Chapter 871 Hunger Marketing (1/3)
This has been busy for nearly two months. In addition to organizing the delivery of medicines to the countryside, Mei Xiaoran also delivered medicines to the Chinese Medicine Hospital. After eating, he paid for the results.
Many of these advertising methods will be bad in later generations, but they were very rare at the time. Mei Xiaoran also used this method by cutting corners. Of course, during this period of time, she was so busy that she couldn't take care of her own clothing store. Fortunately, with Li Hongwei's powerful help, it was equivalent to Li Hongwei's heart for several clothing stores. However, since the clothing store expanded, Mei Xiaoran has adopted the store manager system. He does not need to keep an eye on the store all the time, just let the store manager perform his functions.
In two or three months, the quality has basically been verified.
By the end of the second month, there was still no movement in the market outside. The Chinese medicine produced by Zhongyuan Chinese Medicine Factory seemed to have never appeared on the market before, and it was unknown.
On this return trip, the factory manager opened up the Chinese medicine production line under such great pressure, but half a year has passed since the start of preparations, the western medicine factory is thriving, and the Chinese medicine factory can't even pay the workers' wages to tell the truth. After all, no benefits have been seen for several months, and the workers are so riotous that he can't stand it anymore.
At the beginning, the Chinese medicine production line was built, and the investment in Chinese medicinal materials was not enough. It would cost hundreds of thousands of dollars. In addition to the basic salary of the workers, it can be said that the money given to the pharmaceutical factory was the same. The shaking is over, this is far from enough! Moreover, because of Mei Xiaoran’s proposal to deliver medicines to rural areas and Chinese medicine hospitals for free, it also caused complaints from many employees. They all felt that the authority granted to Mei Xiaoran by Director Cheng was too great, and they took the finished Chinese medicines hard. Doesn’t it mean giving money to others for free
Of course, the most important thing is that only a small amount of basic salary was paid in the two months, and there was no performance at all, and the workers could not bear it.
Factory Manager Cheng is really good to Mei Xiaoran. Under the pressure from the superiors, Secretary Tian and the workers, he still supports Mei Xiaoran as always. In fact, this is no way. After all, the Chinese medicine factory only has this one. The road is gone, that is, the market must be opened!
This morning, when Mei Xiaoran came to work, he brought Ouyang Xun.
Director Cheng saw that Mei Xiaoran still brought her boyfriend to work? It's a bit inappropriate!
Before he could find Mei Xiaoran, they led him
The boyfriend came to his office, "Director Cheng, I want to talk to you about something?"
Director Cheng asked her directly: "Is it about the sale of Chinese medicine?"
"No."
Director Cheng is most interested in this right now. I heard that this is not the case, so I don’t plan to talk to Mei Xiaoran anymore, "It’s not this, why are you looking for me?"
At this time, Ouyang Xun also walked in and greeted him: "Hello, Director Cheng."
Director Cheng glanced at him: "Could you bring Mei Xiaoran here to ask for leave, and plan to go home and get married?"
"Ran Ran and I have no plans to get married in the past two years. We both want to work hard in our careers."
This made Director Cheng very puzzled. Since it was not for marriage, why did he look for him
Ouyang Xun did not hesitate, and said straight to the point: "I am here to solve the wage issue of your workers this month."
This time the factory manager fully understood it. This was simply for him to solve his urgent needs. To be honest, he really has nothing to do with the wages of the workers this month. He is crazy!
"I want to evaluate the qualifications of your Chinese medicine factory, and then I will lend you money. Everything is difficult at the beginning, otherwise your pharmaceutical factory will have a hard time in the past six months."
Ouyang Xun's words are open and bright. Director Cheng is looking at him now, how pleasing to his eyes, this is really a good boy, he showed his skills in times of crisis, and he has not been saddened for these two days... But, can you take it? The loan is just to ease the current predicament, but if the performance cannot be achieved, sooner or later, it will be blind!
Mei Xiaoran seemed to see his difficulties, and also told his sales ideas: "Mr. Cheng, we have been distributing free medicines to Chinese medicine hospitals and rural areas for two or three months, and the feedback is not bad. I plan to find a provincial TV station to make an advertisement and officially sell it after a week after the advertisement is launched."
"Why wait a week?"
"This is called hunger marketing. Putting advertisements on it first creates a sensational effect. When everyone wants this medicine, they can't buy it. But if it is put on the market, it will be sold out... This is a marketing strategy. "
Director Cheng has little knowledge about sales, but hunger marketing sounds like he is very hungry. He has been worried about these things for the past two days and can’t eat. Now, listening to Mei Xiaoran’s words, he suddenly felt I can eat two bowls of noodles now!
"Just do what you said? I'm hungry. I was at the door at noon.
In the small restaurant, let's have some beer and talk about the details. "
In the past few months, not only Mr. Cheng has lost weight, but Mei Xiaoran has also lost weight. She had already weighed over a hundred, but now she has fallen to 96 kilograms, which can be said to be the lightest weight since she was 18 Hou. Of course, Ouyang Xun was very distressed when she saw it, but Mei Xiaoran was very happy. She always wanted to lose weight. At this moment, she can lose meat without dieting. She is still enjoying it!
Hearing what Director Cheng said, Ouyang Xun agreed without saying a word. Does this have to be agreed? No matter how big things are, can they be bigger than meals
At noon, the manager of Cheng Cheng brought Cheng Mang over to invite Mei Xiaoran and Ouyang Xun to eat in the small restaurant at the door. They simply had a few drinks and food, four bowls of noodles, and they didn’t look like they were talking about cooperation. . But everyone doesn't mind. There has been no sales in the factory for a few months. Last month, Director Cheng took out the savings at home to advance the wages of the workers. Others didn't know about this, but Mei Xiaoran knew, so she was determined to mess with Factory Manager Cheng and wanted to set up a Chinese medicine factory. After all, now there are not many factory leaders who are dedicated to thinking about the workers.
In this way, a few people settled on the loan and advertising sales!
Ouyang Xun also moved very fast here. After getting the loan qualification from the pharmaceutical factory, he ran to the head office a few times and personally urged the loan to be settled, which lasted only a week.
And during this time, the advertisement designed by Mei Xiaoran was broadcast on the TV station. The broadcast time of the advertisement was just before the TV series started at 7:40. Usually the TV series started at this time, and almost every household would stay in front of the TV. , Waiting eagerly for the start, then this advertisement has become a must-see content, and you have to read it if you don’t want to see it.
The effect of the TV commercial was amazing. When the employees who worked in the Chinese medicine factory the next day, they heard the neighbors from the neighborhood talking there: "Didn’t your Chinese medicine factory just start to build the factory? You are willing to spend such a large sum of money." It’s advertised on the TV station? How about the Chinese medicine you produce?"
"You are all watching TV. Since our pharmaceutical factory dares to advertise, it shows that we have this ability. If the medicine is not good, our factory will not dare to put such a large-scale advertisement on the TV station. You can rest assured to buy it!"
As an employee of a Chinese medicine factory, don't you have to seize the opportunity to publicize it to everyone, and I hope everyone will support the development of their pharmaceutical factory!
(End of this chapter)