Reborn Aristocrat: Return of the Vicious Heiress

Chapter 1714: TK Group is making a comeback

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After Wen Haowen completely calmed down, the turmoil in the Wen family also subsided. However, the Wen family suffered a series of heavy blows. Although the foundation was not damaged, the vitality was seriously injured. From now on, they will have to enter a long period of recuperation.

The silent smoke of war in the shopping mall will not stop here.

After being dormant for several months, the TK Group has once again made a comeback after a long period of recuperation, revealing its sharp and terrifying claws and its determination to win the health care brand market of Country Z.

He dealt a fatal blow to Lanxin Company.

TK Group has launched its own traditional Chinese medicine health brand in the health brand market of Country Z.

At lightning speed, it entered the health care brand market of Country Z and began to sell Chinese medicine health care products in major shopping malls, Nanshan, XX, Meishan and other specialty stores across the country.

This move by TK Group shocked almost everyone.

The momentum of TK Group is inevitable, and the health care brand industry association headed by Wen Xinya continues to put pressure on TK Group. Distributors and partners are caught in the middle, and the health care brand market in Country Z is completely in chaos.

Qiao Si sat in the conference room with a smug look on his face: "Xia, you are indeed very smart. TK Group's launch of a traditional Chinese medicine health care brand has brought a huge impact on the health care brand market in Country Z. TK Group has re-established a strong influence in the health care brand market in Country Z."

He looked sincerely at Xia Ruya who was sitting next to him. It was this magical woman from Country Z who appeared when TK Group was defeated and almost unable to recover. She proposed a plan to research a traditional Chinese medicine health care brand, which allowed the Country Z branch of TK Group to rebuild its confidence at the Country M headquarters, gain full support from the headquarters, and successfully developed new products for the TK Group.

In his heart, he was very grateful to her.

Xia Ruya smiled modestly and said, "It is because of your wise decision, Mr. Qiao Si, that TK Group can successfully counterattack the health care brand market in Country Z."

From an outsider's perspective, Qiao Si was indeed a very successful businessman. The main reason why he was defeated by Lanxin Company was that he was not used to the local environment and did not understand the national conditions of Country Z.

Jos said with some pride: "I guess Lanxin Company is still in a state of shock. They never thought that their traditional Chinese medicine health products, which dominate the market and the health brand market of Country Z, are no longer unique. Our TK Group has developed products that are even better than Lanxin Company's."

Jos has great confidence in the traditional Chinese medicine health products developed by TK Group.

TK Group has the top research team and the most advanced R&D technology. It is a world-renowned company with many years of operation. How can it be compared with Lanxin Company, which was founded only five or six years ago

Lanxin Company can't be better than them.

"As a world-renowned health care brand, TK Group has withstood the test and cannot be defeated by conspiracy or trickery. The TCM health care products launched by TK Group this time also demonstrate the strong strength and heritage of TK Group. I believe that the public has sharp eyes. Even though many consumers in Country Z resist foreign acquisitions, they cannot resist the temptation of good products."

Lanxin Company relied on conspiracy and trickery to win several previous acquisition battles, but it was ultimately a crooked path. If it did not win by real strength, it would not last long.

Jos said excitedly: "Xia, well said, your point of view is very unique."

Her words were exactly what he wanted to express.

Xia Ruya smiled and said, "We have completed the most important step in the brand of traditional Chinese medicine health care. The next step is the crucial decisive battle, so we must not take it lightly."

Lanxin Company has the help of Zhishan Yahui. Wen Xinya is scheming and full of tricks, so people have to be on guard against her.

Joss suppressed his complacency and said, "I have formulated a three-step strategy for the next decisive battle."

Xia Ruya was very interested.

"First, we will increase the promotion of traditional Chinese medicine health products in Country Z and occupy the health brand market in Country Z. The head office in Country M will fully cooperate with all our publicity and promotion plans."

Powerful publicity and promotion also means the awareness of the packaged products, in order to build the market share of the products.

"Second, our advertising team will produce a brand new corporate promotional video based on the national conditions of Country Z, focusing on the TCM health care brand. At the same time, we will repackage the second- and third-tier brands under TK Group that lost out due to product wars, give them a new look, and rebuild consumers' confidence."

The traditional Chinese medicine health products sold by Lanxin Company are deeply rooted in the hearts of the people in Country Z. Now TK Group also makes a traditional Chinese medicine health brand. Based on their acceptance of traditional Chinese medicine health products, consumers will also be very interested in the health products launched by TK Group. With interest, there will be comparison, and with comparison, there will be competition.

When they launched their health care brand, they adopted the tactic of using one's own weapon to attack another's shield.

By leveraging Lanxin Company's operation of traditional Chinese medicine health products, consumers' doubts about TK Group can be dispelled and TK Group's influence in Country Z's health brand market can be established.

Once the traditional Chinese medicine health care brand becomes popular, several second- and third-tier products that previously lost the product war will also come alive and regain the market share of Country Z's health care brands.

"Third, we will fully support Genesis and implement a series of acquisitions and strike strategies against Lanxin, so that Lanxin will be attacked from all sides."

With the financial support from the headquarters in Country M, Genesis Investment Company's acquisition plan of Lanxin Company will proceed smoothly.

Of course, this three-step strategy requires a huge investment, almost placing the entire future of TK Group in the Z country market at risk. At the same time, it also puts the unshakable position of the M country headquarters in the world health care brand competition arena at risk.

Xia Ruya and Chu Jingnan were both surprised at Qiao Si's decisiveness.

Chu Jingnan sat up straight: "As long as there is sufficient financial support, my acquisition plan will have no problem at all."

The acquisition plan of TK Group has been delayed for too long, two years in total. The headquarter has complained about it, but considering that the acquisition plan was blocked and the TK Group's Country Z branch was more responsible, they did not care.

A joyful smile appeared on Qiao Si's face: "This time, we will definitely be able to crush the health care brand market of Country Z and completely defeat Lanxin Company."

Lanxin Company has become Qiao Si's obsession.

The head office of Country M was very dissatisfied with him for not being able to beat a small unlisted company and causing losses to TK Group. The competitors in the company ridiculed him from time to time, making him lose face.

This time, the decisive battle between him and Lanxin Company was more of a personal grudge.

He gambled everything he could.

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