On the first day of January, the Chinese clothing store in Chayuan Xiajie officially opened.
Mei Zhonghua bought a set of firecrackers and lit it at 8:18 in the morning.
Li Mingyun smiled and said that he was a remnant of feudal thoughts, but Mei Zhonghua didn't care about it. He was going to "fafafa". This time is a good time. It is both the Gregorian New Year and the free time when people have just had breakfast.
The crackling fire drew everyone over.
"Welcome to everyone."
Mei Zhonghua puts all his experience in the business field to use. From his experience, it means that you have to be kind to doing business and laugh three-pointedly when you see people talking. It doesn't matter if you don't buy things, you may be rewarded if you just look at it.
"Ah, it turns out that this shop is buying clothes and shoes. It just so happens that the Chinese New Year is coming soon. Let's go in and have a look."
With this mentality, most people stepped into Chinese clothing stores.
State-owned stores all use vermilion wood counters with bright glass inlaid on them, but Mei Zhonghua uses light yellow log glass counters. He originally wanted to learn from a state-owned store and make a counter of that kind, but there was no time to do it, and there was a delay in painting and painting. He listened to the girl's words and simply used the new glass from the old counter that he had received... old The counters don’t need to be painted anymore. They are polished with sandpaper, which is simple and labor-saving, and can also brighten the shop.
There are still several light bulbs hanging in the shop to make the shop brighter and more attractive in bad weather!
This wave of operations has greatly satisfied customers, but state-owned stores do not have such services.
Look at the clothes and socks in the store. The styles and prices are almost the same as those in state-owned stores, but there are more colors.
If you are buying clothes in a state-owned store, don’t even think about picking the color. You have to buy what color the salesperson gives you. It doesn’t matter whether you like it or not
But this is a private store, so you can buy clothes of any color you want, and you have the final say.
What's even more exciting is that everyone who enters the store, regardless of gender, will get different discounts.
As a result, the Zhonghua Store opened its doors and customers were in constant flow, and the two large facade rooms were crowded with people.
Mei Xiaoran’s strategy is that if it’s just a customer who just comes to watch, it’s to receive two fruit candies. If you encounter a customer who doesn’t want fruit candies, you will give a discount ticket to the store.
. A ticket is worth two cents. Anything you buy in the store, no matter how big or small it is, will be two cents cheaper.
When the customer came over, Mei Xiaoran handed over the pre-stamped small ticket, "Our store opened a bargain. Any customer who enters the store today can get a discount of two cents as long as they buy something in the store!"
This discount is not small. A pair of gloves for the same 30 cents can be bought at the state-run store for 30 cents, but at the Zhonghua store, it only costs a dime. The gloves are sold at a loss... But for the common people , The two cents saved is almost enough to buy a pound of noodles.
Of course, if you buy clothes and shoes, a discount of only two cents is certainly not too much, but for ordinary people, it is a good thing as long as they can save money.
As a result, the business of Zhonghua Store was unprecedentedly hot, and it can be said that it was a hit in Kangping County.
Even the landlord Ji Ji can not help but ask for a discount ticket to buy a pair of gloves.
At noon, the four members of Mei's family were so busy that they had no time to eat. Grandma Li gave them meals.
In the evening, I sold a hundred pairs of gloves, more than 30 pairs of shoes, more than 20 pieces of clothes... and the odds and ends were sold for a thousand yuan. Calculating the cost, labor insurance gloves will definitely lose money, but clothes, pants, shoes and the like will definitely make money. Although the gloves lost more than a dozen yuan, the clothes also earned more than 60 yuan, as well as shoes, pants, and scarves. I calculated that I earned 137 yuan and six cents on this day, although the profit was less than 100%. It’s fifteen, but it’s not far off.
Of course, this is far from the clothing profit of later generations, but now is the beginning of the transition from a planned economy to a market economy. This profit is enough to make everyone excited!
Mei Zhonghua was even more happily said, "Today, one day, I am about to earn back half of the year's rent. If this continues, I am confident that I will continue to operate."
Mei Xiaoran reminded him, "Dad, don't get excited for now. Our store is good business, and it will definitely make people jealous. It is estimated that the state-owned stores will be unconvinced. Don't look at everything in peace today, maybe someone will come to find fault tomorrow."
"It's okay, I know how to deal with it!"
Mei Zhonghua was very happy, but in fact today, the things in the store were almost sold out. He has to go to Fuyuan Town to replenish goods quickly.
"Let’s get up early tomorrow, I’ll go get it with you
Goods, also familiar with the way by the way. In case you are too busy to leave, I can also buy goods. "
Li Mingyun is also a hard-working person. The business is so good today, which also gave her confidence.
She didn't believe it anymore, because she and Zhonghua were so diligent and willing to work, life will definitely become more and more prosperous!
From five shifts the next day, Mei Zhonghua and his wife each rode a bicycle and ran to Fuyuan Town to buy the goods. Of course, Li Mingyun’s bicycle was borrowed from Li Mingye.
It was already eight o'clock in the morning when the two men had finished buying the goods and they were too nervous to even open the shop.
The two of them brought the goods back, and before they were neatly placed on the counter, someone came to find the fault. The people from the state-owned stores and the people from the state-owned stores also brought the comrades from the police station.
Those people came in aggressively, saying that Mei Zhonghua was doing a speculative business and demanding that Mei Zhonghua shut down the store.
"What I call speculation, I am responding to the call to go home."
Mei Zhonghua took up the newspaper and showed it to everyone, "This newspaper is clear and allows the country to reform from the inside and open up from the outside. As long as it does not violate the regulations, the country supports the development of the economy by individuals. "
The black and white letters were clearly printed, and the people at the police station had nothing to say.
However, the people at the state-run store were not convinced and pointed out that the things Mei Zhonghua sold were too cheap, which affected the business of the state-run store.
"You comrade, don't tag me as soon as you come. Although I am an individual business, I am also in a healthy competition with your state-owned stores. See for yourself, the prices in my store are the same as those in state-owned stores. , It’s not that the price is cheaper, even if I use the discount, it’s my own pocket to make up for the loss... It’s not that I bid up prices, short-sell, and stock up on a strange house. Tell yourself, I’m doing business at a loss like this. Even if you say it is speculative, it is really unreasonable!"
Mei Zhonghua was very eloquent, and just a few words blocked the mouths of the people in the state-owned stores.
In the end, the police station had no choice but to rule that the operation of the Zhonghua Store complied with the policy, but that he made less profit himself. It was not speculative and therefore could not be convicted.
Mei Zhonghua listened triumphantly, "Comrade police said well, I decided to open a store only after listening to the country's policy. I am not speculating, but responding to the country's call."
(End of this chapter)