And this gift voucher can not only be consumed again in the shop where you are shopping, but also in any shop in Wanhai Plaza. Similarly, the diversified interactive center on the second floor and the cinema and catering center on the third floor are the same. Recognition of such vouchers can be used as a consumption offset.
However, this is only the unified promotion plan for Wanhai Plaza’s external publicity. After studying, Zhu Yuanfeng and Fan Aisheng decided to give the merchants on the first floor more space for promotion and comply with the unified promotion plan of Wanhai Plaza At the same time, each shop can make its own decisions and add some of its own characteristics on this basis.
For example, use discounted promotion methods, or take advantage of this promotion to increase membership card activities. Anyone who handles membership cards during the event will have greater benefits, such as recharge one hundred and get fifty or recharge one thousand to send electrical appliances. Or something else, all of these are fine.
In this way, various merchants have been given more room for development. Fan Aisheng and Zhu Yuanfeng surveyed and asked some merchants for their opinions, and they were also very interested.
It hasn’t been long since Wanhai Plaza opened. Many famous brands have settled in the square. If you want to manage it well and increase sales, you have to try your best to attract popularity and stabilize a large number of regular customers.
By vigorously promoting and applying for membership cards, it happens to attract a large number of regular customers. How can these merchants miss such a good opportunity
"This is a good method. There are discounts for membership cards, which can attract a large number of stable customers. As for the size of the discount, it is best not to participate in the square. Let these merchants discuss the specific promotion plans of their respective stores."
After reading the promotion plan in his hand, Shen Dapeng nodded in satisfaction, then raised his head and asked: "Ten days of promotion can definitely stimulate a wave of consumption. My suggestion is that this promotion can be not only in the form of posters, but also in newspapers. In the large-length report, by the way, I mentioned the general situation of Wanhai Square, which played a role of propaganda. In addition, it can also be promoted on the local TV station. In this way, although the cost of advertising costs will increase a lot, it is compared with ten. The huge profits brought by the day promotion are quite worthwhile."
After Shen Dapeng’s words fell, Fan Aisheng nodded in agreement, “Yes, for the ten-day sales promotion period, at least enough publicity work should be done in the early stage to let more people know that, not counting posters and newspaper advertisements. It is placed in the prime time of the TV station's commercials. It is conservatively estimated that it will cost hundreds of thousands or even hundreds of thousands."
"But if the preliminary work is in place, the profits brought by the huge consumption will be amazing. Take a step back and think about it. Even if the profits are not very good at that time, it doesn’t matter. This advertising fee will not be wasted. At least everyone knows that Wanhai Plaza is not? The service is improved, and the future sales will naturally follow."
Although Zhu Yuanfeng is still struggling with Fan Aisheng, he did not say anything at this time in the face of major events concerning his own interests, and agreed with Fan Aisheng's words.
"Mr Fan is right, not only because of this promotion, we want to improve the service level, and at the same time give customers a more comfortable experience. At any time, as long as the Wanhai Plaza opens, we must uphold the concept of service first. Everything is for consumers. Only when consumers are satisfied can our square survive and grow. Therefore, I also think that taking advantage of this time to do a good job in publicity, this money is worth the money!"
Shen Dapeng could hear that, although Zhu Yuanfeng usually speaks and does things smoothly, and on the surface has never sinned, but what he said just now is what he said in his heart. It can be seen that he is very concerned about this promotion.
It’s no wonder that if this promotion is successful and brings considerable profits to the square, Zhu Yuanfeng, as the general manager of Wanhai Plaza, will look better, and it will be counted as one of his credits. The credit is of course to be grasped.
"The two bosses agreed, I have nothing more to say, just do it like this."
In any case, it is to make the name of Wanhai Square. This kind of promotion is definitely going to be done, and it will be done from time to time in the future.
"That's OK, what else does President Fan need to add?" Seeing that Shen Dapeng had no opinion, Zhu Yuanfeng turned his attention to Fan Aisheng and raised the draft of the promotion plan in Yang's hand.
"No, we must work hard to make this promotion well and make achievements for things that are beneficial to the development of the square!"
Fan Aisheng doesn't have any bad intentions towards others. If others treat him well, he will treat others better, and if others treat him badly, he will not personally make stumbling and insult others.
At work, he is also a very down-to-earth person, who treats work conscientiously and meticulously.
Therefore, from the bottom of my heart, Fan Aisheng is very looking forward to this promotion.
"In that case, since there is no opinion, I will ask people in the publicity department to contact newspapers and TV stations to discuss specific publicity matters. After half a month, the promotion will be officially launched."
After a few people discussed and settled, Zhu Yuanfeng and Fan Aisheng left Shen Dapeng's office, while Shen Dapeng took a long sigh and sat back on the chair behind his desk.
The game company’s server has finally gotten some eyebrows. If nothing else, you can sign a formal agreement in a few days. At that time, your company in the deep city, such as the direct store of Xiaoyu Technology Life Museum, logistics company and game company. If you have any problems on the Internet, you can contact Weihua Company.
The logistics company’s business is pretty good now. It has successively established branch offices in several districts, and the logistics park in Futian District is very large. Many freight companies have moved in. The daily management fee plus the commission fee for each order, the business is also good. .
All of these require computer control operations. Once there is a problem with the network, Weihua can rush to and deal with it as soon as possible, eliminating unnecessary troubles and improving work efficiency.
Shen Dapeng kept thinking about it, Wanhai Square is not small in scale, and if the conditions are met, more squares will be opened.
He remembered that in his previous life, Wang's square model was very profitable. In just a dozen years, he has occupied all cities across the country and his business is very hot. The monthly net income is calculated in 100 million. .
Therefore, I am testing this model in advance. If the operation of this company in Shenzhen City is still relatively smooth, then it can be piloted in other cities across the country, and finally reach the potential of starting a prairie fire.
And for such a large square, all aspects also need network support, but I am currently the operation director of the square in name. To achieve cooperation with Weihua Company, it may not be appropriate. I can only wait until my identity is revealed. .