The decisive battle has begun!
TK Group launched a health care brand, targeting Lanxin Company.
Lanxin Company suffered a huge impact as a result.
First of all, TK Group spared no effort to expand publicity and promotion, and even bribed several newspapers and magazines to specialize in reports on TK Group, allowing the public to have a deeper understanding of TK Group’s strength, its position in the world’s health care brand market, and its various brands. A major health care brand with great influence in the world.
TK Group, which had suffered losses from Lanxin's peripheral warfare, also began to know how to use peripheral warfare to package the group's reputation and product image, and the results were remarkable.
In the words of Chu Jingnan, this move is to "treat the other person in his own way."
At the same time, they also use media networks to vigorously promote their R&D team and R&D technology, showing their company's strength and heritage in front of the public one by one.
Lanxin Company has Du Ruo as its trump card and Chinese medicine doctor Xinglin Du Shinan as its escort.
TK Group has more than 70 years of heritage, the world's top R&D team and the most advanced R&D technology.
Which one is higher and which one is lower is not easy to distinguish.
However, TK Group has achieved its goal.
Because, although they have not completely crushed Lanxin Company in this regard, the subconscious mind of the masses has placed TK Group and Lanxin Company in an evenly competitive position.
Next, TK Group can defeat Lanxin Company as long as it shows its strength in the decisive battle.
Yan Shaoqing couldn't help but smile bitterly and said: "TK Group has indeed developed traditional Chinese medicine health products. Seeing how aggressive they are now, they are probably going to fight to the death with Lanxin Company in terms of products and company strength."
In terms of products, TK Group has traditional Chinese medicine health products.
In terms of company strength, TK Group is a world-famous large enterprise.
Lanxin Company's victory in the previous battles did not have any advantage in this decisive battle. In this battle, they lost the opportunity from the beginning.
Zheng Yifan said: "The market survey results sent by the marketing department this morning showed that the sales of Lanxin Company's health care brands have declined. At the same time, the traditional Chinese medicine health care products launched by TK Group are beginning to erode the health care of country Z step by step. Brand Market.”
This result also caused turmoil within Lanxin Company.
Ouyang Fengdao: "Lanxin Company was affected by this, and its stock price fell very seriously."
He then pointed to some stock market data.
The atmosphere in the conference room became more and more solemn.
Wen Xinya sat in the main seat and looked through the information calmly: "In this decisive battle, TK Group has staked more chips than I thought. It seems that they are very confident in this decisive battle."
The information is about TK Group’s launch of traditional Chinese medicine health products.
It seems like an ordinary piece of information, but you can actually see a lot from it.
She is good at analyzing and grasping some unknown things hidden under the surface. This is what Si Yiyan taught her. Si Yiyan relied on her keenness to master step by step the intricate and elusive many details of the HZ International Alliance organization. material.
Zheng Yifan looked a little solemn and said: "The TK Group is coming fiercely, how should we deal with it next?"
The eldest lady had already guessed the TK Group's conspiracy before, so she must have a way to deal with it. Although he had confidence in the eldest lady, he still felt a little unsure.
Wen Xinya raised her eyebrows and asked calmly: "What is the essence of the guerrilla warfare created by the founding leader?"
She did not answer Zheng Yifan's words, but asked a question that seemed irrelevant to the topic of the meeting.
Everyone was stunned for a moment and did not react.
Ouyang Feng said with a smile: "When the enemy is stationed, I harass him; when the enemy is tired, I fight; when the enemy advances, I retreat; when the enemy retreats, I pursue him. But what does this have to do with the TK Group's acquisition war?"
Ouyang Feng is not that nervous. The little girl Wen Xinya has the most clever ideas in the film. TK Group wants to play with her brains. She can play with you and make you dizzy.
Everyone looked at Wen Wenya, a little confused.
Wenxinya continued to ask: "Which of the above combat principles does our current acquisition war with TK Group comply with?"
Her fingers gently clasped the wooden conference table, making a dull sound.
Everyone here knows her habit. Whenever she has the overall situation in mind and is confident, she will make this habitual move.
Li Mengjie said: "The enemy advances and we retreat!"
As soon as she said this, there was an eerie calm in the conference room.
Everyone looked at Wen Xinya with strange eyes. She didn't really want to fight guerrilla warfare with the TK Group!
Wen Xinya said calmly: "Don't look at me in this way. After countless scientific studies, this strategy is suitable for almost any battle, whether it is a war or a shopping mall! And I do plan to use this tactic."
Guerrilla warfare, although informal tactics, is highly fluid, flexible, proactive, offensive and quick-decision-making.
Although it seems like a simple tactic, not everyone can use it reasonably.
What she values is initiative and aggression, as well as quick decision-making.
In this decisive battle, TK Group took the initiative, while Lanxin Company was deeply passive. If they wanted to take the initiative, they could only fight a guerrilla war.
A senior executive frowned slightly and said, "Are we going to be beaten passively from now on?"
It may be that Lanxin Company's previous victory against TK Group made it difficult for everyone to accept the fact that Lanxin Company was deeply passive.
Yan Shaoqing pondered for a moment and said: "The TK Group is currently in the limelight and is unstoppable. We are really not suitable to confront it head-on. The best way is to avoid its edge."
It's just that he has keenly discovered that there must be other plans behind the eldest lady's guerrilla warfare.
Wen Xinya nodded and said: "The first step for TK Group is to re-establish the brand's market influence, and the second step is to re-establish the company's reputation and brand image, so they will spare no effort to promote it, and we don't have to compete with them. , let them go, they will be vigorous and weak, and then they will be exhausted. "
Lanxin Company did not respond to the challenge. They were a one-man show and their momentum would soon run out.
"The third step is to take special precautions against Genesis Investment Company, disintegrate the company, and implement a series of strategies to acquire and attack us. This period will be hard for everyone."
Chu Jingnan will not give up the acquisition of Lanxin Company. This world's top investment team is preparing to penetrate the entire Lanxin Company pervasively while Lanxin Company is suppressed by TK Group. If they seize the opportunity, they will eat their coveted target bit by bit like poisonous snakes.
One sentence has hit the core of all the problems.
Everyone feels a little more at ease. They have survived such a difficult situation and created a big victory. There is no reason to be afraid of TK Group now.