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Lanxin Company's counterattack came quickly and fiercely.
TK Group soon stopped being complacent.
Because, their secret collusion with a few people in Country Z to incite and instigate everyone to attack Country Z Health Brand Guild and Lanxin Company has been exposed.
First of all, those people were not only beaten with bruises all over their bodies, but also had their legs broken. They were thrown into the TK Group. Those people were scoundrels and cried in the lobby of the TK Group, demanding that the TK Group compensate for their medical expenses and mental damages, otherwise they would not leave.
The security guards tried to force them away, but as soon as they got close to them, they started crying and saying that their hands were broken. They were truly shameless.
At this time, reporters also heard the news and surrounded the lobby of TK Group.
The reporter interviewed several citizens of Country Z who were beaten, and found out the truth from their mouths. After digging deeper into their identities, he confirmed that what they said was true.
In order to crack down on Country Z's Health Brand Guild, Lanxin Company and Bella, TK Group used this despicable trick.
During this period, TK Group used publicity and promotion to package the company's reputation and the image of its products to fully display its world-renowned status to everyone, and pushed the company's brand to the most influential brand in Country Z.
Let more people in country Z believe that the influence of this company, this brand, in the world is not comparable to that of Lanxin Company, which was founded only five or six years ago.
However, after this news came out, the company image and brand reputation of TK Group were severely damaged, sales continued to decline, and the public denounced TK Group's inferior means.
In their opinion, how could a world-renowned large company do such a despicable thing
Lanxin Company's move completely tore apart TK Group's self-packaging.
TK Group has suffered a credibility crisis among the public.
At this time, the people who had always been active in resisting acquisitions and protecting national brands finally realized that they had fallen into the trap of TK Group and were being used as guns by TK Group.
What TK Group is doing is nothing more than letting the people of Country Z kill each other so that they can reap the benefits.
Everyone was extremely angry and cursed TK Group for being shameless.
A frenzy of boycotting takeovers was set off. College students organized associations and began to give speeches and distribute leaflets in streets, squares, parks, subways, bus stations and other places where people gathered, in an effort to educate everyone about the impact of foreign investment takeovers on Country Z.
Across the country, investors were mobilized to resist the takeover.
This storm has reached its climax with Wen Xinya's instigation.
"Oh my god, what is going on?"
Jos couldn't understand why things had developed to this point.
"I have explained to the media and everyone that this was just the unauthorized behavior of a few employees of TK Group. They have been fired and publicly apologized to the public. I have given an explanation to the people of Country Z. Why are they still holding on to this matter?"
Jos kept recalling the process of handling this public relations crisis and did not find any loopholes. This was a perfect solution to the public relations crisis.
But why, it did not achieve the expected effect
Chu Jingnan looked at Qiao Si calmly: "There is an old saying in Country Z, which goes, "A thousand-mile dam can be breached by an ant hole." This saying means that you should not underestimate the mistakes you make. A small mistake can lead to a disaster or cause serious losses, and even ruin your life."
Joss said in confusion: "I don't think this mistake is irreversible."
In his opinion, it was just a small matter.
The people of country Z are too fussy and always hold on to trivial matters.
Chu Jingnan slowly closed the information in his hand: "TK Group was pushed to the altar of sales and became the most influential health care brand in Country Z. How much of this is due to your own promotion and self-packaging? I believe you know it very well."
Jos's heart trembled, and he vaguely realized his mistake.
Chu Jingnan continued, "In fact, TK Group's traditional Chinese medicine health products have been controversial since they were launched. On the one hand, the Z country people have been boycotting the acquisition, but on the other hand, they can't resist the temptation of overwhelming publicity and promotion, and have become curious about your products. The sales growth is not because they recognize your products."
This is the crux of the problem.
If the public does not truly recognize TK Group's products, then TK Group's market share will not be stable. TK Group did not seize this opportunity to manage its products well and stabilize its market share. Instead, it was eager for quick success and wanted to defeat Lanxin Company as soon as possible and dominate the health care brand market in Country Z.
This is putting the cart before the horse.
"So that's how it is!" Jos's body suddenly softened, and he realized what a low-level mistake he had made. He missed the best opportunity for TK Group to occupy the health care brand market in Country Z.
He was blinded by Lanxin Company's constant display of weakness and dazzled by TK Group's limelight. He kept pursuing Lanxin Company relentlessly, forgetting that his ultimate goal was not only to occupy the health care brand market in Country Z, but also to create more substantial profits for the company.
Chu Jingnan added: "TK Group's TCM health care brand has been on the market for less than a year, how can it compare to Lanxin Company's six or seven years of operation?"
People buy TK Group's products because of the huge promotion and publicity.
However, Lanxin Company has occupied the market for six or seven years, and the quality of their products is deeply rooted in people's hearts. This is why TK Group's previous attempt to spread rumors about Lanxin Company's product quality issues did not ultimately succeed.
How can a momentary curiosity compare to something that is deeply rooted in people's hearts
TK Group failed to capture the public's momentary curiosity and managed its own products, lost the support of the people, and ultimately suffered the backlash of the sales boom, thus failing at the last hurdle.
Joss couldn't help but said dejectedly, "I have always believed that Lanxin Company was able to repeatedly inflict heavy damage on TK Group only by relying on conspiracy and trickery. Until this moment, I am truly convinced. Bella is meticulous and strategic. She is a great talent. I am no match for her."
Since the acquisition war between TK Group and Lanxin Company started, Bella has always been in firm control of the overall situation and people's hearts. She is good at calculating and scheming, and step by step she has pushed TK Group to the brink of despair.
People like this are truly scary.
Chu Jingnan sighed: "TK Group has lost the market, and will face a more violent counterattack from Lanxin Company next. You...be prepared!"
Chu Jingnan was not optimistic.
In his opinion, TK Group's defeat was inevitable.
But for him, the acquisition of TK Group was destined to become a major failure in his life, a failure that could never be washed away.
And the person who caused this failure was Bella!
Besides Wen Xinya, there was another person who made him taste failure.
[May 15th is coming soon. I hope to continue to hit the 515 red envelope list. On May 15th, the red envelope rain can give back to readers and promote the work. It's also love, I will definitely update it well! ]