good. As long as you buy something, you can give it away. To the consumers' psychology, it is like taking advantage. They are definitely willing to pay for it. However, in some specific details, we It has to be refined and refined."
"More detailed?" Fan Aisheng was a little dazed, "how to refine?"
Shen Dapeng smiled slightly, "For example, as you said just now, as long as you consume, you can send things. The more you consume, the more things you send, but to what extent the things you send are more valuable. Is there a limit? Right? For example, spending one hundred yuan, giving a small gift of a few yuan, spending two hundred yuan, giving a gift of more than ten yuan, etc. All these need to be refined."
Fan Aisheng nodded, "I didn't expect this. It seems that you are careful, and I will think about it when I look back."
"Yes, we must set aside a range. Since consumers come to consume, we must make the consumption clear, or else nothing will happen."
Shen Dapeng’s worries are not superfluous, and it cannot be ruled out that some more genuine consumers are holding on to some tails, and finally making it difficult to end.
"In addition, your promotion method is feasible, but in my opinion, this method can be changed a little bit." Shen Dapeng continued to think.
Fan Aisheng's eyes lit up, "Do you have any better suggestions?"
"Send something to a certain amount of consumption, although it has won a certain popularity and promoted consumption, but this is not a long-term solution, it is equivalent to a one-off sale, isn't it?"
Shen Dapeng's words caused Fan Aisheng to be taken aback. He blinked and was a little unclear. So, "Sale with a hammer?"
Shen Dapeng nodded, "Send some gifts after shopping and it's done. Obviously, it can't promote the second consumption of consumers. It's not certain whether customers will come next time."
"did you mean?"
Fan Aisheng has never heard of the concept of secondary consumption, but he is really interested in Shen Dapeng's formulation.
In Fan Aisheng's impression, although Shen Dapeng is young, he is very smart and has his own unique opinions from time to time. Even Fan Aisheng is sometimes ashamed.
"My suggestion is to spend a certain amount of money to give gifts. This activity can be limited to our own items. For the store side, one more item is to give away shopping vouchers for all purchases in all stores!"
Shopping voucher? Fan Aisheng's eyes lit up.
"For example, if you spend one hundred yuan in a certain store, you will receive a twenty yuan shopping coupon, if you spend two hundred yuan, you will receive a fifty yuan shopping coupon, and if you spend five hundred yuan, you will receive a one hundred yuan shopping coupon. From the consumer's point of view, it seems that they have made some money, but the money is not real money. The gift coupons can only be offset when the store is shopping again, which means that the purchasing power can be exerted. "
Shen Dapeng spoke carefully, took a sip of the tea in front of him, and looked at Fan Aisheng, "Can you understand what I said?"
Fan Aisheng suddenly realized that, he couldn't help but patted his hands lightly, stared at Shen Dapeng appreciatively, and nodded lightly.
"I understand that the concept of secondary consumption turned out to be like this, that is, to promote consumers to make a second or even third purchase. From the consumer's point of view, it seems to have taken a lot of money. In fact, The store is the biggest profit, right?"
Shen Dapeng nodded with satisfaction, "Yes, this kind of promotional behavior is actually to seize the consumer's psychology of taking advantage to promote sales. In addition, we might as well communicate with the merchants and let them take advantage of the promotion period. You can apply for membership and form a membership system. Any consumer who becomes a member of the store can get discounts based on the usual price. If discounts are not possible, the points system can also be implemented. If the number of points is sufficient, they can be exchanged for gifts. In this case, doesn't it just bind the consumer and the store invisibly together?"
"Consumers want to buy similar products in the future, showing the psychology of discounts or points. Wouldn't they still go to this store?"
Fan Aisheng had just understood the secondary consumption, and Shen Dapeng had thrown out the membership system and points system from Shen Dapeng's mouth, which made Fan Aisheng a little difficult to digest for a while, and his eyes became surprised again.
He had to admire that although Shen Dapeng seldom speaks, this young man is indeed smart enough and his ideas are more unique than ordinary people. If Shen Dapeng is allowed to do business, he is definitely a business genius.
As everyone knows, Shen Dapeng is actually a business man, a genius in the cake business!
He wants to make this cake bigger and bigger, to the whole country and even the whole world. It’s just that Shen Dapeng has been hiding behind the scenes and carefully planning. Even a shrewd person like Fan Aisheng does not know Shen Dapeng’s true identity. I thought he was really just an intern!
"I will adopt all of your suggestions!" Fan Aisheng looked excited, "Dapeng, to be honest, these words of yours have given me the enlightenment. I think there are too many things I need to learn and I need to improve. There are many more. In the position of Director of Operations, I really feel wronged."
Shen Dapeng hurriedly waved his hand, "Mr. Fan, please don't say that. I'm not as good as you said. As a fresh graduate, it's not bad to be in this position."
"Dapeng, there are really not many young men who can be so humble like you."
Fan Aisheng sighed, and got up after drinking the last sip of tea in the teacup, "I should go now, your thoughts are very good, I have to go back and think about it, let those few planning plans."
Saying goodbye to Fan Aisheng, and looking at Fan Aisheng's departure, Shen Dapeng's mouth flickered with a smile.
Fan Aisheng is a talented person. If he is honed over time, his business management philosophy is definitely stronger than himself, and he will be used in more places in the future.